CASA TEQUILA SIGN REQUEST Salem
Redevelopment
Authority
Design Review Board Sign Recommendation
300 Derby Street
Casa Tequila Fagade Sign
Meeting Date: February 27, 2019
Members Present: Paul Durand, Chair, David Jaquith, Glenn Kennedy, Catherine Miller,
Helen Sides
Members Absent: Christopher Dynia, J. Michael Sullivan
Decision: At a regular meeting of the Design Review Board (DRB), upon a motion duly made
and seconded, it was unanimously voted to recommend approval of the Derby Street fagade
sign as designed and conditioned herein.
Referenced Plans and Documents
1. Application for Permit to Erect a Sign, dated 1/11/19.
2. Casa Tequila Wall Sign Halo Detail', prepared by Sousa Signs, 225 East Industrial Park
Drive, Manchester, NH 03109, dated 3/20/19.
3. Staff Comments dated 2/21/19.
Condition of Approval
1. Consistency with Design/Plans: Should the applicant determine that the approved sign
design may not be completed as detailed in the plans referenced herein, he/she/they
shall return to the DRB to review proposed modifications prior to making any changes in
the field.
2. Fabrication Only: The applicant may authorize the sign manufacturer to fabricate the
sign as depicted on the above-referenced plans. However, the applicant shall not erect
the sign on the building until the Salem Redevelopment Authority has issued its final
approval of the proposed portico/pergola and outdoor seating improvements.
Findings
1. The DRB reviewed the sign proposal and found that the proposed fagade sign is
consistent with the standards and guidelines in the SRA Sign Manual regarding size,
scale, and color choice that provides contrast to allow for readability.
2. The size of the sign conforms to the City of Salem Sign Ordinance, Article IV of the City
Ordinances.
3. The DRB found that the internal illumination for this sign is appropriate since the letters
will remain opaque with an illuminated outline creating a halo lighting effect. This
illumination will not create glare for vehicles or pedestrians and it will not be so
illuminated that it will shine into adjacent commercial or residential properties.
Signature of the DRB
By the signature below, I certify that this recommendation accurately reflects the actions of the
Design Review Board.
Paul Durand Date
Chair