Strategic Assitance Panel Report - December 11, 2017STRATEGIC ASSISTANCE PANEL REPORT
December 11, 2017
City of Salem
2A ULI Boston/New England Technical Assistance Panel
Table of Contents
Executive Summary .........................................................................................................................................................................3
Chapter 1: ULI, SAPs, and the Panel .............................................................................................................................................4
A) Urban Land Institute (ULI)
B) Strategic Assistance Panels (TAPs)
C) Panel Members
D) Stakeholders
Chapter 2: The SAP Process ..........................................................................................................................................................6
A) Objectives for the SAP
B) Study Area
Chapter 3: Key Oberservations .......................................................................................................................................................8
Chapter 4: Recommendations .........................................................................................................................................................9
A) Development / Parking Strategic Planning
B) Feasibility/ Funding
C) RFP Strategy and Approach
A ULI Boston/New England Technical Assistance Panel 3
Executive Summary
The Salem Development Disposition Strategic Advisory Panel convened in Salem on December 11, 2017.
Under the direction of the Urban Land Institute’s Boston/New England District Council, a panel of five real estate
professionals met for an intensive eight-hour day with representatives of City government, community interests,
and residents. The exercise focused on the issues, constraints, and opportunities presented by underutilized
publicly-owned downtown properties.
During the panel’s discussions with stakeholders and tour of the downtown, a few issues stood out – the desire for
preservation of important historic structures, the need for significant improvement of Museum Place, and the need to
preface development disposition processes with strategic planning and visioning for the downtown informed by an
understanding of the nature of desired and realizable development and long-term parking needs and opportunities.
The Panel recommended a clustered approach to disposing of properties for redevelopment. Two Distinct priority
clusters were identified reflecting:
- The City’s top priority redevelopment projects
- Sites that are proximate to one another
- Different development type, scale, timeframe, and likely appropriate developers for each cluster
The two clusters are:
- Federal and Washington Streets Rehab Buildings – former Superior Court and County
Commissioners Buildings, and (potentially) Tabernacle Church
- Museum Place Garage and Mall and Church Street Lot
Other potential redevelopment properties are likely best considered for disposition on a property by property
basis.
4A ULI Boston/New England Technical Assistance Panel
ULI, SAPs, and the Panel
Urban Land Institute (ULI)
The Urban Land Institute is a 501(c) (3) nonprofit research and
education organization supported by its members. Founded in
1936, the institute now has nearly 40,000 members worldwide
representing the entire spectrum of land use and real estate
development disciplines, working in private enterprise and public
service, including developers, architects, planners, lawyers,
bankers, and economic development professionals, among
others. As the preeminent, multidisciplinary real estate forum,
ULI facilitates the open exchange of ideas, information, and
experience among local, national, and international industry
leaders and policy makers dedicated to creating better places.
The mission of the Urban Land Institute is to provide leadership in
the responsible use of land and to help sustain and create thriving
communities. The Boston/New England District Council serves
the six New England states and has over 1,300 members.
Strategic Assistance Panels (SAPs)
The ULI Boston/New England Real Estate Advisory Committee
convenes Strategic Advisory Panels (SAPs) is a more stream-
lined version of its Technical Assistance Panel (TAP) format,
at the request of public officials and local stakeholders of
communities and nonprofit organizations facing complex land
use challenges who benefit from planning and development
professionals providing pro bono recommendations.
At the SAP, a group of diverse professionals specially assembled
with expertise in the issues posed spends up to eight hours
visiting and analyzing existing conditions, identifying specific
planning and development issues, and formulating and presenting
realistic and actionable recommendations to move initiatives
forward in a way consistent with the applicant’s goals and
objectives.
The Panel
The ULI Boston/New England convened a volunteer panel of
experts to examine the challenges and opportunities for disposing
of downtown Salem properties to attract desired development.
Chairman
Barry Abramson, President, Abramson & Associates, Inc.
Panelists
Doug Arsham, National Development
Marty Jones, ULI Advisory Board & Trustee
Sandi Silk, Jefferson Apartment Group
Bill Tuttle, MASS Port Authority
ULI Staff
Manikka Bowman, Director of Policy and Outreach, Boston/New
England District Council
Panelists have donated their time.
Panelists on walking tour
A ULI Boston/New England Technical Assistance Panel 5
Stakeholders
The SAP benefited from the participation of the diverse group of stakeholders.
Kimberley Driscoll, Mayor, City of Salem
Beth Debski, Executive Director, Salem Partnership
Emily Udy, Preservation Project Manager, Historic Salem Inc.
Grace Napolitano, Chair, Salem Redevelopment Authority
Jessica Herbert, Chair, Salem Historical Commission
Matt Picarsic, Principal, RCG, LLC
Russ Vickers, Vice Chair, Salem Redevelopment Authority
Tim Jenkins, Preservation Committee Chair, Salem Historical Commission
6A ULI Boston/New England Technical Assistance Panel
The SAP Process
Under the direction of the Urban Land Institute’s Boston/New England District Council, a panel of five real
estate professionals met for an intensive eight-hour day with city leaders, and community residents. The
exercise focused on the issues, constraints, and opportunities presented by underutilized publicly-owned
downtown properties.
The Salem Downtown Strategic Advisory Panel convened in Salem on December 11, 2017. Panelists
included private and public sector experts in the fields of development and public-private development.
SAP members took a walking tour of the Study Area, led by Tom Daniel, the City’s Director of Planning
and Community Development. Following the tour, the panel interviewed local public and private
stakeholders. Panel members then drafted a series of observations and recommendations based on this
input and their expertise. That evening, the panel made a presentation at a special meeting of the Salem
Redevelopment Authority, followed by a question-and-answer session with board members and the public.
Objectives for the SAP
The City of Salem sought ULI Boston/ New England’s advice on approaches to future downtown
development, focusing on disposition and redevelopment of underutilized pubicly-owned properties.
Specific questions were:
- What is the best approach to downtown development in Salem?
- Can Salem modify the current one-by-one approach in a way to increase development success?
- What are the benefits and shortcomings to other models such as working with a master
developer?
- How can Salem accommodate future municipal parking needs while simultaneously exploring
development opportunities for city-owned parking lots?
A ULI Boston/New England Technical Assistance Panel 7
Study Area
The Study Area was downtown Salem, focusing on the publicly-owned properties considered for
redevelopment shown on the following map.
8A ULI Boston/New England Technical Assistance Panel
Stakeholder interviews, the walking tour and the panelists’ review of briefing materials provided by the City yielded
the following key insights:
Key Observations
- The City is committed to preserving buildings with significant historic and symbolic value and assuring public access to
significant interior spaces
- The vacant boarded up condition of the historic former Superior Court and County Commissioners buildings at an entry point
to the City calls out for prioritized focus to accelerate redevelopment for appropriate use
- Should the Tabernacle Church become available for redevelopment it would also warrant preservation and reuse and could
enhance the critical mass and appeal of properties available for redevelopment
- The Museum Place Mall is a poor introduction to the City and its downtown for visitors parking at the Museum Place Garage
and would benefit from a dramatic reimagining and redevelopment
- The Church Street lot, while an attractive site for development, could present a valuable partner site for a redevelopment of
the Museum Place Garage and Mall
- While the City lot at the MBTA station benefits from proximity to the train station and waterfront view, its location on Tidelands
and relative segregation from active downtown uses make it a challenging site for redevelopment with questionable appeal
for most private market uses
Salem MBTA Stop
A ULI Boston/New England Technical Assistance Panel 9
The panelists came up with a number of recommendations that address the concerns outlined in the SAP request.
Recommendations
A) Development / Parking Strategic Planning
Before initiating disposition (Request for Proposal (RFP)) processes, the City should undertake action-oriented development strategic
planning integrating factors relevant to the properties being offered for redevelopment and the larger vision for downtown, including:
- Realistic and appropriate near- and long-term uses, considering:
• Downtown market realities
• Property fit for alternate uses
• Larger public goals for properties based on community vision for downtown
• Possible relocation of appropriate institutional or public uses
- Development economics particular to challenging redevelopment properties
- Special conditions (physical, ownership, etc.) of development properties
• Explore, strategize opportunities for consolidation of ownership of key private property(ies)
- Parking and circulation (especially relevant to sites currently or potentially accommodating public parking such as Museum
Place/Church Street lot), considering:
• Understanding of long-term parking demand drivers – nature and amount of demand and practical location(s) to
serve demand
• Cost to repair / useful life of Museum Place Garage parking structure
• Pricing, new technologies, valeting, etc.
• Possible long-term strategy of locating a higher proportion of public parking at downtown periphery rather than in
heart of downtown
- Based on above, define priorities, gain community support to set the stage for smooth disposition processes
B) Feasibility/ Funding
- Redevelopment of both the Federal and Washington Streets Rehab Buildings and Museum Place/Church Street Lot clusters
will likely require significant public financial assistance
- Consider potential gap funding using all of the resources at the city’s disposal, including:
• Housing Development Incentive Program (HDIP) and Tax Increment Financing (TIF)
• Consider increasing tax abatements and explore creating a district to cross-subsidize projects
10A ULI Boston/New England Technical Assistance Panel
C) RFP Strategy and Approach
- Given the diverse mix of size, scale, character, and potential reuses of the redevelopment properties, the Panel considers
the benefits of enlisting a master developer for downtown to be highly problematic
- The City would be best served by doing or managing its development planning and setting of priorities rather than relying on
a master developer
- After laying ground work of analyzing and strategizing development, parking, and potential funding, focus on RFP processes
for two priority clusters
Federal & Washington Streets Rehab Buildings Cluster - former Superior Court and County Commissioners
Buildings, and (potentially) Tabernacle Church
- Likely the nearer term RFP
- Could potentially include 5 Broad Street property
• Not proximate, but of a similar rehab nature, expanding the scale of the overall opportunity and
enhancing the likelihood that 5 Broad Street may attract redevelopment interest
- Consider proposals for all properties in the cluster or for individual properties
- Consider possibility of making City Lot at MBTA Garage and Sewall Street Lot available to satisfy parking
requirements to extent not accommodated on-site
- Emphasize a reuse for Superior Court building that will make its historic interior maximally accessible to public
• Continue to explore whether Registry is a viable and most appropriate reuse
• Explore any public-oriented public or institutional uses that might be practically relocated there such as
city library that’s outgrown current facility or facilities needed by Peabody Essex Museum
• Explore potential for hotel, including physical fit, discussions with hotel developers/operators, and
possibly market analysis
Essex County Superior Courthouse
A ULI Boston/New England Technical Assistance Panel 11
Museum Place/Church Street Lot Cluster
- This cluster calls out for City to think big, notwithstanding property ownership challenge and potential long time horizon
- Engineering analysis of the garage condition and capital needs cost estimates are essential baseline data for
redevelopment planning
- To the extent the City can envisage potential for substantial redevelopment of Museum Place Mall and Garage, avoid
temptation of disposing of Church Street Lot for stand-alone redevelopment
- A substantial redevelopment of Museum Place could entail more intense active use, potentially with a significant reduction
and/or relocation of parking to Church Street Lot
- Church Street Lot adds critical mass as well as option for locating parking that could help make Museum Place
redevelopment both more feasible and have a stronger beneficial impact on Essex Street
Other Public Properties
- May be RFP’ed individually in response to City priorities, staff capacity, or serious interest expressed by
developers
- Hold off on the disposition of sites currently or potentially accommodating public parking, particularly at periphery
of downtown, such as the City Lot at the MBTA Station and Riley Plaza, until an overall downtown parking strategy
and parking needs of development at priority clusters have been determined
Two-stage RFPs, soliciting qualifications and concept in first stage, followed by detailed proposals from a short list of
developers in the second stage, will provide the best mechanism to attract developers and for the City to evolve its
understanding of development opportunities and approach as the process moves forward
RFPs should provide framework of what City is looking for while being open to new concepts that fulfill City planning
objectives
Make clear that City has put in place and is willing to use, to extent necessary, and feasible, public financial assistance tools
to make desired but otherwise infeasible projects viable
Remain flexible to adapt strategy to changing realities and opportunities.