190 ESSEX STREET - SIGN PERMIT (2) 190 Essex Street
(Witches Hide)
4
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r Salem
Redevelopment
Authority
Design Review Board Recommendation
September 26, 2012
190 Essex Street (Witch's Hide): Discussion and vote on proposed portable sign
DRB Recommendation
At its meeting on September 26, 2012, the DRB recommended approval of the proposed
portable sign at 190 Essex Street with the following conditions:
• The reader's image shall be located on top half of sign and the words on bottom
half;
• The reader's picture shall be part of the vinyl sign and the vinyl shall be printed to
fit the full width of the sign;
• The reader's name shall be printed with the picture and located on the lower
portion of the picture;
• The words on the bottom half of the sign shall be reduced in scale by about 10%;
and
• Glenn Kennedy shall review final sign prior to submission to the SRA.
Proposal for October 16 SRA Meeting
The submission includes drawings, plans, and photos of the proposal. The proposal is
for a 40" x 24" portable sign.
Staff Comment for October 16 SRA Meeting
As of the SRA mailing, the proposal does not conform to the DRB conditions. A final
revised proposal will be brought to the SRA meeting.
Proposal for September 26 DRB Meeting
The submission includes drawings, plans, and photos of the proposal.
The proposal is for a 40" x 24" portable sign.
Staff Comment for September 26 DRB Meeting
By ordinance, portable signs cannot exceed 6 square feet. The total area for this sign,
including the frame, is 6.67 square feet.
Background: When the DRB first reviewed portable signs after the ordinance was
passed, the frame area was included in the area calculation. We then discussed a less
conservative interpretation of the ordinance and excluded the frame as long as it was
reasonable. However, after some of these types of portable signs were approved, it was
noted that the visual impact of the frame was significant. It was suggested that this type
of frame may go beyond what is reasonable to be excluded from the area calculation.
Past SRA/DRB Actions
The DRB reviewed a previous version of this sign proposal in September 2011.
F
2" 24"
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40"
Reaaerd Name
Q MEDIUMSHIP
`/) PSYCHIC
a
TAROT
Flag Mounted D/F Sign is 32.5 x 38.5 8.7 SF
A-frame wil be 24" wide x 40" hgt. Weighted with sanbags at base
PHOTO 13-1/2" X 15"
1- 24" X 36" pvc sign mounted to A-frame with Readers Image on top half
Readers name to be printed with picture and printed as part of the vinyl sign
the full width of the sign
Text to read Mediumship, Psychic, Tarot
Background: WHIT W/ BLACK & RED LETTERING
Main Type Font: Bookman, Color: Red, Black, Height 3" Letters
Substrate: 1/4" PVC
r
a r
i
fit 1
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2" 24"
READER PHOTO ON TOP
HALF OF SIGN
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CU
CU
-a READERS NAME PRINTED 40"
W/PICTURE ON LOWER AREA
Q MEDIUMSHIP
m
CO PSYCHIC
TAROT
Flag Mounted D/F Sign is 32.5 x 38.5 8.7 SF
A-frame wil be 24" wide x 40" hgt. Weighted with sanbags at base
1- 24" X 36" pvc sign mounted to A-frame with Readers Image on top half
Readers name to be printed with picture and printed as part of the vinyl sign
the full width of the sign
Text to read Mediumship, Psychic, Tarot
Background: WHIT W/ BLACK & RED LETTERING
Main Type Font: Bookman, Color: Red, Black, Height 3" Letters
Substrate: 1/4" PVC
SIGN*A *RAMA 7w High Street, Danvers 978-774-093656
www.northshoresignarama.com FAX: 978-774-9956
For Estimates or Design requests, Contact Keith Linares
A. A-FRAME TO BE PLACE NEXT TO SIDEWALK PROPOSED
EXISTING POST & LIGHT POLE
LOCATION
B. A-FRAME TO BE 24" WIDE X OF A-FRAME
40" VERTICAL HEIGHT
A-FRAME
24
STEEL POLE .- ► ----
LIGHT POST
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8'0"
BUILDING WALL DOOR
WITCH'S HIDE A-FRAME REQUEST
Salem
[gam] Redevelopment
® Authority
Design Review Board Proposal
September 26, 2012
190 Essex Street (Witch's Hide): Discussion of proposed portable sign
Proposal for September 26 DRB Meeting
The submission includes drawings, plans, and photos of the proposal.
The proposal is for a 40" x 24" portable sign.
Staff Comment for September 26 DRB Meeting
By ordinance, portable signs cannot exceed 6 square feet. The total area for this
sign, including the frame, is 6.67 square feet.
Background: When the DRB first reviewed portable signs after the ordinance was
passed, the frame area was included in the area calculation. We then discussed
a less conservative interpretation of the ordinance and excluded the frame as
long as it was reasonable. However, after some of these types of portable signs
were approved, it was noted that the visual impact of the frame was significant. It
was suggested that this type of frame may go beyond what is reasonable to be
excluded from the area calculation.
Past SRA/DRB Actions
The DRB reviewed a previous version of this sign proposal in September 2011.
T `
2„ 24"
�L
�L
Mt IA MSHIP
PSYCHIC j
TAROT 40"
PHOTO
i
A- F RAM E
Flag Mounted D/F Sign is 32.5 x 38.5 8.7 SF
A-frame wil be 24" wide x 40" hgt.
Weighted with sanbags at base
1- 16 x 24" pvc sign mounted to upper A-frame with text to read
Mediumship, Psychic, Tarot
Background: WHIT W/ BLACK & RED LETTERING
Main Type Font: Bookman, Color: Red, Black, Height 3 " Letters
Lower A-frame 16 x 20" photo of resident medium
Substrate: 1/4" PVC -
A. A-FRAME TO BE PLACE NEXT TO SIDEWALK PROPOSED
EXISTING POST & LIGHT POLE
LOCATION
B. A-FRAME TO BE 24" WIDE X OF A-FRAME
40" VERTICAL HEIGHT
A-FRAME
I-
2419
STEEL POLE •- - - ----
LIGHT POST •
7
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BUILDING WALL DOOR
WITCH'S HIDE A-FRAME REQUEST
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Permit Number
APPLICATION FOR PERMIT TO ERECT A SIGN
y NOTE: BUILDING PERMIT MUST BE OBTAINED BEFORE SIGN Is ERECTED
Location, Ownership and Detail Must Be Correct, Complete, and Legible
t .
Salem, Massachusetts
Date
To the Building Inspector:
The undersigned hereby applies for a permit to o Erect, o Alter, c Repair a sign on the following described buildings:
Street/7 Address
SSP ❑ r-ban Renewal Area o Entrance Corridor
Historic District n None
Use of Building
Telephone 1s floor
�Vi/Io�i' -� P nC6hr Z6afloor - —
Address q(1 S ST 3 floor
Telephone 4 floor
-- 2 �-�d�_CI/0 � - - -
E-mail Gp y,.t How many businesses are in the building?
If a corporate body. name
of responsible officer
Building linear feet
Construction Sups License No Applicant's Space (if multi-tenant) linear feet
Address Property linear feet
Telephone Mail Sign Permit to
E-mail i Sign Owner a Sign Erector o Other:
Proposed Signs (if more than three signs are proposed, attach additional sheets)
Sign 1 Sign 2 _ _ Si n 3
o Surface r.i Surface o Surface
n Right Angle to Building c Right Angle to Building ❑ Right Angle to Building
n Free Standing n Free Standing --i Free Standing
o Awning o Awning -i Awning
Lypeftable (A-Frame) o Portable (A-Frame) r. Portable (A-Frame)
o Other(specify) o Other(specify) Other(specify)
Sign Materials Sign Materials Sign Materials
Sign Dimensions l J Sign Dimensions Sign Dimensions
Sign Area Sign Area Sign Area
s ft s fl
Sign Height(if free standing) SignHeight(if free standing) Sign Height (if free standing).
Estimated Cost of Net Work
-Existing Signs Signatures
Type Sign Area To Be Removed? Sign,O)w er
o Surface sq ft yes L no _9'7'L P
n Right Angle to Building sq ft yes r no g�• IT-
Free Standing sq it c yes o no Sign Owner's Authorized Representative
e Awning sq It c yes a no
o Other(specify) sq ft r yes n no
Property Owner
Internal Review
Ptanning 8,Community Development Department Historical Commission
Approval
Building Inspector
082An0 rev
2„ 24„
l
10 MIUMSHIP '
1? �YCHIC
TAROT 40"
PHOTO
A- FRAM E
Flag Mounted D/F Sign is 32.5 x 38.5 8.7 SF
A-frame wil be 24" wide x 40" hgt.
Weighted with sanbags at base
1 - 16 x 24" pvc sign mounted to upper A-frame with text to read
Mediumship, Psychic, Tarot
Background: WHIT W/ BLACK & RED LETTERING
Main Type Font: Bookman, Color: Red, Black, Height 3" Letters
Lower A-frame 16 x 20" photo of resident medium
Substrate: 1/4" PVC - - -
A. A-FRAME TO BE PLACE NEXT TO SIDEWALK PROPOSED
EXISTING POST & LIGHT POLE `
LOCATION
B. A-FRAME TO BE 24" WIDE X OF A-FRAME
40" VERTICAL HEIGHT
A-FRAME
24"
STEEL POLE • -► -------
LIGHT POST
7
$,0„
BUILDING WALL DOOR
WITCH'S HIDE A-FRAME REQUEST
� 1
11IUMSHIP
PSYCHIC
TAROT
PHOTO
WITCH ' S HIDE A- FRAME PROPOSAL
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Salem
Redevelopment
Authority
Design Review Board Proposal
September 28, 2011
192 Essex Street (Witch's Hide): Discussion of proposed portable sign
Complies? I Portable Sign Requirements
Y N ? Dimensional Requirements:
X - less than orequal to 6 square feet
X - no more than 24"wide
X X - within 10' of entrance door(sign at rear entrance is more than 10'
X - minimum of 5' 42"absolute clearance from obstruction
Y N ? Other Requirements:
X zoning: must be B1, B2, B4, or B5
X no trademarks other than establishment's
X prices, telephone numbers, and Internet addresses shall not be greater than four inches tall
X no changeable letters, animation, movement, or sound
X only one sin permitted per entrance
X cannot be located in front of handicap walkways, or block building entrances, exits, and fire escapes
design (color, fixed lettering style, symbols and material) complements and is compatible with the
design of the establishment's primary sign(s), abutting properties, and the general streetscape in
the immediate vicinity of the establishment
X must be made of durable, rigid material such as, but not limited to, wood, plastic or metal, in an A-
frame style
X must be internal) weighted so that it is stable and windproof.
X - must have $1,000,000 liability insurance including naming the City and the SRA
NA - if a shared entrance, must share sign with other business es
Other Compliance Issues
neon sign:
non-static signs:
illegal signs:
other:
Standard Conditions:
- If a shared entrance, if other business wants to share,this business must collaborate
- The sign may be placed outside only during the hours of the establishment's operation.
- No sign shall be placed within the public right of way for the duration of a declared snow emergency.
- No sign shall be placed within the public right of way on October 31.
The sign must be free-standing and shall not be affixed, chained, anchored, or otherwise secured to the ground or to
any pole, parking meter, tree,tree grate, fire hydrant, railing, or other structure.
Additions such as flyers, ribbons, balloons, illumination, electrical components, speakers and the like shall not be
added to any portable signs.
Additional Recommended Conditions:
- need letter, prop owner consent, insurance, photo
� itch ' s $lie
LATHER
SHOP
September 16, 2011
Design Review Board
c/o DPCD
City of Salem
120 Washington St.
Salem, MA 01970
Dear Members of the Design Review Board:
I have an existing portable sign in front of my business. The sign is a 2' x 3' white
Plasticade.
As you can see in the attached picture the sign is mounted with 1/8" pve directly to the a-
frame. The business name is in Times New Roman font and is 4"high. The logo will
remain but the line that reads "leather shop" will be removed.
I would like to locate it as shown in the photo. This location meets the min. 5' clearance
and is within 10' of the entrance.
My business has it's own entrance.
I look forward to discussing my proposal with you at the next DRB meeting.
rSincerely,
Ax
Deliela Bettencourt
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September 16, 2011
Design Review Board
c/o DPCD
City of Salem
120 Washington St.
Salem, MA 01970
Dear Members of the Design Review Board:
I have an existing portable sign in front of my business. The sign is a 2' x 3' white
Plasticade.
As you can see in the attached picture the sign is mounted with 1/8" pvc directly to the a-
frame. The business name is in Times New Roman font and is 4"high. The logo will
remain but the line that reads "leather shop" will be removed.
I would like to locate it as shown in the photo. This location meets the min. 5' clearance
and is within 10' of the entrance.
My business has it's own entrance.
I look forward to discussing my proposal with you at the next DRB meeting.
Sincerely,
uLttil ntt�l�
Deliela Bettencourt
September 16, 2011
Design Review Board
c/o DPCD
City of Salem
120 Washington St.
Salem, MA 01970
Dear Members of the Design Review Board:
I have an existing portable sign in front of my business. The sign is a 2' x Y white
Plasticade.
As you can see in the attached picture the sign is mounted with 1/8"pvc directly to the a-
frame. The business name is in Times New Roman font and is 4"high. The logo will
remain but the line that reads "leather shop" will be removed.
I would like to locate it as shown in the photo. This location meets the min. 5' clearance
and is within 10' of the entrance.
My business has it's own entrance.
I look forward to discussing my proposal with you at the next DRB meeting.
Sincerely,` -{—
Deliela Bettencourt
721
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09/27/2011 14:15 9765315142 PAGE 01
AC�� CERTIFICATE OF LIABILITY INSURANCE 9/27/2011
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE MOLDER. THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED
REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE MOLDER.
IMPORTANT: If the caNRrate holder b an ADDITIONAL INSURED,the pollcyges) must be endorsed. N SUBROGATION IS WANED,subject to
the berme and conditions of the pofky,certain pollcbs may mquIm an endorsement A Statement On this cer6Rrate don not ConTAr rights b Bre
dr'tlarab holder In lieu of ouch endorsemen[(e).
PRODUCER CONTACT
John V. Eannin0 Insurance Agency PHONE
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16 Foster street a Ne . 978-531-5757 978-531-5142
Peabody, MA, 01960 ADDR S&:�
IWVeprP) ArrPeowo Caveuoe NNCe
INSURER A.CO>ERBLCE Insurance CoigparLX
INSURED Witcb.1a Hide, LLC INSURERS
INSURER C! ^
190 Essex Street INSURER D:
SALEM, M& 01970 INBURERE�
NSURER F
COVERAGES CERTIFICATE NUMBER: REVISION NUMBER:
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW RAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD
INDICATED. NOTWITHSTANDING ANY REQUIREMENT,TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POUCIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES.LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
TYPE OF INSURANCE0 MMV POLICY NUMBER MIWDDITIYY LIMBS
GENERAL LABXITY FAC" OCCURRENCE s 1 000 000
x COMMERCIAL GENERAL LIABILITY PREMIBEs rGM ws mmm ! 100,000
CIAIMSMADE EXIOCCUR NEO EXP IAryone permn) e 5,000
a PERSONAL&AOV INJURY S
y SDJHPY 6/25/116/25/12 GENERAL AGGREGATE !
GENL AGGREGATE LMR APPLIES PER: PROCUVM-COw*p AOG S
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EXCESS lIaB CL MSAAADE AGGREGATE e
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DESCRIPTION OF OPERATIONS I LOCATIONS I VEHICLES (AMmh ACORD 101,matonw RwnAM Schedule.M mme p. i,rowiredl
A-FRAME: 31 BY 21 PODIUM 32"R x 241F x 20D
PORTABLE SIGN AND PODIUM WILL HE LOCATED ON BRICK,PEDESTRIAN WALXWAY IN FRONT OF
STORE,
CERTIFICATE HOLDER CANCELLATION
CITY OF SALEM SHOULD ANY OF THE ABOVE DESCRIBED POLICIES Be CANCELLED BEFORE
3ALSld REDEVELOPiffii'1 AUTSORSTY THE EXPIRATION DATE THEREOF. NOTICE WILL BE DELIVERED IN
120 WASHINGTON STREET ACCORDANCE WITHE
ED POLICY PROVISIONS.
SALEM, MA 01970
AUTHORIZED REP R ENT
NAMAS ADDITIONAL INSDRED3
986-2070 ACORD CORPORATION. All rights reserved.
ACORD25(2010105) The ACORO name and logo are raglstered ma s of ACORD
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Permit Number 1
�O APPLICATION FOR PERMIT TO ERECT A SIGN
s 8 NOTE: BUILDING PERMIT MUST BE OBTAINED BEFORE SIGN IS ERECTED
�a Location, Ownership and Detail Must Be Correct, Complete, and Legible
Salem, Massachusetts �V
Date
To the Building Inspector:
The undersigned hereby applies for a permit to o Erect, u Alter, o Repair a sign on the following described buildings:
Street Address Zoning District
Urban Renewal Area o Entrance Corridor
o Historic District o None
Use of BuildingTelephone 1' floor
• 1 e Z floor
Address q S J J'j V floor
Telephone _• S p 4 floor
E-mail How many businesses are in the building?
If a corporate body, name Frontage
of responsible officer L° �� Ph L D V
• Building linear at
Construction Sup's License No Applicant's Space(if mufti-tenant) linear feet
Address Property linear feet
Telephone 72Y Mail Sign Permit to
E-mail k-8fgn Owner o Sign Erector o Other:
Proposed Signs (If more than three signs are proposed, attach additional sheets)
Sign 1 Sign 2 1 Sign 3
o Surface o Surface o Surface
o Right Angle to Building n Right Angle to Building o Right Angle to Building
o Free Standing o Free Standing o Free Standing
o Awning o Awning o Awning
6-Portable(A-Frame) o Portable(A-Frame) o Portable(A-Frame)
o Other(specify) o Other(specify) a Other(specify)
Sign Materials Sign Materials Sign Materials
Sign Dimensions Sign Dimensions Sign Dimensions
Sign Area C� Sign Area Sign Area
s ft s ft sq ft
Sign Height(if free standing) Sign Height(if free standing) Sign Height(if free standing)
Estimated Cost of Net Wo
s r r.5- n
Existing Signs
Type Sign Area To Be Removed? Sign Owner
o Surface sq ft o yes o no
o Right Angle to Building sq ft o yes o no
n Free Standing sq ft n yes a no Sign Owner's Authorized Representative
o Awning sq ft o yes n no
n Other(specify) sq ft o yes o no
Property Owner
Internal Review
Planning&Community Development Department Historical Commission
Building Inspector
0924110 e