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Artists' Row Urban Design and Planning Framework - Public Meeting Draft - August 13, 20151SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 August 13, 2015 Salem Artists’ Row URBAN DESIGN & PLANNING FRAMEWORK Public Meeting #2 Draft Recommendations 2SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 •Review: What’s Happening in Artists’ Row Today •Recommendations: Design and Programming ▪Character and identity ▪Uses: on-site and complementary uses ▪Booths and buildings ▪Open space and landscape ▪Seasonality and facilities ▪Daytime/nighttime ▪Safety and security ▪Special events •Capital Improvements and Operations ▪Improvements and Investments ▪Stewardship and Responsibilities •Next Steps Agenda INTRODUCTION 3SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 4SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 Existing Conditions, Looking West INTRODUCTION 5SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 Review of the Public Meeting 6SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 ▪Discussion of the results of the meeting ▪Review of the survey results Public Meeting: June 16, 2015 REVIEW 7SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 Survey Responses: Character and Identity REVIEW Artists’ Row should be a unique destination Artists’ Row should be an extension of downtown 8SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 Survey Responses: Season REVIEW Lengthen season to include December Keep season as-is Make Artists’ Row year-round 9SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 Survey Responses: Types of Structures REVIEW Temporary structures Permanent structures Mix of temporary and permanent structures 10SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 Survey Responses: Spaces should be primarily for artists/craftspeople to: REVIEW Make and sell their wares Make their wares Sell their wares 11SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 Survey Responses: Supportive of Charging Rent REVIEW Depends of the rent cost Disagree Agree 12SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 Recommendations: Design and Programming PHOTO BY SOCIAL PALATES PHOTOGRAPHY 13SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 Character and Identity RECOMMENDATIONS: DESIGN AND PROGRAMMING Destination –Artists’ Row should be designed, programmed and marketed as a distinctive destination within Downtown Salem. The tenants, artists, crafts, events should be from Salem and the surrounding region and should be excellent and exceptional -providing a front porch for outstanding and unusual goods, activities, food and experiences. ▪Provide uses and activities that will directly appeal to local and regional residents and draw tourists because of its genuine identity ▪Base the selection of tenants and events, in part, on their contribution to Artists’ Row as a destination that is out of the ordinary. ▪Use the thematic idea of the Arts to consistently inform the public relations, marketing, branding and design ▪Measure success by surveying visitors 14SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 Character and Identity RECOMMENDATIONS: DESIGN AND PROGRAMMING Destination –Artists’ Row should be designed, programmed and marketed as a distinctive destination within Downtown Salem. The design composition must be strong, emblematic and attractive -clearly different from the surroundings. The spaces should have clear entrances and some landmark features. ▪Improve and redevelop the architecture to be a unifying, thematic aspect of Artists’ Row ▪Add unifying lighting ▪Provide consistent wayfinding signage integrated with other signage and wayfinding for the entire Downtown ▪Add lit entrance markers with the name/logo with a directory and event notices in the form of compact “kiosks” in appropriate locations. 15SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 RECOMMENDATIONS: DESIGN AND PROGRAMMING ▪Add lit entrance markers with the name/logo with a directory and event notices in the form of compact “kiosks” in appropriate locations. Character and Identity 16SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 Character and Identity RECOMMENDATIONS: DESIGN AND PROGRAMMING ▪Extend the limits of Artists’ Row so that it wraps around the sidewalk corners and encompasses the Square across Front Street 17SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 Connections RECOMMENDATIONS: DESIGN AND PROGRAMMING 18SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 Uses: On-Site Uses RECOMMENDATIONS: DESIGN AND PROGRAMMING Provide a specific range of uses within booths and for special events that reasonably fit within the space available and, except for limited restaurant and food service, are composed entirely of arts and craft components. ▪Combine the concept of goods for sale, demonstrations and active fabrication to the greatest extent practical ▪Expand the number and range of both booths and designated spaces for temporary installations, demonstration, and vendors ▪Remove the restrooms and replace them with additional booths and vendors 19SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 Uses: On-Site Uses RECOMMENDATIONS: DESIGN AND PROGRAMMING Provide a specific range of uses within booths and for special events that reasonably fit within the space available and, except for limited restaurant and food service, are composed entirely of arts and craft components. ▪Combine the concept of goods for sale, demonstrations and active fabrication to the greatest extent practical ▪Expand the number and range of both booths and designated spaces for temporary installations, demonstration, and vendors ▪Remove the restrooms and replace them with additional booths and vendors 20SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 Uses: On-Site Uses RECOMMENDATIONS: DESIGN AND PROGRAMMING ▪Improve the restrooms in Old Town Hall and create a high quality, well-maintained facility ▪Provide for capital, maintenance and operational funding from a coalition of participating landowners, merchants and stakeholders ▪Employ mechanisms like a business improvement district or other methods to assemble the funding 21SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 ▪Maker spaces and arts incubators ▪Live/work housing for artists and craftspeople ▪Arts education and collaborative workshop businesses and spaces ▪Gallery and exposition space ▪Offices and venues for arts organizations Uses: Off-Site Uses RECOMMENDATIONS: DESIGN AND PROGRAMMING Artists’ Row cannot practically serve as the center or contain all of the dimensions of the local and regional art and artist community and their needs. Artists’ Row should be part of a growing and connected network of complementary uses. Future plans and initiatives should expand an arts-oriented district in portions of the City including: 22SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 ▪Develop a program to incrementally replace existing structures ▪Emphasize innovative design, and consider a design competition for the building prototypes ▪Increase building transparency ▪Provide year-round use ▪Provide accessibility ▪Meeting building codes Booths and Buildings RECOMMENDATIONS: DESIGN AND PROGRAMMING Upgrade the temporary booths in terms of design quality and extended seasonal use 23SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 ▪Infill appropriate locations with new booths and temporary kiosks or installations to increase the variety and amount of uses ▪Remove bathrooms and adjacent wall, extend special programming into City owned parking lot Booths and Buildings RECOMMENDATIONS: DESIGN AND PROGRAMMING 24SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 ▪Reduce the visible impact of the parking lot ▪Create informal seating areas ▪Take advantage of the nooks for landscaping and appropriate seating ▪Maintain a sense of open space ▪Use surfaces for displays Open Space and Landscape RECOMMENDATIONS: DESIGN AND PROGRAMMING Upgrade the open space and landscape to be more attractive, add amenities, and keep adequate areas open for circulation 25SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 RECOMMENDATIONS: DESIGN AND PROGRAMMING Open Space and Landscape ▪Re-organize the restaurant outdoor seating area ▪Use landscaping to reduce the visibility of cars ▪Remove walls or take other steps to remove loitering pockets 26SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 ▪Coordinate leases, tenancy and special events to extend the season ▪Use Old Town Hall to extend the season as existing structures cannot be heated efficiently ▪Replace booths and buildings to support year-round activity Seasonality and Facilities RECOMMENDATIONS: DESIGN AND PROGRAMMING Incrementally extend the season of operation through the holidays, with the goal of year-round operation 27SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 ▪Install overhead light canopy Daytime/Nighttime RECOMMENDATIONS: DESIGN AND PROGRAMMING Add festive and interesting lighting 28SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 ▪Provide better lighting ▪Remove restrooms ▪Increase the hours and seasons of operation Safety and Security RECOMMENDATIONS: DESIGN AND PROGRAMMING Deliberately reduce opportunities for loitering, enhance activity and visibility, and coordinate policing of the spaces 29SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 Special Events RECOMMENDATIONS: DESIGN AND PROGRAMMING Emphasize and expand the range and number of special events within Artists’ Row PHOTO BY SOCIAL PALATES PHOTOGRAPHY 30SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 CAPITAL IMPROVEMENTS AND OPERATIONS 31SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 ▪Remove/Relocate Restrooms ▪Replace Booths ▪Public Space ▪Infrastructure Improvements and Investments CAPITAL IMPROVEMENTS AND OPERATIONS Establish rents and fees to recognize the market value of the tenancies and events, and assemble a capital improvement fund with the proceeds while seeking additional sources of grants and revenues. Key improvement components will consist of these priorities 32SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 ▪Stewardship for Selection ▪Public Arts Commission ▪Stewardship of Operations ▪City Administration/Mayor’s Office ▪Departmental Staff (Planning and Development, DPW, Police, Building Inspector, others) Stewardship and Responsibilities CAPITAL IMPROVEMENTS AND OPERATIONS Establish a regular and systematic agenda item for inter-departmental coordination and conduct meetings to monitor progress and advance specific actions. 33SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 ▪Short-term (1-2 years) ▪Demolish bathrooms ▪Increase activation with temporary spaces (tents, performance stage, etc.) ▪Formalize a Stewardship program for artist selection and operations ▪Develop funding mechanisms ▪Begin building a reserve for funding the replacement of booths ▪Long-term (5-10 years) ▪Design competition for booth prototypes ▪Replace booths Sequencing CAPITAL IMPROVEMENTS AND OPERATIONS 34SALEM ARTISTS’ ROW FRAMEWORK PLAN The Cecil Group August 13, 2015 NEXT STEPS