131 ESSEX STREET - SIGN PERMIT (3) 131 Essex Street
131 ESSEX STREET 50-12
COMMONWEALTH OF MASSACHUSETTS
CITY OF SALEM
GTS 4: 1274
Map: ,
Block:
Lot: �10228-201 - _- SIGN PERMIT
Permit: Sign — -
Category: ISIGN
Permit,r 150-12 - PERMISSION IS HEREBY GRANTED TO:
Project 9 IJS-2012-000172
Est. Cost. ($1,145.00 Contractor: License: Expires
Fee Chalged:30.00 All Kinds of Signs
Balance Due:$.00 Owner: Penny VanDell c/o Penny Vandell 1 Schooner Rd., Marblehead, Ma.01945
i? of Fixtures —-- -1 pplicunt: All Kinds of Signs
DigSafe t/ IT. 131 ESSEX STREET
UseGroup
ConstClass
ISSUED ON. 20-Sul-2011 AMENDED ON. EXPIRES ON: 20-Dec-2011
TO PERFORM THE FOLLOWING WORK: OQ.�
SIGN PERMIT AS APPROVED FOR(THE SAL EMS 13 GHOSTS)jbh
THIS PERMIT MAY BE REVOKED BY THE CITY OF SALEM UPON VIO TION OF ANY OF
ITS RULES AND REGULATIONS. ,r� 4
Signature:
Fee Type: Receipt No: Date Paid: Check No: Amount:
SIGN REC-2012-000187 104111-11 x 5000
GenTiMS(!D 2011 Des Lauriers Municipal Solutions,Inc.
Page 1 of 1
Tom Daniel
From: Tom Daniel
Sent: Wednesday, April 27, 2011 11:18 AM
To: 'penny vandell'
Subject: RE: permission for Phyllis Brown, 131 Essex St
Attachments: image001.jpg
Thanks, Penny.
Regarding the building directories, I reviewed our files and have slightly different numbers and the result
would be approximately 33 square feet per directory. This is still a very large sign, and as we discussed,
would be beyond what would make sense on the building.
Please see the attached file and let me know if you have any questions.
At this point, I think it is fine for you to proceed to get a sign proposal developed.
Tom
Tom Daniel, AICP
Economic Development Manager
City of Salem
Department of Planning and Community Development
120 Washington Street
Salem, MA 01970
978 619-5685 t
978 740-0404 ft'-`
From: penny va`riileil [mai Ito:pennyvandell@yahoo.com]
Sent: Tuesday, April 26, 20116:54 PM
To: Tom Daniel
Subject: permission for Phyllis Brown, 131 Essex St
Dear Tom,
Phyllis Brown's choice of signs for Store 91 is fine with me.
Penny VanDell
131 Essex Street
4/27/2011
Store Number ID Sign Type Length Height Area Area per store
Store 1 Phyllis sign band 78 14 7.58 14.02
decals 6.44
Store 2 Comida sign band 78 14 7.58 10.02
decals 2.44
Store 3+4 Joanne sign band 156 14 15.17 15.17
Store 5 Ghosts sign band 120 14 11.6L 27.67
sign 48 48 16.00
TOTAL 66.88
bldg frontage 72.00 sf
maximum signage14 f
less existing 77.12 f
balance available U6.69
max each directory I�
max each store
• 78 r�o .
X 1 a
U
// Y _
_sem 9
9
r
•
•
•
- ice
, 7 __
Page 1 of 3
Tom Daniel
From: penny vandell [salemsl3ghosts@yahoo.com]
Sent: Monday, July 11, 2011 11:58 AM
To: Tom Daniel
Subject: Re: 131 Essex st Revised
Hi Tom,
The 13 Ghosts sign is not damaged. It is permanently adhered to a resin
board that is part of the sign. It will be moved to the right to make room for
the Directory. Both signs will be coordinated with the same frames, same
color frame and same background color.
Penny
From: Tom Daniel <tdaniel@Salem.com>
To: penny vandell <salemsl3ghosts@yahoo.com>
Sent: Monday, July 11, 2011 11:45 AM
Subject: RE: 131 Essex st Revised
Hi Penny,
Yes, thank you, we had a nice time with family visiting from out of state. I'm glad the weather
cooperated.
I believe the "Ghost Tours" sign is covering a "Salem 13 Ghosts"sign. Once you remove the
"Ghost Tours"sign, will be repairing and relocating the"Salem 13 Ghosts"sign, or removing it
too?
Tom
From: penny vandell [mailto:salemsl3ghosts@yahoo.com]
Sent: Saturday, July 09, 2011 1:19 PM
To: Tom Daniel
Subject: Re: 131 Essex st Revised
Hello Tom,
I hope you had a nice vacation.
I will have the Ghost Tour sign removed. Kindly let me know if our
Directories will then be permitted.
Penny
From: Tom Daniel <tdaniel@Salem.com>
To: penny vandell <pennyvandell@yahoo.com>
Sent: Friday, July 1, 2011 12:03 PM
Subject: RE: 131 Essex st Revised
Penny,
7/11/2011
Page 2 of 3
1 know your tenants are anxious to get the directory signs up. One issue that has arisen is the"Ghost
Tours' sign on the west side of the building. It was your intent to move this sign to the right and hang the
new directory sign in its place. However, the"Ghost Tours"sign was never permitted and will need to be
removed. I'm assuming it is covering the permitted "Salem 13 Ghosts" sign which is likely damaged as a
result of the"Ghost Tours" sign being put over it.
Please let me know what approach you will take with the presumably damaged "Salem 13 Ghosts" sign.
I will be out of the office through Wednesday, July 6.
Have a good holiday weekend.
Tom
From: penny vandell [mailto:pen nyvandell@yahoo.com]
Sent: Thursday, June 30, 20116:35 PM
To: Tom Daniel
Subject: Re: 131 Essex st Revised
Thank you, Tom. I'll wait to hear.
Penny VanDell
From: Tom Daniel <tdaniel@Salem.com>
To: All Kinds Of Signs <alikindsofsigns@yahoo.com>
Cc: Penny Vandell <pennyvandell@yahoo.com>
Sent: Thursday, June 30, 2011 5:47 PM
Subject: RE: 131 Essex st Revised
Thank you, Gary . This is much better.
Penny, with this change, I will forward the application on. However, the application still needs approval
from the Building Department before the permit will be issued.
Tom
From: All Kinds Of Signs [mailto:allkindsofsigns@yahoo.com]
Sent: Thursday, June 30, 20115:09 PM
To: Tom Daniel
Cc: Penny Vandell
Subject: 131 Essex st Revised
Tom,
I reduced the main lines to 3"
and the second lines to 2.375"
A Shop & School I increased to 3"
Please let me know if this is acceptable.
Thank You,
7/11/2011
Page 3 of 3
Gary C. Everbeck
All Kinds of Signs, LLC
75 Lowell St.
Peabody, MA 01960
allkindsofsigns@yahoo.com
Phone: 978-531-7100
Fax: 978-531-7765
7/11/2011
City of Salem Sign Permit Application Worksheet
30Jun-11
131 Essex Street Directory
131 Essex Street
Zoning (res/non-res) B5
Entrance Corridor(Y/N) N
Lot frontage 72 feet
Building or tenant frontage 72 feet
#of businesses on site 3+
Bldng dist from street center 25 feet
Multiplier 2
Building and Blade Signs
maximum area permitted 144.00 sq it
total proposed sign area 40.00 sq It
sign 1
length 48.00 inches
height 60.00 inches
sign 2
length 48.00 inches
height 60.00 inches
sign 3
length 0.00 inches
height 0.00 inches
sign 4
length 0.00 inches
height 0.00 inches
sign 5
length 0.00 inches
height 0.00 inches
Freestanding Signs
maximum area permitted 0.00 sq it(per side)
maximum#of signs permitted 0 signs
maximum height permitted 0.00 ft tall
sign 1
proposed sign area 0.00 sq ft
length 0.00 inches
height 0.00 inches
proposed sign height 0.00 ft
sign 2
proposed sign area 0.00 sq ft
length 0.00 inches
height 0.00 inches
proposed sign height ft
Application meets guidelines set
forth in the Salem Sign Ordinance yes
Recommend approval yes
Existing building signage is 67 sf. New directories add 40 sf for total of
107 sf.37 sf remain available.The existing"Ghost Tours"sign on the
western facade is illegal(it is covering a permitted sign to Salem's 13
Ghosts).The"Ghost Tours"sign will need to be removed,and the
underlying sign repaired when it is relocated.
Permit Numberd��"�1y:Ciro E D
I ,r
APPLICATION FOR PERMIT TO ERECT A SIGN ��� 2 8
2011
NOTE: BUILDING PERMIT MUST BE OBTAINED BEFORE SIGN IS ERECTED
�R Location, Ownership and Detail Must Be Correct, Complete, and Legible DEPT OF PLANNING&
COWtNill .pf�r`Lpp�tENT
Salem, Massachusetts to rr��0 ///f
Date
To the Building Inspector:
The undersigned hereby applies for a permit to u Erect, n Alter, o Repair a sign on the following described buildings:
Street Address Zoning District
c Urban Renewal Area ❑Entrance Corridor
[� 'J ❑Historic District X None
L4 Use of Building
..• e
Telephone 7 _ _ 1 Floor
2 floor
Address °r vld Yi 3 floor
Telephone 7 S(, 4 floor
E-mail How many businesses are in the building?
If corporate body, name Frontage
of responsible officer
DH0KqtqqE.j Building linear feet
Construction Sup's License No Applicant's Space(if multi-tenant) linear feet
Address Property linear feet
Telephone 0Mail Sign Permit to
E-mailL Sign Owner ❑Sign Erector c Other:
SI 11 1
Sign 2 1 Sign 3
Surface ❑ Surface u Surface
❑ kight Angle to Building a Right Angle to Building u Right Angle to Building
u Free Standing u Free Standing u Free Standing
❑Awning ❑Awning ❑Awning
c Portable(A-Frame) c Portable(A-Frame) ❑Portable(A-Frame)
u Other(specify) u Other(specify) ❑Other(specify)
Sigp Materials Sign Materials Sign Materials
Sign Dimens ns Sign Dimensions Sign Dimensions
ler�l ��n
Sign Area I a O sq ft Sign Area Sign Area
s ft sq ft
Sign Height(if free standing) Sign Height(if free standing) Sign Height(if free standing)
Estimated Cost of Net Work
$ //
Existing Signs
Type
Slan Brea To Be Removed? Si• wner
*-Surface (,(o•8k sq ft c yes kho �M�,�
❑ kight Angle to Building sq ft c yes u no e
❑ Free Standing sq ft c yes u no Sign Owner's Aulhorized Representative
❑Awning sq ft L yes a no
❑Other(specify) sq It c yes c no
P erly Owner
�nternal Review
nning&Community Development Department Historical Commission
Approval
Building Inspector
08124110 rev
Page 1 of 1
Tom Daniel
From: All Kinds Of Signs [allkindsofsigns@yahoo.com]
Sent: Thursday, June 30, 2011 5:09 PM
To: Tom Daniel
Cc: Penny Vandell
Subject: 131 Essex st Revised
Attachments: 131 Essex Street Revised.pdf
Tom,
I reduced the main lines to 3"
and the second lines to 2.375"
A Shop & School I increased to 3"
Please let me know if this is acceptable.
Thank You,
Gary C. Everbeek
All Kinds of Signs, LLC
75 Lowell St.
Peabody, MA 01960
alikindsofsigns@yahoo.com
Phone: 978-531-7100
Fax: 978-531-7765
6/30/2011
N
z � � M
Page I of
Tom Daniel
From: penny vandell [pennyvandell@yahoo.com]
Sent: Wednesday, June 29, 2011 11:33 AM
To: Tom Daniel
Subject: Re: 131 Essex Street Directory
Attachments: tim's sign on side of bldg.JPG
Hi Tom,
Please see below.
Penny VanDell
From: Tom Daniel <tdaniel@Salem.com>
To: penny vandell <pennyvandell@yahoo.com>
Sent: Tuesday, June 28, 2011 8:53 AM
Subject: RE: 131 Essex Street Directory
Hi Penny,
A few questions:
1. The sign image shows horizontal white lines between the panels, a thin white line going
around all of them, and a wide white border.Are all three of these white elements going to be
part of the sign? NO, THE WHITE HORIZONTAL LINES SEPARATE THE STORES. THE
WIDE WHITE BORDER IS JUST THE PAPER, NOT PART OF THE SIGN. THE THIN LINE
AROUND THE OUTSIDE IS TO DIFFERENTIATE THE BLACK FRAME FROM THE BLACK
BACKGROUND OF THE SIGN.
2. The leading/vertical spacing needs to be adjusted. If you look at the New England Magic
panel, there is black space above and below the text. Compare that to the other panels which
are too tight. Obviously, New England Magic has twice the space to work with, but the others do
not have consistent spacing and are too crowded--especially Past, Present, Future and Cornice.
A small adjustment to the letter height should take care of it. EACH STORE HAS THE SAME
AMOUNT OF SPACE. ADJUSTMENTS WERE MADE TO ACCOMMODATE THE DANGLING
LETTERS SUCH AS g, q, and y IN THE SUBTITLES, NEW ENGLAND MAGIC HAS 2
STORES, SO WITH AN EYE TO THE FUTURE, SHOULD SHE MOVE OUT,THE NEXT
STORE JUST HAS THEIR SIGN OVERLAYED..
3. Are you planning to reuse the 13 Ghosts sign? NO. THE SIGN ON THAT SIDE OF THE
BUILDING IS NOT UP.
If so, where are you proposing to put it?
4. Please submit a photo indicating the location of the directory sign on the other side of the
building. SEE ATTACHMENT. THE PRESENT SIGN WILL BE MOVED TO THE RIGHT. THE
DIRECTORY WILL BE PLACED WHERE THE PRESENT SIGN NOW IS.
5. 1 need a completed sign permit application
(http://salem.com/Pages/SalemMA_DPCD/signprocessapplic.pdf) and fee.DROPPED OFF
YESTERDAY.
Tom
From: penny vandell [mailto:pennyvandell@yahoo.com]
Sent: Tuesday, June 28, 20118:05 AM
To: Tom Daniel
Subject: Fw: 131 Essex Street Directory
Tom,
6/30/2011
Page 2 of 2
This is the Directory for each side of the building, black background, white
lettering.
In the second picture, the Directory will be placed where the old sign was.
The stores would like the signs up by the weekend. If you would, kindly let
me know by email or phone if All Kinds of Signs can go ahead.
Thank you.
Penny Van Dell
781-718-7856
----- Forwarded Message-----
From: All Kinds Of Signs <allkindsofsigns@yahoo.com>
To: Penny Vandell <pennyvandell@yahoo.com>
Sent: Tuesday, June 28, 2011 7:29 AM
Subject: 131 Essex Street
Penny,
Attached you will find a picture of 13 Ghosts 4 x 4 sign installed in the
same location.
What we are going to make is 4' h x 5' w.
The letter height 131 Essex 2.75" cap ht.
Each tenant top line is 3.125" cap ht.
next line 2.65" cap ht.
I think this is all you will need except cost 4' x 5' is $435.00 ea Plus
tax plus $275.00 installation.
"Thank You,
Gary C. Everbeck
All Kinds of Signs, LLC
75 Lowell St.
Peabody, NIA 01960
allkindsofsigns@yahoo.com
Phone: 978-531-7100
Fax: 978-531-7765
6/30/2011
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