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282 DERBY STREET - SIGN PERMIT (2) 282 Derby Street (Custom House Rotisserie Chicken) Design Review Board Proposal September 22, 2010 282 Derby Street Unit 2 (Custom House Rotisserie Chicken): Discussion and vote on proposed signage DRB Recommendation At their meeting on September 22, 2010, the DRB voted to recommend approval of the proposed signage at 282 Derby Street Unit 2 for Custom House Rotisserie Chicken with the following conditions: - The sign size shall be reduced to be no more than 12 square feet; - The width shall not exceed 56' - The lettering shall be reduced in size; - The rule below "Take Out & Catering shall be eliminated; - The "&" shall be shifted up; and - A revised design of the sign shall be reviewed and approved by Glenn Kennedy prior to the SRA meeting. The DRB also recommended that the awning be removed. Staff Comment The applicant has revised the hanging sign proposal to conform to the DRB conditions, and Glenn Kennedy recommends approval by the SRA. At the DRB meeting, the applicant submitted a proposal for the valance portion of the awning to be refaced with black material and white lettering. The DRB discussed how that approach did not work with the awning. More significantly, however, the DRB discussed at length how the existing awning distracts for the Custom House Rotisserie Chicken sign and the adjacent. Urbane Cyclist sign. The DRB noted that the awning is too large and does not fit the context of the building. They said its removal would actually support more business visibility and activity. The Rotisserie Chicken applicant indicated he would prefer the awning not be there and stated the landlord would like to keep it. The adjacent business, the Urbane Cyclist, would also like the awning removed. !c � )ajic.?IL In a telephone conversation before the meeting, the landlord indicated to staff that the awning was previously approved; however, staff is not able to locate a record of that approval. The DRB members have no recollection of the awning having been approved. The members further commented that even if it had been approved, they do not recommend perpetuating a mistake. Thus, they recommend the awning be removed. The applicant has yet to come to an agreement with the landlord regarding the awning. The awning and awning signage is not included in the current application to the SRA. Thus, approval of the awning and any awning signage will need to be approved at a future date. Original Proposal The proposal (shown on plans dated September 15, 2010) consists of a carved blade sign painted black with gold leaf, white, and orange lettering. The sign is 30" x 60" or 12.5 square feet. The sign includes three plastic resin replica chickens. The sign is proposed to project a total of 60" which is consistent with the City Sign Ordinance. However, sign design guidelines in the Urban Renewal Areas limit the projection to 56". If it desires, the DRB may recommend that the SRA waive its guidelines. Blade signs are limited to 12 square feet. The proposal exceeds this limit by '/z square foot and must be reduced in order to be permitted. Information on the awning was not submitted with the application and will be brought to the meeting. The applicant indicated the existing awning text would be replaced with new lettering. The applicant indicated the existing bracket and lighting would be used. Past SRA/DRB Actions August 5, 2010: The DRB voted to continue this proposal. Standard New England Carved Gold Leaf Sign • All Lettering To Be V Groove Carved • Painted Black With Black Beauty Smaltz Efect On Entire Field Of Sign • 23k Gold Leaf Finished Main Text • Gloss Painted White On Take Out/ Catering • Orange Gloss Paint On Ampersand 2' Thick Sign Foam Oman Prom 110 • 4.7 Capital Letter Height & 4.0 All Remaining COO S 1/2" Aluminum Rod Dowell Skewer • Plastic Resin Faux Display Replica 30" Chicken Roasted Sized 13"Lx9"Hx6"H a 5.0 Capital Letter Height & 4.0 Lower Cases IZAGAW&B/79M • 3.4 Capital Letter Height & 2.4 Lower Cases Take Out & Catering r "01P—gas W-� � 56" ;: .can 15 Spring Street Rear Peabody , MA 0 1 9 6 0 Salem Redevelopment Authority Design Review Board Proposal September 22, 2010 282 Derby Street Unit 2 (Custom House Rotisserie Chicken): Discussion of proposed signage and awning Proposal The proposal (shown on plans dated September 15, 2010) consists of a carved blade sign painted black with gold leaf, white, and orange lettering. The sign is 30" x 60" or 12.5 square feet. The sign includes three plastic resin replica chickens. The sign is proposed to project a total of 60" which is consistent with the City Sign Ordinance. However, sign design guidelines in the Urban Renewal Areas limit the projection to 56". If it desires, the DRB may recommend that the SRA waive its guidelines. Blade signs are limited to 12 square feet. The proposal exceeds this limit by 1/2 square foot and must be reduced in order to be permitted. Information on the awning was not submitted with the application and will be brought to the meeting. The applicant indicated the existing awning text would be replaced with new lettering. The applicant indicated the existing bracket and lighting would be used. Past SRA/DRB Actions August 5, 2010: The DRB voted to continue this proposal. Standard New England Carved Gold Leaf Sign • All Lettering To Be V Groove Carved • Painted Black With Black Beauty Smaltz Efect On Entire Field Of Sign • 23k Gold Leaf Finished Main Text • Gloss Painted White On Take Out/ Catering • Orange Gloss Paint On Ampersand • 2' Thick Sign Foam • 4.7 Capital Letter Height & 4.0 All Remaining - , • • 1/2" Aluminum Rod Dowell Skewer • Plastic Resin Faux Display Replica 30" Chicken Roasted Sized 13"Lx9"Hx6"H i • 5.0 Capital Letter Height &4.0 Lower Cases • 3.4 Capital Letter Height & 2.4 Lower Cases — — • 0 o m .� 60�� z c 0 15 Spring Street Rear Z Peabody , MA 01960 3 ; r �. ram / 0 f: y � Standard New England Carved Gold Leaf Sign • All Lettering To Be V Groove Carved • Painted Black With Black Beauty Smaltz Efect On Entire Field Of Sign • 23k Gold Leaf Finished Main Text • Gloss Painted White On Take Out / Catering • Orange Gloss Paint On Ampersand • 2' Thick Sign Foam \� A • 4.7 Capital Letter Height & 4.0 All Remaining • • 1/2" Aluminum Rod Dowell Skewer • Plastic Resin Faux Display Replica _ - 3011 Chicken Roasted Sized 13"Lx9"Hx6"H • 5.0 Capital Letter Height & 4.0 Lower Cases • 3.4 Capital Letter Height & 2.4 Lower Cases — — • r 56" AO .c+arn 15 Spring Street Rear Peabody , MA 0 1 9 6 0 CUSTOM HOUSE ROTISSERIE - STORE FRONT ism - u- .M L Existing Conditions CUSTOM HOUSE ROTISSERIE - STORE FRONT � N Ili Y®m L �w 1 1. Remove Green Domed Awning. It's too large for the space and actually int- erupts the visual of their own sign. 2. Remove all the brackets and mounts that have been left behind. 3. Clean up the sidewalk, street front and mess around the post. If painted lines are needed on the street, get them repainted. 4. Cleanup and straighten all the dome lights along the side of the building. There a mess and could very easily be straightened up. CUSTOM HOUSE ROTISSERIE - STORE FRONT �wR•wrir��. �w y - - 1. Restain the store front. The natural wood doors and windows is a very nice look and consistent with others on the street. 2. Use existing signage size and paint frame edge black or whatever color works with the new signage. Give the bracket a touch-up coat of paint. Use existing sign lighting. 3. Paint the post black to be consistent with ballards at the end of the street, sign brackets and lighting. Now you have a clean storefront in which to apply signage and other. CUSTOM HOUSE ROTISSERIE - STORE FRONT armar. f a. 1. If needed, use a smaller, simpler, solid color awning over the doorway. This will give more prominence and visibility to the sign and still provide ample rain cover- age to the doorway if needed, 2. Lettering could be added if handled properly. Maybe even just the street number. CUSTOM HOUSE ROTISSERIE - STORE FRONT li C f. Y 1. LJ_➢ l MEMO ��., �� ..""—`�... �� _ •jai -= i® Wit. VW ..:.... W' Also if needed, I could see a small version of the door awning over the take out window. Page I of 1 Natalie Lovett From: Glenn Kennedy [glennkennedy@gmail.com] Sent: Tuesday, October 05, 2010 4:14 PM To: Natalie Lovett Cc: Brian of Adpro Design Subject: Fwd: Custom House Rotisserie Attachments: Sign Specs.PDF; ATT298738.htm Natalie, Attached is a revised sign from Brian @ AdPro that addresses the boards comments pertaining to overall size dimension and type, size spacing and alignments. If the rotisserie mechanism is applied, the board requests that all wiring and cabling be internal with no additional external conduit. The major outstanding issue with the submission is the awning and the boards desire to have it removed. Is there anyway to separate the sign from the awning from the sign as these are two separate issue? The sign is being produced by Brian at AdPro and he and the owner of CHR are looking to move forward with the production of the sign. The awning is an issue between the landlord and the tenant. The tenant has no issue with removal of the awning, however they cannot afford to replace the awning at this point and time and are looking to get the sign up immediately. Please advise Thank you.9Jk alennkennedviu)omail corn Begin forwarded message: From: Brian of Adpro Design <bmihelisna mac.com> Date: October 5, 2010 4:01 :35 PM EDT To: alenn(a)alennedv.com 10/6/2010 Page I of 3 Natalie Lovett From: Glenn Kennedy (glennkennedy@gmail.com] Sent: Wednesday, October 06, 2010 9:28 AM To: Natalie Lovett Subject: Re: Sweet Anthem Good morning Natalie, This is actually the first I've seen of it. Nonetheless, it is much better—quite nice actually. Yes, this has my approval assuming the size is 24" wide by 36" tall. Another nice sign package for downtown Salem. Cheers!gjk rlenr.kennedm�Dnn ad.rom On Oct 6, 2010, at 8:49 AM,Natalie Lovett wrote: Hi Glenn, Thanks for the update on Custom House Rotisserie. Attached is the proposal from Sweet Anthem. They just submitted it yesterday and notified me that it had not been vetted through you. I need to send out the SRA packets today, tomorrow morning at the very latest. Would you let me know this afternoon whether or not the revised portable sign is acceptable? 1 would like to include your recommendation in the SRA cover letters. If it is not satisfactory,Sweet Anthem can still get approval for their hanghig sign, they will just need to come back next month for the portable signage. Thank you, Natalie Natalie Lovett Community Development Planner Department of Planning and Community Development City of Salem 120 Washington Street, 3rd Floor Salem, MA 01970 (978)619-5685 From: Glenn Kennedy [mailto:glennkennedy@gmail.com] Sent: Tuesday, October 05, 2010 4:25 PM To: Natalie Lovett Cc: Tom Daniel Subject: Re: Staff Contact Natalie, I just sent you a revised sign from AdPro about Custom House. I have not heard anything from Sweet Anthem to date and I'm assuming they have not contacted you or Tom. Can someone reach out to them to remind them we are awaiting a revised 10/6/20l 0 Page 2 of 3 submission? Best.gjk olennkennedvna omail.com o len n ken n eovOo mail.com On Oct 5, 2010, at 11:20 AM, Natalie Lovett wrote: Glenn, I was curious whether you were able to come to an amicable design with Custom House Rotisserie and Sweet Anthem for their signage. I called Custom House Rotisserie last Thursday to remind them to submit their sign packet,but haven't received anything. I also only received copies of the sign proposal(no portable sign) from Sweet Anthem. It is ultimately their responsibility to send in their information,but I was wondering where in the process they were. Bestregards, Natalie Natalie Lovett Community Development Planner Department of Planning and Community Development City of Salem 120 Washington Street, 3rd Floor Salem, MA 01970 (978)619-5685 From: Tom Daniel Sent: Thursday, September 23, 2010 9:46 AM To: 'Glenn Kennedy' Cc: Natalie Lovett Subject: RE: Staff Contact Glenn and Natalie, FYI. The business is allowed a total of 18 sf of signage. Maximum on the blade sign is 12 sf. If awning text stays in the proposal, it needs to be included in the total area. Tom From: Tom Daniel Sent: Thursday, September 23, 2010 8:29 AM To: 'Glenn Kennedy' Cc: Natalie Lovett Subject: Staff Contact Glenn, Since you're following up with the Sweet Anthem applicant on the portable sign, and Custom House 10/6/2010 Page 3 of 3 Rotisserie for their blade sign, I wanted you to have Natalie Lovett's contact information. Natalie will be putting together the meeting packets for the SRA and can be reached at the number below. It is the applicants' responsibility to get seven copies of the materials in. However, in case you need to coordinate something, now you know how to get in touch with Natalie. Thanks. 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I• � � I i I � � I � ICI Salem Redevelopment Authority Design Review Board Proposal August 5, 2010 282 Derby Street, Unit 2 (Custom House Rotisserie): Discussion of proposed signage Proposal The proposal (shown on plans dated August 3, 2010) consists of a 25" x 56" blade sign mounted to an existing bracket. besignflow Graphics Sign Bracket will custom made and welded to look like a rotisserie grill with a PVC or HDU sign board witk"igital print Mounting will be done with 3" studs and brackets will be custom made to bolt to sign from sides Sign Dem. 25"x50" Bracket will extend 56" off wall � m • / 1 � � �. �-- _- rasroar NousE -�� - `/ 1 _ ROT/SSER/E f 4 i Jr}�? '� F _ - _ ' , � .. ��- �._ _. . a i i ., :, _ .. Ilf �»ous�R°�rr� a ll 1� r ,yF �.i -t 'stS - - 2� 'e 'b .. � ,w , ., ..� X - '. �i —i' 64 Ward St. Salem, Ma 01970 sRw pAW / cS 978.729.5415 Sign Maten, 1" White PVC Board custom cut to shape Double Sided. 1/2 Hanging Brackets will be mounted to sign with new Carabiners Lettering_ . Size, and Color- Custom House Rotisserie (Font- 2 American DNA (Color- Orange/Gold w/ black outline & Shadow (Size- 3.300in x 48.00in Chicken & BBQ (Font- 1 Fast Eddie (Color- Orange/Gold w/ White inline & Burgundy outline (Size- 2.200in" x 24.00in The Rotisserie Chicken will be digitally Printed and laminated C N moo 50.50in