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SUBWAY DRB Sign Permit 1992 Subway 128 Washington Street - -- -- --- re RedeRedevelopment 4 6900 Authority ONE SALEM GREEN, SALEM, MASSACHUSETTS 01970 TELEPHONE 744 4580 May 24, 1993 Mr. Peter Reiner Subway Sandwich Shop 128 Washington Street Salem, MA 01970 Subject: Sign Permit Denial Dear Mr. Reiner: As per your request, I am writing to inform you that the Salem Redevelopment Authority (SRA) voted to deny your request to install two neon signs, at the Board's April 28, 1993 meeting. As you and I discussed prior to the opening of your restaurant, the use of neon signs is not considered compatible with the architectural details of the building which you lease. In addition, the Board is presently in the process of amending the current SRA Sign Manual to prohibit the use of neon signs within the Urban Renewal District. If you have any questions regarding the SRA's decision please feel free to contact me at 745-9595 ext. 311. r I Si cerely, W r Project A mtmstrator d:\acmcll.ly i SUBWAY Logo Guide 7/9] , N Backlit Awnings/Neon Signs/Wooden Signs I The SUBWAY logo is the trademark for SUBWAY Sandwiches & Salads (DAI) ti For it's use in signage. it must be manufactured to DAI specifications. Shown below is the camera-ready artwork. The awning criteria is provided on a separate sheet. c i I � 'SUB' White 'WAY" Yelow (PMS 109) 1 Field Duranodic Brown (PMS 412) Q - — w l � m OD N I o z W ti.. za CL I I I I I I I � z _ W E o J W W W 0 a 3 W M N I ATTENTION: The letters of this logo are custom designed• Do not make any tL adjustments to our logo configuration, it is correct as stands. SALEM REDEVELOPMENT AUTHORITY DESIGN REVIEW BOARD SIGN APPLICATION Date of Application: Applicant Name: Bf�d,4GJ ®RJ�GN - 3pg �`f9Q77 Phone # Location of Building: Number Street Owner of Building: �� Sign Designer : J`�UffCe)�J �r�P!/`'/rl�� �$,¢�ir 4vg?�a. Name of individual company Sign Type ( Check more than one if necessary) Wall/Facade Temporary Protecting Banner Window 174 Mechanical Other Sign Illumination Internal i/ "oA/ Bare Bulb Indirect None Other Submission Requirements: All items must be received two ( 2) days prior to meeting. ( Please check ) 1 . Detailed scale plan of sign 2 . Color samples 3. Letter type/style / 4 . Method of attachment ✓ 5. Method of lighting t� 0�OR�ZZ-- 6. Location of sign on building: Drawing Polaroid (7�D 7 . Fee Approval �Denied: ��Ap aY/Recommended: �jl��{/ IIJJI�S�NCj �� f s to Approved: EX/DRBSIGNS ��� � �� n� z V\� a l c� �. ?i a i� Salem Redevelopment Authority J TELEPHONE 7aa-6900 1` !J! NE ` "AL E;+t GREEN. `_ALEM. n;A;S;,C H'J SET?5 01970 74a-4580 SIGN REVIEW PROCEDURE WITHIN THE URBAN RENEWAL AREA 1 . Applicant completes Design Review Board sign application. 2. Design Review Board ( DRB) reviews submission and makes a recommendation to the Salem Redevelopment Authority ( SRA) . Applicant or sign maker should attend DRB meeting. 3 . SRA reviews submission for final approval . 4 . Following SRA approval , applicant obtains sign bond and will receive an approved Sign Permit from the City Planner . 5 . Applicant takes approved Sign Permit to the Building Department for final approval . W o 1 1 � r n C N ,�5> C) ©_ CZx \ 1 SUBWAY 11-MON SPECIFICATIONS 1192 The only approved neon signs are listed below: Neon Glass nbing has recently undergone a revival industry A1�1DWItl:IiFS St SALADS wide.Malty Subway owners have added various forms Of neon to L S heir stores. 'rhis energy efficient.-window signage and decor em- (-SUBS"can be substir ted for"SANDWICHES") bellwitnenthelps toenhance aiaation'svisibility and appearuce. a.Useallyellow,red orgreenneon,Donotmixcolors.They can If you areconssidering installing neon.in your store,f rstbc sure app in tha follow ng manner to check that it will not violate iocsi zoning or fire codes or your 1.Two neon signs,one to read: "SANDWICHES"and lease.,n aroon,p? OP no ate neon along life,ittsvery the other" "SALADS";to be itutalled in two separate fragile,if you do install neon tubing as a decor option;listed below windows. are the guidelines that YOU met follow.Stores that have previously ?.One neon,sign to read:"SANDWICIMS installed neon will not be required to make modifications.Be sure tit SALADS" to utilize professional neon installers that adhere to U1,standards orda"SAND "&'and t fahe r ord,'SA sodreadability. centered under the and specifications. Neon. Window Signage: 4 2. W�, B3 KE OUR OWN BREAD "OPEN" sign _,. a.Use ted Or yellow neon with an optional contrasting red or/ yellow border. It is to appear in the following manner. A.OPEN Sign: All new stores m.is::rstail a red neon OPEN �— stgn,and older atoms are encouraged ro install one as well,Neon WE BAKE sign, signs are available through DAOUR OWN Neon OPEN Sign Specs. BREAD • 12mm glass robing Neon Window Signage Specs. • R d noon.block letters wi'h a m;rrmum height of 8". A 10" - 15" • 12mm glass tubing letter height is recommended it the lcaaticn has adequate "Remote transformers are mcomtnended above the drop ceiling. windo signori"sJ Ib"smoked acrylic,(Plexiglas 2404 or Acrylic{ re- Signs ato be done in plain block letter style with a minimum • Blount (� beight o£5".L arge size letters are recommended when rite Coca=" �` r tion has adequate window area. l s Remote transfor-era Gm reconirnerided above t1te drop Signs mustbe mounted rn 3116'moL^d acrylic,(Plexiglas approved:able rvirt Ir-404 or Acrylic#126-4`,for better day and night readability. c� <; g ry • install he"from g4u d level. 1y aad at eye level,approxi• � ,Install the top of tc signs at eye level,approximately 5'6" mately S'6' from ground level, from the ground level. I . E there is a corder surrcu.^.ding"0?Ely ,it must be I IOw. .U T.approved cable wire. t, Venicai open signs are not allowed unless the location's cn ire station of win dour area is less tha 26"wide.We have£otmd that Coated glues tubing is most effuuve for daytime readability. fire lower porti:n of trio sign Is somecmes blocked by cars f 37� wAY LOGO in front Of:he store. J J p Neon glass tubing,done in theSubway loge,that is installed in B. Other Neon Slgas'. the window can be very effective for some locations.For example, The use of neon signs in the window can be very effective in a neon logo in the window'will ideally he stere when pedestrians drawing attention to your location;however,careful considnntiOn have no view to the sign on the building caused by a building's geyouwanttosend,leyeral overhang.Another'sstan .might be a location that has restricted mustbegiven.Todeteminewhatr.•essa questions 3: ou!.A be asked before deciding on what sign to use, ex.e.or signage. Customers can recognize the parol at Subway logo. • Is the store leaated in a new market where people do not re:ognizethename"Subway"and'Areunfami liar with; A( Stabw,cylogOlVeonSpecs. • Do you want to emphasize that we bake our awn bread? • 12mrn glass tubing •Isyettrextercrsignvisible topedestriantraffic?Forexample, • Reinctevanspot-rncr,amrr:emmendedabove nedrop ceiling. does the Shopping center nava an overhang that blocks he view to , "Subway"in rite logo4e'._rcOnfiguretiOv:the double su-oke glass the building sign:?Could the store benefit from "Subway"in neon? tubing owlining each!ewe . Toe number of neon signs and different colors used must be • "SUB" in white and"WAY" in yellow colors limited. It is important to maintain a professional and uncluttered . Mount the sign on 3116'smoked acrylic (Plexiglas 02:04 or appe znceforyoustore.lnaddiuon,icisimportanttominimizethe Acrylic#126-4), lcssofvisibility Into yotrstorethat could occarbyhaying too many _ U.L.Approved cable wire rn on signs.You D.A.a iii determ ne the number Of noon signs your Coated glass tubing is most effective for daytime readability. location can accornmodatc. "s Neon Window Borders: Neon Signs Lnstailed ?nside the Stare: A good way w draw attemion to your location is to add lighting Eluted below are uhe a. ? rxn signs uzat are 3; ,ov:d: to the wladow area C[;enc 9tOCe. Windows Cirri be outlined with neon glass tubing.Twe bands of neon are recommended:one Yellow 1. "Drittks" ',Dr,,nkCeracr" or'Beverage Center' and one red band placed around the upperperimeterofthewindows. 2, "Ba,cingCenter"* It is recommended that neon glass tubing notbe installedon or near 3. "Order Here' a window ledge.Begin 6"up from the ledge on each side:o encase 4. ray Here" or"Pick Up Here" the window in an upside down"u" shape.When one neon band is n Iltauseofthe sign"Waker;"wasfouudwboms:tading•Some used it may be red or yellow. In locations with several small customers mistakenly believed that they could pttrchtue the bread o other baker; items. it was felt that "Baking Center" was more windows all the together,install the neon bands around the outer edge of tai the windows rather than each individual Window.The appropriate, aeon glass tubing should be installed in segments and not one long band encircling the window. This will be more economical if wean Sign Speclf cations: replacement is necessary, • 12mm red glass tubing •Rernale uansformrrs are recommended above the drop ceiling. Neon Window Border Specs. • "Baking Ceter"and D inks"are recommended to be done in 6- , , 15mm glass tubing and g" script tetter style. •Remote transformm transformers are recommended above the drop ceiling. •Order Here","Pay Hare"and rick Up Here"azo recommcndtd to •Double band$arerecommended:onered band complemented with be done in 4"block lenerstyle.Ifaborderisused, itisrobeyellow. a yellow band.If only one band is •All intetiorneon signs are tubemountedon3/16"smoked acrylic, used,it may be yellow or red. 'U.L.cable wire (Plexiglas#240.or AcryUC#126-4),unless they are installed on the brown painted area above the mural.This allows for the signs ' Clear acrYltt casings are recommended to protect neon tubing that to be more easily read.These signs may not be placed on e is within reach. reflective surface.i.e.acrylic mirror. Window Lights U.L.approved cable wire Window lights,though not required,are extremely important Bands of Neon Above the MUr2l >c=xoftheir ability toincrease thevisibilityofastoreandtodraw Neon bands placed on the wall above the mural may only be attention to it.Our Owners who have installed them tell%0,.-y have instrtlledi"nstoreswithdropceiirgsexceeting9'6"inheight.A 9'6" a very positive impact on sales.These lights are individual light ceiling allows for a minimum area of 12 which is covered with alt bulbs,spaced 6"apart,that outline the window area of the stere. approved brown semi-gloss paint above the mural and chair rail They are in be one standard,not a blinking or a chasing erCtlit The molding.Neon band(s)arecentered widrin to brown painted arca` bulbs must be clear or white,Window lights are available through or, '..'or increased impact, owners may Cherie to mount the neon DAL band(s)an 3"to 10"wide acrylic mirror,which is then centered on Wehavefoundthistypeofwindow lighting lobe very effective thebrownpain Led area above the mit'a •Thisacrylic mirroriswgive indrawingattentiontoastoreandinthe long run more cost-effective a tale reflection of the neon bands)and is not to contain any color thatneon bands.Neo=r..bands outlining the window,though initially or tint that would distort the color of the neon on the mirror. Iess expensive• can be more costly W repair since neon is more fragile and if broken,the entire band mustbe replaced as opposed to *For stores that are restricted and cannot paint the wall area above a single light bulb. the mural brown,thetecnbartd(s)mttsibee pla"w^dor.acrylicmirmr. Be sum to6eck yciulease and local zoning department before Neon installed onapate backgroundmakestherecnappear wished- purchasLngwindowlights. out. Neon may never be placed dirertly on the mural. Neon band Specs. • 15mm glass tubing •F.emote transformers are recommended above the drop ailing. Double bands are recommended;One yellow complemented with a red band 3"above die yellow.If only one band is used,we rixommend red. IT L.approved cable wire OC! .— APPROVED NEON — I rO% -;�UliWAY • CAJUN JOE'S • WE CARE HAIR OPEN Subway;Cajun Joe's, SUBS & SALADS Subway We-Care-Hair � I PREMIUM CHICKEN , WE SAKE OUR OWN BREAD Cajun Joe's—� I i CwHICKEN LOGO EIGHT DOLLAR Cajun mace's We Care Hair See reverse side for current pricinaPhone (5101/1 763-4100 - fax (501) 763-8660 LL--- 1 at is A. FIS A� •( S ^ ZW r its` i S 4yy �� - • — Jt Qe 1p iicT J �1 1 � � G i PETER C.REINER OWNER/OPERATOR 128 WASHINGTON STREET SALEM,MA 01970 - h (508)744-9977 r PETER C.REINER OWNER/OPERATOR 128 WASHINGTON STREET SALEM,MA 01970 (508)744-9977 Ra*veSaco,ti ecuyeHceat. 9�cc. A Licensed SUBWAY Franchisee Peter C.Reiner Director of Operations 11 Church Street•#308•Salem,MA 01970 �Sa�) TfS=S�S7 e' Ten+ufiNe ��e o� next DRQ rv�ea.{in5: auk.( Iglgg2 ✓SALEM REDEVELOPMENT AUTHORITY DESIGN REVIEW BOARD SIGN APPLICATION J Date of Application: FJ� �LV�q z n �h' Applicant Name:P6Ve &k_%AAgMgkjriT�w_d1F,8 Phone # Location of Building: (2z �a�t Number Street Owner of Building: "MO ' EZ �q�y pAy�j — �1 bUMA5 Sign Designer : ED -C� n3TatJ E 1 rrJTbN bES14K& f t�pe-iif E- S"(Arzo4"Ec7r5) Name of individua /company Sign Type (Check more than one if necessary) Wall/Facade v/ Temporary Protecting Banner Window Mechanical Other Sign Illumination Internal Bare Bulb Indirect None /� Other _ eooerecQ �[oure5c¢ }aufw-s) erc� V-000d5%'i n.,- coteruco be pawfirxQsamer,w, on bu, hu+,h� Submission Requirements: All items must be received two ( 2) days' prior to meeting. (Please check ) 1. Detailed scale plan of sign 2. Color samples V 3. Letter type/style 4 . Method of attachment ✓/ 5. Method of lighting V 6 . Location of sign on building: Drawing V Polaroid _- V/ 7. Fee Approval Denied: Approval Recommended: Date Approved: EX/DRBSIGNS .. M n k l w ♦ k 27 BMW 9 O v>Rrs 23 22 i.l O . . 14 ® 24 I I r 26 el 5 X 6' 46 I I 31 �. 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