DRB RECOMMENATION - WITCH PIX - A-FRAME SIGN Salem
44 Redevelopment
Authority
Design Review Board Sign Recommendation
172 Essex Street
Witch Pix A-Frame Sign
Meeting Date: July 24, 2019
Members Present: Paul Durand, Chair, Helen Sides, Vice-Chair, Glenn Kennedy, Catherine
Miller, Marc Perras, J. Michael Sullivan
Members Absent: David Jaquith
Decision: At a regular meeting of the Design Review Board (DRB), upon a motion duly made
and seconded, it was unanimously voted to recommend approval of the A-Frame sign as
designed and conditioned herein.
Referenced Plans and Documents
1. Witch Pix Sign Proposal, prepared by Hope Hitchcock, 172 Salem, MA 01970, received
6/24/19.
2. Staff Comments dated 7116/19.
Conditions of Approval
1. Consistency with Desicn/Plans: Should the applicant determine that the approved A-
Frame sign design and placement in front of the business is not able to conform to the
details presented in the plans referenced herein, he/shetthey shall return to the DRB to
review proposed modifications prior to making any changes in the field.
2. Consistent with A-Frame Sign Regulations: The applicant shall adhere to the rules and
regulations as listed in Section 4-60: Portable Signs in their entirety, with particular
attention to 4-60(f) Term and 4-60(g) Placement.
Findings
1 The DRB reviewed the sign proposal and found that the proposed signage is consistent
with the standards and guidelines in the SRA Sign Manual regarding size, scale, and
color choice that provides contrast to allow for readability.
2. The fonts, images, and colors used on the signs promote brand consistency while also
maintaining legibility.
Signature of the DRB
By the signature below, I certify that this recommendation accurately reflects the actions of the
Design Review Board.
J
Paul Durand, ' Date
Chair