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BRIDGE STREET NECK PUBLIC MEETING PRESENTATION- JULY 28,2009Bridge Street Neck Bridge Street Neck Neighborhood Neighborhood Presented by: The Cecil Group GLC Development Resources Peter Smith Associates Presented by: The Cecil Group GLC Development Resources Peter Smith AssociatesPeter Smith Associates July 28, 2009 Peter Smith Associates July 28, 2009 Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Planning and Focus AreasPlanning and Focus Areas Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Today’s TopicsToday’s Topics Revitalization vision Si d di Revitalization vision Si d diStrategies and recommendations Housing stabilization Commercial revitalization Strategies and recommendations Housing stabilization Commercial revitalizationCommercial revitalization Neighborhood improvements Potential redevelopment concepts Commercial revitalization Neighborhood improvements Potential redevelopment conceptsPotential redevelopment concepts Implementation Zoning recommendations Potential redevelopment concepts Implementation Zoning recommendationsZoning recommendations Action plan Zoning recommendations Action plan Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Process ChartProcess Chart Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Planning Goals and ObjectivesPlanning Goals and Objectives Revitalize the neighborhood Improve the business climate Revitalize the neighborhood Improve the business climateImprove the business climate Stabilize the housing market and reduce foreclosures Improve the business climate Stabilize the housing market and reduce foreclosuresreduce foreclosures Recommend physical improvements Act to support neighborhood reduce foreclosures Recommend physical improvements Act to support neighborhood Act to support neighborhood development Maintain and improve the Act to support neighborhood development Maintain and improve the pedestrian environmentpedestrian environment Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Wishes from Group DiscussionsWishes from Group Discussions Reuse of empty buildings Good maintenance Reuse of empty buildings Good maintenanceGood maintenance Beautification Businesses for residents and visitors Good maintenance Beautification Businesses for residents and visitorsBusinesses for residents and visitors Fishing destination at bridge abutment Better sidewalks Businesses for residents and visitors Fishing destination at bridge abutment Better sidewalksBetter sidewalks Better signage Outdoor café with seating Better sidewalks Better signage Outdoor café with seatingOutdoor café with seating Affordable neighborhood Safe for walking and bikes Outdoor café with seating Affordable neighborhood Safe for walking and bikesSafe for walking and bikesSafe for walking and bikes Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Revitalization VisionRevitalization Vision Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Planning StrategiesPlanning Strategies Housing RevitalizationHousing Revitalization Commercial Revitalization Neighborhood Improvements Pil Rdl Si Commercial Revitalization Neighborhood Improvements Pil Rdl SiPotential Redevelopment SitesPotential Redevelopment Sites Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Housing Revitalization StrategiesHousing Revitalization Strategies Stabilize the local market through t it d Stabilize the local market through t it d property owner assistance and marketing Assist homeowners at risk (20 property owner assistance and marketing Assist homeowners at risk (20 Assist homeowners at risk (20 foreclosures in the 1st quarter of 2009) Assist new owners in rehabilitating Assist homeowners at risk (20 foreclosures in the 1st quarter of 2009) Assist new owners in rehabilitating foreclosed propertiesforeclosed properties Market the neighborhood Market the neighborhood g to attract new residents Support the development g to attract new residents Support the development of neighborhood-scale and infill housing of neighborhood-scale and infill housing Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Solutions For HomeownersSolutions For Homeowners Information and OutreachInformation and Outreach Counseling and foreclosure prevention workshops Refinance Loans Counseling and foreclosure prevention workshops Refinance LoansRefinance Loans MassHousing Programs: •MyCommunity Refinance Loans Refinance Loans MassHousing Programs: •MyCommunity Refinance Loansyy •Home Saver Loan Programs Housing Rehabilitation Loan Programs yy •Home Saver Loan Programs Housing Rehabilitation Loan Programs Owner Occupied Landlord Owner Occupied Landlord Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Marketing to First-Time BuyersMarketing to First-Time Buyers Never a better time to buyNever a better time to buy Market attractions: •10 minutes to train, Pickering Wharf •Water views walkable neighborhood Market attractions: •10 minutes to train, Pickering Wharf •Water views walkable neighborhood•Water views, walkable neighborhood •Historic character First Time Homebuyer Down Payment •Water views, walkable neighborhood •Historic character First Time Homebuyer Down Payment yy Assistance Loan Programs Energy grants, weatherization yy Assistance Loan Programs Energy grants, weatherization Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Commercial Revitalization StrategiesCommercial Revitalization Strategies Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Commercial Parcel CategoriesCommercial Parcel Categories Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Commercial Parcel ConditionsCommercial Parcel Conditions Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Challenges to RevitalizationChallenges to Revitalization Current economyCurrent economyCurrent economy Waiting for Bridge Street reconstruction Lack of anchor or cluster Current economy Waiting for Bridge Street reconstruction Lack of anchor or clusterLack of anchor or cluster Reduced visibility Small parcel size Lack of anchor or cluster Reduced visibility Small parcel sizeSmall parcel size Owner momentum Small parcel size Owner momentum Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Commercial Revitalization StrategyCommercial Revitalization Strategy Promote the improvement of sites with lti dt Promote the improvement of sites with lti dtlocation advantages: Promote enhancements and creation of a restaurant cluster along the water location advantages: Promote enhancements and creation of a restaurant cluster along the watera restaurant cluster along the water Enhance waterfront access and amenities a restaurant cluster along the water Enhance waterfront access and amenities Work with business owners to improve façades, signage and parking lots Work with business owners to improve façades, signage and parking lots Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Commercial Revitalization - SignageCommercial Revitalization - Signage Existing directional signs on Rte 1A h Bid S f Existing directional signs on Rte 1A h Bid S f announce the Bridge Street waterfront businesses for vehicles entering Salem announce the Bridge Street waterfront businesses for vehicles entering SalemSalem Complement the existing signage with signs on the Bypass road announcing Salem Complement the existing signage with signs on the Bypass road announcing signs on the Bypass road announcing the waterfront businesses for vehicles leaving Salem signs on the Bypass road announcing the waterfront businesses for vehicles leaving Salem Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Commercial Revitalization - SignageCommercial Revitalization - Signage Work with local businesses to create li i h ihbhd Work with local businesses to create li i h ihbhd welcoming signs to the neighborhood at each end of Bridge Street welcoming signs to the neighborhood at each end of Bridge Street Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Commercial Revitalization StrategyCommercial Revitalization Strategy Provide adequate and convenient ki l B id St t Provide adequate and convenient ki l B id St tparking along Bridge Street Support shared parking through zoning parking along Bridge Street Support shared parking through zoning Monitor and control on street parking to ensure availability for customers Attract new small businesses Monitor and control on street parking to ensure availability for customers Attract new small businessesAttract new small businesses Promote neighborhood business association or working committee Attract new small businesses Promote neighborhood business association or working committeeassociation or working committeeassociation or working committee Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Commercial Revitalization StrategyCommercial Revitalization Strategy Work with businesses that could benefit f i t tibl it Work with businesses that could benefit f i t tibl itfrom moving to more compatible sites Support zoning changes or other considerations to allow for feasible from moving to more compatible sites Support zoning changes or other considerations to allow for feasible considerations to allow for feasible redevelopment when market conditions allow considerations to allow for feasible redevelopment when market conditions allow (More discussion on(More discussion on zoning to follow as part of implementation) zoning to follow as part of implementation) Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Commercial Development TestingCommercial Development Testing Brake and Clutch Site Scenario 1- Market rate for-sale housing Scenario 2- Mixed income rental housing Cli Shi I Sit  Clipper Ship Inn Site Scenario 1-Enhanced hotel use Scenario 2 Retail development  Scenario 2-Retail development Scenario 3-Retail and office development Salem Plumbing Building Site  Salem Plumbing Building Site Scenario 1-Market rate for-sale housing Scenario 2- Mixed income rental housingg Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Brake and Clutch SiteBrake and Clutch Site Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Clipper Ship Inn SiteClipper Ship Inn Site Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Restaurant Restaurant Fl ti Fl ti Cluster Concept Lt Cluster Concept Lt Floating pier Floating pier LayoutLayout Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Neighborhood ImprovementsNeighborhood Improvements Extend sidewalk and landscaping i t b d th li it f Extend sidewalk and landscaping i t b d th li it f improvements beyond the limits of Bridge Street reconstruction Extend pedestrian and bicycle paths to improvements beyond the limits of Bridge Street reconstruction Extend pedestrian and bicycle paths to Extend pedestrian and bicycle paths to waterfront, commercial areas and new park at the end of Bridge Street Extend pedestrian and bicycle paths to waterfront, commercial areas and new park at the end of Bridge Streetpg Create waterfront walk along restaurant “cluster” with public access pg Create waterfront walk along restaurant “cluster” with public access Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Implementation SummaryImplementation Summary Establish a neighborhood working itt f t d hi d b i Establish a neighborhood working itt f t d hi d b i committee for stewardship and business marketing Undertake zoning and regulatory changes committee for stewardship and business marketing Undertake zoning and regulatory changes Undertake zoning and regulatory changes to promote feasible redevelopment Seek additional funding for waterfront, Undertake zoning and regulatory changes to promote feasible redevelopment Seek additional funding for waterfront, g, streetscape and open space amenities Work with local businesses to create fi di i i hi h B id g, streetscape and open space amenities Work with local businesses to create fi di i i hi h B id wayfinding signage within the Bridge Street Neck neighborhood Establish a Neighborhood Preservation wayfinding signage within the Bridge Street Neck neighborhood Establish a Neighborhood Preservation Establish a Neighborhood Preservation District Establish a Neighborhood Preservation District Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Current ZoningCurrent Zoning Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Zoning CharacteristicsZoning Characteristics Nine different zoning districtsNine different zoning districts Residential Two Family is the largest zoning district Business districts concentrated along Residential Two Family is the largest zoning district Business districts concentrated along Business districts concentrated along the east side of Bridge Street Wholesale and Automotive (B4) district Business districts concentrated along the east side of Bridge Street Wholesale and Automotive (B4) district Wholesale and Automotive (B4) district does not allow mixed use or residential development Wholesale and Automotive (B4) district does not allow mixed use or residential development Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Zoning RecommendationsZoning Recommendations Change Wholesale and Automotive (B4) t N i hb h d B i (B1) hi h Change Wholesale and Automotive (B4) t N i hb h d B i (B1) hi h to Neighborhood Business (B1), which allows residential uses Extend B1 district to incorporate all the to Neighborhood Business (B1), which allows residential uses Extend B1 district to incorporate all the Extend B1 district to incorporate all the businesses at the Pearl/Bridge Street intersection Extend B1 district to incorporate all the businesses at the Pearl/Bridge Street intersection Investigate mechanisms to support site redevelopment concepts ( Pl d U i Investigate mechanisms to support site redevelopment concepts ( Pl d U i ( e.g. Planned Unit Development (PUD), “tt” i) ( e.g. Planned Unit Development (PUD), “tt” i) “contract” zoning) “contract” zoning) Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Proposed Zoning ChangesProposed Zoning Changes Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Design GuidelinesDesign Guidelines Review the current design guidelines f i l ti d Review the current design guidelines f i l ti d for commercial properties and determine appropriateness, alternative provisions for commercial properties and determine appropriateness, alternative provisionsprovisions Adopt a Neighborhood Preservation District (NPD) to protect neighborhood provisions Adopt a Neighborhood Preservation District (NPD) to protect neighborhood charactercharacter Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Group DiscussionGroup Discussion Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates Bridge Street Neck Bridge Street Neck Neighborhood Neighborhood Presented by: The Cecil Group GLC Development Resources Peter Smith Associates Presented by: The Cecil Group GLC Development Resources Peter Smith AssociatesPeter Smith Associates July 28, 2009 Peter Smith Associates July 28, 2009 Bridge Street Neck Neighborhood Revitalization Bridge Street Neck Neighborhood Revitalization The Cecil Group The Cecil Group -- GLC Development Resources GLC Development Resources -- Peter Smith AssociatesPeter Smith Associates