Forest River Operations Plan1 | P a g e
Forest River Park Pool – Salem, MA
Operations Plan Assumptions
The following are basic assumptions for the operations plan for the City of Salem Forest River
Park Pool operational plan. It is important to note that the information is in DRAFT form and
B*K welcomes further discussion and refinement of the plan.
•The operations plan is based on floor plans provided by BH+A.
•Changes in the final concept plan could impact staffing levels.
•The first year of operation will be 2021 or later.
•The season that the model is budgeted for is as follows:
o Memorial Day Weekend – Saturday, Sunday, Monday (full operations)
o 3 Weeks After Memorial Day – Evening and Weekends Only
o Full Operation through Labor Day Weekend (11 Weeks)
o Total Season – Approximately 14 Weeks
•The presence of other providers in the market will remain the same.
•The operational plan does not identify an operator for the facility. It is unclear at this time
if the City of Salem, or the YMCA would operate the facility. However, the operational
plan provided should be consistent regardless of operator.
•The minimum wage in Massachusetts in 2019, is $12.00 per hour with anticipated increases
in upcoming years. B*K is basing minimum wage rates on the assumption that by the time
the pool opens minimum wage will be in the $15.00 per hour range.
•No internal department charge backs have been shown in this budget and will need to be
added. Items like mowing, landscaping, trash removal, etc.
•Operational projections are consistent with “typical” weather patterns for region.
•B*K has assumed that winterization and de-winterization will be conducted by a third-
party independent contractor.
•B*K has assumed that operator will have a full-time staff member that will spend a
minimum of 20 hours per week at the pool working with the filtration system and pool
Plan based upon designs for Nov.
2019. This plan is based upon
initial assumptions on fees and
program costs in order to start the
process of projections. None of
these have been formalized. In
addition, some changes to the
project are not reflected in this
plan.
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chemicals. Also there will be a custodian on-site 3 hours a day, 7 days a week. Other
custodial task will be the responsibility of part-time staff.
• The lifeguard schedules are appropriate based on projected usage, which is to say the
number of lifeguards varies by time of the day and program taking place at the facility. It
is also important to note that B*K has adopted a philosophy in the operational plan that has
a lifeguard on duty at any time an individual is in the water.
Capital Improvement / Renovation Allocation: B*K has allocated $25,000 per year to a sinking
fund for the pool. The totals in the 5-year projection are cumulative so that at the end of the 5th
year there is a $125,000 balance in the fund for repairs, maintenance, refreshing.
Food Assumptions: B*K has assumed that food through concessions would be available at the
facility. The offers at concessions would be primarily prepackaged items, and total sales will be
determined on a per-cap basis, with 30% of total sales allocated for product purchase.
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Part Time Staffing
Positions Hourly Rate
Front Desk Attendant $16.00
Concession Attendant $16.00
Pool Attendant $15.50
Lifeguard $18.00
Head Lifeguard $20.00
Pool Supervisor $24.00
Aquatic Ex. Instructors $25.00
Swim Instructors $20.00
Birthday Party Attendant $16.00
Benefit Factor 7.65%
• B*K factored early arrival, late departure, for part-time staff to allow for setting the pool
deck and provide training windows for lifeguards and instructors.
• Pool Supervisor would be responsible for the full operation and when on-site would
supervise the front desk and concession operations. The ideal scenario would be this
position to work at peak use times Mon-Sun. During those peak use times there would
also be a Head Lifeguard in place to oversee pool deck operations.
• Head Lifeguard, in absence of the Pool Supervisor this position would function as the
supervisor for the pool operations, concessions, and front desk.
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The following information are current program fees and rental rates need to be reviewed by the
City of Salem.
Rental Rates:
Area Resident Non-Resident
Pool (2 hours minimum)1 $500 $650
Community Room (2 hours minimum) $75 $95
Community Room Day Rate2 $750 $950
Passes/Membership:
Type Resident Non-Resident
Family Pass $150 $240
Family Pass LI $95 $152
Youth/Senior Pass $70 $115
Adult Pass $85 $140
Lap Swim Only Individual Pass $70 $115
Daily Admission:
Type Resident Non-Resident
Family $25 $40
Youth/Senior $7.00 $12.00
Adult $9.00 $15.00
Lap Swim Only Individual $5.00 $8.00
Dive-In Movie $5.00 N/A
Camp Group Rate/Person3 $3.00 $5.00
• For passes/membership and daily admission the differential between Resident and Non-
Resident rates is approximately 160%.
1 Rental rates include lifeguard fees. For a 2-hour rental it would require 7 lifeguards @ $18/hour for $252 and 1
head lifeguard @ $20/hour for $40. This allows for a $200 profit on Resident rentals and a $250 profit on Non -
Resident rentals. Rental rates also are reflective of the fee for the full 2 -hour rental.
2 Based on a 10-hour day.
3 Resident v. Non-Resident rate for camps is based on where the camp is located, not the residency of the individual
campers. Only available Mon-Fri.
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Program Fees:
Type Resident Non-Resident
Group Swim Lesson $75.00 $95.00
Private Swim Lessons $150.00 $190.00
Group Exercise $50.00 $65.00
• Group Swim Lessons – assumes 8, 35-minute classes running Mon-Thu.
• Private Swim Lessons – assumes 4, 30-minute classes scheduled w/ instructor while pool
is available, excluding private rentals.
• Group Exercise – assumes 8, 60-minute classes running Mon/Wed or Tue/Thu.
Typical Weekday Schedule (Mon-Thu)
• 7:00A-11:30A – Lanes Available for Lap Swim
• 8:00A-9:00A – Group Exercise Class
• 9:00A-12:00P – Swim Lessons
• 12:00P-7:00P – Open Swim
• 8:00-10:00P – Rental Availability
Typical Saturday Schedule
• 9:00A-12:00P – Lanes Available for Lap Swim
• 12:00P-6:00P – Open Swim
• 7:00-9:00P – Rental Availability
Typical Sunday Schedule
• 10:00A-12:00P – Staff Training
• 12:00P-6:00P – Open Swim
• 7:00-9:00P – Rental Availability
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5-Year Projection
Year 1 Year 2 Year 3 Year 4 Year 5
Expenses $440,980 $454,209 $467,836 $491,227 $515,789
Revenue $324,242 $346,939 $364,286 $375,214 $382,719
($116,738) ($107,270) ($103,550) ($116,013) ($133,070)
Percentage 73.5% 76.4% 77.9% 76.4% 74.2%
Capital $25,000 $50,000 $75,000 $100,000 $125,000
Important Notes:
• Fee structure is based off information provided by the City and is reflective of the market.
It may become an obstacle for some residents.
• The proposed revenue total is reflective of a “pay to participate” swim lesson model, and
the program is at 90% capacity.
• The revenue generation does not include a birthday party option.
• The revenue model does not include revenue generated from the Community Room. This
warrants further discussion with the client in terms of the season and price point and
should be excluded from the aquatic budget model.
• Total attendance for the season is projected at 75,492.
o Family Attendance – average of 3 individuals per family, visiting 2-3 times per
week.
o Youth/Senior/Adult – average visits of 2-3 times per week.
• Daily admission assumes an average of 43 resident sales and an average of 11 non-
resident sales over an 88-day season. The 88 days assumes that 10 days were lost to
weather.
• Pass sales. 5.1% of households in the City of Salem having purchases some for of pass.
When one combines the resident and non-resident pass sales it equates to 1.2% of the
Primary Service Area.
• There is a total of 1,733,109 swimmer days in the Primary Service Area (which includes
the City). The attendance of 75,492 is approximately 4.4% of the total swimmer days.
Program Revenue Option #1 1
Aquatic Revenue Expenses
Aquatic Exercise Sessions Rate Participants Passes Hours Days/Wk Weeks Instructors
Mon/Wed 2 $50 25 $1,250 1.5 2 8 1 24 $25.00 $600.00
Tue/Thu 2 $50 25 $1,250 1.5 2 8 1 24 $25.00 $600.00
$2,500.00 $1,200.00
Swim Lessons Days Times Participants Hours Classes Sessions Instructors Hours Rate
Session 1 M-R 4 30 120 3.5 8 1 6 168 $20.00 $3,360.00
Session 2 M-R 4 30 120 3.5 8 1 6 168 $20.00 $3,360.00
Session 3 M-R 4 30 120 3.5 8 1 6 168 $20.00 $3,360.00
Session 4 M-R 4 30 120 3.5 8 1 6 168 $20.00 $3,360.00
Capacity Rate 90%432 480
$75.00 $32,400.00 $13,440.00
Private Lessons Sessions Months Fee Hours Classes Sessions Instructors
Summer 10 2 $150 $3,000 2.0 1 20 1 40 $20.00 $800.00
$3,000.00 $800.00
Dive in Movie
Events Attendance Fee
3 300 $5.00 $4,500.00
Aquatic Programs $42,400.00 Aquatic Program Staff $15,440.00
Ballard*King Associates
Rental Revenue 1
Rate Per Week Week Hours Rented Hours Available Lifeguard Head LG
Pool Rental (res)$500 2 14 $14,000 56 196 $18 $7,056 $20 $1,120
Rate Hours Week Hours Rented Hours Available
Pool Rental (non-res)$650 1 14 $9,100 28 196 $18 $3,528 $20 $560
Total Total Percentage
84 196 42.9%
Total $23,100 $11,711
Ballard*King Associates
Admision Membership 1
Res-Member Fees Number Revenue Res-Member Fees Number Revenue Res Non-Res Attendance
Family $150.00 450 $67,500.00 Family $240.00 100 $24,000.00 Family 32,400 10,800 43,200
Family LI $95.00 200 $19,000.00 Family LI $152.00 25 $3,800.00 Family LI 14,400 2,700 17,100
Youth/Senior $75.00 150 $11,250.00 Youth/Senior $115.00 50 $5,750.00 Youth/Senior 3,600 1,200 4,800
Adult $85.00 100 $8,500.00 Adult $140.00 25 $3,500.00 Adult 2,400 600 3,000
Lap Swim Only $70.00 50 $3,500.00 Lap Swim Only $115.00 25 $2,875.00 Lap Swim Only 2,400 600
Total 950 $109,750.00 Total 225 $39,925.00
Grand Total $109,750.00 Grand Total $39,925.00
Res-Daily Fees Number Revenue Nres-Daily Fees Number Revenue Res Non-Res Attendance
Family $25.00 3 $75.00 Family $40.00 1 $40.00 Daily 3,784 968 4,752
Youth/Senior $7.00 20 $140.00 Youth/Senior $12.00 5 $60.00
Adult $9.00 15 $135.00 Adult $15.00 3 $45.00
Lap Swim Only $5.00 5 $25.00 Lap Swim Only $8.00 2 $16.00
Total 43 $375.00 Total 11 $161.00
Days 88 Days 88
Grand Total $33,000.00 Grand Total $14,168.00
Group Rate (res)Fees Ave Size Revenue Group Rate (nres)Fees Ave Size Revenue Res Non-Res Attendance
Participants $3.00 40 $120.00 20-39 Participants $5.00 40 $200.00 Group 1,760 880 2,640
Number of Groups 44 Total 22
Total Attendance 75,492
Grand Total $5,280.00 Grand Total $4,400.00
Salem Primary Service
Households 18,714 98,035
Percent 5.1%1.2%
Membership $149,675.00 74.1%
Daily $47,168.00 23.3%Swimmer Days 1,733,109
Group Rate $5,280.00 2.6%Percent 4.4%
Total $202,123.00
Ballard*King Associates
Part-Time Staff Detail 1
Head Lifeguard (week)Lifeguard (week)Pool Attendant (week)Front Desk (week)Concessions (week)
Days Shift Time Staff Days Shift Time Staff Days Shift Time Staff Days Shift Time Staff Days
Mon 6:45A-12:00P 5.5 1 5.5 Mon 6:45A-9:00A 3.5 1 3.5 Mon 11:30A-6:30P 7 1 7 Mon 7:00A-12:00P 5 1 5 Mon
11:30A-7:30P 8 1 8 8:45A-12:00P 3.5 3 10.5 11:30A-5:00P 5.5 2 11
Tue 6:45A-12:00P 5.5 1 5.5 11:30A-7:30P 8 8 64.0 Tue 11:30A-6:30P 7 1 7 4:30-7:30P 3 1.5 4.5
11:30A-7:30P 8 1 8 Tue 6:45A-9:00A 3.5 1 3.5 Tue 7:00A-12:00P 5 1 5 Tue
Wed 6:45A-12:00P 5.5 1 5.5 8:45A-12:00P 3.5 3 10.5 Wed 11:30A-6:30P 7 1 7 11:30A-5:00P 5.5 2 11
11:30A-7:30P 8 1 8 11:30A-7:30P 8 8 64.0 4:30-7:30P 3 1.5 4.5
Thu 6:45A-12:00P 5.5 1 5.5 Wed 6:45A-9:00A 3.5 1 3.5 Thu 11:30A-6:30P 7 1 7 Wed 7:00A-12:00P 5 1 5 Wed
11:30A-7:30P 8 1 8 8:45A-12:00P 3.5 3 10.5 11:30A-5:00P 5.5 2 11
Fri 6:45A-12:00P 5.5 1 5.5 11:30A-7:30P 8 8 64.0 Fri 11:30A-6:30P 7 1 7 4:30-7:30P 3 1.5 4.5
11:30A-7:30P 8 1 8 Thu 6:45A-9:00A 3.5 1 3.5 Thu 7:00A-12:00P 5 1 5 Thu
8:45A-12:00P 3.5 3 10.5 11:30A-5:00P 5.5 2 11
11:30A-7:30P 8 8 64.0 4:30-7:30P 3 1.5 4.5
Fri 6:45A-9:00A 3.5 1 3.5 Fri 7:00A-12:00P 5 1 5 Fri
8:45A-12:00P 3.5 1 3.5 11:30A-5:00P 5.5 2 11
11:30A-7:30P 8 8 64.0 4:30-7:30P 3 1.5 4.5
67.5 383.0 35 102.5
Head Lifeguard (weekend)Lifeguard (weekend)Pool Attendant (weekend)Front Desk (weekend)Concessions (weekend)
Days Shift Time Staff Days Shift Time Staff Days Shift Time Staff Days Shift Time Staff Days
Sat 8:30A-12:00P 3.5 1 3.5 Sat 9:30A-12:00P 2.5 3 7.5 Sat 11:45A-6:15P 6.5 1 6.5 Sat 8:30A-12:00P 3.5 1 3.5 Sat
11:30A-6:30P 7 1 7 11:45A-6:30P 6.75 6 40.5 0 11:30A-6:30P 7 2 14
Sun 9:30A-6:30P 9 1 9 Sun 10:00A-12:00P 2 30 60.0 Sun 11:45A-6:15P 6.5 1 6.5 Sun 11:30A-6:30P 7 2 14 Sun
11:30A-6:30P 7 6 42.0
19.5 150.0 13 31.5
Ballard*King Associates
Part-Time Staff 1
Part-Time Rate Hours Weeks Total
Front Desk (wk)$16.00 102.5 11 $18,040
Front Desk (wkend)$16.00 31.5 14 $7,056
Front Desk (mod)$16.00 20.0 3 $960
Concessions (wk)$16.00 77.5 11 $13,640
Concessions (wkend)$16.00 28.0 14 $6,272
Concessions (mod)$16.00 30.0 3 $1,440
Pool Attendant (wk)$15.50 35.0 11 $5,968
Pool Attendant (wkend)$15.50 13.0 14 $2,821
Lifeguard I (wk)$18.00 383.0 11 $75,834
Lifeguard I (wkend)$18.00 150.0 14 $37,800
Lifeguard I (mod)$18.00 140.0 3 $7,560
Head Lifeguard (wk)$20.00 67.5 11 $14,850
Head Lifeguard (wkend)$20.00 19.5 14 $5,460
Head Lifeguard (mod)$20.00 20.0 3 $1,200
Pool Superivosr $24.00 60.0 16 $23,040
Total $221,941
Aquatic Program $15,440
Rentals Staff $11,711
Total $249,092
Benefits 7.65%$19,055
Total $268,147
Ballard*King Associates
Full-Time Staff 1
Full Time Staff Hourly Rate Hours Weeks Total
Maintenance $35.00 20 14 $9,800
Custodial $30.00 21 14 $8,820
Salaries $18,620
Benefits Factored Into Wages 0.00%$0
Total Full-Time Staff $18,620
Ballard*King Associates
Revenue Generation 1
Category Revenue
Fees
Membership $149,675
Daily $47,168
Group Rate $5,280
Total $202,123 62.3%
Programs
Aquatic $42,400
Total $42,400 13.1%
Other
Concessions $56,619
Rentals $23,100
Total $79,719 24.6%
Grand Total $324,242 100.0%
Ballard*King Associates
Operational Expense 1
Category Expenses
Personnel (new positions)
Full-time 18,620
Part-time 268,147
Total 286,767$ 65.0%
Commodities
Office supplies (forms, ID, film)2,000
Chemicals 15,000
Maintenance/repair/materials 3,500
Janitor supplies 5,000
Recreation supplies 2,500
Uniforms 2,000
Printing/postage 1,000
Concessions 16,986
Other Misc. expenses 1,500
Fuel/Mileage 500
Total 49,986$ 11.3%
Contractual
Gas & Electric 20,000
Water/Sewar -
Insurance (property & liability)-
Communications (phone)2,000
Contract services 27,500
Rental equipment 5,000
Advertising 7,500
Training 5,000
Conference -
Charge Backs (Trash, IT, Grounds, Snow, etc)-
Dues/subscriptions 1,500
Bank charges 9,727
Deposit Service -
Other 1,000
Total 79,227$ 18.0%
Capital
Replacement fund 25,000$ 5.7%
Grand Total 440,980$
Ballard*King Associates
5 Year Comparison 1
5-Year Projection
Year 1 Year 2 Year 3 Year 4 Year 5
Expenses $440,980 $454,209 $467,836 $491,227 $515,789
Revenue $324,242 $346,939 $364,286 $375,214 $382,719
($116,738)($107,270)($103,550)($116,013)($133,070)
Percentage 73.5%76.4%77.9%76.4%74.2%
Capital $25,000 $50,000 $75,000 $100,000 $125,000
Ballard*King Associates