North River Canal Corridor Plan Project Overview1.1North River Canal Corridor
Project Overview
1.2 North River Canal Corridor
Project Overview
In initiating the North River Canal Corridor
Neighborhood Master Planning process, the City
of Salem has recognized the true potential of
this area to contribute directly to the quality of
life in the surrounding neighborhoods and the
community as a whole. They have also recog-
nized that capturing the area’s full potential will
require an active partnership with the neighbor-
hood residents, business people and the wider
community to create a visionary plan that is
market responsive, encompasses a real under-
standing of roadway capacity, and responds to
development issues and opportunities.
Despite the inherent challenges that are posed
in undertaking a planning study that includes
such diverse urban characteristics, many of the
historic and physical qualities of the North River
Canal Corridor’s environment – if pooled togeth-
er – offer the opportunity to reconnect various
pieces of new and old urban fabric. To achieve
this, the Master Plan has capitalized on the
existing area resources such as Leslie’s Retreat
Park, the nearby historic neighborhoods, canal
1.3North River Canal Corridor
Leslie’s Retreat Park.
MASON STREET NORTH STREETFRANKLIN STREETBRIDGE STREETBOSTON
STREETGROVESTREETGROVEH
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ROADBRIDGE STREET
COMMERCIAL STREET
FEDERAL STREET
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NORTH RIVER CANALFLINT STREETMBTA
Parking Lot
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Mack Park Furlong
Park
Leslie's Retreat Park
The study area.
and riverfront and has endeavored to forge new
connections and build in opportunities for new
development that will transform and strengthen
the identity of this area.
This plan is the product of those efforts. It
describes the shared Vision Plan produced by
the larger community and City, and the process
leading to the creation of the vision and the sub-
sequent implementation steps needed to achieve
the short and long-term goals of this plan.
The Planning Area
The planning area for this study is comprised
of approximately 57 acres, generally bound by
Bridge Street, Mason Street, North Street and
Boston Street, including parts of Wards 2, 4
and 6. On the northern banks of the river, it
also includes land that extends along Franklin
Street to Furlong Park, and on the southern
bank includes the MBTA Station and its park-
ing lot. The area has a wide range and mix of
uses that create a unique character. It includes
historic residential areas, and a river of region-
al ecological significance, as well as large
pieces of parkland. The area also includes sev-
eral vacant or underutilized parcels that have
been identified by the City and Working
Group as potentially having a major role in the
1.4 North River Canal Corridor
North River Canal is bound by the canal, a railroad corridor, and a mix of industrial, residential, and commercial sites.
Large older buildings on Goodhue Street offer potential for
redevelopment.
Bridge Street is currently characterized by a mix of auto-relat-
ed uses and historic residential homes.
future of revitalizing this area. They include:
the old Sylvania site, the Flynntan site, and
the waterfront parcels along Franklin Street.
Significant historic resources are located in and
nearby the study area. Within the study area is
the McIntire National Register Historic District,
and several neighborhoods and streetscapes on
the north side of the North River and North
River Canal that have been recommended for
potential National Register listing. It is also the
historic site of Leslie’s Retreat, currently identi-
fied by the plaque that is adjacent to North
Street. Nearby to study area are the Courthouse
District, the First Universalist Church, the Old
Salem Jail and Jailer’s House, the Howard Street
Burying Ground, the Salem Common Historic
District, and the North River Historic District,
all National Register districts or sites.
History of the North River, Canal,
and study area
Salem was settled by English colonists 375 years
ago along the banks of the North River. In the
19th century, engineers filled in parts of the
river, creating a canal and new land along the
banks of the waterway in order to hasten dispos-
al of wastes from the various tannerys and mills
(formerly known as the Blubber Hollow area)
that had developed along the river corridor. By
the middle of the 20th century, industrial uses
along the canal had declined, leaving many
industrial sites abandoned. Although there are
still some active industrial uses in the corridor,
there are also vacant and large pieces of under-
utilized land. As a result of inadequate regula-
tions, The North River’s important role in the
industrial development of the cities of Salem
and Peabody came at a high cost to the River’s
environmental health. Today, with stricter regu-
lations and sound planning, the North River is
being restored and once again recognized as a
natural resource.
1.5North River Canal Corridor
The historic homes of Federal Street line portions of
Bridge Street.
Rail cars are stored adjacent to the park, which are an
eyesore, and visual barrier.
Today, the North River Canal Corridor area is a
diverse district with a mix of uses adjacent to
vibrant residential neighborhoods. Bridge Street
now a major east-west vehicular connection
between North Street and Boston Street—current-
ly has a diverse character and set of uses on the
south side of the street—these include the Webb
building—a historic brick warehouse building—a
variety of auto-related industries, large vacant
parcels and portions of the historic residential fab-
ric of the adjacent Federal Street Neighborhood.
The North River Canal is at the heart of the
study area. Leslie’s Retreat Park, centered on the
North River Canal, was created as a replication
area and to mitigate adverse effects to wetlands
that are associated with all Phases of the Salem-
Beverly Transportation project or otherwise
known as the Bi-Pass Road or North River
Parkway. The park has inadequate access from
the surrounding neighborhoods, and poor
drainage. Residents and neighbors have advocat-
ed for safety measures to further protect people
at the waters edge. While this new urban park
offers the opportunity to enhance the area and
provide dedicated public space that enhances the
quality of life in the neighborhood, the lack of
connectivity to the surrounding residential
areas, physical barriers- such as the rail lines
and industrial areas – have isolated this park
and left it disconnected from its context.
The North River Basin is located on the east side
of North Street and is connected to the North
River Canal via a conduit under North Street.
This portion of the riverfront is very different in
scale and character from the adjacent portions of
the canal. The MBTA’s Salem Station is located
on the southern banks of the river and currently
has a large surface parking lot that is not well
1.6 North River Canal Corridor
Salem 1893 Salem Today
Salem in its region.
1.7North River Canal Corridor
connected to the downtown, northern neighbor-
hoods and its adjacent waterfront. During the
time of this planning study, the MBTA was
engaged in developing a proposal for a 700 car
parking structure to replace the existing surface
parking lot.
The northern banks of the North River are, yet
again, quite different in character from the
southern banks. The area is home to many
industrial uses, including an auto-salvage yard,
as well as vacant waterfront sites, a car wash
facility and other commercial uses. The North
Salem residential community, consisting of
many two–two 1/2 and some three story homes
is located just north of Franklin Street.
Residential neighborhoods are located to the
north and south of the study area. The Federal
Street neighborhood includes some of the oldest
homes in Salem and has maintained a fine his-
toric character. Mason Street currently is the
transition point from commercial and light
industrial uses to the south, to predominantly
residential uses with fine urban streets to the
north.
Significance to Salem and Region
The North River Canal Corridor area is an impor-
tant northern gateway to downtown Salem. It is
bordered by two primary entrance roadways from
Route 128, which include Boston Street and North
Street (Rt. 114). In addition, the MBTA commuter
rail station, which provides daily service for com-
muters to Boston, is located along the riverfront
adjacent to North Street. As part of the North
Shore Major Investment Study (MIS), the MBTA
is exploring several options to improve rail service
to Salem. One of the options being studied would
use the rail line that runs along the canal to
expand service to Peabody and Danvers. The
expanded service would be accommodated
through redeveloping the existing rail line that
spurs to the west of the existing rail station and
runs adjacent to Bridge Street and Leslie’s Retreat
Park.
For the purposes of this study, it was assumed
that the proposed rail extension to Beverly
would occur. It should be noted, however, that
the issue of one track vs. two track extension
was not discussed by the working group. The
rail extension should continue to be coordinat-
ed with the efforts of this plan as it progresses
into the design phase to ensure that the rec-
ommendations of this plan are fully acknowl-
edged.
As part of reconstruction of Bridge Street,
Phase IV of the Salem-Beverly Transportation
Project, it is anticipated that the current stor-
age of rail cars that occurs next to Leslie’s
Retreat Park would be removed, as would the
current spur line that connects the Salem line
and the westbound line to Danvers – thus
freeing up a significant portion of the water-
front adjacent to the MBTA parking lot.
The Planning Process Overview
The planning process was undertaken in two
phases. During phase one, the City and
Working Group developed a vision statement
and identified preliminary issues and opportu-
nities. For phase two—The Department of
Planning and Community Development
(DPCD) initiated the master planning process
with their planning consultant team to trans-
form the vision statement into a master plan.
Phase One
Mayor Stanley Usovicz appointed a 20 mem-
ber Working Group for the North River
Corridor Planning Project, representing busi-
ness owners, members of the community, res-
idents and volunteers who attended monthly
meetings. Through their participation, they
were charged to “help create a true communi-
1.8 North River Canal Corridor
Salem was settled by English
colonists 375 years ago along the
banks of the North River. Today,
the North River Canal Corridor
area is a diverse district with a
mix of commercial, residential,
and industrial uses adjacent to
vibrant residential neighborhoods.
This important area is also the
main entrance corridor into the
city and commuter gateway to the
downtown. However, the river, the
railroad, and industrial develop-
ment have created a barrier to the
downtown. Future development
should reconnect this area creat-
ing a mixture of compatible uses
that expand upon the urban char-
acter of the city. Its strategic
location offers the opportunity to
reconnect the diverse neighbor-
hoods that surround it and take
advantage of the available build-
ing stock, vacant parcels, unique
open space system, and water-
front access. This important area
deserves thoughtful development
worthy of the rich neighborhood
tradition of Salem.
The North River Canal planning
process was initiated in June
2002, and planners, residents,
businesses, and political leaders
developed this Vision Statement
for the future.
Create appropriate development
while preserving our historic
neighborhood character
Create new housing opportunities
that encourage a range of hous-
ing types and affordability. Take
advantage of the unique architec-
tural character of the existing
underutilized industrial buildings
by embracing uses such as artist
exhibit, work, and live/work space.
Encourage development projects
that preserve the unique historic
character and scale of the adja-
cent neighborhoods and which
take advantage of its waterfront
location. Use zoning to encour-
age desired quality development
that respects the quality of life
provided by the existing neigh-
borhoods.
Support development that con-
tributes to the quality of life for all
Salem residents by providing hous-
ing options, livable-wage employ-
ment prospects, and cultural and
recreational opportunities.
Address transportation issues for
existing and new developments
Encourage public and private
developments in the area that pro-
vide connections and links to the
adjacent train station to promote
transit use; reduce and manage
existing traffic congestion;
address parking demand; and pro-
vide a more pedestrian-friendly
area.
Improve and enhance traffic pat-
terns to facilitate access to and
through the area by channeling
traffic to appropriate roadways
while providing better connections
to open space through integration
of pedestrian and bike paths.
Enhance the public realm in
keeping with our unique neigh-
borhood character
Upgrade the public realm by cre-
ating an accessible network of
safe, clean, and well-landscaped
areas and open spaces where
people can sit, walk, run, or bike.
Coordinate the development and
implementation of guidelines for
landscape and streetscape
improvements that are historically
sensitive and encourage the use
of appropriate materials.
Development of the NRCC area in
accordance with this vision offers
an opportunity to link neighbor-
hoods to create an area in which
people can live, work, shop, and
play in a diverse urban area.
North River Canal Corridor Vision Statement
(February 2003)
ty-driven planning process... and assist the
Department of Planning and Community
Development and a planning consultant devel-
op a vision for the area to guide future proj-
ects in the neighborhood.”
DPCD worked closely with the established
Working Group during the first phase of the
planning process to develop a clear under-
standing of the site, its related issues and
opportunities and ultimately a vision state-
ment (see previous page) that set the frame-
work for developing the master plan in phase
two of the planning process.
Walking Tour
At its second meeting, held in September 2002,
the Working Group went outside on a walking
tour of the North River Canal area. With cam-
eras in hand, group members took photos and
notes to illustrate and document the issues and
opportunities important to them.
Issues & Opportunities
In October 2002, the Working Group met
again to exchange ideas and to discuss the
findings of the walking tour. The group iden-
tified issues and opportunities regarding;
•Transportation
•Housing
•Environment
•Economic development
•Public realm
These ideas and concerns were compiled into
a prioritized list. For a full list of prioritized
issues and opportunities, refer to Appendix A
Vision Statement
The DPCD and the Working Group met again
in December 2002 to translate the prioritized
issues and opportunities into goals and objec-
tives and a Vision Statement for the future of
the area. The Vision Statement served as a
guide for subsequent planning to the consult-
ing team in this planning effort. The Vision
Statement, developed in February 2003, is
based on the following three principles:
•Create appropriate development while preserving
our historic neighborhood character.
•Address transportation issues for existing and new
developments.
•Enhance the public realm in keeping with our
unique neighborhood character.
Phase Two
Team Members
Goody, Clancy & Associates was selected by
the City to serve as the primary consultant for
the North River Canal planning effort. Goody
Clancy was joined in this effort by two firms
that brought complementary expertise in
transportation and economic development.
Earth Tech, Inc. provided transportation plan-
ning and traffic engineering services for the
project. FXM Associates, an economics
research firm, provided an overall assessment
of the market potential for alternative uses in
the Canal corridor.
Goals
The consulting team worked closely with the
DCPD and Working Group to develop a highly
interactive process to engage the public and to
produce a master plan that builds on the work
accomplished in phase one and specifically
address the issues and opportunities that were
identified by the Working Group. The team
analyzed existing conditions and the vision
statement that was prepared by the Working
group, and developed three concept alterna-
tives for development in the study area. A
market analyses was conducted, which provid-
ed an overview of development potential.
1.9North River Canal Corridor
Analyses were also done for future planned
developments on key parcels on Franklin,
Goodhue, and Bridge Streets. Finally, the
alternatives were refined into a preferred plan
based on input from the community and
working group.
Concurrent Planning Efforts
During the process of this study there were sev-
eral concurrent planning studies that were being
undertaken. They include:
•The North Street (Route 114) Improvements
•The Salem Trial Court Expansion
•MBTA Parking garage
•North Shore major investment study
•Bridge Street Reconstruction
It should be emphasized that these concurrent
planning studies were still in the preliminary
stages of development and that some of the
initial considerations from these plans have
been considered as part of this plan as general
assumptions for the planning purposes of this
study. This does not mean, however, that this
planning study endorses the other concurrent
planning studies that are noted above and
referred to in this document. As noted in
chapter 4 – Implementation, it is important as
this plan moves forward to continue to coordi-
nate the efforts of this plan with other sur-
rounding planning studies so that others will
be aware of the design considerations that are
included in this Vision Plan.
Schedule
The consulting team met with the working
group over a 7-month period and engaged the
community members in variety of topic specific
meetings to understand and explore issues and
opportunities and to refine the vision statement
and develop a vision plan. These meetings
include informal, individual stakeholder inter-
views with local residents, business owners, and
community members as well as formal meet-
ings with the DPCD and the Working Group
and workshops with the public.
A summary of the project schedule and meet-
ings follows:
•Analysis of Existing Conditions and Review of
Vision Statement
DPCD and Working Group Meeting #1—Kickoff
DPCD and Working Group Meeting #2
—Report Back on Existing Conditions and Vision
Statement
•Identification and Preparation of Conceptual
Alternatives for Future Development
Public Meeting #1—Two Day—Alternatives
Workshop
•Preparation of a Draft Neighborhood Master Plan
DPCD and Working Group Meeting #3 and 4 /
Public Meeting #2—Presentation of Draft Plan
•Preparation of a Final Neighborhood Master Plan
DPCD and Working Group Meeting #5 / Public
Meeting—Presentation of Final Plan
1.10 North River Canal Corridor