North River Canal Corridor Plan - Planning Process2.1North River Canal Corridor
Planning Process
The planning process began with the appoint-
ment of a 20 member Working Group that with
the assistance of a public process consultant
drafted a Vision Statement for the area. From
there, a multiple month interactive planning
process began, including:
•A two day workshop
•Transportation Analysis
•Six months of Working Group meetings
•Development of a draft plan
•Development of this final plan
The two-day workshop session was held to
"brainstorm" about the potential future of the
North River Canal Corridor. This was the first
step in the process of transforming the Vision
Statement, which was prepared by the Working
Group, into illustrative plans that each repre-
sented various design options.
Three scenarios were developed by Goody
Clancy and Associates for the first day of the
two-day workshop. Each scenario tested a num-
ber of different possibilities that provided a
basis for comparison, discussion, and critique.
Based on comments from the Working Group
and public, an illustrative plan was developed
for the second day of the workshop that
advanced the successful elements of the three
scenarios into a preferred plan. The illustrative
plan also provided additional design considera-
tion for portions of the planning area at the
request of the Working Group.
Following the two-day workshop, the illustrative
plan was further refined and reviewed with the
Working Group and general public. The plan
was also reviewed in terms of the general mar-
ket opportunities that are identified in the
Market Summary chapter and also in terms of
the transportation modifications that were sug-
gested in the plan, which included new streets,
pedestrian pathways, improved signalization
and general safety measures.
The illustrative plan that is included within this
document was developed in response to this
iterative planning process. This chapter pro-
vides a general summary of the three scenarios
to show the reader the iterative concepts which
led to the illustrative plan. The Working Group
meetings that followed further developed the
illustrative plan into this Master Plan.
The following describes in detail the compo-
nents of each of the three scenarios that were
presented to the group in order to gain input
and develop a preferred plan based on those
comments received.
2.2 North River Canal Corridor
Scenario 1: Creating Connections
The first scenario, titled “Creating Connections,”
emphasizes enhancement of pedestrian connec-
tions throughout the canal corridor and especial-
ly to Leslie’s Retreat Park, the corridor’s heart.
The scenario proposes modest new development
and infill development to strengthen the identity
of the district, while reconnecting the diverse
sections of the neighborhood that have been his-
torically cut-off from downtown, the canal and
waterfront. Features of Scenario 1 are explained
in detail below.
North
•Build on the historically industrial character of the
canal corridor.
•Continues uses such as commercial and industrial
between Mason and Commercial Streets.
•New landscaped pedestrian connections between
the Mason Street Neighborhood and canal to con-
nect people to the Canal and waterfront.
•New pedestrian connection between Commercial
Street cul-de-sac and Flint Street, further enhanc-
ing the recreational value of the park’s perimeter.
South
•Bridge Street remains as a two-lane road.
•Small-scale residential infill on Bridge Street’s
southern edge
•A new multi-use, landscaped pathway along the
edge of Leslie’s Retreat activates the northern
side of Bridge Street
•A new pedestrian bridge over the rail line and into
the park creates a new link for the residential
neighborhood to the south.
East
•Franklin Street Parcels – Focus on residential
development
•New pedestrian connections to the waterfront
with landscaping and a multi-use pathway to the
MBTA station to the south.
•Pedestrian connection under North Street
between the North River and Leslie’s Retreat Park.
West
•Longer-term commercial redevelopment of west-
ern Bridge Street and the Boston Street & Bridge
Street intersection.
•Retail development at the former FlynnTan site.
•Enhanced streetscaping on Bridge Street.
•Landscaped buffer between Bridge Street devel-
opment and Federal Street Neighborhood.
COMMERCIAL STREET BRIDGE STREET
North River Canal Corridor 2.3
Working Group and Public Reaction
•General favor expressed for improved pedestrian
access to the park and improvement to the char-
acter of Bridge Street,
•Liked residential uses along the southern edge of
Bridge Street.
•Much discussion about the quality of Bridge
Street character and the reality of it being a 2 vs.
4-lane street.
•Increased pedestrian access between Leslie’s
Retreat and Franklin Street/Furlong Park was also
seen as a positive development.
•There was guarded support for residential devel-
opment of the waterfront at Franklin Street—
while some approved of the concept, there were
others that expressed concerns about traffic and
overloading utilities.
•Proposed improvements were too modest to
bring about a significant change in the canal cor-
ridor.
2.4 North River Canal Corridor
Scenario 2: Redefining Bridge Street
The second scenario, “Redefining Bridge Street,”
envisions the expansion of Bridge Street’s role in
the canal corridor, in terms of traffic circulation,
redevelopment, and pedestrian access. By
enhancing new development along Bridge Street,
the character of the entire corridor changes from
a service corridor to Salem’s “new front door”
and strengthens the edges of Leslie’s Retreat
Park. Redevelopment is at a moderate scale, and
plays a more significant role in shaping the plan
than in Scenario 1, but pedestrian connections
still contribute a major part in bringing life into
the corridor on a fine-grained level. Interpretive
elements and artifacts enhance the park program
of Leslie’s Retreat and provide new programming
options and interest beyond the current passive
open space uses. Features of Scenario 2 are
explained in detail below.
North
•Mason Street Neighborhood and canal-front area
undergo slow infill and redevelopment over time,
while promoting a “funky mix” of character
including residential (w/ artists loft space), indus-
trial, commercial and retail.
•Extend Commercial Street to Mason Street at
Tr emont – enhancing access to and from the canal
and downtown.
•Extend several roadways between Mason and
Commercial - Buffum Street and Barstow Street
•Enhance the waterfront pathway along the north-
ern edge of the canal to link Commercial Street to
Flint Street - Helps redefine the north edge of the
park.
South
•Bridge Street has an active southern edge, while a
new landscaped multi-use path creates a recre-
ational northern edge.
•Bridge Street is widened into a 4-lanes
•The multi-use path also gives Leslie’s Retreat a for-
mal landscaped edge
•A new pedestrian bridge over the rail line pro-
vides access to the park and connects the residen-
tial neighborhoods to the north and south.
East
•Explore the potential for redevelopment along
Franklin Street and the waterfront.
•Promote commercial uses on the corner of North
and Franklin Streets
•Provide a mix of commercial and residential rede-
velopment.
•Focus residential uses on the edge of Furlong
Park (townhouse-scaled units)
•A waterfront path and landscaping connects the
Franklin neighborhood to the MBTA station and
its waterfront.
•Commercial Street is extended below the North
Street bridge to improve vehicular and pedestrian
access to and from the MBTA Station.
West
•“Gateway Village” at the intersection of Bridge
and Boston, with uses that promote the public
realm.
•Redefines a sense of urban place, and minimizes
the negative effects of parking.
•Residential development occurs on the FlynnTan
site
COMMERCIAL STREET BRIDGE STREET
North River Canal Corridor
•Additional streetscaping enhances the pedestrian
realm.
•Expands the canal-front path (north and west of
the canal) from Leslie’s Retreat to Goodhue Street.
2.5
Working Group and Public Reaction
•The “Gateway Village” at Boston and Bridge Streets
was intriguing to many of the reviewers, although
there was some concern about the traffic, parking, and
deliveries associated with any additional commercial
and retail development.
•The Group was concerned about the impacts of
extending Commercial street to Mason – (potential for
additional traffic on Tremont and the need to resolve
relocating existing parking)
•General interest expressed in the scenario’s mainte-
nance of the current mix of industrial and residential
uses in that district.
•Many agreed that improved pedestrian and vehicular
connections to the MBTA Station were necessary.
•General discussion about the need to widen Bridge
Street to four lanes.
•No support for the commercial redevelopment of
Bridge Street’s southern edge
(There was a great preference for residential redevel-
opment in that area)
•Widespread support for the use of Leslie’s Retreat to
include interpretive venues and programming.
2.6 North River Canal Corridor
Scenario 3: Transforming Park Edges
Leslie’s Retreat is a park with great potential that
is looking for active edges to give it life. The
third scenario, “Transforming Park Edges,” uses
redevelopment along the park’s edges to lend
the park vitality while, in turn, provides that
development with an open space amenity. The
approach places new development and circula-
tion improvements on both sides of the park
and at both ends of the corridor to feed the
area’s revitalization. Like in Scenarios 1 and 2,
this scenario enhances connections throughout
the corridor, but it relies, in part, on redevelop-
ment to bring about significant change in the
area. The enhancement of Bridge Street in the
south and Commercial Street in the north cre-
ates a safe, enclosed feel to Leslie’s Retreat that
aids it in attracting new users. New recreational
programming and year-round facilities in
Leslie’s Retreat also make it a destination for the
surrounding neighborhoods, furthering the
area’s new identity as Salem’s “front door.”
Details of the transformations of Scenario 3 are
described below.
North
•The district between Mason Street and the canal
undergo perhaps the greatest change in circula-
tion and redevelopment.
•Commercial Street is extended to Flint Street as a
new landscaped waterfront boulevard – to provide
to access and enhance the north edge of the park.
•Promote active edges that support the neighbor-
hood park.
•Major redevelopment of the canal-front district
includes a mix of office and residential uses that
front on the new waterfront boulevard.
•Several side streets in the Mason Street neighbor-
hood are extended to the canal, enhancing access
to the park.
South
•Bridge Street is widened to a 3-lane, tree-lined
boulevard to compliment the character of the
canal’s northern edge along the new Commercial
Street.
•Moderately-scaled residential redevelopment and
a new landscape buffer create a pleasant pedestri-
an environment on the southern edge of Bridge
Street.
East
•Commercial Street extends south to Bridge Street
and below the North Street bridge, to connect to
the MBTA Station.
•Consideration for commercial space that fronts on
a landscaped North River waterfront.
•The character of Franklin Street is transformed by
mixed commercial and residential redevelopment
on both sides of the street up to Furlong Park.
•A landscaped waterfront pathway connects
Furlong Park to the MBTA station and continues
to connect with the East Salem waterfront.
West
•The theme of “Gateway Village” from Scenario 2
is picked up and expanded in Scenario 3.
•In addition to office and retail redevelopment, res-
idential and artist live/work space is encouraged in
the village
COMMERCIAL STREET BRIDGE STREET
North River Canal Corridor
•Residential and limited commercial redevelopment
of the FlynnTan site.
•A linear canal park is extended from Leslie’s
Retreat to Goodhue Street.
•Extend Hanson Street to connect Boston Street to
Grove, as part of the redevelopment of the
Flynntann Site.
2.7
Working Group and Public Reaction
•Of the three scenarios presented, Scenario 3 seems to
have been the most provocative and elicited the most
comments, both positive and negative.
•Most of the reviewers agreed with the notion of extending
Commercial Street to Flint Street as a waterfront boulevard
in an effort to transform the edge of Leslie’s Retreat and
create a better traffic flow in the area.
•There was little support, however, for the significant rede-
velopment of the entire district between Mason and
Commercial for office and residential use. Rather, there
was an expressed desire to retain the existing businesses
and older housing that characterize the area and promote
moderate infill with a mix of uses.
•Although there was little comment regarding widening
Bridge Street to 3 lanes, a number of reviewers agreed
with the residential redevelopment of Bridge Street’s
southern edge as shown in Scenario 3.
•The “Gateway Village” also received consensus support
from the reviewers, yet some residents and members of
the working group expressed concern about having retail
as an option for land use at the corner of Boston/Bridge
Streets
•Many supported the new roadway configuration that
would link Commercial Street to the MBTA station and
Bridge Street, and provide new pedestrian access under
North Street.
Day 2 Advancing the Plan
Using the comments and feedback on the three
scenarios from the first day of the workshop, a
new illustrative plan was developed for the work-
shop’s second day. The new iteration took fea-
tures that were considered desirable from the
three preliminary scenarios, and addresses con-
cerns raised about a number of the elements
found in each. The plan that resulted borrowed
a number of the specific elements of Scenarios 2
and 3 and most of the core values expressed in
all three scenarios. The major issues and refine-
ments of the illustrative plan are broken out by
planning area below.
North
•Strengthen the Character of Commercial Street –
landscaping and new development – extend it to
Flint
•Create connections between Mason Street
Neighborhood and Canal (some vehicular and
some pedestrian)
•Promoted enhanced landscaping at the edges of
existing commercial uses to improve identity and
provide buffers to adjacent uses.
•Create varied identity along the length of
Commercial Street.
•Promote major redevelopment of the Salem
Suede building adjacent to Flint (Residential or
Commercial)
South
•Enhance the character of Bridge Street and focus
on aesthetic improvements, and residential rede-
velopment or enhancements of current uses were
preferable.
•Bridge Street is a tree-lined street that supports
residential infill development.
•The plan suggested that the historic Webb
Building has potential for reuse.
•across from the intersection of River, Lynn, and
Bridge Streets improves pedestrian access to the
park.
East
•Provide a waterfront pathway along both the
north and south banks of the North River, as
shown in all three preliminary scenarios.
•The character of Franklin Street is enhanced with
residential development and associated
streetscaping in character with the rest of the
neighborhood, and Furlong Park is given a formal
edge with neighborhood scaled residential devel-
opment.
•Seek ground floor uses to support the waterfront
pathway along the southern waterfront.
•Provide pedestrian connections between Furlong
Park, Leslie’s Retreat Park, and the MBTA Station.
West
•“Gateway Village” approach to the Boston Street
and Bridge Street intersection.
•Commercial development that creates a landmark
building on the corner of Bridge and Boston.
•Seeks potential for new residential development
on the church parking lot.
•Extend Hanson to Grove to improve vehicular traf-
fic and general access.
•Include a wide landscaped buffer between new
development along Bridge and nearby existing
residences.
•The former FlynnTan site is considered for a mix of
residential and commercial uses that would have a
low parking requirement.
•The plan also suggests possible reuse of former
industrial properties in the area, especially those
along the canal.
2.8 North River Canal Corridor
2.9North River Canal Corridor
NORTH/SOUTH
EAST
WEST
Working Group and Public Reaction
•The illustrative plan received overwhelming support
from the Working Group and public observers for
many of its features.
•Most reviewers believed that extending Commercial
Street as a wider boulevard to Flint Street had desir-
able effects on the area’s traffic flow, commercial via-
bility, and aesthetic character.
•Many also agreed with the plan’s suggestion to retain
and improve the existing commercial and residential
development between Mason Street and the canal.
•Connections between the Mason Street
Neighborhood and the canal were also widely appre-
ciated, although there was some concern about how
they could be implemented on privately owned prop-
erty.
•Streetscape improvements to Mason Street were
received as positive.
•Smaller-scale residential redevelopment of the south-
ern edge of Bridge Street gained support, although
the potential for small amounts of new or enhanced
commercial development were discussed.
•Resolving pedestrian access from the southern neigh-
borhoods to Leslie’s Retreat was still a concern.
•While most agreed that the improvements and devel-
opment along Franklin Street were beneficial, there
was still concern and much discussion regarding the
quality and character of the development and what
the existing B5 zoning would potentially allow to be
built. People were generally concerned that any new
development must fit into the context of the sur-
rounding residential neighborhood and not be taxing
on the existing transportation network and local utili-
ties. There was, however, consensus regarding the
desirability of a waterfront pathway that linked the
corridor’s parks and lead to the commuter rail station.
•Commercial uses in the “Village” were favored over
residential uses, although there were suggestions that
residential, artist live/work, and even hotel space
could be considered in the area.
•Some reviewers commented that new commercial
development should be concentrated close to Boston
Street.
•A new roadway connection through the FlynnTan site
to Grove Street was seen as positive, however, there
was still a lack of consensus about the use for that
site.
•General comment regarding the need to for a well-
designed fence along the canal for safety, and the
desire for active recreational programs and interpre-
tive programming in the park.
2.10 North River Canal Corridor