2016-01-27 DRB MinutesDRB
January 27, 2016
Page 1 of 5
City of Salem Massachusetts
Public Meeting Minutes
Board or Committee: Design Review Board, Regular Meeting
Date and Time: Wednesday, January 27, 2016 at 6:00 pm
Meeting Location: 120 Washington Street, Third Floor Conference Room
Members Present: Paul Durand, David Jaquith, Christopher Dynia, J.
Michael Sullivan
Members Absent: Ernest DeMaio, Glenn Kennedy, Helen Sides
Others Present: Andrew Shapiro
Recorder: Colleen Anderson
Paul Durand calls the meeting to order.
Urban Renewal Area Projects Under Review
1. 265 Essex Street (Fingerprint Innovations): Discussion and vote on proposed installation
of signage
The submission under review includes; a sign permit application, sign design, and existing
condition photos. William LePore and Jennifer LePore of Fingerprint Innovations were
present to discuss the proposed signage.
Jennifer stated that their unit is located on the first floor Salem Chamber of Commerce
building, however; their unit is located in the addition to the building and customers have
difficulty locating their office.
Shapiro noted that this is a multi-story office building with multiple tenants. He also stated
that their customers enter the Chamber’s office throughout the day and need to be
redirected.
Durand questioned the nature of their business. Jennifer responded that they provide
fingerprinting services for background checks in Massachusetts.
Durand inquired as to whether their customers are walk-ins. Jennifer responded that their
customers have scheduled appointments and are looking specifically for their office.
Jennifer added that their customers inability to find their office location creates scheduling
conflicts.
Durand questioned whether the landlord provides signage. Jennifer responded that there is
a building directory on the side window of the Essex Street entrance that provides unit
numbers only. Jennifer added that the building Owner is only currently allowing them to
place an A-frame sign within the buildings side entrance only.
William noted that their customers are given the Fingerprint Innovations address through
their sub-contractors (ItendoGo) website, so their company has no way of directing
customers directly to their location.
Durand questioned whether ItendoGo currently has signage. William stated that they do.
Shapiro questioned whether their proposed signage was currently in place on the windows.
Jennifer stated that is was. Shapiro stated that he had previously asked the Board to
consider the removal of all other window signage and allow the Fingerprint Innovations sign
only, but a discussion can be made to include signage for ItendoGo since it is an integral
part of the business.
Jennifer noted that their business is open Saturdays as well, and on that day the Essex
Street entrance is locked, so their customers are ultimately given no direction. Jennifer
added that they cannot monitor that entrance.
Durand stated that if all tenants request signage the building could exceed the maximum
signage allowed. Durand added that the building Owner should be handling this matter.
Shapiro agreed that other tenants requesting signage is possible, but the Board can make
decisions regarding building signage on a case by case basis.
Sullivan stated that two signs are seen in the existing photos. Shapiro added that the
photographs were taken by him earlier that day and that the proposed window signage is
already in place.
Jaquith questioned if the building Owner will allow a small graphic at the main entrance
board directory. Jennifer stated that the Owner currently allows a sign at the directory
instructing them to use the side door, however; many customers still cannot find them.
Jaquith noted that this is not a building that currently allows or has a place for signage and
approving this would set a bad precedent.
Durand noted that the Board typically reviews Owner requested signage at the main
entrance to buildings. Jennifer stated that customers in wheel chairs cannot get to the
Essex Street entrance to see the signage because of the step at the entrance, which is also
a concern of theirs.
Durand questioned whether there was visitor parking in their parking lot. Jennifer
responded that there was street parking only. Durand noted that customers would be trying
to find them from Essex Street only. Jennifer agreed.
Sullivan added that if the Board did not approve their proposed signage they would be
directing the Applicants to remove their current signage. Shapiro suggests either letting the
Applicants keep the window signage in place, now that the Board is aware of their particular
issue, or ordering the Applicants to remove the sign and directing to use alternative
methods, i.e. giving customers directions via e-mail, providing directions or a map on their
website, or asking the Owner to install exterior signage.
Shapiro stated that if the second or third floor tenants were to also request window signage,
that the ordinance does not allow signage above a certain height. Durand added that
allowing window signage would not be in character with the historic setting of Essex Street,
although the sign would also not be directly on the Essex Street facade.
Dynia proposes the use of an alternative sign that will be in character with the building.
Jaquith: Motion for a Continuance to allow the Board members to visit the site and come up
with sign alternatives, and to have the building Owner or representative present at the next
meeting.
Seconded by: Durand; Passes 4-0
2. 60 Washington Street (Melt Ice Cream): Discussion and vote on proposed installation of
signage.
The submission under review includes; a sign permit application, sign design, and proposed
photos. Dave and Christiana Kroondyk of Melt Ice Cream, were present to discuss the
proposed signage.
Kroondyk stated that they are the new owners of the Salem Screamery, formerly Ben &
Jerry’s Ice Cream. Kroondyk noted that they took over ownership last spring and are now
seeking to change the signage to reflect the new name of their business.
Kroondyk proposed changing the window, door, and ice cream cone blade signage.
Shapiro added that although the signs are compliant with sign code, the signage as a whole
was slightly over the square footage allotment.
Shapiro stated that the Applicants agreed to reduce the size of their signage from 54 Sq. Ft.
to 50 Sq. Ft. Christiana added that the door signage is slightly smaller than the window
signage.
Sullivan inquired how their proposed cornice sign compares to the neighboring Boston Hot
Dog and Dunkin Donuts signs. Kroondyk responded that that particular sign will be the
same length as the neighboring signs but will have their ‘melted ice cream cone’ image at
the beginning of their sign, similar to Dunkin Donuts.
Durand suggested they lower the proposed door signage to below the sightline, to not block
the view into the store. Kroondyk agreed.
Dynia suggested they make the window signs the same size as the smaller door sign. All
board members are in agreement.
Jaquith: Motion to approve making the round ice cream window signs the same size as the
smaller door sign and to lower the door sign. The melt images can stay the same.
Seconded by: Durand, Passes 4-0.
3. 99 Washington Street: Continued discussion and vote on proposed roof deck (small
project review).
The submission under review includes; a full set of architectural plans and proposed
photos. Dan Ricciarelli of Seger Architects, presented on behalf of the Owner, Lisa
Steinberg, who was present, to discuss a proposed roof deck.
Ricciarelli explained that this would be a dedicated roof deck, at the corner of Essex and
Washington Streets, with access through a dayliter skylight/roof door assembly at the top of
a new stair within the unit.
Ricciarelli noted that the deck would be pulled away from all parapet walls and cornice
edges, to include trees in planters at the perimeter of the deck, to provide a green edge and
privacy, as discussed at the previous meeting.
Ricciarelli added that the roof and parapet edge tapers from 18” high to flush with the top of
the roof.
Ricciarelli noted that although they are still in the design stage, the roof deck assembly will
be a pedestal system secured to new steel. Ricciarelli added that a parquet panel deck
surface has been chosen.
Ricciarelli explained that the roof has a high pitch, however; the deck surface with be level
and will be in line with the skylight/door.
Ricciarelli noted that they are considering planting: Hinoki Cypress or Juniper trees, and
possibly installing a drip irrigation system.
Sullivan inquired as to if the planters will be anchored. Ricciarelli responded that the pots
they are in would be weighted down. Durand suggested the planters be anchored due to
possible high winds. Ricciarelli agreed and suggested including a pipe rail to tie them all
together.
Ricciarelli explained the proposed use of a cable rail and post between the roof edge and
the tree line that would barely be visible from the street. Ricciarelli added that the cable rail
will also confine people to the deck, although there will be a gate to access rooftop
equipment. Sullivan inquired about the fence posts. Ricciarelli explained that the posts will
be Cedar and anchored to the roof deck.
Ricciarelli noted that ambient light will be integrated into the posts to provide lighting on the
deck surface only. Ricciarelli added that lighting is being proposed within the skylight/door
to light the steps to the roof.
Shapiro inquired as to whether the edge of the deck had been moved further away from
Washington Street. Ricciarelli responded that it had, for structural and sightline reasons.
Jaquith questioned the height of the proposed railing. Ricciarelli responded noting that the
railing was 36” above the deck surface and not 42” because the immediate drop off from
the edge of the deck is less than 30”. Dynia added that due to the fact that the roof deck is
set back 5’-0” away from the edge of the building, a guard rail is not required. Ricciarelli
acknowledges that he would confirm this with the Building Inspector.
Sullivan questioned whether the plantings will stay during the winter months. Lisa stated
that the planting were chosen because they would stay green year round. Jaquith added
that there should be drainage holes in the bottom of the pots to allow water to escape and
that the plantings should be able to withstand the heat. Lisa asked Jaquith if he could
suggest an alternative planting. Jaquith responded that he would make a recommendation.
Jaquith: Motion to approve the roof deck.
Seconded by: Dynia, Passes 4-0.
Old/New Business
Minutes
Jaquith: Motion to postpone approval of minutes from the December 15, 2015 until the next regular
meeting.
Seconded: Dynia, Passes 4-0.
Adjournment
Jaquith: Motion to adjourn the meeting.
Seconded by: Durand
Meeting is adjourned at 6:44 pm.
Know your rights under the Open Meeting Law M.G.L. c. 30A §18-25 and City
Ordinance Sections 2-028 through 2-2033.