2010-03-10 SRA MinutesSRA
March 10, 2010
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City of Salem Massachusetts
Public Meeting Minutes
Board or Committee: Redevelopment Authority, Regular Meeting
Date and Time: Wednesday March 10, 2010, at 6:00pm
Meeting Location: Third Floor Conference Room, 120 Washington Street
Members Present: Chairperson Michael Brennan, Robert Mitnik, Michael
Connelly, Russell Vickers, Conrad Baldini
Members Absent: Director of Planning and Development Lynn Duncan
Others Present: Economic Development Manager Tom Daniel
Recorder: Lindsay Howlett
Chairperson Michael Brennan calls the meeting to order.
Executive Director’s Report
Daniel states Lynn Duncan couldn’t be here tonight and he is reporting on her behalf.
Five Broad Street: Daniel states that the final report from the consultants is expected by the end
of the month. Daniel adds that the permitting process is underway for the new Senior Center and
once that is complete the RFP process for Five Broad Street can move forward.
Mitnik asks if the consultant’s reports are posted online.
Daniel responds he will have to check.
Vickers asks if there will be a price associated with each proposal received.
Daniel states the sale of the existing Five Broad Street is a source of revenue that goes to the
acquisition of the new Senior Center.
Old Town Hall: Daniel states the partnership with Gordon College continues to go well and
within the next month or two we would like them to come in and give a report on how their
programming is going. Daniel states that the pending improvements at Old Town Hall include
improvements to the structural and heating system and interiors. Daniel adds that Gordon
College is looking to add a history of Salem museum and has requested a one-year delay to April
2011 so that the construction project can be completed. The City has agreed to this request and is
excited there will be improvements made to the building.
Old Salem Jail: Daniel states there was a meeting last night to address the parking request in
front of the Old Salem Jail. Daniel adds that near the end of the meeting the developers withdrew
their request as it was clear the neighbors desired to preserve the greenery.
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March 10, 2010
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Parking Study: Daniel reveals that the feedback for the parking study has been positive and that
people appreciate its comprehensive approach. Daniel adds the recommendations look to
incentivize employees to park on the perimeter of downtown or on upper floors of the garages so
that the prime customer spots are available. Daniel states there will be another presentation in
April with the final report.
Old/New Business
Salem Beautification Committee – Temporary public art proposal
Mary Ellen Halliwell is present to discuss an idea for a public art project around downtown
Salem. Halliwell states that three of her committee members have already reached out to
business to gauge interest in the idea. Halliwell describes the small scale project and presents a
model of the figure to the board. Halliwell explains that their committee was hoping to get the
project started as quickly as June to coordinate with the Salem Arts Festival but based on various
questions that have arisen they are going to delay the start of the project in hopes of presenting a
better, more organized event.
Halliwell explains they are focusing on the downtown area to feature the chosen figure head
called the ‘Jenny Lind’ which has a connection to Salem history; the original ‘Jenny Lind’ was
carved by a Salem craftsman and was placed on a ship. Halliwell explains that this supports
celebrating Salem’s maritime history. The female figure is made of molded primed polyurethane
foam, and the figure can be painted, aged, and embellished. Halliwell states the figure can be
hung like a picture but one of the pending details is how to make it secure from falling, weather
and/or vandalism. One idea is to have the figure presented in a way that it can be wheeled
indoors for the night. Halliwell adds they want to place a plaque on the bottom as well. Halliwell
states the figure is made by North Coast gallery in Ohio; the size and price was right for the
project. Halliwell states they are still working out how to choose the artists. Halliwell states that
both Home Depot and Rockefeller’s have shown an interest in the project.
Brennan asks if this project was intended to be a fundraiser.
Halliwell responds they were not thinking about using it for a fundraiser but agrees that it
potentially could be. Halliwell also states after the pieces have become embellished they could
potentially be auctioned off. Halliwell adds they hope the project will grow over time and that is
why they have opted to start with a smaller piece for now.
Halliwell states that the Beautification Committee just wanted to let the Board in on the process
early and wanted to make sure the Board likes the idea.
Halliwell states she could potentially embellish and decorate the model and present it during
Heritage Days, hopefully work out how it’s hung, and maybe raffle it off.
Brennan states the SRA is on board and wishes the Beautification Committee good luck.
Development Project Review
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March 10, 2010
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Small Project Review
1. 38 Front Street: Discussion of proposed new entrance
David Pabich asks the board to reapprove the proposed fourth entrance for 38 Front Street as it
was presented and approved in 1993 by the SRA and Planning Board. Pabich explains originally
the plan was to have four doors on the side of the building but only three were installed. Pabich
explains now they are looking to install the fourth entrance to match the front entrances. Pabich
explains they need the fourth entrance for a new tenant with whom they already have a lease but
are lacking a front door for the space.
Brennan adds there is no access from Front Street and that you have to go in from Washington
Street and down a hall and into another door to get to the business.
Brennan asks for any discussions on the proposal.
Baldini: Motion to approve the proposed new entrance, seconded by Connelly. Passes 5-0.
Sign, Awning, and Lighting Review
1. 221 Essex Street (Mud Puddle Toys): Discussion and vote on proposed replacement
windows and new entrance.
Daniel explains that the signage proposal is not in front of the Board tonight because at the DRB
meeting the owner learned he could have a little more flexibility with the signage than what he
had anticipated. Daniel adds he will present the signage next month and that tonight the Board is
to review the storefront system, new entrance and glazing. Daniel adds they wanted to move the
entrance forward so that the owner could get the materials ordered and installed sooner than
later.
John Seger explains there will be a new entrance which will replace the existing center bay.
Seger adds the owner will replace all of the dark glazing. In addition Seger states they are going
to have to reset some of the brick pavers to raise the entrance 2” to comply with accessibility
guidelines. Seger adds Salem Five did the same thing just by resetting a designated area of brick.
Mitnik states he thinks this is a great improvement and that the drawings presented are very
complete.
Brennan asks what is above the entrance.
Seger replies a variety of offices, Essex National Heritage Area, law offices, etc.
Brennan asks if he will be coming back in with a sign proposal.
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Seger responds yes in two weeks they will be in front of the DRB and then two weeks later in
front of the SRA for approval.
Baldini: Motion to approve the proposed replacement windows and new entrance, seconded by
Connelly. Passes 5-0.
2. 72 Washington Street (Crunchy Granola Baby): Discussion and vote on proposed signage
Daniel states the existing business just wants to update their sign.
Brennan states the existing color is terrible and is hard to read. Brennan adds the new sign is not
intrusive and is a lot better. He has no issues with the proposed signage.
Baldini: Motion to approve signage as recommended by the DRB, seconded by Vickers. Passes
5-0.
3. 155 Washington Street (Adriatic): Discussion and vote on proposed signage
Daniel sates the Adriatic is located in the old “Edgewater Café” space. Daniel adds the
prominent sign is a canopy on the corner and that the DRB liked it a lot.
Brennan agrees.
Vickers asks if the outdoor café permit goes to the restaurant or the tenant space.
Daniel responds the outdoor café permit goes to the restaurant. The Adriatic will go through the
approval process in a future meeting.
Connelly: Motion to accept the proposed signage as recommended by the DRB, seconded by
Mitnik. Passes 5-0.
4. 281 Essex Street (Coven): Discussion and vote on proposed signage
Daniel states the DRB recommends the blade sign be approved with a different bracket, one that
would match their neighbor’s bracket (Get in Shape for Women).
Daniel states the DRB recommended the business do more work on developing the window.
Daniel further adds the DRB had a couple of tweaks to the blade sign—making the rolling pin 3-
dimensional and a tan color. The business made these changes.
Daniel states there is a resident here from the Latitude condominiums who may want to speak
about the Coven signage.
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March 10, 2010
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Steven Fisher who owns the condo right above the Coven space is very interested in their
signage. Fisher states he is fine with the blade sign and adds that he and his wife are more
concerned with the decal but understands that is not coming up for discussion tonight.
Fisher describes the decal to the SRA as a World War II era pinup that is not done well and adds
that he and his wife find the figure quite objectionable.
Mitnik: Motion to accept DRB recommendations, seconded by Baldini. Passes 5-0.
5. 87 Washington Street (Green Land Café): Discussion and vote on proposed signage
Daniel states the signage was approved a year ago but construction was delayed. Daniel adds the
new sign has a revised look and seems to have been kicked up a notch. It is very simple and the
dimensions are the same. Daniel states the DRB recommended the sign and was very
enthusiastic about it.
Brennan states he would not want to see a sign any bigger than this at 42”.
Vickers: Motion to approve the proposed signage as recommended by the DRB, seconded by
Connelly. Passes 5-0.
6. 83 Washington Street (Hip Baby Gear and Two Girls Shop): Discussion and vote on
proposed signage
Daniel states the DRB loved the sign. The condition is that the shop paint the existing light
fixtures to match the trim and to provide a shield for the lights. Daniel adds the shop is currently
open and the colors and lettering of the sign are the company’s corporate logo. Daniel explains
that the SRA is just reviewing the blade sign today. The shop may want to do a window decal at
some point and would come back for that review and approval.
Mitnik: Motion to accept the DRB recommendation, seconded by Vickers. Passes 5-0.
Approval of Minutes: January 13, 2010 regular meeting minutes.
Connelly: Motions to approve the meeting minutes from January 13, 2010, seconded by Mitnik.
Passes 5-0.
Adjournment:
Baldini: Motions to adjourn, seconded by Vickers. Passes 5-0.
Meeting is adjourned at 6:44 pm.