Ledger Recommendation JAL Salem
BERedevelopment
Authority
Design Review Board Sign Recommendation
125 Washington Street
Ledger Signage: Wall Sign and Clock Signs
Meeting Date: June 26, 2019
Members Present: Paul Durand, Chair, Helen Sides, Vice-Chair, David Jaquith, Catherine
Miller, Marc Perras, J. Michael Sullivan
Members Absent: Glenn Kennedy
Decision: At a regular meeting of the Design Review Board (DRB), upon a motion duly made
and seconded, it was unanimously voted to recommend approval of the sign proposal as
designed and conditioned herein.
Referenced Plans and Documents
1. Ledger Sign Proposal, prepared by Kelsey McCallan, Ledger, and Accurate Graphics,
Inc., 26 Alley Street, Lynne, MA, revised to 6/6/19.
2. Staff Comments dated 6/18/19.
Conditions of Approval
1. Consistency with Design/Plans: Should the applicant determine that the approved sign
design may not be completed as detailed in the plans referenced herein, he/she/they
shall return to the DRB to review proposed modifications prior to making any changes in
the field.
2. Wall Sian Installation:
a. Type of Fastener: If visible, the fastener shall be black to match the background
color of the wall sign. The applicant may also choose to use a 'z-clip', which will
not be visible.
b. Preservation of Brick Facade: The applicant shall install the wedge anchors for
the wall sign in the mortar rather than the brick to ensure that there is no
irreparable damage to the brick fagade.
3. Exterior Lighting: The applicant shall coordinate with the Department of Planning and
Community Development on applying for DRB review of exterior lighting.
Findings
1. The DRB reviewed the sign proposal and found that the proposed signage is consistent
with the standards and guidelines in the SRA Sign Manual regarding size, scale, and
color choice that provides contrast to allow for readability.
2. The size of the signs is modest with the text scaled for pedestrians; the signs do not
detract from or obscure the existing architectural features of the building.
Signature of the DRB
By the signature below, I certify that this recommendation accurately reflects the actions of the
Design Review Board.
7. z . �q
Paul Durand Date
Chair