BRIDGE STREET NECK PUBLIC MEETING PRESENTATION - MAY 5, 2009Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Bridge Street Neck
Neighborhood
Presented by:
The Cecil Group
GLC Development Resources
Peter Smith Associates
May 5, 2009
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Planning and Focus Areas
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Planning Area Characteristics
Peninsula setting
Primary transportation corridor between
downtown Salem and Beverly
Planned reconstruction of Bridge Street
By-pass road and commuter rail
Dense building and street patterns
Residential neighborhood
Commercial business corridor
Commuter rail station
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Land Use
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Land Use Characteristics
Primary use -multi-family residential
Concentration of business uses are
located along Bridge Street
Industrial use located on north east
coast
Two bicycle path segments and three
designated parks
Industrial zoning district
located in southwest area
recently developed into a
residential complex
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Parcel Size
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Parcel Size Characteristics
Majority of parcels are less than 0.5
acres
Largest parcels are located on the
edges of the Planning Area
Parcel size reflective of historical urban
environment
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Dominant Parcel Ownership
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Parcel Ownership Characteristics
Largest property owners are the utility
companies
City, State and MBTA second largest
property owners
Individual property owners comprise the
majority of area
Diverse ownership limits risk of
significant developer activity
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Historic Districts
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Historic District Characteristics
Two National Historic Districts
Bridge Street District
Salem Common District
Thomas March Woodbridge House is on
the National Register of Historic Buildings
No Local Historic Districts
Predominant architectural styles:
Federal Period
Greek Revival
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Zoning
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Zoning Characteristics
Nine different zoning districts
Residential Two Family is the largest
zoning district
Business districts concentrated along
the east side of Bridge Street
Three of five business districts do not
allow residential use
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Design and Planning Opportunities
Bridge Street roadway and streetscape
improvements underway
New park at the end of Bridge Street
underway
Commercial Design Guidelines apply to
properties on Bridge Street
Potential to expand mixed use areas
Potential to condense business districts
along Bridge Street to “squares” or
“villages”
Creates destination and sense of place
Strengthens existing businesses
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Economic Assessment
Demographic trends
Commercial properties
Housing market and conditions
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Population Trends
Bridge Street Neck focus
Population is younger than rest of Salem
10% more 1 and 2 person households
than rest of Salem
Higher level of educational attainment
Neighborhood “discovered” in the 1990s
•As of 2000, 30% of population moved into
their homes between 1995 and 1998
•Salem Station Project will increase these
numbers in the 2010 Census
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Household Income Trends
Salem’s median household income
$44,000 in 2000
$58,000 in 2008 (projected)
$72,863 in 2013 (projected)
4% Income Growth Rate
Salem’s income levels are 10% less than
county and state levels
1990-2000 -Bridge Street Neck income
grew at higher rate than rest of Salem
Income mix consistent with rest of
Salem
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Commercial Properties
Traditional New England auto-oriented
neighborhood retail district –3 Zones
Southern Zone –closest to Downtown,
some mixed use buildings (retail with
upper floor residential)
Middle Zone –mix of industrial and auto
uses along the eastern side
North Zone –modern auto-oriented
retail, some industrial on the eastern side
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Commercial Inventory
Building by building visual survey
performed
Approximately 155,000 SF of 1st Floor
commercial uses.
Median space is approximately 3,900 sf
Foreclosed commercial space estimated
at 11,000 sf or 7%
Adjacent to Downtown Salem, which
has a large retail district
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Downtown Salem Market Study (2007)
Defines the trade area as Salem and
parts of Danvers, Swampscott, Beverly,
Marblehead and Peabody
$2.3 billion on non-shelter and
transportation costs
$323 M : groceries
$264 M : eating out
$197 M : clothing and accessories
822,000 sf of retail in Downtown Salem
8% vacancy rate in retail
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Bridge Neck Market Share
5, 10, and 15 minute drive time area
Areas centered at intersection of Webb
and Andrew
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Bridge Neck Market Share
5 minute drive time area
Areas centered at intersection of Webb
and Andrew
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Next Steps
Use “Capture Model” to examine major
questions:
Market share for Bridge Neck?
Not enough or too much retail?
Is there a balance between commercial
and residential uses?
Competition from regional malls?
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Housing Needs Assessment
Summary market information
Current conditions and solutions
Solutions for homeowners
Salem resources
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Residential Market Trends
Bridge Street Neck represents 13% or
2,300 of Salem’s 19,000 homes
Vacancy rates
Bridge Street Neck -7%
City of Salem -4%
Bridge Street Neck ownership to rental
ratio is 52%/48% (consistent with rest of
Salem)
Rents for new
properties (Salem
Station) are
consistent with the
rest of Salem
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Summary of Market Sales
Median sales
•2009 prices All Sales compared to 2005:
down 20.7%
•2009 condo prices compared to 2005:
down 8.6%
•2009 1-family prices compared to 2005:
down 26.8%
Year Months 1-Family Condo All Sales
2009 Jan-Mar $262,550 $251,250 $253,750
2008 Jan-Dec $295,000 $240,000 $269,500
2007 Jan-Dec $315,500 $250,000 $294,500
2006 Jan-Dec $325,000 $269,900 $318,250
2005 Jan-Dec $358,450 $275,000 $320,000
2004 Jan-Dec $325,000 $265,000 $305,000
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Housing Needs and Conditions
Foreclosures in the Bridge Street Neck
area across property type (2007-March
2009)
•15 were initial petitions to foreclosure
auctions –for this same period of time,
there were 182 reported foreclosures for
the City of Salem
Total
Foreclosures
Single
Family
Condos Two
Family
Three
Family
Four
Family
and up
Mixed
Use
Other
20 8 2 6 2 0 1 1
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Solutions For Homeowners
Foreclosure Prevention
Counseling and foreclosure prevention
workshops
Refinance Loans
MassHousing Programs:
•MyCommunity Refinance Loans
•Home Saver Loan Programs
Mortgage Relief
Federal Reserve Bank of Boston
Short Sales
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Salem Resources
Summary of Salem housing funding
proposed 2010:
Housing Rehabilitation Loan Program (CDBG)$91,000
-Remaining funds from FY09 $235,000
First Time Homebuyer Loan Program $50,000
-Remaining funds from FY09
Rental Assistance Program $99,000
Community Support Services (CDBG)$48,750
-For homeless prevention, homebuyer training
Approximate Grand Total $525,000
Eligibility for Federal Mortgage Relief
programs
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Putting It All Together
Never a better time to buy
Market attractions:
•10 minutes to train, Pickering Wharf
•Water Views, walk-ability
•Historic character
Private/public partnership to promote
homeownership
Special lending programs
Down payment assistance
Support market: best value approach
Energy grants, weatherization
Citizen’s Housing and Planning (CHAPA)
Cautions: investors take over
Bridge Street Neck Neighborhood Revitalization
The Cecil Group -GLC Development Resources -Peter Smith Associates
Group Discussions