Artists' Row Framework Ideas and Choices - Public Meeting and Discussion - June 16, 20151
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
SALEM ARTISTS’ ROW Framework Plan
IDEAS AND CHOICES
Public Meeting and Discussion
June 16, 2015
2
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Agenda
1.Introduction
2.Artists Row this Season
3.Existing Conditions
•Physical Conditions
•Current Season
•Programming
4.Choices
•Urban Design
•Programming
5.Expansion Potential
3
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Planning Area
Existing Conditions
4
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Planning Context
Existing Conditions
5
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Opportunities and Constraints
Existing Conditions
6
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Opportunities and Constraints
Existing Conditions
7
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Opportunities and Constraints
Existing Conditions
Aging buildings not
meeting current code
requirements
Unattractive “back
of buildings”
Hidden corners and
blind spots
Negative visual impacts of
parking areas
Negative visual
impacts of parking
areas
Potential to link use/ events to
Derby Square
Artists’ Row not easily
visible along the street
Potential future
improvement or
redevelopment of City
land/parking area
Proximity and use of
public restrooms
creates a negative
image for nearby areas
8
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Programming
Existing Conditions
Artists’ Spaces
Special Arts Events
Other Civic and Cultural Events
Arts Installations
Public Open Space
Pedestrian Passage
9
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
URBAN DESIGN: CHOICES
10
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
1.Character and Identity
2.Booths and Buildings
3.Open Space and Landscape
4.Seasonality
5.Daytime / Nighttime
6.Safety and Security
7.Connections
8.Expansion Potential
Issues that Shape Artists’ Row
URBAN DESIGN
11
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
CHOICES
Destination
Passageway
IMPLICATIONS
Destination – The design must be
strong, emblematic and attractive -
clearly different from the surroundings.
The space should have clear entrances
and some landmark features.
Passageway - If it is a passage in a
larger network, then the connections
and ease of movement through the
space will be important. It should be
clearly connected to and part of the
surroundings.
1. Character and Identity
URBAN DESIGN
12
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Character and Identity
URBAN DESIGN
Pike Place Market, Seattle Artist Alley, Quebec
13
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Character and Identity: Seasonal Placemaking
URBAN DESIGN
MoMA Queens at PS1’s
Young Artist Program
14
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
CHOICES
Temporary
Permanent
Mix
IMPLICATIONS
Temporary – This approach will give
the City more flexibility in adding
space over time and will require less
upfront investment.
Permanent – This approach would
require a large upfront investment.
Mix – The spaces would need to be
organized to accommodate a range
of structure types.
2. Booths and Buildings
URBAN DESIGN
15
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Booths and Buildings
URBAN DESIGN
Artists’ Row in Winter
Holiday Village, Bryant Park, NYC
16
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
CHOICES
Strong Identity
Supporting Role
IMPLICATIONS
Strong Identity – The space would
have clearly defined edges and
gateways and would require
significant investment in design and
implementation.
Supporting Role – The space could
be simple in concept and may be
less expensive to implement, but
changes will be needed in
conjunction with existing use and
future changes.
3. Open Space and Landscape
URBAN DESIGN
17
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Open Space and Landscape
URBAN DESIGN
Holiday Market, NYC
18
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Open Space and Landscape
URBAN DESIGN
Pike Place Market, Seattle Quincy Market, Boston
Film Exchange Building, Portland, OR
19
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
CHOICES
Design for Limited
Seasonal
Design for Year-Round
Occupancy
IMPLICATIONS
Design for Limited Seasonal Use –
Booths and temporary features need
to be designed so that they can
easily be moved and stored off-site.
Design for Year-Round Occupancy –
Year -round space meeting
contemporary codes would be
required for all booths/buildings, and
landscape elements need to be
chosen for year-round use. Capacity
to plow and remove snow must be
established in the space design.
4. Seasonality
URBAN DESIGN
20
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Seasonality
URBAN DESIGN
Bryant Park, NYC
Artists’ Row
21
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
CHOICES
Primarily Daytime Use
Nighttime Use
IMPLICATIONS
Primarily Daytime Use – Limits
operations of the uses so that they
could not extend beyond summer
months or into late evenings.
Nighttime Use – Will require design,
installation and maintenance. This
approach would be required for year-
round or extended seasonal use.
5. Daytime / Nighttime
URBAN DESIGN
22
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Daytime / Nighttime
URBAN DESIGN
Fort Collins, Colorado Artists’ Row
23
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Pike Place Market and
Post Alley, Seattle
Daytime/ Nighttime
URBAN DESIGN
24
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Burlington, VT
Church Street
Marketplace
Daytime / Nighttime
URBAN DESIGN
25
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Daytime / Nighttime
URBAN DESIGN
Annie Alley,
San Francisco
26
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
CHOICES
Use the Activities to
Provide for Safety and
Security
Provide for Oversight
IMPLICATIONS
Use the Activities to Provide for
Safety and Security – Design to
eliminate hidden locations and
corners.
Provide for Oversight – Design to
external and electronic surveillance.
6. Safety and Security
URBAN DESIGN
27
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Safety and Security
URBAN DESIGN
Maiden Lane, San Francisco and
Cady’s Alley, Georgetown DC
28
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
CHOICES
Physical Distinction,
Virtual Connection
Connected Spaces
IMPLICATIONS
Physical Distinction, Virtual
Connection – Design a distinctive
space with clear gateways, and
provide a designed program of virtual
connections.
Connected Spaces – Provide for an
extended “site” and coordinated
design.
Connections
URBAN DESIGN
29
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
7. Connections
URBAN DESIGN
30
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
CHOICES
As-is
Connecting Spaces
Adjacent Expansion
Multiple Venues
IMPLICATIONS
As-is – Limits due to the small size
of the area
Connecting Spaces –Could add more
vitality and require coordination with
abutters
Adjacent Expansion –Requires
significant investment from the City
or others
Multiple Venues – Market and
operate an arts and culture-oriented
subdistrict within Downtown Salem.
8. Expansion Potential
URBAN DESIGN
31
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
32
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
PROGRAMMING AND OPERATION
33
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Flea Market for
Local Food, Arts,
Crafts and
Vintage
PROGRAMMING AND OPERATION
Weekly flea, craft, and food fair
34
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Pop up Shops
(occupy
temporarily-vacant
land with
retrofitted shipping
containers)
PROGRAMMING AND OPERATION
Dekalb Market, Brooklyn
35
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Maker Spaces/
Craft Business
Incubator
Spaces
PROGRAMMING AND OPERATION
3rd Ward, Brooklyn
and Artisan Asylum, Somerville
36
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Special Events
PROGRAMMING AND OPERATION
Summer Gathering Space:
MoMA Queens at PS1’s
Young Artist Program
37
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Daytime / evening operation?
Seasonal or year-round?
Staffed or unstaffed?
Partnerships and collaborations?
Revenue: City-sustained or
self-sustaining?
Programming and Operational Choices
Input and Discussion
38
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
Short term opportunities?
Long term changes?
Timing and Choices
Input and Discussion
39
SALEM ARTISTS’ ROW FRAMEWORK PLAN
Prepared for The Department of Planning & Community Development The Cecil Group June 16, 2015
SALEM ARTISTS’ ROW Framework Plan
IDEAS AND CHOICES
Discussion