278 DERBY STREET - SIGN PERMIT 278 Derby Street
(Salem Beerworks) Signage,
awnings, and outdoor dining area
,d Salem
Redevelopment
Authority
Design Review Board Recommendation
April 28, 2010
278 Derby Street (Salem Beerworks): Discussion of proposed signage,
awnings, and redesign of outdoor dining area
DRB Recommendation
At their meeting on April 28, 2010, the DRB voted to recommend approval of the
proposed signage, awnings, and redesign of outdoor dining area at 278 Derby
Street with the following conditions:
- The entrance step shall be widened to 8'; and
- The granite base of the new wall shall step back from the building 1".
Staff Comment
The applicant has revised the proposal to conform to the DRB conditions.
Proposal
The proposal consists of installing new signage, replacing the awnings, and
redesigning the outdoor dining area.
The new signage consists of 9" high brushed stainless steel letters mounted on a
new slate wall. The wall forms the edge of the outdoor dining area and the ramp.
Although the sign is not mounted to the building wall, it will be mounted to a
permanent functional element and thus is not considered to be a freestanding
sign. The new sign area is 6.75 square feet, and 14.4 square feet of existing
signage (on the awning valence) will be eliminated. The sign will be uplit by an
led strip in the base. The sign complies with City and SRA guidelines.
The awnings will be replaced with anodized aluminum bar grating awnings.
The outdoor dining area will expand to incorporate the two existing parking
spaces that are in front of the entryway. A new ramp will be installed with
stainless steel railing, and new granite steps will be installed. On the "parking"
side of the dining area, new slate wall will serve as the base for a mahogany
wood trellis with integral radian heaters and lighting. New steel and concrete
bollards will be installed along the parking side of wall.
Slesar Bros. Brewing Company, Inc.
Beer Works Corporate Offices
110 Canal St., Boston, Ma 02114
617-896-2300 fax 617-896-2301
May 4, 2010
Tom Daniel, Economic Development Manager
City of Salem
120 Washington St., Salem, Ma 01970
Dear Tom,
Please find attached the updated plans [6 sets] as requested at the hearing last week.
We have updated the plans as to the entrance [opening size and angled right side] and moving
the new curb face back from the existing building face as requested at the hearing—which show
on the plan view. [please note-the sketch up renderings do not show the changes].
Please let me know if you need anything further.
Sincerely,
Joseph D. Slesar, President
Slesar Bros. Brewing Company, Inc.
l
Salem
® Redevelopment
Authority
Design Review Board Proposal
April 28, 2010
278 Derby Street (Salem Beerworks): Discussion of proposed signage,
awnings, and redesign of outdoor dining area
Proposal
The proposal consists of installing new signage, replacing the awnings, and
redesigning the outdoor dining area.
The new signage consists of 9" high brushed stainless steel letters mounted on a
new slate wall. The wall forms the edge of the outdoor dining area and the ramp.
Although the sign is not mounted to the building wall, it will be mounted to a
permanent functional element and thus is not considered to be a freestanding
sign. The new sign area is 6.75 square feet, and 14.4 square feet of existing
signage (on the awning valence) will be eliminated. The sign will be uplit by an
led strip in the base. The sign complies with City and SRA guidelines.
The awnings will be replaced with anodized aluminum bar grating awnings.
The outdoor dining area will expand to incorporate the two existing parking
spaces that are in front of the entryway. A new ramp will be installed with
stainless steel railing, and new granite steps will be installed. On the "parking"
side of the dining area, new slate wall will serve as the base for a mahogany
wood trellis with integral radian heaters and lighting. New steel and concrete
bollards will be installed along the parking side of wall.
Slesar Bros. Brewing Company, Inc.
Beer Works Corporate Offices
I 10 Canal St., Boston, Ma 02114
617-896-2300 fax 617-896-2301
April 16, 2010
Tom Daniel, Economic Development Manager
City of Salem
120 Washington St., Salem, Ma 01970
Dear Tom,
Please find attached the plans and details for a proposed revitalization of Salem Beer Works'
patio/entrance as discussed briefly at a meeting with you a couple weeks ago.
The package includes the plan/photographs of existing exterior conditions, a proposed new
layout and elevations, information as to materials and furnishings and signage calculations
[existing and proposed].
Salem Beer Works opened in 1996. It was the second Beer Works operation for Slesar Bros.
Brewing Company, Inc. Since that time we have grown to 4 company-owned locations, 3
"outlets" at Logan airport,have launched a line of our bottled beers and we are currently
constructing a 5`h brewery-eatery in Hingham, Ma. Although we have been successful over the
years, we have recently experienced a significant drop-off in sales in Salem. We think it
important to upgrade the Salem store—and we developed the new patio/entrance plans to address
issues we have found with the current layout and conditions over the years we have operated
there.
Our plan addresses the somewhat confusing, dangerous and not particularly attractive entrance
for the operation. The plan removes the 2 parking spaces that are directly in front of our main
entrance to provide a much better"retail"presence on the street, a clear entrance and better
safety for guests entering/exiting as well as the public walking on the sidewalk. It also provides
additional seating outside in the summer months and a fresh look that incorporates "Beer Works"
look and feel. We have used granite and slate colors and textures to respect the historic nature of
the area—and incorporated industrial/tech materials into the design to reflect the art and science
of our brewery.
We look forward to discussing our plans further with you.
Sincerely,
Joseph D. Slesar, President
Slesar Bros. Brewing Company, Inc.
L 'e, 2crJ
1
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City of Salem Sign Permit Application Worksheet
21-Apr-10
Salem Beerworks
278 Derby Street
Zoning (res/non-res) B5 , RA
Entrance Corridor(YIN) N
Lot frontage 100 feet
Building or tenant frontage 103 feet
If of businesses on site 1
Biting dist from street center 0 feet
Multiplier 1
Building and Blade Signs -
maximum area permitted 103.00 sq ft
total proposed sign area 10.00 sq ft
sign 1
length 144.00 inches
height 10.00 inches
sign 2
length 0.00 inches
height 0.00 inches
sign 3
length 0.00 inches
height 0.00 inches
sign 4
length 0.00 inches
height 0.00 inches
sign 5
length 0.00 inches
height 0.00 inches
Freestanding Signs
maximum area permitted 0.00 sq It(per side)
maximum If of signs permitted 0 signs
maximum height permitted 0.00 ft tall
sign 1
proposed sign area 0.00 sq ft
length 0.00 inches
height 0.00 inches
proposed sign height 0.00 ft
sign 2
proposed sign area 0.00 sq ft
length 0.00 inches
height 0.00 inches
proposed sign height ft
Application meets guidelines set
forth in the Salem Sign Ordinance yes
Recommend approval yes
The proposal will remove 14.4 sf of existing awning signage and add
6.75 sf of new signage.(Note,because the building is angled,the
building frontage(103')exceeds the lot frontage.)
TRAVELERS ;
BOND
(License or Permit - Continuous)
Bond No. 103755938
KNOW ALL MEN BY THESE PRESENTS:
THAT WE Slesar Brothers Brewing Company Inc.D/B/A Salem Beer Works as
Principal, and Travelers Casualty and Surety Company a
corporation duly Incorporated under the laws of the State of Connecticut and authorized to do
business in the State of Massachusetts , as Surety, are held and firmly bound unto
The City of Salem Dept of Plannine&Community Development 120 Washington St Salem MA 01970 , as Obligee, In
the penal SUM Of One Thousand Dollars ( $1,000.00 ) Dollars,
for the payment of which we hereby bind ourselves, our heirs, executors and administrators,
jointly and severally, firmly by these presents.
WHEREAS, the Principal has obtained or is about to obtain a license or permit for
Sign
NOW, THEREFORE, THE CONDITIONS OF THIS OBLIGATION ARE SUCH, that if the
Principal shall faithfully comply with all applicable laws, statutes, ordinances, rules or
regulations, pertaining to the license or permit issued, then this obligation shall be null and
void; otherwise to remain in full force and effect.
This bond shall become effective on June 19.2013
PROVIDED, that regardless of the number of years this bond is in force, the Surety shall not
be liable hereunder for a larger amount, in the aggregate, than the penal sum listed above.
PROVIDED FURTHER, that the Surety may terminate its liability hereunder as to future acts
of the Principal at any time by giving thirty (30) days written notice of such termination to the
Obligee.
SIGNED, SEALED AND DATED this 19th Day of June,2013
Slesar Brothers Brewing Co Inc.D/B/A Salem Beer Works
By:
Principal
T avelers Casual and Suret Cum an
By: -
5-2151A(6/10) Alis n C. uin O Attorney-in-fact
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