North River Canal Corridor Master Plan3.1North River Canal Corridor
Master Plan
Master Plan
The North River Canal Corridor Master Plan pro-
vides a framework for new growth and develop-
ment in the North River area , while preserving
and enhancing the quality of life in the adjacent
residential neighborhoods.
The Master Plan and following recommendations
were developed in response to the comments that
were received during a two-day workshop and
subsequent meetings with the working group
and public. It incorporates land use, urban
design and transportation elements. This chapter
has four sections that describe various aspects of
the Master Plan. The first section is the vision
statement that was created by th eworking group.
The second section of this chapter includes the
illustrative Plan that has provides written recom-
mendations and an overview of the planning
area. It also includes renderings that illustrate
various urban design features and concepts of the
Master Plan. Following the illustrative plan are
two sections that outline Urban Design
Recommendations and Transportation
Recommendations based on the components of
the Illustrative plan .
3.2 North River Canal Corridor
Salem was settled by English
colonists 375 years ago along the
banks of the North River. Today,
the North River Canal Corridor
area is a diverse district with a
mix of commercial, residential,
and industrial uses adjacent to
vibrant residential neighborhoods.
This important area is also the
main entrance corridor into the
city and commuter gateway to the
downtown. However, the river, the
railroad, and industrial develop-
ment have created a barrier to the
downtown. Future development
should reconnect this area creat-
ing a mixture of compatible uses
that expand upon the urban char-
acter of the city. Its strategic
location offers the opportunity to
reconnect the diverse neighbor-
hoods that surround it and take
advantage of the available build-
ing stock, vacant parcels, unique
open space system, and water-
front access. This important area
deserves thoughtful development
worthy of the rich neighborhood
tradition of Salem.
The North River Canal planning
process was initiated in June
2002, and planners, residents,
businesses, and political leaders
developed this Vision Statement
for the future.
Create appropriate development
while preserving our historic
neighborhood character
Create new housing opportunities
that encourage a range of hous-
ing types and affordability. Take
advantage of the unique architec-
tural character of the existing
underutilized industrial buildings
by embracing uses such as artist
exhibit, work, and live/work space.
Encourage development projects
that preserve the unique historic
character and scale of the adja-
cent neighborhoods and which
take advantage of its waterfront
location. Use zoning to encour-
age desired quality development
that respects the quality of life
provided by the existing neigh-
borhoods.
Support development that con-
tributes to the quality of life for all
Salem residents by providing hous-
ing options, livable-wage employ-
ment prospects, and cultural and
recreational opportunities.
Address transportation issues for
existing and new developments
Encourage public and private
developments in the area that pro-
vide connections and links to the
adjacent train station to promote
transit use; reduce and manage
existing traffic congestion;
address parking demand; and pro-
vide a more pedestrian-friendly
area.
Improve and enhance traffic pat-
terns to facilitate access to and
through the area by channeling
traffic to appropriate roadways
while providing better connections
to open space through integration
of pedestrian and bike paths.
Enhance the public realm in
keeping with our unique neigh-
borhood character
Upgrade the public realm by cre-
ating an accessible network of
safe, clean, and well-landscaped
areas and open spaces where
people can sit, walk, run, or bike.
Coordinate the development and
implementation of guidelines for
landscape and streetscape
improvements that are historically
sensitive and encourage the use
of appropriate materials.
Development of the NRCC area in
accordance with this vision offers
an opportunity to link neighbor-
hoods to create an area in which
people can live, work, shop, and
play in a diverse urban area.
North River Canal Corridor Vision Statement
(February 2003)
Potential for Future Development
For planning purposes and the traffic analysis,
this study looked at the future potential for addi-
tional build-out within the North River Canal
Corridor. The potential future land uses included
residential, industrial, retail, commercial and
office uses. In order to examine the impacts of
vehicular traffic, these future build-out assump-
tions where located throughout the site to
respond to the land use options that were general-
ly preferred by the Working Group and corre-
spond to the parameters of the market summary.
The build-out assumptions were used as the basis
of the traffic study that projected the future
impacts on the existing and proposed street net-
work. As a result of the findings of the traffic
study and further consideration of urban design
preferences, the initial build-out assumptions
were modified in this section to reflect land-use
choices and general design principals and guide-
lines for potential future build-out that support’s
the recommendations of the final Master Plan
and short and long term Transportation
Recommendations. It should be noted that the
build-out assumptions were moderate in scale
and have a relatively low impact on the surround-
ing network of existing and proposed streets.
Urban Design Recommendations
The following Urban Design Recommendations
correspond to the illustrations and comments
on the Master Plan and are organized by seven
sub-sectors, which include the following areas;
Northwest
North
North East
Southwest
Leslie’s Retreat park
South
Southeast
Northwest
Urban Design Goal - Make connections, places
and unlock redevelopment—North of Bridge
Street
Recommendations
•Redevelop FlynnTan
— 2-4 stories tall, oriented towards Boston Street
— Preserve view corridors through the site
towards the canal
•Extend Hanson Street to improve vehicular access
from Boston to Goodhue.
— Coordinate with City RFP for redevelopment of
Flynntan
•Promote long-term waterfront access along the
Canal from Boston Street through the rear of the
the Goodhue parcels to Harmony Grove
— Coordinate with the redevelopment of
Goodhue parcels
•Improve image of canal edges
— Replace chain-link along Bridge Street –
between Flint and Grove - with quality fenc-
ing—include trees, widen sidewalks, etc
•Enhance the intersection of
Mason/Grove/Harmony Grove to potentially
include a new roundabout including landscaping,
new signage and pedestrian improvements (See
traffic recommendations)
North
Urban Design Goal - Extend Commercial Street
to Flint Street—Connect Mason Street neighbor-
hood to Leslie’s Retreat Park With new pedestri-
an path, the redevelopments of key sites and
potential new streets
Recommendations
•Extend access from Mason Street to canal edge—
at key locations
— Seek opportunities for short-term pedestrian
access
— Seek long-term vehicular solutions as proper-
ties redevelop
— Extend Commercial Street to Flint
•Extend Commercial Street to Mason at Tremont
3.3North River Canal Corridor
— Prohibit all through traffic from Commercial
Street from entering Tremont by limiting traffic
movements to left and right turns onto Mason
Street. The design solution for the extension of
Commercial Street must be coordinated with the
local residents – Options could potentially
include making the extension of Tremont a one-
way pair with Flint, while still prohibiting through
traffic and requiring left and right turns
— Work with existing property owners to provide
replacement parking where properties are
impacted with new sidewalks and potentially
streets
•Consider redeveloping the Salem Suede site for
housing and commercial
— Seek maintaining portions of the historic indus-
trial structures
•Improve and maintain views from the Mason Street
neighborhood to canal
•Reuse and redevelop industrial uses that exist
between Mason and Commercial Streets—transi-
tion new development and uses from Mason to
Commercial to compliment the residential to indus-
trial transition that currently exists
•Enhance the residential character and streetscape
along Mason from North Street to Grove to
strengthen Mason Street as a quality residential
road.
— Work with neighborhood to promote reinvest-
ment including; new lawns, fences, façade
improvements, and landscaping
•Enhance Canal edge
— Develop public private partnership to provide
enhanced maintenance trees, sidewalks, bench-
es, etc.
•Seek opportunities for arts-related uses along and
adjacent to the canal
Northeast
Urban Design Goal - Improve identity, waterfront
access and connections along Franklin Street
Recommendations
•28 Foster Court should be developed in keeping
with the requirements of the R-2 Zoning District.
•Support reuse/rehab that includes commercial/low
density housing/open space/recreation that is in
scale with the surrounding neighborhood
•Support existing uses and upgrade buildings north
of Franklin
•Restructure the North/Franklin Street intersec-
tion—resolve pedestrian access and safety issues;
add pedestrian signal at intersection
— Coordinate with North Street Corridor Study
— Resolve connecting Commercial south to
Bridge (west of North Street)
— Coordinate efforts with MBTA Study and Salem
Trial Court Study
•Improve pedestrian access along riverfront adja-
cent to Franklin Street—independent of redevel-
opment efforts
•Connect Franklin Street to the downtown area (via
the MBTA station) with a quality pedestrian path-
way
•Improve streetscape and sidewalks along both
sides of Franklin Street and Furlong Park
•Seek opportunities to incorporate water-depend-
ent uses—pursue efforts to clean up North River
•Expand play fields of Furlong Park
Southwest
Urban Design Goals - Create an "Urban
Village" and "Gateway" to Downtown at Bridge
Street and Boston Street
Recommendations
•Create a strong "Urban Village" and "Gateway" at
the intersection of Bridge and Boston Streets
•Improve sidewalks and the pedestrian environment
on four corners of Bridge and Boston Streets
•Include a landmark building at the SE corner of
Bridge and Boston
— Seek active uses at the ground floor
•Attract uses that serve local markets and are com-
plementary to existing businesses that are within
the new Urban Village
•Provide sensitive transitions in scale toward the
Federal Street neighborhood
— Reduce building heights at rear of parcels along
Bridge Street
3.4 North River Canal Corridor
— Provide landscaped buffers at rear of parcels
along Bridge Street
•Place new buildings close to the street at the
intersection of Boston and Bridge Streets and
Along the length of Bridge Street
•Support improvements to existing properties
— Improved signage, parking and additional
landscaping
•Explore potential for a shared-use parking
between uses with different peak needs within
the Urban Village and specifically at the parcels
along Bridge Street as they redevelop over time
•Enhance corner of Flint and Bridge
— Explore additional development at the rear of
the Church
•Work with the city and school department to
determine the future of the "St. James School"
on Federal Street
•Improve the edges of Bridge Street and the
canal
— Seek public-private partnerships for mainte-
nance
— Replace chain-link with visually attractive
fence
— Explore long-term expansion of Leslie’s
Retreat Park on north side of canal from Flint
to Grove
•Provide a "free-right" turn from Boston onto
Goodhue
Leslie's Retreat Park
Urban Design Goal - Strengthen Leslie's Retreat
Park as a neighborhood amenity
Recommendations
Strengthen character and identity of the park and
surrounding streets—connect the park to the sur-
rounding neighborhoods to the north and south
•Build a program into the park
— Work with City and other organizations to
develop events, program, etc to activate the
park and its edges, to potentially include:
— Children's Playscape areas
— Historic interpretive features
— Artists exhibition areas
— Improve access and safety to the Park by
creating two new pedestrian access points at
Bridge St.One new access point between
Flint and North Streets to connect the
Federal Street neighborhood to the park via
a pedestrian bridge
— The second access point through the exten-
sion of Commercial Street to Bridge and the
associated relocation of the existing
entrance to the MBTA parking lot
— Include safety measures at the edge of the
canal to prevent people from falling in
— Seek additional pedestrian bridge further east
of the existing bridge, to directly link
Downtown and Mason Street
•Improve Park Image
— Solve park drainage problems
— There is the potential for the Bridge Street
reconstruction project to re-align Bridge Street
so that it extends two-meters into the park.
The Working Group and residents should con-
tinue to be involved with Mass Highway and
the City to ensure that the design of Bridge St.
complements the park edge and provides ade-
quate pedestrian connections and landscaping
— Develop park clean-up programs and build rela-
tionships with surrounding owners
South
Urban Design Goal – Strengthen identity of
Bridge Street and the Park Edges
Recommendations
•Redefine Bridge Street as an attractive 4-lane
boulevard
— Include quality sidewalks and well-landscaped
areas on both sides of the street
— Consider off-peak parking along park edge
— Coordinate with Mass Highway and Court
Study
•Improve pedestrian connections and access to
Leslie’s Retreat Park
— Pedestrian Bridge at the end of Lynn Street
— An grade crossing near new eastern entrance
•Promote residential redevelopment that is in scale
3.5North River Canal Corridor
and character with the historic neighborhood.
— Include buildings that are of a similar footprint
and mass as some of the larger old homes on
Federal and Essex Streets
— Include options for condominium units with the
redevelopment of the south side of Bridge
Street.
— Locate parking at the rear of the parcels away
from Bridge Street
•Remove rail storage
— Enhance views and image of park
•Support improvements to existing properties
— Signage, parking and additional landscaping
•Consider artists live-work housing at the Webb
building
Southeast
Provide enhanced pedestrian access to and
through the MBTA station site; enhance the
site’s waterfront edge
Recommendations
•Improve the waters edge and forge connections
to Downtown, Franklin Street and Leslie's Retreat
park—Trees, sidewalks, lighting, benches, plazas,
etc
— Coordinate with Guilford's removal of spur line
for expanded service to Danvers
•Promote ground level uses within the proposed
parking structure to activate the water’s edge
•Visually enhance the parking structure by poten-
tially including; Banners, articulated building mass,
expressive stair towers, etc.
•Restore Leslie's Retreat Plaque.
— Work with local historian and stakeholders to
identify appropriate new location for plaque.
•Relocate existing MBTA at grade crossing west of
north
Transportation Recommendations
The following Traffic Recommendations corre-
spond to elements that are drawn on the
Illustrative Plan. For a full description of the
transportation recommendations see Appendix C.
Short-Term Transportation Recommendations:
1. New traffic and pedestrian signals at North Street
and Mason Street.This measure will improve
safety for both pedestrians and motorists at this
location.
2. Provide "Free" westbound right turn from Bridge
Street to Goodhue Street.This measure will
remove the westbound right-turn traffic from the
Boston Street/Goodhue Street intersection,
improving overall intersection operations.
3. Provide pedestrian signals at Boston Street and
Bridge Street.This will improve pedestrian safety
when crossing streets at this intersection.
4. Provide pedestrian signal at North Street/Franklin
Street/Commercial Street. This measure will pro-
vide a safe crossing of North Street between
Commercial and Franklin Streets.
5. New pedestrian connection between Franklin
Street, Bridge Street, and MBTA station.This
measure would formalize the current informal
pathway on the east side of North Street con-
necting Franklin Street with the MBTA parking
lot.
6. Replace four-way intersection at Grove
Street/Harmony Grove Road/Mason Street with
Roundabout.A roundabout at this location will
help to reduce accidents at this wide intersection
caused by poor sight distance and speeding.
7. Develop Traffic Calming Program for Franklin
Street Neighborhood.Traffic currently uses
streets in the Franklin Street Neighborhood as a
cut-through to bypass congestion on North
Street during peak periods. A Traffic Calming
Program would help to discourage cut-through
traffic and/or slow vehicle speeds.
8. Prohibit on-street parking on North Street during
peak periods.This measure would increase capac-
3.6 North River Canal Corridor
ity during peak hours which would help reduce
delay on North Street and in-turn discourage traf-
fic to cut-through neighborhoods.
9. Support four-lane cross-section of Bridge Street
between Flint Street and Washington Street.
MassHighway is currently developing concepts
for a widening of Bridge Street in this area to
four lanes.
10. Coordinate circulation and signalization improve-
ments at the North Street/Bridge Street
Interchange.The ramps and intersections at this
location are recognized as having operational
and safety deficiencies. Improvement options
for this interchange have been recently devel-
oped as part of the Trial Court Expansion state
environmental process.
11. New pedestrian connections from Mason Street
and Federal Street to North Canal. This measure
will improve pedestrian circulation and access to
the North Canal area and from the north neigh-
borhoods to the downtown.
Long-Term Transportation Recommendations
1. Extend Commercial Street north to Mason Street.
The goal of this measure is to direct traffic as effi-
ciently as possible to and from Harmony Grove
Road to the west.
2. Extend Commercial Street west to Flint Street
north of Bridge Street.This measure would pro-
vide east-west circulation through the project
site. Its main function would be to provide access
to and from the North Canal area and inbound
motorists.
3. Extend Commercial Street east underneath
North Street to connect with the MBTA station
surface parking and internal roadway system.
This measure would primarily serve motorists
traveling southbound on North Street to turn
right onto Commercial Street and continue into
the MBTA site without traveling through the
North/Bridge interchange.
4. Extend Commercial Street south to Bridge
Street.This measure would allow North Canal
site traffic to access Bridge Street without hav-
ing to travel on North Street.
5. Connect Goodhue Street with Boston Street via
a new Hanson Street connection.This improve-
ment would provide a new two-way connection
between Boston Street and Goodhue Street.
6. Make Flint Street one-way southbound between
Bridge Street and Mason Street.This improve-
ment could be done in combination with
extending Commercial Street to Flint Street
(Long-Term Improvement #2). This measure
would reduce traffic on residential Flint Street
by approximately 4,000 vehicles per day and
improve safety at the intersection of Flint
Street and Mason Street.
Key Site’s and Other Recommendations
The city identified several key sites that they
felt should be studied in detail throughout this
planning process. The key sites identified
included the Flynntan site (Boston Street), the
old Sylvania site (Bridge Street), and the
Franklin Street parcels. The recommenda-
tions for development of the key sites are
described in detail below:
Flynntan Site
The City is currently undergoing a tax title
process to obtain ownership of the Flynntan
site. It is expected that the city will have full
title of the parcel in 2004. It is one of the few
remaining industrial buildings that are located
within the study area. The City anticipates,
once full ownership is obtained, to release an
RFP to redevelop the Flynntan site for reuse.
There was much discussion during the review
3.7North River Canal Corridor
of the scenarios and preliminary Illustrative
Plan regarding the appropriate uses and
design features for this site. They include;
•A mix of uses that could accommodate some retail
and housing
•Building heights should be in scale and character
with the surrounding buildings, which are typically
2 and 3 stories tall
•Parking for this site will be challenging, given the
topography issues— Reduction of parking require-
ments were discussed as potential options to
achieve the desired urban design characteristics
•View corridors should be established from Boston
Street to preserve views to the canal and park.
•The redevelopment of this site should consider a
partnership with the existing Dunkin Donuts site
to establish a stronger presence at the intersec-
tion of Bridge and Boston Street as part of the
"Village Gateway" theme.
•There was discussion regarding the inadequate
vehicular turning radius’ onto Goodhue Street –
in response, the design option that emerged
was extending Hanson Street to Grove as a two-
way street
•These elements should be considered as part of
the RFP.
The old Sylvania site (Bridge Street)
The south-east corner of Bridge and Boston
Street was the former site of the Sylvania com-
plex that had several 3-4 story mill buildings.
These building were torn down over the past
few decades and currently remains as a vacant
lot. This large parcel has a unique proximity to
the downtown and over the past few years has
had several development proposals that have not
been viewed as successful from the surrounding
community, including a proposal for modestly
scaled, freestanding retail and office buildings
that were set back from the street and surround-
ed by surface parking lots. The value of this site
and its importance to district was a major part of
the discussion within the Working Group.
There is the opportunity for this site to play a
key role in strengthening the identity of the
North River Canal Corridor while establishing a
gateway to downtown Salem.
3.8 North River Canal Corridor
1. The Flynntan site
2. The Old Sylvania site
3. Franklin Street parcels
There was much discussion during this plan-
ning process regarding the land use of the Old
Sylvania site. Retail uses were opposed by the
working group, however, active ground floor
uses that support the village gateway were
encouraged.
•Create a landmark building at the corner of
Boston and Bridge Streets
— 3-4 stories tall
— Has a "gateway feature" that celebrates entry
to the district and downtown
•Place the new Building(s) close to the street
•Improve and expand the existing sidewalk along
Bridge and Boston Streets
•Provide a small pedestrian plaza at the corner of
Boston and Bridge to promote the Urban Village
concept
•Locate parking at the rear of the building, with
entry /exit points away from the intersection of
Boston and Bridge Street
•Provide landscaped buffers at the rear of the
parcels to protect views from the nearby resi-
dences along federal Street
•Seek a shared-use parking strategy with adjacent
parcels to reduce the overall parking demand
•Focus active ground level uses at the corner of
Boston and Bridge Streets
•Extend building frontage along Bridge Street to
enhance the southern edges of the street – these
uses could be for commercial/ office, however
should have a entrance on Bridge Street
•It was noted that deed restrictions currently limit
the ability to have residential uses on this site
Franklin Street Parcels
Many members of the working group stated a
preference and interest for the Franklin Street
parcels to redevelop into open space that
would expand recreational facilities along the
waterfront. Given the inherent complexities of
acquiring land and redeveloping the sites for
open space, the following recommendations,
as a second choice, to open space, are also
included in the event that the site is redevel-
oped for non open space uses.
The parcels along the waterfront of Franklin
Street were a source of much debate and dis-
cussion during the planning study. The exist-
ing uses include marine industrial, auto sal-
vage, car wash facilities, and vacant sites.
Further east, these parcels abut Furlong Park,
which is a neighborhood park used by the resi-
dents of the neighborhood to the north.
The site is currently zoned B5, a mixed-use
zoning district which includes the downtown.
Much discussion focused on what the appro-
priate size and character of this waterfront site
should be if it were to redevelop or remain
with its current uses. Similarly, the impor-
tance of improving general access to the
waterfront and overall visibility were of equal
importance.
•Redevelopment should be in character with the
surrounding context
3.9North River Canal Corridor
•Seek expansion of water-dependent uses
— The Working Group and City should continue
to discuss what are acceptable water-depend-
ent uses. (While most acknowledged the
desire to promote water-dependent uses,
consensus was not reached as to which spe-
cific uses should be permitted.)
•Access to the waterfront should be provide at
several locations and along the length of the
waterfront, from Furlong Park to North Street
•The City should review the status of the City
owned parcels at North Street and adjacent to
the river—to provide a new pedestrian walkway
from Franklin to the MBTA Station
•Potential uses include
— Improving and maintaining the existing uses
— A potential mix of low density housing/commer-
cial and retail
— Additional open space along the waterfront
•Expansion of Furlong Park
•General improvement to the intersection of
Franklin and North Streets
— Pedestrian Crossing and General Safety
•The need to minimize through traffic though the
northern residential neighborhoods
— There was discussion of the potential to add
traffic calming that would limit people from
cutting through the site
3.10 North River Canal Corridor