STERDU FURS SIGN REVIEW �,pG�M �ji�.7/N/� 4 ' ' / / .
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DONALD F.MORSE,JR. '(
ATLANTIC SIGN WORKS INC.
28 GOODHUE ST.
SALEM,MA 01970 - - -,
617-745-0058 922-5318-
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�r Zinc Chromate Primer.
#1080 Red Oxide Primer'
#1081 White Metal Primer'
#1082 Gray Metal Primer'
topcoat.
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SALFM REDEVELOPMENT AUTHORITY
DESIGN REVIEW BOARD
SIGN APPLICATION
Applicant Name �/�� sj� �Y� 10 765
NameJ14,6
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Date of Application_ � / S
Location of Building (D - C5, Si
Number Street
Owner of Building Dezly/I'$ f3ro5
Sign DesigneF
ame Designer
Sign Type (Check more than one if necessary)
Wall ✓ Temporary_
Protecting_ Banner_
Window Mechanical moving_
Historic Bldg. sign Other
Sign Illumination
Internal_ Bare Bulb_
Indirect_ Other
None
Submission Requirements: All items must be received two (2) days prior to
meeting.
(Please check)
1. Detailed scale plan of sign
2. . Color samples.
3. Letter type
4. Method of attachment.
5. Method of lighting.
6. Location of sign on building: Drawing Polaroid
7. Fee Technically conforms
S.R.A. staff
Approval recommended f
D.R.B. member
Date approved
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DESIGN PHILOSOPHY - October 1982
The existence of the DRB is mandated by the provisions of the Plan_ Its function is to review and
prepare appropriate recommendations for reference to the Authority "for concurrence and approval_"
The buide's for its review derive from the stated goals of t: e Plan and ore essentially related to
preservation of structures of historic and architectural value and the restoration of neighborhood
quality, economic viability, and functional capacity. The emphasis is on exterior environmental
quality that is to streetscope and accordingly "local conditions and the historical importance of
the town hall area and Derby Sgjare will be major considarations_"
There are seven principal zones in the Heritage Plaza East U. R_ areas, each with its own special'
charocteristics which ought to be respected and adressed in the course of each review_
1 . The Derby Square/Front Street area: Federal style, formal setting of town haft; Front- Street
meandering; pedestrian scale.
. 2. Museum area: Intermediate scale; style juxtaposition
3. Essex mall: Commercial; style juxtaposition; intermediate scale; pedestrian
4. North area residential: Contemporary-picturesque; landmark focal; pedestrian, presently
insular
5. Washington Street: Mixed scale; vehicular
6. New Derby.Street: Factory lofts
7. Charter Street: Dominated by burial ground, scattered historic buildings, small scale-
Other
caleOther areas are transitional and reflect overlapping characteristics_ -
OF.the seven.zones, the Derby Square/Frent Street area is the most historically and architecturally
significant since it represents the greatest concentration of buildings and spaces intact from Salem's
.nosr architecturally significant period and the only such grouping located in the downtown, and
commercial in character and use. It is, however, relatively isolated_ Its linkages therefore
assume an inordinate importance.
The second most important zone is the continuum of Essex mall and the museum zone (old Essex
Street). This area is the heart of Salem and is, in fact, the linkage between the east and west
historic residential areas. Its commercial importance and central position throughout Salem's
history is*expressed by its vigorous, if sometimes jarring, juxtapositions of style and scale_
There are numerous significant individual buildings within the HPE area uporr which adverse
impact would in turn adverse ly'impoct the zones in which they are located_ Each plays an
important role.
1 . Old town hall - Center piece of Derby Square
2. Peabody Museum - East India Marine Hall Cuter piece of museum area and East India
Square
3. Salem Hardware - Relationship to town hall and Derby Square
4. 3-9 Derby Square - Relation to Derby Square - linkage from Essex mail
5. Lally's Shoe Store - Relationship to Peabody M..useum
6. Baker building - Relationship to Peabody Museum
7. Next to Baker building - Relationship to Peabody Museum
8. Old Customs House - Linkage to water from (Derby Street)
9. Father Mathews - Impact on Essex Museum and museum area
10. Colonial men's shop - Oldest commercial building
11 . Noumkeag Bon!< onrex (cast iron front) - unique Salem- Vore cc•-:r- be added_
Because of the chicken and egg relctionship between preservation of architectural and historic
values and the restoration of neighborhood quality on the one hand and economic viability and
functional capacity on the other, it is the responsibility of the DP.B to deal directly with this
relationship to address the trodeoffs in our reviews and recommendations.
ruu�ttl Page No. of Pages
sign WORKS
HAND CARVED SIGNS
GOLD LEAF SPECIALISTS
28 Goodhue St•Salem, MA 01970
(617) 922-5318
PROPOSAL SUBMITTED TO - PHONE _ DATE
�'TE Dv 'QRS S-4 6 ��
STREET JOB NAME -
9
CITY. STATE AND ZIP CODE JOB LOCATION
ARCHITECT DATE OF PLANS JOB PHONE
We hereby submit specifications and estimates for: ,
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Ile rrqpoor hereby to furnish material and labor complete in accordance with above specijj�ations, for the sum of:
/ o ,i" /-4rA" a, c� dollars
�Payment two be me
All material is guaranteed to be as specified.All work to be completed in a workmanlike
manner accortling to standard practices.Any alteration or deviation from above specilica -ANhorized
tions involving extra costs will be executed only upon written orders,and will become an Signature
extra charge Over and above the estimate.All agreements contingent upon strikes,accidents
or delays beyond our control.Owner to carry lire,tornado antl other necessary insurance. Note:This proposal may be
Our workers are fully coveresd'by Workmen's Compensation Insurance. Withdrawn by u5 if not accepted Within days.
FrAcceptance:
Ds TU}tIISEII—The above prices, specifications
satisfactory and are hereby accepted. You are authorized Signature
ecified.Payment will be made as outlined above. '
:
Signature
FORM 118 COPYRIGHT 1960-NEW ENGLAND BUSINESS SERVICE.INC.GROTON,MASS.0460
_� / ruottl� Page No. of Pages
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PROPOSAL SUBMITTED TO PHONE IDATE
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STREETp JOB NAME r %
CITY, STATE AND ZIP CODE ] JOB LOCATION
ARCHITECT ` DATE OF PLANSJOB PHONE
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We hereby submit specifications and estimates for:
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Me 11CapOSP hereby to furnish material and labor — complete in accordance with above specifications, for the sum of:
r{,,. _ e/i/- ._.�- %- >!/II/ !1,. cti dollars($ /CZ 10. i_ c ).
Payment to be made as follows: .f/ C l/ (�+
All material is guaranteed to be as specified.All work to be completed in a workmanlike MI /
manner according to standard practices.Any alteration or deviation from above specifica. Authorized l tr
tions involving extra costs will be executed only upon written orders,and will become an Signature /
extra charge over and above the estimate.All agreements contingent upon strikes,accidents
or delays beyond our control.Owner to carry fire,tornado and other necessary insurance. Note:This proposal may be
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urkers are fully covered by Workmen's Compensation Insurance. withdrawn by us if not accepted within days.
jel ft" OL rO.�Osttl—The above prices, specifications
nditions are satisfactory and are hereby accepted. You are authorized Signature
he work as specified.Payment will be made as outlined above.
Signature
f Acceptance: �
FORM 118 COPYRIGHT 1960 MEW AROUND BUSINESS SERVICE.INC.GROTON.MASS,0480 t
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Serving The North Shore For Over 50 Years
65 Congress Street
Salem, Mass. 01970
Tel. 745-4710
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