2021-06-23 Meeting MinutesCity of Salem Massachusetts
Public Meeting Minutes
Board or Committee: Design Review Board – Regular Meeting
Date and Time: Wednesday, June 23, 2021 at 6:00 pm
Meeting Location: Remote Participation via Zoom
DRB Members Present: David Jaquith, Glenn Kennedy, Catherine Miller, Marc
Perras, Helen Sides, J. Michael Sullivan
DRB Members Absent: Chair Paul Durand
Others Present: Kate Newhall-Smith
Recorder: Colleen Brewster
Acting Chair Sides calls the meeting to order at 6:00PM. Roll call was taken.
Signs in the Urban Renewal Area
1. 51 Charter Street: Charter Street Cemetery Informational/Rules Signage, continued
from 4/28/21
Patricia Kelleher, Salem’s Preservation Planner, was present to discuss the project.
Kelleher stated that she used DRB feedback to create two options for review, the
preferred option due it its uniform appearance, they eliminated the serif lettering for easy
readability, and it is a close match to the one at Salem Common. The material will be
the same fiberglass metal used at Salem Common but without a white border. The
Charter Street sign will be attached to the fence next to the main gate and the Liberty
Street sign, next to the Witch Trials Memorial, will be double-sided and attached directly
to the gate since there stone walls on either side of that entrance. Both will be hung with
brackets.
The Board discussed creating more space around the seal, centering all text and
graphics, and eliminating the ruled dividing lines. Kelleher agreed to adjust the scale,
text placement, and to reduce the size of the seal so the text can be spaced out.
Miller noted that if the goal is for all City signage to match, the wayfinding signs are a
more vibrant blue. They should determine the previous color blue and use the same
color on these two proposed signs. She also asked if the ADA coordinator has reviewed
the proposed signs. Kelleher replied yes.
Perras stated that the words “result of time &” should be moved to third line so both lines
of text are evenly spaced.
Jaquith stated that the text may be too much information to read, and visitors may
choose not to read it all. Kelleher replied that they based the sign off what is used at
Boston Common.
Acting Chair Sides opened public comment
Ken McTague of Concept Signs. McTague stated that he has had problem matching the
existing sign color in the past, he has determined a close match, and he requested the
Pantone color be sent to him for future use. He recommended adding bullet points to
the Cemetery Rules portion of the sign for readability. Kelleher noted that the use of
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serif text felt more historic, although it is used at the Salem Common sign which can be
difficult to read. McTague replied that adding ruled lines will also help break up the text.
Miller noted that the guidelines do call for the use of serifs.
Acting Chair Sides closed public comment.
The Board agreed to Kelleher’s first sign suggestion.
Miller: Motion to approve with the Charter Street Cemetery sign to have a serif
throughout, to adjust text spacing, add thin rules between each section, the color to
match Salem wayfinging signs, and to provide the Pantone color to Concept Signs.
Seconded by: Jaquith.
Roll Call: Jaquith, Kennedy, Miller, Perras, Sides, Sullivan in favor. Passes 6-0.
Projects in the Urban Renewal Area
1. 73 Lafayette Street: Schematic Design Review – Redevelopment of 73 Lafayette
Street and 9 Peabody Street through the construction of mixed-use structures for
affordable elderly supportive housing, compact residential units, the North Shore Health
Center, and additional space for non-profit organizations, continued from 3/24/21,
request to continue to September 22, 2021
Jaquith: Motion to continue to the September 22, 2021 regular meeting.
Seconded by: Perras.
Roll Call: Jaquith, Kennedy, Miller, Perras, Sides, Sullivan in favor. Passes 6-0.
2. 234 Bridge Street: Small Project Review – Installation of cellular infrastructure on
existing decorative light pole, continued from 2/24/21, request to continue to July
22,2021
Jaquith: Motion to continue to the next July 28, 2021 regular meeting.
Seconded by: Perras.
Roll Call: Jaquith, Kennedy, Miller, Perras, Sides, Sullivan in favor. Passes 6-0.
3. 278 Derby Street: Small Project Review and Sign Review – Painting, light installation
and new signage for Bit Bar, continued from May 26, 2021
Gideon Coltof, one of the Bit Bar owners, was present to discuss the project.
Coltof stated that multiple concepts have been proposed. Option 1: LED strip lighting
around the door, teal lighting around the panels above secondary doors, and the patio
wall could be solid teal with the cap painted black and they provided a color sample on
plywood for review. Option 2: The lower half of the patio wall would be painted black
and the upper half teal. Option 3: The patio wall would be painted a pearlescent black.
Option 4: The patio wall would be painted a metallic copper.
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The copper accents on the entry columns could be either a reverse chevon around the
relief in the concrete façade, a copper strip up the wall and over the relief detail, or to
paint the two areas pearlescent black. Copper accent paint is still proposed at the web
of the patio beams and the brick uplighting could be repurposed and painted either teal
or white. Torchier wall sconces are proposed at either side of the entry door
Sullivan noted his preference for copper insets at either side of the entry door, a teal
front wall, and an overall wash of light on the brick façade rather than spotlights. Jaquith
agreed and noted that he has no issue with copper on the patio steel beams although
painting the walls copper takes away from the building. Sides noted her preference for a
thin teal line just below the cap of the wall only, which would mimic the teal LED light
around the window. She was in favor of the torchiere lighting and suggested eliminating
the teal up lighting on the brick above the cornice. Sullivan agreed. Perras agreed and
noted his preference to eliminate the uplighting, he liked the torchieres, and suggested
painting the entire relief at either side of the door to fill the frame because it will be hard
to accent it easily. Kennedy stated that the teal paint color should not be used on the
patio wall, the accent paint on either side of the doorway should be copper, he had no
issue with the patio beams being copper, teal LED strip lighting and teal at the upper
façade should be the color teal lighting to create a simplified color scheme. Coltof noted
that the colored lighting would only be used at night. Kennedy replied that teal paint
does not work well on these types of historic buildings against the red brick, but it does
work well as lighting. Miller stated that she would have no issue with copper accent
paint on either side of the door if it incorporated the relief detail which would have a
dramatic effect.
Kennedy requested a revised image of the proposed scheme with the changes. Sides
stated that copper at the patio wall would draw attention while the black would be less
noticeable, but it may not weather well. Miller added that a black patio wall would give
the importance back to the building. The Board agreed to a panelized patio wall that
matched the panels of the façade. Coltof agreed to provide a full-scale mock-up with
painter’s tape of a panelize patio wall to match the panels on the front façade. Jaquith
agreed to assist with the paneling layout.
Acting Chair Sides opened public comment:
No one in the assembly wished to speak.
Acting Chair Sides closed public comment.
Miller: Motion to approve the used of LED lights, copper paint at the full pilasters on
either side of the entry door including the relief, copper patio beams, and to continue the
discussion on the patio wall discussion, lighting, gas lighting and for the applicant to
provide revised concept images.
Seconded by: Jaquith.
Roll Call: Jaquith, Kennedy, Miller, Perras, Sides, Sullivan in favor. Passes 6-0.
4. 285 Derby Street: Small Project Review – Façade modifications to rear tenant space,
including creating new entry doors, murals, exterior lighting, and the construction of a
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paved walkway along the side of the building in the easement area of Charlotte Forten
Park
Attorney Scott Grover, Ken McTague of Concept Signs, Steve Livermore Architect, Bill
Golden from Real Pirates, and Russell Tanzer, representing the property owner, were
present to discuss the project.
Atty. Grover stated that Real Pirates has leased a space in the building next to Charlotte
Forten Park, next to the SATV offices. The new museum would be at the rear of the
building, they would create new openings to the park along that side façade through the
SRA’s easement to activate the building and the park. Golden noted that this space
would be a discovery laboratory with historic items, and they would touch on historic
stories of Samuel Bellamy and Barry Clifford.
Livermore stated that two new aluminum and glass storefront entrances are proposed
and would be clear anodized to match the storefront opening recently added to the
façade, one would be in the middle of the façade and another towards the far end near
the water. They would add new panels and lanterns down the façade of the building, as
well as between the windows on the rear of the building. The new windows will be
bronze. Five exit-only egress doors will be added to the east façade within recessed
paneling at the existing overhead door and window locations.
Sullivan noted that the proposed door layout is not repetitive. Livermore replied that the
doors need to align with the interior elements.
Sides asked if there will be an even level of light along the façade. Livermore replied
that the gooseneck signage will illuminate the entries and exhibit related art applied to
the façade. Sullivan asked if the lights could be reduced from 3 to 1 gooseneck per bay.
Golden replied yes, although the lights will also provide light to the park due to activity at
night. Golden noted that the museum will be 8,300 square feet and is located at the rear
5 bays of the building facing the South River. Livermore added that the front two bays
will be a bakery, and the other bays are SATV.
Livermore stated that they are still discussing whether to add a rear ramp could be 1:12
rather than 1:20 as currently proposed. The infill on the alley side will be stucco after
some repairs are made. The new doors on the East façade will be dark bronze and
painted to match the new insulated doors. The lantern style light fixtures will be antique
bronze finish while the goosenecks are flat black. Perras noted his concern with the mix
of light finish colors. The Board discussed whether the goosenecks were too industrial
for the intended use vs. the style of building and a potential mix of finishes. Livermore
noted that the additional lights help them meet the Ch. 91 requirements at the park.
Miller agreed with maintain some of the industrial character of the building and black
finish could be used. She supported the use of LED lighting but noted that the rendering
should be 3,000 kelvin which provides a warmer light.
Perras stated that he is not in favor with the use of stucco which is not preferred in this
climate. Sides agreed and noted that this facade would be highly visible as the backside
of Notch and should have a better treatment.
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Signage:
McTague stated that the Main Entrance would be along the park, the square aluminum
tube frame sign would have a gold anodized border, with the jolly roger logo in white
applied vinyl, and center letter in raised gold leaf. A blade sign is proposed at the front
and rear entries.
Miller noted that the proposed rear lighting should be level.
McTague noted that at the front and rear entries, a 3-foot x 4-foot blade sign with black
and gold leaf, flat graphics, hanging from the existing black scroll bracket with LED
spotlights at either side is proposed. Miller suggested the sign be flat black and to not
have a satin finish. McTague replied that a flat black would look grey. He added that
the proposed bakery signage will be flat and applied directly to the building.
McTague noted that at the rear elevation the name would be painted on the brick façade
with two lanterns at either side, both 9-feet above grade. Miller noted that the pole lights
at the rear will also provide light. Sides requested a cutsheet of the proposed fixture.
Livermore noted that it would be approximately 19-inches high, and the wiring would
come directly through the façade. Perras suggested that the rear painted lettering be
raised higher.
Kennedy stated that all elements of the blade sign are oversized and should be reduced
so there’s space around the sides of the sign, he suggested a minimum 10% reduction.
He added that the skull and cutlasses be raised up so no longer look off-center and the
“1717” on the two side signs be raised up. The skull and cutlasses on the blade sign
should be reduced by 15-20% so the cutlasses are inside the ends of the top curve,
lower the “Real Pirates” name to bring it closer to the arrow, reduce the size of the arrow
by 15-20%, but keep “1717” the same. All the proposed changes will help with visibility
and balance.
Sullivan suggested eliminating the “1717” from the blade signs so they are not mistaken
for the address. McTague replied that the client would like to keep it for marketing and
history purposes.
Miller noted that there does not appear to be room for the gooseneck lights with the size
of the sign that’s proposed. McTague replied that the bracket has LED spotlights built in.
Acting Chair Sides opens public comment.
No one in the assembly wishes to speak.
Acting Chair Sides closed public comment.
Miller stated that the ramp railing is not shown. Golden replied that the city will
determine if the ramp works.
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Miller stated that outdoor furniture will also require DRB approval. Golden replied that
they will return for review and approval.
Newhall-Smith stated that the applicant will submit a separate application for an access
walkway.
Sides requested an alternative to the stucco inserts on the East façade since there are
so many different size openings to infill. Livermore requested suggestions. Tanzer
noted that the existing condition is overhead doors and with passage door inserts.
Perras suggested metal panels like Notch.
Golden thanked the Board for their commentary and assistance.
Sides stated that since the light fixtures might change sizes that item should also be
continued. Golden noted that they would seek consistent finishes for the light fixtures.
Sides noted her preference for all black fixtures.
Miller: Motion to recommend approval of the signage with revisions as stated, two
doorways at park side, and exit only egress door on the alley, and to continue the
lighting and the infilled openings on the alley façade, to the next regular meeting.
Seconded by: Jaquith.
Roll Call: Jaquith, Kennedy, Miller, Perras, Sides, Sullivan in favor. Passes 6-0.
Projects Outside of the Urban Renewal Area
1. 4 Franklin Street: North River Canal Corridor and Entrance Corridor Overlay
Districts – Construction of a business office and ambulance facility with associated
employee parking area, utilities, landscaping, and harbor walk path along the North
River, continued from 4/28/21
David Stockless of Icon Architecture and Attorney Kristin Kolick of Correnti and Darling
were present to discuss the project.
Stockless stated that the plans were revised based on comments received at the May
meeting relating to the use of a board and batten look and not using paneling. In
response they have added masonry at grade, cementitious panels above, with a
concrete cap. At the North Street entry, the canopy now matches the façade color to it
blends into the façade, and the sign was moved to the above the bays. The
cementitious panels would be wood-like, in the same light and dark grey color palette,
and would be placed at all sides of the office building. The bay would have cementitious
lap siding, so all metal paneling has been eliminated.
Sides appreciated the applicant’s responsiveness and the revisions made. Miller noted
that two different looks are proposed, the board and batten over the panels, and asked if
they will match. Stockless replied yes. Jaquith stated that the modifications still do not fit
in the neighborhood or with HSI’s comments and Morrif Schopf’s comments at the
previous meeting were spot-on. This is not a good building for this location. Stockless
noted that the metal panels look like the cementitious panels. Perras disagreed with
Jaquith and noted that the mix of neighboring buildings make it hard to take queues from
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them. The design is appropriate for the type of the building. Sullivan noted that he is
okay with the direction of the building he wants to see it in relation to North Street.
Newhall-Smith added that the city property and parking lot at North Street will remain for
the time being.
Miller noted that the modifications are an improvement. Perras agreed. Sides noted the
improvements and change in materials, but just because brick is a historic material it
does not mean it should be used on this building, it’s not appropriate to this type of
building. Ordinances that refer to historic materials can be difficult to deal with today.
This is a commercial building, but this is more attractive than the Jiffy Lube and
Salvation Army across the street, but there aren’t many things to draw from other than
people’s expectations that the building should look as if it’s been there all along. The
façade should not be brick because it’s not a civic building and there are not many things
to draw from and make it appear as if it’s been there all along. Sullivan agreed and
noted that the overhang on the lower building is twice the size and looks overstated
compared to the much smaller overhang on the higher building. Stockless replied that he
relied on the vocabulary of the garage portion and toned down the roofline. Miller noted
that most people will see the building from North Street. Stockless replied that the
higher overhang doesn’t stick out as far as projection at the rear entry paneling.
Acting Chair Sides opens public comment.
Newhall-Smith stated that they’ve received the following letters on May 25, 2021 by 4PM
1. HSI, 9 North Street, submitted a letter dated May 20, 2021.
2. Colleen Downy, 12 School Street, submitted a letter on May 25, 2021.
3. Jane Stauffer, 1 Washington Street, submitted a letter on May 25, 2021.
4. Mary Wilbert, 7 Cedar Street, submitted a letter on May 26, 2021.
Newhall-Smith stated that they’ve received the following letters as of June 23, 2021 by
4PM
1. Ann Sterling, 29 Orchard Street, June 23, 2021
2. Kathleen McDonald, 34 Walter Street, June 23, 2021
3. William Ewing, 34 Walter Street, June 23, 2021
4. Morris Schopf, 1 Cambridge Street, June 23, 2021
5. Megan Twohey, 122 Federal Street, June 23, 2021
6. Sarah D’Ambrosio, 5 Walter Street, June 23, 2021
7. Lara Fury, 126 Federal Street, June 23, 2021
8. Milo Martinez, 78 Washington Square, June 23, 2021
9. Barb Taylor, 5 Monroe Street, June 23, 2021
10. HSI, June 23, 2021
Letters received after 4PM, haven’t been seen by the Board yet.
11. Jeff Cohen, 12 Hancock Street, June 23, 2021
12. Richard Lindeman, 113 Federal Street, June 23, 2021
13. Deborah Prentice, 16 Harvey Street, June 23, 2021
14. Kelly Baldassari, 19 Washington Street, June 23, 2021
15. Jane Stauffer, 1 Washington Street, June 23, 2021
16. Lisa DuBreuil, 28 Upham Street, June 23, 2021
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Public Comment:
Caroline Watson-Felt, HSI President. Submitted a letter that highlighted the building’s
location making this a unique opportunity to reflect a high standard of design that aligns
with the Design Guidelines. The changes are minimal, the applicant either lacks
understanding or is disregarding the intent of the NRCC. She is concerned with the
dismissal of the neighborhood since North Street has a collection of buildings that could
guide the design of this building and the NRCC should knit neighborhoods back
together. She encouraged working HSI working with the design team and urging this be
sent back to the drawing board.
Jackie Seland, 1 Walter Street. Lived in the neighborhood for 13 years, that has mostly
stucco, brick, clapboard, and cement. The color palette should be revised because the
design looks cold and uninviting.
Arthur Sharp, 29 Orchard Street. Lived in this neighborhood since 1996, urged the
designers to follow the NRCC guidelines so the building looks like it belongs, they didn’t
take the location into account, and a corporate design doesn’t mean it has to be ugly.
Goeff Molar, 29 Boardman Street. Passes this site multiple times a day, although he
doesn’t fully understand the guidelines of the NRCC, but the neighboring buildings fit in
with the guidelines. The proposed building has no roof slope unlike other building. This
property should be held to the same standards.
Anne Sterling, 29 Orchard Street. Questioned the ratio of those Board members in favor
vs. not in favor. Agreed with Jackie Seland, that the grey color and the cementitious
panels resemble metal panels even though they are different materials giving the
building a gloomy fortress effect looming over the pedestrian path. This design doesn’t
rise to the level of the design at the Valvoline or the Salvation Army. She encouraged
the DBR to work with the design team and urged them not to approve it.
Victoria Ricciardello, 5 Foster Street. The proposed building doesn’t fit in with the
neighborhood and it belongs in a corporate industrial park. This is one building by itself
and they still don’t know what will be designed on the river side of the property, which
may clash.
Councillor Meg Ricciardi, 23 Orchard Street. Thanked the design team for their
reconsideration, but gray isn’t in the correct spirit of the NRCC which stated that the
historic or unique character should be maintained. It’s also along the entrance corridor
and across from the courthouse and they appear to be following the commercial design
standards. This is a key location, and the design should be continued and revisited, and
she appreciated HSI being willing to meet with the design team.
Pat Murphy, 27 Foster Street. Has lived here since 1980 and her husband has lived in
Salem for 73 years. There have been many changes to the neighborhood, and she
agrees with many of the callers including David Jaquith. She appreciates the work that
went into the design, as a corner stone of Salem, but the design is business-like, and the
color palette is dark and foreboding and sets a precedent. The color scheme should
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match the neighborhood and she is concerned that the design will clash with the design
of Phase II. It should not take too much work to improve upon the current design.
Acting Chair Sides closed public comment.
Sides stated that a color change is a good idea and will easily transform the building so it
is softer on the eye although significant changes in building material may not be
necessary. A lot of responsibility has been put on the owner to “become the gateway to
Salem” but this is a small business that is not open to the public, and as an office with
ambulances that leave in the morning and return at not, it is not an active space but it
has very high standards to meet. She noted that the Valvoline and Salvation Army
buildings being referred to may pre-date the NRCC.
Stockless stated that the color scheme has not changed since the start of the building,
they’ve addressed the material changes, and grey brick felt better on the building than
red. They may have a conditional PB approval as well as others before it can be built.
He does not think any other color palette would work better and questioned what could
fit better as they approach the downtown where many buildings also have panelized
elements
Newhall-Smith stated that the DRB offers a recommendation not an approval, the PB will
review the design and seek DRB feedback. Suggestions can be made in writing
regarding what elements can change for the PB to consider. Delaying this further puts
the applicant into September, jeopardizing the viability of the project. Miller suggested
also including comments from the public, white paneling rather than grey, a smaller
scale clapboard design that is in keeping with North Street, and a color change that
doesn’t resemble a concrete sidewalk would move this project along. This is an office
building with a garage, but it needs a change of materiality to fit in. Jaquith noted that
part of the building is more residential / office, and the right side is a garage, so the
clapboard suggestion is a good one. Sides stated that that it doesn’t need to be a
distinctive color but to use a warmer tone with less contrast since different materials
don’t need to always be different color. He was hesitant to apply residential scale
clapboards but in favor of Newhall-Smith’s suggestion of moving this to the PB with
advice to move forward.
Perras stated that the proposed building is not very large, but the applicant should
provide an image of this building with other buildings for context. A similar color building
is diagonal from this site, but this design elevates the other. Sullivan agreed with seeing
the building with context. Newhall-Smith stated that the recommendation could be
specific with a condition of the PB for a revised design to return to the DRB. Sides
agreed with Perras and noted that specifics can be related to the sense of scale and
realistic elevations. The applicant has done their due diligence
Atty. Kolick stated that the design has gone through several iterations with the PB and
DRB, the architect has been responsive to the changes requested, a relocation of the
building on site, and the materials have been changed. The PB schedule doesn’t align
with the DRB’s and another continuation will put its next review in September. She
advocated for the compiling of comments for the PB to review.
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Perras: Motion to recommend to the PB with a recommendation that the massing,
material strategies, and siting be approved and for the applicant to return to the DRB for
review of details.
Seconded by: Sullivan.
Roll Call: Jaquith not in favor, Kennedy, Miller, Perras, Sides, Sullivan in favor. Passes
5-1.
New/Old Business
1. Approval of Minutes: Continued to the next regular meeting.
a. April 28, 2021
b. May 26, 2021
2. Staff Updates, if any
Newhall-Smith stated that Governor Baker extended some of the rules and virtual Zoom
meetings could possibly continue until December 15, 2021.
Adjournment
Miller: Motion to adjourn.
Seconded by: Jaquith.
Roll Call: Jaquith, Kennedy, Miller, Perras, Sides, Sullivan in favor. Passes 6-0.
Meeting is adjourned at 9:15PM.
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