441-445 HIGHLAND AVENUE - SIGN PERMIT 441-445 Highland Avenue
Extra Space Storage
i
CITY OF SALEM, MASSACHUSETTS
PLANNING DEPARTMENT
''o @ ONE SALEM GREEN
f a01970
4; (617) 744-4580
A y
4�'f•IMINC V'
June 20, 1989
Dear Mr. Serafini:
Attached please find the approved sign
permit application for Extra Space Storage.
In order to process this application, a
check made payable to the City of Salem in the amount
of $23.00 must be brought to the Building Inspector's
office with this permit and the sign design.
Thank you.
Sincerely,
wzel�
Psi
William Luster
Acting City Planner
PERMIT ItJST OBTAii:ED EEFO'.c EEGINN, ING WO-AK
APPLICATION MUST BE SUBMITTED IN DUPLICATE, ONE SET TO BE FILED WITH THE
PLANNING DEPARTMENT, AND ONE SET (BEARING THE APPROVAL OF THE PLANNING '
DEPARTMENT) TO BE FILED WITH THE BUILDING INSPECTOR.
�t Location, Ownership, and Detail Hust be Correct , Cc..plete
and Legible. Separate .Application Required for Every Sign.
Application nor Permit to Erect a Sign
Salem, *Massachusetts fe% / y 19/
TO THE BUILDING MSPECTOR: /
The undersicned hereby applies for a permit to i/ Erect, — Alter, _ Repair
a sign on tie following described building:
r
Location and No. P*IC Zoning/District Z
Name of Property OwnerAY~4�
Name of Sign O/wner 6-1-0
Address
If Owner is a corporate body name of responsible off i cer�2/C41,oWi7 114�f1.T/L�
Name of Licensed Sign ,Erector 'A�4z cp V re" �O hC
j `` Salem u;k7r eV 12
Add res /O �Ou�sfrP) Si ��C'�l L License No. 03 9�zj-1
Use of Building: 1st Floor 3rd-Floor
2nd Floor 4th Floor
Type of Sign: Surface, _ Right Angles to Building , Free Standing .
i
Other (speci f ) ! f Wit'-0 X9,0eJ/.y G He i ght
Sign Materials 172zl: 1'Ad ,e' /9x4ofr G^
Sign Area S cf Si
Sign Dinensiorr_ 9/7�F Si g
Existing Signs : Surface: Sign Area SI
Right Angles : Sign Area SI
Free-Standing Sign Area SI
Other Sign Area S'
Signs to be Removed: Type �/ Sign Area /r
Frontage: Building �4 FT Property
Name and Address of Signature of Owner
Insurance Company:
Signature of Owne.EvAuthorized Representative
Address Y7i�• f��l�� �(� mCreTo.G /jj,
Estimated Cost /�,/� i7el/
of New Work 3 av Telephone J �7
APPROVALS: Signature of Property Owner
H
/r/- 0 1 ,nn Oooartment Superintendent o -t`,Mts Historical or. nissc
PLAN OF LOT
.... ..............
PLICATION FOR PERMIT FOR Show Location of PrescnF S;•nicluro SHOW SIGN SIZE, COLOR AND LOCATION 011 BIJII-DItiG ;
ALTERATIONS, REPAIRS ANDLOCATIO11 OF OTHER SIGNS AND BUILDING ENTRAIICE
DEMOLITIONS and Signs
..................................CLASS DUILDING
LOCATION
C..� . . . .....................
........................._.............\1'n rd......................
.........................................................................
................................ ;
CONDITIONS :• -- - - _t =
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PERMIT MUST BE OBTAINED -EFO.',E CEG INNI :;G WORK
APPLICATION MUST BE SUBMITTED IN DUPLICATE , GKE SET TO SE FILED WITH THE
PLANNING DEPARTMENT, AND ONE SET (BEARING THE APPROVAL Or THE PLANNING
DEPARTMENT) TO BE FILED WITH THE BUILDING INSPECTOR.
Location, Ownership , and Detail Must be Correct , Complete
` F
and Legible. Separat0 pllCctlCn RBGJIrOd 70r Every Sign.
`k�.r, i
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` gra ' Application for Permit to Erect a Sign
4Y
Salem, 'Massachusettst/T�i� , ,�` 19 :�
TO THE BUILDING MSPECTOR:
The undersigned hereby applies for a permit to v Erect, _ Alter, — Repair
a sign on the following described building:
Location and No. �` �� " �6 f//�rf����� �v Zoning/District 0-p2
game of Property Owner ' sic' r � irG } �'i='���j �/ru �.i�✓� l7Gi/L�IPUGIIG
Name of Sian Owner
Address
If Owner is a corporate body name of responsible officer 2�141Uy rf,i
Name of Licensed Sign .Erector /fLCc'IJ�G iL <a � G- ��o �T�sl �e C,
Salem
Address62,70 ''0 � E' ✓ License No. , -AtcMay-3 E1�s
Use of Building: 1st Floor 3rd-Floor
2nd Floor nth Floor
Type of Sion' 1/ Surface, Right Angles to Buildind , Free Standing ,
Other (specify) Height :
Sion Materials.
Sion Dimensions' � � 2- Sign Area
Existing Signs : Surface: Sign Area SF
Right Angles : Sign Area SF
Free-Standing Sign Area SF
Other Sign Area SF
Signs to be Removed: Type Sign Area SF
Frontage: Building FT Property 3di� >< 2�s+ c FT
Name and Address of Signature of Owner
ya
Insurance Company:
Signature of Owners Aythorized Representative
�:� iv c, �/c:t' ✓i,�� 'j c./ ��Y -o-�.iw�; �!Ey�-� I �=frw's iTiti�i3�'G-�'
Address6Or 'd ST. x�F-e i a•u ic'i4,
Estimated Cosi Telephoned n b — 521f67
of New Work /ice_
Y
2
APPROVALS: Signature of Property Owner
l
Historical
`c _ tor'1 Planning Department Su?erintendent of St�.:ets or,.Tlsslon
WHILE YOU WERE AWAY
A.M.
FOR O I t r) DATE TIME P.M.
MCorinS yr
TELEPHONED
OF �j(�
PHONE J6 Li- ��' I RETURNED
YOUR CALL
AREAMDE NUMBER EXTEN90N
MESSAGE PLEASE CALL
. WILL CALL AGAIN
CAME
TO SEE YOU
WANTS
TO SEE YOU
SIGNED raps PoaM aool
i�
MAR 17 1S89
EXTRASPACE p
SALEM [1411aiiiI6 �E SDY T.
March 16 , 1989
Certified Mail #P823812 664
Mr . Bill Luster , Acting City Planner
City of Salem Planning Board
One Salem Green
Salem, MA 01970
RE: Signage at 441-445 Highland Ave. Salem, for Extra Space
Storage
Dear Mr. Luster,
As you know, last Thursday I received word from our sign contrac-
tor , Mr . Peter Ginsberg of ALCO Sign Company, that there was an
apparent delay in obtaining a sign erection permit from the City
of Salem for the above referenced property.
In the development and operation of a self-storage business such
as the one we are building on Highland Avenue, two things are
critical to effective advertising of the property: first, a good
yellow page ad and second, the best possible on-site signage . We
have had our yellow page ad for the property in place for some-
time now and agreed as a condition of the special permit issued
by the Planning Board last March 10 , 1988 , to have the Planning
Commissioner review and approve our signage for the property
prior to erecting it.
Initially, our sign contractor' s plans were to erect an exterior
lit, double sided metal sign and marquee. However, we decided to
upgrade our sign in Salem to an interior lit sign, one that would
have a more professional appearance even though such a sign would
cost us significantly more money.
It was my understanding that our proposed sign plan came within
the City of Salem signage regulations and would have been ap-
proved by you as submitted, however; you have requested of ALCO
Sign and us that something smaller be proposed, possibly even a
ground level , wood sign. I indicated to you that such a small
6925 UN IDN PARK CENTER
SUITE 365
MIDVALE.UTAH 84047
TELEPHONE 801 5625556
55 WHEELER STRE ET#1 7
CAMBRIDGE MASSACHUSETTS 02138
TELEPHONE 611492-1688
I M I M
sign would be detrimental to the project due to at least two
things . First , the six-foot high wood fence between our property
and Bob ' s Fried Clams would block the view of the sign from south
bound traffic . Second, the line of sight enabling north bound
traffic to safely negotiate a turn into the approved southern
ingress for the property would be detrimentally effected if the
sign was reduced to ground level . Therefore , to save ourselves
and our sign contractor unknown number of drafts of potentially
approvable sign plans , we respectfully ask for your written
decision based on city sign ordinances as to why you want a
ground-level wood sign and/or why our proposed sign pian is
unacceptable .
Your timely response would be appreciated as we anticipate open-
ing up for business shortly and wish to have our sign in place as
soon as possible.
Thank you for your assistance in this regard.
Sincerely,
Richard S . ,Tanner
General Partner , Extra Space of Salem
cc: Ed Reservitz, Esquire
Peter Ginsberg
C: \WP\FILES\SALMSIGN
CITY OF SALEM, MASSACHUSETTS
PLANNING DEPARTMENT
GERARD KAVANAUGH H @ ONE SALEM GREEN
CITY PLANNER 01970
3 ,fi R (617)744.4580
'f
March 1, 1989
Jay Freeman
Sales Representative
Alco Sign Company, Inc.
270 Howard Street
Brockton, MA 02402
Dear Jay:
Pursuant to our conversation, Wednesdav, March 1,
1989, I have attached the following pertinent
material:
1. Conditions of the Planning Board
Special Permit.
2. Two samples of previously approved
Special Permit signs.
3. Alco Sign's permit application.
If you have any further questions or need any
additional information, please contact me.
Sincerely,,
W • '1�6,,
Peter S. Butler
Assistant Planner
Here are some of the signs that Alco CAH RRYW>~BB TOUR t
has installed in the Northeast in
recent years.
The Alco Sign Company has been in business for over thirty years, A Exterior Mall-Individual Neon Letters
offering full service to the entire Northeast region of the United States. B Plexiglas internally illuminated inset store facia signing H II 114 1
C Free-standing Internally Illuminated Spray Painted Pylon
With an established reputation for quality,Alco designs,manufac- D Custom Design Illuminated Logo
tures,installs and services a limitless variety of signs.As a fully E Custom Design Illuminated Pylon
equipped company,Alco designs and manufactures all its signs F Free-standing pylon with Time&Temperature Unit
under one roof in its modern facility. Specializing in custom manu- G Individual metal cast letters
factured signs,Alco employs skilled tradesmen,from draftsmen and H Interior Mall-Individual Silhouette Illuminated Metal Letters
patternmakers,to welders and crane riggers,all involved in the I Interior-Neon graphics
production of quality signs,a tradition at Alco. J Exterior Plaza Signing, Individual Neon Letters
Alco offers signs in wood, plastic, neon,stainless K Interior Mall-Individual Neon Letters
steel,time and temperature, lighted signs,chan- L Flex Face Pylon
nel metal letters,fabricated and cast metal M Custom Corporate Individual Illuminated Letters&Logo
letters,carved wood signs,hand lettering N Exterior Mall-Individual Silhouette Illuminated Metal Letters jupdan Napsh
and gold leafing. No job is too large for the O Exterior Bank signage with individual neon letters&logo J
company to handle. P Custom Design Illuminated Logo
Ensuring that all municipal codes are adhered y �/� &OZER&
to,Alco employs only fully licensed electricians ■ ��V� �o�l�
and riggers,to make sure signs are properlyfy LUMBER
installed and maintained. K L
M
C-/ (J1J �JJJJ �J \J J JfJ l
F
O\ G .N
PLYMOUTH •
FN L L W E
1 ' 1� P
■ADAP Discount Auto Parts
■ Bank of New England
■ Bodysense
■Cherry Webb&Touraine
■Christy's Markets Inc.
Because customers are so satisfied with Alco signs, ■ Fields Hosiery
ninety percent of our work is repeat business.Here is a ■ Filene's
partial list of our clients,who include some of the region's ■ Jordan Marsh .
most prestigious firms. ■ New England Seafood&Grill `
■ Papa Gino's
■ Plymouth Home National Bank ,
■ Scandinavian Design
■ Shaw's Super Markets
■ Somerville Lumber&Supply Co.
■The Enterprise
■The Flatley Co.
alco sign christ 's
COMPANY, INC. PIZZA & MORE ,
270 Howard Street,Brockton, MA 02402 (617)3447321 471-1211 584-8711
Owns
' DISCOUNTC�
TPREMIUMRY A Gi NEW -UTO PARTSICE d tiv
F � R
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COMPANY,
CITY OF SALEM, MASSACHUSETTS
PLANNING DEPARTMENT
GERARD KAVANAUGH �- "'' ONE SALEM GREEN
CITY PLANNER ,' ,i 01970
. f (508)745-9595, EXT.311
'Fr:um,s'
April 24, 1989
William Munroe
Building Inspector
One Salem Green
Salem, MA 01970
Dear Bill:
I am writing to you with regard to the issuance of a Certificate of
Occupancy for Extra Space Associates at 441-445 Highland Avenue.
The Planning Board is still reviewing the proposed free standing
sign, but is satisfied that all other conditions of the Site Plan Review
Special Permit dated February 18, 1988 have been met and therefore
approve of the issuance of a Certificate of Occupancy.
If you have any questions regarding this matter, please do not
hesitate to contact me.
Sincerely,
William E. Luster
Acting City Planner
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