DRB RECOMMENDATION 16-18 FRANKLIN 2018-08-29
CITY OF SALEM, MASSACHUSETTS
Design Review Board
98 WASHINGTON STREET SALEM, MASSACHUSETTS 01970
MEMORANDUM
TO: Members of the Planning Board
FROM: Paul Durand, Chair, Design Review Board
SUBJECT: DRB Recommendation – 16 – 18 Franklin Street
DATE: August 29, 2018
CC: Tom Daniel, AICP, Director, Dept. of Planning & Community Development
All projects proposed in the North River Canal Corridor (NRCC) Neighborhood Mixed Use
District that require Site Plan Review by the Planning Board are also required to receive a
recommendation by the City’s Design Review Board (DRB). The DRB’s role is to review
proposals to ensure that they are designed to complement and harmonize with adjacent land uses
with respect to architecture, scale, landscaping and screening.
Proposal and DRB Review
The applicant originally proposed in September 2017 to construct 43 residential units. The units
were to be split among five residential buildings, each 49’8” in height, with grey standing seam
metal roofs, red Boral siding at 4” exposure, off-white Boral trim, aluminum gutters and
downspouts to match the roof color, Harvey windows with simulated divided lite grill bars, and
gooseneck lighting at doors with no roof overhead (recessed lighting for others). Each building
was to have had covered parking and there was also a separate garage building with nine spaces
and a trash room.
The DRB reviewed the project at their September 27, 2017 meeting and had the following
comments. There were concerned about the height, massing, and overall density of the project
and the relationship between the proposed buildings and the neighborhood. The Board also felt
the number of buildings proposed and their positioning and relationship lacked cohesion in terms
of design. Some members encouraged a redesign of the project that took into account the
context of the greater neighborhood and the transitional nature of the property between the lower
density surrounding neighborhood and the North River Canal Corridor.
The applicant redesigned the project and returned to the DRB in April of 2018 with a proposal to
construct 48 residential units among five buildings. A building along the frontage of Franklin
Street and one perpendicular to the street had townhouse style units with parking and a rear entry
garage on the ground floor. The three other mid-rise buildings will have flat-style units in a two
and three-bedroom mix. Parking will be located below each of the buildings and vehicular
access to the site was limited to one entrance along the Furlong Park boundary of the parcel. The
mid-rise apartment buildings would also feature common amenities.
Comments from the DRB at the April 25, 2018 meeting included concerns about the density of
the project, as well as an apparent lack of cohesive design. The board suggested reducing the
density of the project and for the applicant to consider a more cohesive design as far as building
typology. Other comments included the concern of the relationship to the project with the
surrounding neighborhood, and the concern of the height of the mid-rise buildings.
The applicant returned for a third DRB meeting on May 23, 2018 and made design changes
resulting from DRB feedback at its April 25, 2018 meeting. The number units were reduced to
42. The height of the mid-rise buildings was reduced by one story making the height below the
50’ restriction for the zoning district. One unit was removed from each of townhouse buildings
that increased the amount of open space. The applicant provided a site plan illustrating the
changes but did not submit architectural elevations or new renderings.
DRB members were overall satisfied with the site plan changes presented as far as position of
buildings, and the reduction in height and massing. Members agreed that architectural plans and
greater design detail needed to be submitted by the applicant for review at a future meeting.
Members were particularly interested in the appearance of the end walls of the townhouses
facing the open space along Franklin Street, the relationship between the townhouses and the
mid-rise buildings, and the general positioning and design of the windows in all the buildings.
The Board requested detailed architectural plans and renderings to consider at the next meeting.
The applicant returned for a fourth DRB meeting on June 27, 2018 and submitted an updated
application package with architectural drawings, elevations, renderings, and materials. At the
meeting Board members were concerned about window placement in the townhouses and
suggested a layout with more symmetry and balance, particularly at the end walls that face the
entry node green space. The Board also felt that there was too much of a contrast in trim and
siding color. For the mid-rise buildings, the Board requested the applicant revise the curtain wall
and window arrangement where the gym is located. The Board commented that the entry node
greenway space needed to be refined and had issues with the addition of sheds and equipment
rooms in the entry node green space at the side of the townhouses. Finally, the Board remained
unsatisfied with the relationship between the townhouses and mid-rise buildings and how the site
transitions from the townhouses on the street to the taller buildings in the interior of the parcel.
Some members had serious concerns of the bulk and density of the project overall.
The applicant returned for a fifth DRB meeting on August 22, 2018 with an updated application
package with elevation drawings and materials. The plans included an updated design for the
two townhouse buildings, including changing from a gabled roof to a flat roof that reduced the
height of the buildings under 40 feet and the reduced the overall massing from the street. The
applicant has also provided a more detailed landscaping plan for the open space between the two
townhouse buildings along Franklin Street and relocated utility sheds to the other side of the
buildings and out of the green space. The applicant changed the window design for the
townhouses to a more traditional style to connect to the neighborhood. The applicant also made
changes to the design of the mid-rise buildings to address DRB comments from the June
meeting, including altering the curtain wall of the gym to match the upper floor window layout.
The vertical siding has also been changed to horizontal clapboard to achieve a variated look.
The DRB meeting members had mixed reaction to the revised proposal. Some members
reiterated that the applicant was still not addressing the density concerns for the project. They
felt that the buildings were too tall and the site was too dense. They questioned whether Franklin
Street was wide enough for the size and scale of the proposed townhouses. They questioned
whether the height, density, and massing of the proposal fit into the character of the
neighborhood a whether the entire project needed to be redesigned.
Other members were receptive to the changes made by the applicant. They felt the applicant had
already addressed height and density concerns in prior meetings, and the change from a gabled
roof to a flat roof for the townhouse buildings further reduced the height and density in
relationship to the streetscape. These members also felt that the design of the townhouse
buildings now had a mill building-like feel that better connected to the mid-rise buildings. They
felt that the color scheme may need to be refined – there was too much of a contrast between the
light siding color and dark trim, and they questioned the use of a seafoam green color on the
mid-rise building. They also commented that treatment of the entry node garden improved the
pedestrian experience from Franklin Street and made it more interesting and inviting.
DRB members debated on what changes could be made to the proposal that could bring the
Board to a consensus. Some members felt that the issues with height, density, and massing for
insurmountable. Other members felt that the applicant had made a reasonable effort to address
all the concerns of the Board during the process. The applicant made clear at the meeting a
redesign was not possible and encouraged the Board to take a vote rather than continue to a
future meeting.
Recommendation
At a regular meeting of the Design Review Board held on August 22, 2018 the Board voted 3 in
favor, 4 against to recommend approval of the proposed redevelopment 16-18 Franklin Street as
presented by the applicant at that meeting.
A copy of the draft minutes from the August 22, 2018 are included with this memo. Meeting
minutes from the other DRB meetings are available on the DRB website and upon request.
Please contact Matt Coogan, Principal Planner, at 978-619-5685 or mcoogan@salem.com if you
have any questions regarding this recommendation.