2018-02-22 DRB MinutesCity of Salem Massachusetts
Public Meeting Minutes
Board or Committee: Design Review Board, Regular Meeting
Date and Time: Wednesday, August 22, 2018 at 6:00 pm
Meeting Location: 93 Washington Street, First Floor Conference
Room
DRB Members Present: Chair Paul Durand, Ernest DeMaio, Chris Dynia, David
Jaquith, Glenn Kennedy, J. Michael Sullivan, Helen
Sides
DRB Members Absent: None
Others Present: Matt Coogan
Recorder: Colleen Brewster
Chair Paul Durand calls the meeting to order at 6:00PM. Roll call was taken.
Urban Renewal Area Projects Under Review
1. 70 Washington Street (North Shore Career Center): Discussion and vote on sign
permit scheme.
David McDonald of North Shore Career Center was present to discuss the project.
McDonald stated that the proposal is to install two vinyl blade signs, one on Washington
Street and the other on Lynde Street. New regulations are dictating their colors and
graphics to keep the imagery universal around the state and they must comply with
those requirements.
DeMaio asked about the use of a URL. Kennedy replied that a URL’s use has been
prohibited within the Signage Ordinance, since they can be long, but that seems to be
the method of communication these days rather than a phone number. Coogan stated
that the Ordinance speaks to websites. DeMaio noted that there should be some
clarification on certain types of usage including phone numbers. Sides asked if including
the URL was mandated by the state. McDonald replied that the URL would be long but
in small text size and including it is not mandated by the state, but it is widely accessed.
Kennedy suggested that it be approved but that the Board receive confirmation on
approving a URL. DeMaio stated that since URL’s are prohibited according to the Sign
Ordinance the DRB enforces, it could be recommended to the SRA that they consider
approving.
Kennedy asked if the address was necessary on the sign since it is also on the building.
He suggested that it’s detracting from seeing the sign itself and without it the sign would
be cleaner and easier to see. McDonald replied that the address may not be easily seen
when walking on the sidewalk.
Chair Durand opens public comment.
No one in the assembly wished to speak.
Chair Durand closes public comment.
Kennedy: Motion to approve with the sign scheme for the North Shore Career Center at
70 Washington Street with the condition that the URL is removed and with the
suggestion the address be removed from the blade sign.
Seconded by: Sides. Passes 7-0.
2. 244 Essex Street, Unit C (Vampfangs): Discussion and vote on sign permit scheme.
Ben Selecky co-owner of Vampfangs was present to discuss the project.
Selecky stated that a blade sign is proposed with raised lettering and an A-frame sign for
the sidewalk. The logo will be carved into the blade sign and the logo will be raised ½”
as indicted in the proposed cross-section. A molded plastic logo with an aluminum face
plate was submitted, however; if their budget allows they would prefer to use a custom
wood logo of the same dimensions. Coogan added that there is enough clearance
below the proposed blade sign and the applicant worked with the Planning Department
on the sign graphics. The sketch submitted indicated that there is enough clearance on
the sidewalk for an A-frame sign.
Kennedy noted that the kerning/spacing between the lettering isn’t consistent and could
be spaced evenly so it can be easily rear. Selecky replied that this is a 25-year-old
branded custom logo and the spacing was intentional. Chair Durand noted that the A-
frame is excessive, and he’d prefer a sidewalk clear of obstructions, especially when
they are this narrow. They are usually needed when there is a lack of visibility or
connector to the establishment. Selecky replied that they kept the branding clear for
increased readability and the bottom half of the A-frame will be a chalkboard. They
wanted to ensure the A-frame wouldn’t extend past any street trees and they wanted
additional visibility from Essex Street to call attention to their location.
Chair Durand opens public comment.
No one in the assembly wished to speak.
Chair Durand closes public comment.
Jaquith: Motion to approve as presented.
Seconded by: Sides. Passes 7-0.
3. 133 Washington Street (Boston Burger Company): Discussion on sign permit
scheme
Mario Mendez of Boston Burger Company was present to discuss the project.
Mendez stated that they wish to keep the same sign location but to attach their logo.
They would also like to install gooseneck lights to match their neighbors but haven’t
determined where they would be located. Chair Durand replied that when the proposed
locations are determined they must return to the Board and noted that the Board would
prefer that there be no exposed conduits and their installation should be of good quality.
Kennedy asked if window signage was being proposed. Mendez replied no.
Coogan stated that he informed Mendez’ colleague Jason that since the existing sign is
large and there would have to be alterations if window lettering or a blade sign are ever
proposed due to their amount of frontage. Also, the neighboring gooseneck lights are
placed where their current sign is installed so any proposed lighting would need to
installed in a different location. Kennedy suggested LED lighting or no lighting at all.
Mendez stated that temporary signage has been installed. Coogan replied that
temporary signage isn’t a problem but he will work with them on including lighting on
their next application prior to the September 26th regular DRB meeting.
Chair Durand opens public comment.
No one in the assembly wished to speak.
Chair Durand closes public comment.
Kennedy: Motion to approve as presented.
Seconded by: Jaquith. Passes 7-0.
4. 9-11 Dodge Street, 217-219 Washington Street, and 231-251 Washington Street
(Hampton Inn, Mixed-Use Development Project): Discussion and vote on proposed
material changes and review of signage scheme.
Ken McClure – Owner’s representative and Andrew Queen of Opechee Construction
Corporation were present to discuss the project.
McClure stated that a building/foundation permit are being sought and they’d like to
receive approval on the signage locations. They’ve also had difficulty locating some
exterior materials and would like to receive approval on material changes. The current
signage proposed is still not in conformance with the zoning code, but they requested
the DRB’s input on whether the signage would be a benefit to the project as proposed or
if traditional signage would be more appropriate, specifically the blade signs.
Signage
10 different signs are proposed along Washington and Dodge Streets, but not along
Dodge Street Court since it will be used as the valet entrance only.
1. One horizontal “Hampton Inn” sign is proposed above the main entrance at 38-feet
wide, 3-feet 5-inches high, and 4-inches deep. The sign aligned with the edges of
the opening. The lettering would be 20-feet long x 3-feet high. The red, white and
blue colors and branding for the hotel are static; however, the hotel did offer an
option using red and grey.
2. One blue “P” parking sign, 4-feet in diameter and 8-feet 8-inches above grade, which
are typical internally lit for night-time visibility.
3. Two vertical “Hampton Inn” blade signs are over 20-feet above grade, 24-feet-long x
3-feet wide. They don’t fit within the zoning code and the revised signs are similar to
those that were previously shown on renderings but not approved by the DRB. The
newly proposed blade signs would be cloth with up-lighting to add an historical tie-in,
like at the Residence Inn at the Seaport District in Boston.
4. Two wall signs at the exterior corner entrance restaurant, one 13-feet long x 2-feet
high sign and the second 11-feet 2-inches long x 2-feet high, both will align with the
openings in the building.
5. Three wall signs at the three retail space sins at 10-feet long x 2-feet high to be
placed over the glass enclosure, with the design to be determined by whomever
leases the spaces.
6. “231 Washington” has been selected as the name of the residences and branding
with the help of a graphic designer has begun but wasn’t included in the submission
packet. One, 10-foot 6-inch x 1-foot x 10” high wall sign would be placed over the
residential entrance.
Some of the signage could be back-lit, although they are open to the suggestions, and
the typical retail signs will be lit with gooseneck fixtures. Coogan noted that internally lit
signs are not allowed within the Commercial Guidelines and halo signs are the
suggested option. Kennedy noted that a halo sign would work for the parking sign.
DeMaio, Sides, and Kennedy agreed that the parking sign is oversized.
DeMaio asked what kind of parking will be provided. McClure replied that the Planning
Voted to allow 28 public spaces on the First Floor and an additional 10 spaces on the
third level to be accessed from Upper Washington Street. Whether those spaces will be
open to the general public or the public that is specifically visiting the site hasn’t been
determined.
DeMaio noted that the different parking uses, valet, hotel, etc. will need distinguishable
signage. Kenned replied that the blue “P” with a white surrounding band is a universal
indicator of parking for the general public and it would be helpful to use it since the
proposed sign resembles the blue “Hampton Inn” sign. A 36-40-inch diameter sign is
standard rather than the proposed 4-feet and the “P” is oversized by approximately 15%.
McClure noted that at 9-feet above grade the sign will be located mid-way down the
block. Dodge Street Court is only for exiting vehicles and valet and an attendant will
greet drivers at the Dodge Street entrance to assist them. Valet parking will also allow
additional vehicles to be parked on that level during the busier season.
Sides requested the architect’s preference on installing either the blue or red hotel brand
sign. Queen replied blue since it’s Hampton Inn’s recognizable color. Chair Durand
noted his preference for the red option and asked for the background color. McClure
replied grey but Hampton Inn would need to approve it. Kennedy noted that an
approximate 20% additional color contrast would be required for an approval from an
accessibility standpoint. He asked if the proposed banner color scheme would change if
the option #2 Hampton Inn sign were approved. Queen replied that that those would
also change and a scheme showing the entire change in color would need to be
presented.
Sullivan noted that the “Hampton Inn” signage extends past the face of the masonry
band and asked if the signage could be flush. Queen replied that the sign is 6-inches
proud of the red brick masonry above it which will extend 6-inches beyond the face of
the wall, a total of 12-inches. Sullivan and Kennedy agreed that the sign should be flush
with the masonry rather than extend beyond it for a simpler look. Queen noted that the
sign will be hung with framework behind it and they are already so close to the property
line.
Sullivan noted that there may be some confusion seeing a blue “P” public parking sign at
the marquee sign that says “Hampton Inn”. Chair Durand and Kennedy agreed that that
this is a unique situation and an urban design that they’ve seen previously.
DeMaio stated that in most of the signs the text is tight to the edge of the field which will
impact their readability and there should be a bit more breathing space. McClure noted
that the blade signs will either be on the window or slightly protruding from it. As for the
“231 Washington” sign, the branding has been determined but how it is built will be
determined later. Materials and attachments aren’t being approved at this time and the
Second-floor signage shown in the previous renderings has been eliminated.
Kennedy noted that the red hotel signs say, “Hampton Inn & Suites” and the grey option
says “Hampton Inn” and they need to determine where their brand is changing. The red,
white and blue sign would be more appropriate with the collective scheme for Hampton
Inn in this building. McClure noted that the larger sign was provided by the signage
consultant and it was scaled to fit the space. Kennedy replied that the text not being as
tall fits the banner better and provides readability. It’s scale and spacing should be
followed at the other Hampton Inn signage. The “by Hilton” text could also be added
horizontally to the sign below the vertical text.
Kennedy stated that generally these types of banners are more artistic and have a
theme rather than just a sign turned sideways which he is not a fan of. Its inclusion
helps the signage but not the integrity of the building from a visual perspective. The
vertical sign would be a banner with posts and not a blade sign. If artwork was
incorporated into it, it would work better. He would recommend not doing this sign as
presented.
Kennedy stated that the “231 Washington” sign the lettering should be reduced to
provide more room around it and make it easier to read. Using the blue sign will stay
with the theme of the building and the lightening the grey will create more of a contrast
and will also make it easier to read. McClure noted that the original sign was proposed
as back-lit but the final decision has not been determined. Kennedy suggested the halo
effect. The spacing at the three restaurant and retail signs is fine as is.
DeMaio noted that the spaces where signage was proposed and the types of signage
being proposed were in keeping with the project, despite exceeding the ordinance. The
vertical banners deviate the most and if executed well he would have no issue with
them. Chair Durand added that the signage could be lower and smaller as a
compromise.
Chair Durand opens public comment on signage.
Anne Sterling, 29 Charter Street. 10, 24-foot high vertical banners being up-lit is
excessive and it sets a precedent in the neighborhood, especially since it would require
a variance. She is in favor of the red lettering. McClure clarified that only 2 blade signs
are proposed.
Chair Durand closes public comment on signage.
Material Changes
Queen stated that the two previously approved materials at the residential area were
Nichiha fiber cement panels with a rough texture in an Autumn Brown and Desert Beige.
A smooth textured panel in those two colors were to be staggered like stripes but they
are no longer available. Panel colors Pearl and Flint were used at the hotel corner and
the Graphite color was used at the upper panel. Other color options in this Cembrit
panel were considered for this façade in the same striated pattern that was more uniform
in color. The residential wall surface setback approximately 4-6 feet is also Pearl.
The newly proposed panel sizes would be customized to match the dimensions of the
window and door openings. The Nichiha panel required flashing at every floor-line to
allow for settlement of the structure, which the Cembrit system doesn’t require it and
creates a cleaner and more unified façade. DeMaio asked for the panel size of the
newly proposed material. Queen replied that the Nichiha panels were 18-inches high x
6-feet long with a vertical score-line to make them appear 3-feet long. The Cembrit
panels are 1-foot high and available up to 12-feet long. The seams are factory cut to
align with the building openings, but they would also not have the texture as the
previously proposed panel which gave the illusion of stone. DeMaio replied that the new
product is a big change that reads as tile rather than block with everything aligns rather
than a running bond.
Queen presented the image of a building in Cambridge, MA under construction using a
grey Nichiha panel with the rough finish where metal was used the entire height of the
corners, which the standard corner treatment. The Nichiha panel lock together and need
differential settlement and the Cembrit panels have a rainscreen with an open joint to
allow some panel movement. The corners of the Cembrit panels can either be mitered
or a staggered butt joint but no metal strip. No pre-fab corner pieces are provided.
Sides asked if there is an alternative Nichiha panel with a rough finish without doing the
striping. Queen replied that the striping surface at grade striates from a rough lighter
tone to a smooth darker tone and above it striates from a rough darker tone to a smooth
darker tone. Sides noted that using all rough surfaces could be an option because the
texture is nice. DeMaio stated that buildings are looked at obliquely and light will catch
the rough surfaces, but the building will look different with smooth surfaces which is a
concern. The upgraded materials were what sold the project but, using a different scale
and switching from a rough to a smooth finish are big design changes that could make
the building look pre-fab and value engineered. Jaquith noted the minimal difference
between the smooth panel and the smooth glass. Kennedy stated that the texture
created a separation between the hotel and residential buildings. Sullivan noted that the
stacked coursing makes it look more vertical. Queen replied that the joints could be a
running bond for a staggered appearance.
Sullivan stated that this change will lose the alteration between the smooth and textured
surfaces and leave a full textured façade. Sides noted that recesses will still be smooth
will create the distinctions in the façade. Queen noted that the expansion joints will
occur at the corners if the Nichiha panels are used to make that transition.
Jaquith asked which panel leads the to the 4 to 6 foot recessed Pearl façade. McClure
replied that the façade material will turn the corner and extend to the recessed Pearl
panels. The three faces of the Pearl panel will vary in depth along the length of the
façade.
Queen asked if there was any concern with the masonry stone bonding not matching up
with the façade openings. Sides replied that the Board had previously approved that
detail. Sides and Chair Durand agreed that that detail is less noticeable than the vertical
lines at the edges of the windows.
Sides noted that the texture of the panels that resembled stone is an important element
that broke up the massing and agreed with DeMaio that a textured façade will look nicer
over time than a flat finish. DeMaio noted that the crisp lines and smooth surface would
work well if this was a contemporary building but since that is not, it is a loss for the
building. He could live with disjointed edges if the façade had more interest.
Chair Durand asked if other product options were considered. McClure replied that
there aren’t many options given the hybrid of construction with steel at the lower level
and wood above. Queen noted that a running bond pattern could be used to maintain
the look but without the texture. The Board agrees that they prefer to keep the textured
panels using different colors and alternate corner options need to be determined and not
aluminum trim, even if the panel ends need to be painted to match the field they are in to
downplay the corners.
Chair Durand noted asked if using two colors in a smooth finish at the base may
highlight the stripes. Sullivan replied that the Nichiha has variations in it to de-
emphasize the stripes. The strips give the base more life and making it all on color
would cause it to lose some of its vibrancy.
Coogan noted that the applicant intends to return in September with 100% construction
drawings, a corner detail solution, and signage.
Chair Durand opens public comment.
Gary Gill, Ward 3. The number of panels are very busy, there are too many stripes at
the lower level, especially when 3 facades will be seen at the same time. He prefers a
less busy façade. He asked if the window trim could match the silver on the corner
pieces or the dark trim at the top of the building. McClure replied yes, the window trim
will be a dark bronze.
Chair Durand closes public comment.
Jaquith: Motion to continue to the next regularly scheduled meeting on September 26,
2018.
Seconded by: Sides. Passes 7-0.
5. 132 Essex Street (Philips Library, Peabody Essex Museum): Discussion on Final
Design Review.
Bob Monk of the PEM, John Traficonte of Schwartz Silver Architects, and Dennis Gray
of Gray Architects were present to discuss the project.
Monk stated that revisions have been made after last month’s review. Their proposed
fence option along Brown Street will be presented, although it hasn’t been reviewed by
the Salem Historic Commission yet. Tonight’s recommendations from the Board will be
implemented and shown to the Historic Commission.
Traficonte stated that they will widen the brick sidewalk along Brown Street between the
Armory and The Bray House and raise the sunken curbing, new plantings will replace
the existing ones around the transformer, and at the rear parking area the left vehicular
entrance will be removed and two brick posts will be relocated to widen the entrance to
20-feet. At the Brown Street fence the brick piers will be rebuilt with a granite base and
the iron picket fence replicated on the parking lot side. Elm trees with a higher canopy
and low shrubs will be planted at the restored fence. The double-sided parking lot will
be reduced to 8 spaces, the spaces will face the garden, the landscaping will be added
along Brown Street, and the ground cover will be gravel.
Along Essex Street, the 4 new Elm trees with a matured trunk diameter of 6-8-inches will
be planted, American Elm trees instead of Gingko Bilobas will be used as the street
trees along Essex Street and they will be planted closer to the sidewalk and new
benches are proposed along the façade of Plummer Hall facing Armory Park. Birch
trees will still be planted along the rear ramp, the garden paths will be extended to the
parking area, the row of Poplar trees at the Federal Garden will have an open limb
structure to allow people to look and walk through them, and the historic planting and
paths at the garden will be restored.
The rear pole lights have been changed to lit bollards that will be installed along the East
driveway and the rear leading to Armory park, in ground up-lighting would be placed in
the front façade, and lighting will be placed at the front entrance. A historic fixture will be
used at the rear porch, sconces will be installed at either side of the historic portico, and
LED’s will be integrated into the underside of the rear porch railing to illuminate the
steps.
DeMaio appreciated the campus feel but questioned how a pedestrian feels crossing
from Brown to Essex Street and vice versa since it is heavily trafficked heading towards
the Ward House. He asked whether cues regarding how a pedestrian moves through
the site could be added because the paths of travel aren’t people friendly. Traficonte
replied that the brick walk along the back will help.
DeMaio noted that these paths don’t need to be heavy-handed, someone years ago
would have walked around the block, but the site is now being upgraded and those new
paths should be incorporated. He’s always wished that Plummer Hall acknowledged
that pedestrians can walk behind it. Sullivan noted that new bollards provide pedestrian
character. Monk noted that he recognizes that access to the entire block needs to be
more lively and user friendly and they will be addressed in the future. Items such as
removing the green shed, and a future garden expansion and elimination of the rear
parking could be considered.
Sullivan asked if the parking lot area will have the same finish as the pedestrian area.
Monk replied yes.
Kennedy noted that the revised presentation is a nice response to the Boards feedback
in just one meeting.
Chair Durand opens public comment.
Polly Wilbert, 7 Cedar Street. She spent the past 18 months working on a tree
ordinance for Salem that is under consideration by the City Council. She is concerned
with the proposed American Elm trees on Essex Street that can grow to be 100-feet
high, have a 4-foot diameter trunk, and its roots tend to up-lift sidewalk along Essex
Street. The applicant needs to be sure they have enough space for a mature American
Elm trees, especially the 4 that are proposed. It’s regrettable to plant something that is
the right size today and in the near future but in the distant future when its overgrown it
will need to be removed. Her group has compiled a list of street trees they can share
with the applicant. There is more room for it at the rear of the property than the front.
Gray replied that other types of shade trees can be considered.
Jessica Herbert, Historic Commission Chair. At the last meeting there was some
confusion with the stair being moved back in front of Plummer Hall and the Palladian
window being replaced with a door. The image was presented to the Commission, but
they voted to move the stairs only. The application was submitted to Mass Historic who
has yet to make a decision. She spoke with Michael Steines of Mass Historic and they
are wrestling with whether the stairs should be moved at all since it doesn’t meet the
1907 concept as well as the main entrance. The proposed fencing along Brown Street is
a good choice and it was the consensus of the neighbors to install a wrought iron fence
on a granite base. She and Monk spoke earlier in the year about future changes for the
block, including possibly relocating the Ward House to the parking area and the back of
it would face the Federal Garden. If that occurs in the near future the brick piers along
Brown Street would no longer fit the site. She suggested that the plan be expedited for
the neighbors benefit by removing the wooden fence and trimming the existing bushes
and to not wait until next spring. She asked if the cars could face the fence instead of
the garden house and the back entrance to the garden is as beautiful as the front.
Signage with historic details could also be used to direct visitors through the site.
Gary Gill, Ward 3. The revised plan is beautiful and he is in favor of the proposed fence.
He also questioned the planting of American Elm trees along Essex due to their mature
size and the problems they create around the City and suggested Red Maple trees. He
is in favor of the bollard lighting instead of the pile poles. He asked for the proposed
parking area material. Monk replied crushed stone. Gill noted that gravel creates piles
when plowed and puddle in the voids. He suggested hydrangeas along Brown Street
because of their color and noted the appropriate fence height. If the Ward House was to
be reoriented a brick path leading to each destination would be nice and a red brick patio
to use for functions.
Barbara Cleary, 104 Federal Street. Moving people from the Armory onto the site
without overdesigning it would make it a great space.
DeMaio noted that Daland and Plummer Hall also have two fronts because of the way
people do move through the space.
Chair Durand closes public comment.
Sides: Motion to recommend SRA approval as submitted with the condition that the
applicant work with the City staff to identify a different street tree species on Essex
Street.
Seconded by: Jaquith. Passes 7-0.
North River Canal Corridor Renewal Area Projects Under Review
1. 70-92 ½ Boston Street and 11 Goodhue Street (River Rock Residences):
Discussion on revisions to the mixed-use residential and retail development, including an
additional building and 5 residential units.
2. 16, 18, and 20R Franklin Street (Ferris Junkyard): Discussion on design changes to
proposed five building, 48-residentail development.
Ryan McShera, architect from Red Barn Architecture, and Mark Tranos, Owner of
Jupiter Point Development, were present to discuss the project.
McShera stated that plan revisions have been made. The townhouse massing has been
considered and the step back along the front façade has been eliminated, the window
and fenestration style has been revised, they’ve introduced a flat roof to the townhouse
building to further reduce the massing along the street, and the utility spaces were
relocated away from the development entrance and added additional landscaping. The
landscaping at the entrance was revised, the size of the hardscape was enlarged, and a
couple steps were added that lead to built-in seating features were added to a curved
stone wall to make it a destination rather than a pass-through. On both the townhouse
and mid-rise buildings the window size and style have been reviewed, as have the
materials.
Site Plan: There have been minimal changes to the site plan and the 5-buildings remain
with the three mid-rise buildings at the rear and townhouses towards the side and rear of
the development.
Elevations: Boral siding is still being considered for the finish material. The previous
design included strong vertical elements at the stair towers and a horizontal treatment at
the remaining façade, but they’ve now used a mixture of reveal sizes and profiles to
achieve a variated look. At the recessed portions of the decks, on either side of the mid-
rise buildings, they’ve specified a 6” vertical nickel gap siding and on the body of the
building, a variation of channel beveled profiles between 6 and 10-inches. Stainless
steel railings are proposed at the decks. The buildings also have a traditional style
window pattern to help connect it to the neighborhood. The curtain wall at the second-
floor gym has been replaced with large picture windows to make the space more
residential. Stucco will be used as the base material and the cornice details are similar
to what was previously presented.
At the townhouse buildings, the flat roofs have reduced the building height from
approximately 46-feet to below 40-feet high. The Board commented on the variation in
the windows, so they’ve been revised and are more in line with one another. At the front
elevation of the townhouses a panel system has been introduced at the top floor as a
trim panel at the windows and doors. The nickel gap and horizontal siding treatment at
the facades will continue at the townhouses.
The main body color of all buildings will be a light grey with a softer Seafoam Green at
the vertical stairs and at the decks on either side of the mid-rise buildings. The
townhouse buildings are maintaining their original color concept, light grey on the body
and a darker grey accent color at the vertical siding at the entrances and trim panels at
the top floor. The reduction from a gable end to a flat roof significantly reduces the
massing as it relates to Furlong park and Franklin Street.
Chair Durand opens public comment.
Victoria Ricciardiello, 5 Foster Street. The townhouses appear to have gone from three
stories to four, the center mid-rise from four stories to five which increases their height,
and the two mid-rise buildings along the river remained at five stories. McShera replied
that there has been no change to the building heights since their previous iterations
when the unit count was reduced from 48 to 42, four stories at the townhouse and 5
stories at the mid-rise buildings. Ricciardiello stated that looking North from this
development this type of design is not compatible with any of the homes in the
neighborhood up to the Greenlawn Cemetery. In the Table of Dimensional
Requirements indicated that R1 and R2 zones have a height limit of 35 and 45-feet. B1
and B2 has 30-foot height limits. The maximum number of stories in R1 is 2.5 and in R3
3.5. The maximum number of stories along the NRCC is four not five, which is contrary
to those NRCC specifications, and this design is not compatible. This site in the
established residential neighborhood of Northfields and not downtown. McShera replied
that the height limitation in the NRCC is 50-feet which they meet, but their first floor must
be brought up out of the flood plain. They included parking under the proposed mid-rise
buildings to eliminate large paved areas on site and will build above them and will meet
the 50-foot requirement.
Gary Gill, Ward 3. Preferred the gable roofs and associated details to the flat at the
townhouses because the revised design doesn’t fit the residential neighborhood and
lacks the charm it would have brought to the neighborhood. The body color will blend-in,
but he is unsure of the green.
Beth Girard, Ward 6 Councilor. Each rendering is an improvement upon the last and
many of her continuants are in favor of these designs. She questions snow removal with
the flat roofs. McShera replied the roof structure will be designs to support the snow
load and the snow will melt and drain.
Polly Wilbert, 7 Cedar Street. Wished the design related more to the neighborhood
since the rest of the street has brick and clapboard façades. It doesn’t fit and feels as
though it was dropped into the neighborhood. Many people enter the neighborhood from
Franklin Street and it will be unfortunate to have something that is so disconnected have
such a prominent space with such a light color. It’s not grounded and doesn’t relate to
the neighborhood.
Barbara Cleary,104 Federal Street. The DRB struggles with materials but many of the
real issues relate to density. This project must need variances so why doesn’t the
applicant get approval for the variances prior to the DRB’s review when they don’t know
if they’ll receive the variances. Tranos replied that he would have preferred to do that,
but this order of review was recommended to him by City employees and his attorneys,
to get a project that satisfies parking requirements, Site Plan Review, traffic, etc. prior to
a ZBA review. This project is the least dense in the NRCC, 25% less which is what the
master plan calls for, as well as a “village like community.”
Sally Byers, Franklin Street property owner. Salem is removing a junkyard next to a nice
park and the residents must accept the transition, because the result will not be single
family houses. The revenue is needed in the City and people want to see something
different than the traditional entrance corridors. Franklin Street is a blight, things are
changing, and they will change for the better.
Judy French, 16 Foster Street. Read a letter from Diane Robichaud, 7 Franklin Street,
who is opposed to the proposed project. French agrees with Robichaud because this is
a precedent setting project. She questioned whether anything else in the NRCC is 50-
feet high because the building will act as a wall as well as the required lot area per
dwelling unit. Mr. Tranos replied that the proposed for this project is 25% less dense
than the average of all the projects within the NRCC. French added that she prefers the
warmer colors and the gables to the flat roofs.
Chair Durand closes public comment.
Coogan stated that in terms of the Planning Board’s review of this project in 7 meetings
beginning in September of 2017. Early on the Planning Board urged the applicant to
redesign the site to deal with the lack of order on the site, the buildings not relating to the
neighborhood, and the original positioning of the curb cut. The pedestrian experience
from Franklin Street was discussed in February of 2018 to which the applicant created a
new conceptual plan and redesign of the site, which the Planning Board felt was a major
step forward and addressed their concerns. The Planning Board has completed their
review process and is awaiting the DRB’s review of the design. McShera added that a
traffic study was completed.
Sides stated that many of their concerns have been addressed and she prefers the flat
roof to the gable roof that high off the ground. The wood framed look resembles a mill
building which is more appropriate and how has a connection to the mid-rise buildings.
The site plan has been in a good place for a while, the window regularity and material
issues were addressed. There is too much of a contrast between the light body color
and dark trim, but a tone change could resolve it but she would like to see a sample.
The scale is good, she is in favor of the use of panels at the upper level, the larger the
exposure of the Boral trim the better because the variation is trim sizes will distinguish
the massing. She requested more information on the treatment of the stucco base to
ensure it is not just a flat surface. The removal of the shed at the ends of the
townhouses is also an improvement.
Jaquith was not in favor of this scheme in this location since the concept has changed
very little. This is a failure for this site.
DeMaio asked what critiques were permissible at this point. Barbara Cleary replied that
the DRB must determination that the proposed project is within accordance with the
NRCC plan. Coogan added that the NRCC Zoning Ordinance does not include detailed
design guidance and also and refers the DRB to refer to the design guidelines in the
Urban Renewal Plan.
DeMaio stated that his concerns are with scale and massing. This project could comply
in every way with the NRCC plan, but his concern is whether this project belongs this
way and in this neighborhood in terms of its architecture. There is a combination of 1
and 2-story buildings leading from this site up to North Street and none immediately
beyond the intersection at North Street. Furlong Park is residentially scaled and the
residences across the street are a maximum of 2 ½ stories. Understanding the difficult
site and flood plain issues the argument is doing something in keeping with the character
of the neighborhood and five stories is not within the scale of the neighborhood. A lot of
cost is involved in the clean-up of the junkyard and more development may be permitted
than usual to mitigate those costs knowing the first floor can’t be livable space due to the
flood plain. Two-floors over the parking area makes more sense than five and there is
no way to make a case that what is proposed is in keeping with that neighborhood
character, whether commercial or residential use was proposed. He cares what this
project looks like from street level rather than from the other side of the river. The Board
has tried in several ways to encourage the applicant to reduce the massing close to the
ballfield and change the building scale but once the Board’s feedback became positive
the design stopped evolving and became about materials, windows and colors rather
than making it a better project. This could be a nice development in another part of the
City, but this site is surrounded by structures of a radically reduced scale. He
appreciated that is has become a better project in the two months since they’ve
reviewed it, but it is too big.
Jaquith agreed and added that the Site Plan could still be improved, and some lower
level parking spaces don’t provide enough space for a vehicle to back out of a parking
spot and some windows still don’t line up. A much better design could be developed.
Dynia agreed with DeMaio. He’s not in favor of the direction and every building has one
story too many. If the overall scale could be reduced it would feel more comfortable. He
has no issue with the warehouse look of the buildings and the materials which do relate
somewhat to the houses in the neighborhood but have a modern take.
Kennedy agreed with Sides. He believed the flat roof at the townhouses is more
appropriate, there is too much contrast with the color and there should be less, he’d like
to see material color samples, particularly the Seafoam Green, prior to approving the
color scheme.
Sullivan stated that the pedestrian experience close to the townhouse along Franklin
Street has improved as well as the scale. The right-hand side of the perpendicular
townhouses do face the street, so he encouraged more thought should be given to make
it more interesting. The plaza at the front is very inviting. The flat roof is a good
vernacular because it’s different than everywhere else and will hopefully establish a
different kind of quality in this area along Franklin Street. The size of the building and
the units has always concerned him as they related to the overall massing when the
average unit is approximately 2,100 SF when compared to Bell at Salem Station.
McShera clarified that the parking below the buildings has been included in their gross
square footage calculation, the townhouse units are 1,600 SF and the mid-rise units
range from 1,110 – 1,600 SF.
DeMaio stated that Bell is located on a wide and fast-moving commercial street and not
on Franklin Street in a residential neighborhood. This project would be a better fit on the
other side of the river and you can’t take Bell and put it in Northfields and say it works
because it’s doesn’t. Chair Durand noted the transitional location of the site. Tranos
noted that this site that was B5 was changed to NRCC and 15 years ago a 6-story 70-
foot high building would have been allow by-right, and this is a transitional point.
McShera noted that the height of the roof decks at the townhouses was reduced to
28feet from grade.
Chair Durand stated that he’s never liked this design or the site organization. Most
projects are built up in a more positive way but this one has gone in circles which is
frustrating. He agrees with most of the negative comments, but it has moved in a more
positive direction. He’s disappointed with the revised color selection. It’s transitioned
from something he could barely accept, to an esthetic he didn’t like, to a better aesthetic,
but he’s not comfortable with it. It’s such an important parcel in the City and the NRCC
but it’s a challenge. The site amenities are nice, and the landscaping has improved.
He’s not convinced he could send this back to the Planning Board as is and he doesn’t
know how to get to that point where he is okay with it. It hasn’t progressed in the ways
the Board wants it to, which is a first for the Board, and the applicant hasn’t made the
changes and instead has focused on colors and materials. It may be too tall which the
flood plain has played a part in, the site is expensive to clean-up so there is a need for
the added density. He’s hasn’t liked the 5-building layout and there are still 5-buildings
and he suggested the project be continued.
Coogan stated that the applicant has responded to the feedback given by the Board with
different iterations, the building height does comply with the zoning ordinance, and he
questioned whether a continuance was necessary. The Planning Board can’t vote on
the special permit without a recommendation by the DRB, whether it’s positive or
negative.
Sides stated a lot of projects in the NRCC go through this process and many have been
approved but not yet built. She is still struggling with why this project is so different than
the others. The initial planning, scale, and massing always start out as the problem, but
this project seems to have been scrutinized more than others. Chair Durand replied that
other projects evolved more to the criticism than this project from the very beginning.
He’s trying make the buildings better, fit in with the neighborhood, and to be of an
appropriate scale. Jaquith noted that he never agreed to the initial plan.
Tranos stated that this project has gone on for 18 months, they’ve had 50 concepts, and
with the 5-building site plan every unit gets a view which will be a huge selling point.
They did not want a building along Franklin Street, but the Planning Board requested a
streetscape. The project has evolved due to input from the other Boards. DeMaio noted
that several months ago he requested contextual views of the proposed development to
the neighboring buildings and only one contextual view of a building across the street
was provided but everything on Franklin Street is 2-stories or less. The birds eye views,
access and streetscapes were effective but the disconnect for him is how it fits in this
location. Kennedy and Sides are more forward thinking but he’s concerned with this
development in this area. This development must be bigger because of the flood plain
and denser due the clean-up, but how much is too much. The design is still too heavily
weighted on scale and massing in his opinion.
Tranos stated that in May the Board seemed okay with reduced massing to increase the
circulation, reduction in scale, elimination of units, and lowering the building to 50-feet
which is an allowable height by-right, but by June it seemed to become a problem again
with some of the Board members. They are doing what they can to satisfy all the
various Boards. Without an exemption from the State he can’t build within Chapter 91
jurisdiction, and neighboring owner Mr. Goldberg is waiting for the junkyard to be
cleaned up before they make their own multi-million-dollar investment. He lives in Salem
and wants to do right by the City, but they had no choice but to build up because of a
hardship for the parking.
Kennedy stated that rejecting this application wouldn’t result in a much smaller proposed
development and no one will make that investment.
Coogan read the NRCC design standards. He stated whether the re-conceptualized
design from a suburban to an urban feel with a streetscape, townhouses along the
street, and mid-rise higher density buildings beyond that aren’t necessarily seen from the
street level was still being questioned or considered unsatisfactory by the Board. He
questioned whether the applicant needed more feedback or guidance to move forward.
Jessica Herbert (Historic Commission Chair) suggested that a sub-committee of Board
members brainstorm about their specific concerns and come up with a concept that
would satisfy them since the other buildings being compared to this development are in
an entirely different environment.
Sides stated that large scale buildings in an old City with toxic sites there is always an
edge that connects it to a residential area and that’s where she sees the similarity to
what is across the river. The geography of the larger industrial sites along the river is
the reason the houses are pushed back so far from the waters edge. Kennedy added
that taking a floor off each mid-rise building wouldn’t make much a difference and his
concern is with the finish and details than with the density and height. Sides added she
wouldn’t want finishes, details, ground experiences, landscaping to be dramatically
compromised by cutting back on the money invested and the profit the developer is
trying to make on the property. If it’s downsized too much there will be no money left to
finish it appropriately.
Gary Gill stated that the one-way street to and from the site is a problem for the
neighbors because of the density that will be added to the neighborhood. The scale may
meet the requirement, but it could be higher.
Victoria Ricciardiello stated that this is the only development on the NRCC that is 5-
stories high and the rest are 4.
Barbara Cleary agreed that Mr. Goldberg is ready to start a project of his own but that
will not change the narrow one-way street that is Franklin Street. It just so happens that
this project is located on a narrow street is a small neighborhood.
Chair Durand asked whether any Board members would like to establish a sub-
committee and continue reviewing the project and suggested Sides be included. Tranos
stated that he’d prefer the Board vote on recommending it to the Planning Board than to
forming a sub-committee to create a redesign.
Kennedy: Motion to recommend the Planning Board approve the overall schematic plans
as submitted with further review of details relating to colors, finishes, trims.
Seconded by Sides. Vote is 3 in favor, 4 against.
Old/New Business
Coogan stated that many big projects have gone through the SRA and DRB in recent
years and now that some of them are completed the SRA has requested a DRB review
of one project, and their suggestion was Salem Jail - Phase II. The DRB report should
include their thoughts on the overall permitting process, the end result and whether it
was completed as expected, and any suggestions to improve the process going forward
for a better end result. He would provide the Board with the original submission,
meeting minutes, and SRA decision. This could be done as a group or individually, with
a site visit, and the discussion can be broken up between meetings and a report given to
the SRA in time for their October meeting.
DeMaio stated that some projects get approved other than what they recommend. Chair
Durand noted that gas meters although neatly installed their location was never
presented to the Board. The right to approve of such items as; meters, pieces of
equipment, screening, and sign bands could be included in their list of conditions and
those items would need to be reviewed and approved prior to the issuance of a
Certificate of Occupancy. DeMaio noted that sometimes even architects don’t know
what their consultants have planned in terms of equipment to install at the exterior.
Chair Demand agreed and noted that schematic design drawings don’t show that level of
detail, but the Board should review the site and call for additional screening or plantings
to shield these items. This is also a way to learn from mistakes made and to ask where
gas meter banks will be located. Sullivan suggested that revised elevations be
submitted by the builders, so the Board can respond to it.
Sides stated that the DRB is asked to scrutinize more in some cases and less in others.
The City Council approved DRB oversight through the Planning Board but there was
some objection from within the Planning Department, because of the pressure that puts
on development time by adding more steps to the process. Jaquith noted that many
times the Board is thanked for improving projects. Coogan replied that items missed
may not necessarily be the case the request may just be about the Boards overall
thoughts on the project. Many more projects are in the works with City owned property,
expanding the HDIP zone is being explored which will encourage more downtown
developments, Utile will conduct a downtown visioning plan for the Northern end of
Washington Street, court buildings, and Church Street lot, Bridge at 211, etc. The SRA
is asking for public input for the general visioning of the neighborhood with the intention
of going through the RFQ/RFP process to develop some of the parcels. This is an
opportune time to reflect and see if the design guidelines are working. Sides suggested
a joint meeting with the SRA to review project images and discuss the process openly
rather than sending a report. Chair Durand stated that the SRA values the DRB’s design
opinions and generally takes their recommendations. A DRB representative can visit the
site and generate a list of items to review. Kennedy noted that the second Salem Jail
architect from Symes Associates returned to the DRB with a redesign of Diamond
Sinacori’s previously approved and well-liked design claiming that it wasn’t structural
feasible when it could have been financial which resulted in the DRB feeling let-down.
Chair Durand stated that Seger Architects also seemed to have a difficulty responding to
the DRB’s criticisms.
Coogan stated that the SRA will meet on October 10th, the Salem Jail – Phase II project
will be the focus, and the DRB should have their own discussion prior to this joint SRA
meeting.
Minutes
July 25, 2018
Jaquith: Motion to approve with Sides’ edits.
Seconded by: Sides. Passes 7-0
Adjournment
Jaquith: Motion to adjourn the meeting.
Seconded by: Chair Durand. Passes 7-0.
Meeting is adjourned at 10:00PM.
Know your rights under the Open Meeting Law M.G.L. c. 30A §18-25 and City
Ordinance Sections 2-028 through 2-2033.