WENDY'S SITE PLAN REVIEW 3
'7, ,5
TO: SRA MEMBERS Z�
FROM: WILLIAM E. LUSTER EXECUTIVE DIRECTOR
z
RE: WENDY'S PROJECT REVIEW
DATE: NOVEMBER 8, 1995
On Tuesday,November 7, 1995, Chris Greene of the DRB and SRA board members
Barbara Cleary and Joan Boudreau met with me to review the design of the proposed Wendy's to
be located on the corner of Lafayette and Peabody Streets. The following is a draft to approve
the plan, dated August 16, 1995 and revised September 14, 1995 as submitted with the following
conditions:
1. The mansard roof element be removed and the brick be continued to the roof line
and all building details be carried around the entire building and a cross section of
the sign attachment to the new brick area be submitted for final review.
2. Deletion of the Colorado Spruce trees and replacement with more urban type tree
at all locations shown on plan, especially the Lafayette Street corner island.
(NOTE: The applicant is requesting that the tree be removed from the Lafayette
Street front island, and lower shrubbery be planted because of electrical lines that
travel underground through this area. This request was amenable to the sub-
committee)
3. The removal of the hedges on Lafayette Street in front of the building to be
replaced by the continuation of the concrete sidewalk up to the building line.
4. The removal of the grass around the planter site by the drive-thru area and
replacement with concrete and that a wider planter be installed. (NOTE: The
applicant is requesting that this area remain.as drawn, and assured the Board that
it would be properly maintained.)
5. The instruction to relocate the Lafayette Street tree to a different location be
changed to relocate or replace tree, and that all trees being planted be of a
substantial size and all street trees match existing species of trees on Lafayette St..
6. Glen Gery 52DD -Mid Atlantic brick with light gray mortar color be approved
and a sample be mocked-up for final review before installation.
7. The construction of a stockade fence be constructed along the future dining area
portion of this project until the South River improvements are completed and the
dining area is constructed. The fence should be a wooden, solid, stockade fence
with a straight top and be 6' high and painted a dark neutral color, such as autumn
brown. The Board requested a drawing be submitted for final review.
8. The rear striped areas be replaced with full landscape islands as shown on the
original plan. (NOTE: The applicant is requesting that only the farthest rear island
be fully raised and landscaped and that the other area remain striped because of
snow removal and grading concerns. This request was amenable to the sub-
committee)
The sub-committee also recommended that the total signage package be excluded from the above
approval and be submitted by Wendy's and reviewed separately. The second recommendation
made was that the use of the red neon striping shown on the plan be excluded from the above
approval and the applicant submit photographs of existing sites during the evening hours when
the neon is lit, and further discussion take place with the applicant regarding the use of this
design/lighting element.
esd\sra\wendydec
SRA Minutes
November 8, 1995
Mr. Curran stated that these issues should be addressed separately; since we have not seen the
redevelopment plan, we cannot comment on it.
Wendy's Recommendation
Mr. Luster explained to the Board that representatives from the DRB and SRA met to review the
design plans for the proposed Wendy's to be located on the corner of Lafayette and Peabody
Streets. The Wendy's Project Review memo is a draft approval to the plan, dated August 16,
1995 and revised September 14, 1995, as submitted with the outlined conditions . Mr. Luster
continued that a new plan dated November 1, 1995 was submitted and approved by the Planning
Board under the Site Plan Review Special Permit process. Several of the DRB's conditions have
been addressed in this new plan. Mr. Luster began to review in detail each of the conditions
listed in the memo. The SRA and DRB sub-committee recommended that the total signage
package and the proposed use of the red neon striping shown on the plan be excluded from the
approval.
Ms. Cleary stated that items #1, #2 & #5 should read - "updated plans must be submitted to the
DRB for final approval." She also suggested that item#8 be excluded from the approval so that
the DRB can review the applicant's request and updated plan. She also stated that the phrase
`including number and location of signs' be added to the last paragraph of the memo where it
references the sign package review.
Ms. Boudreau made a motion to approve the DRB recommendations outlined in the submitted
memo with the change that the November 1, 1995 plan be referenced and the additional
conditions offered by Ms. Cleary (see above) be added. Mr. L'Heureux seconded the motion, all
were in favor, motion so carried.
Chairman Guenther expressed the gratitude of the Board for the staff's diligence regarding this
project.
Other Business
The next meeting date was scheduled for Tuesday, December 5, 1995 to discuss the Executive
Summary of the Downtown Action Plan and review the Board's 1995 Work Plan.
There being no further business, Mr. Curran made a motion to adjourn the meeting. Ms.
Boudreau seconded the motion, all were in favor, motion so carried.
Meeting stands adjourned.
Respectfully submitted,
Ellen S. Dubinsky
Secretary
2
MINUTES OF THE MEETING
OF THE BOARD OF THE SALEM REDEVELOPMENT AUTHORITY
HELD ON NOVEMBER 8, 1995
A regular meeting of the Salem Redevelopment Authority was held on Wednesday,November 8,
1995 at 6:00 p.m. Chairman Guenther called the meeting to order and on roll call the following
members answered present: Joan Boudreau, Barbara Cleary, Robert Curran, William Guenther
and Paul L'Heureux. Executive Director William Luster and Staff Assistant Michelle
Cammarata were also present.
BILLS
Mr. Paul L'Heureux made a motion to pre-approve a check to the Red Raven Restaurant for the
SRA's Annual Dinner Meeting in an amount not to exceed $300.00. Barbara Cleary seconded
the motion. A roll call vote was taken, all were in favor, motion so carried.
DISCUSSION/NEW BUSINESS
Chairman Guenther asked Mr. Luster to update the Board on the Peabody Essex Museum
expansion plan and the draft of the SRA's Executive Summary to the Downtown Action Plan.
Mr. Luster responded that Dan Monroe presented the expansion plans to him and Mayor
Harrington, and the Museum is scheduling a presentation to be shown to the SRA, City Council,
Salem Partnership, Salem Chamber of Commerce, etc. over the next few weeks. The plan
includes approximately 30,000 square feet of gallery space and the removal of some buildings,
including the Armory facade. Mr. Monroe acknowledged the need for a downtown management
system and the idea that the Museum has to provide financial outreach to the City by some type
of payment in lieu of taxes. Another issue discussed at this meeting was the use of the Empire,
L.H. Rogers and Boys Club buildings and the desire of the City for the Museum to provide
retail/commercial uses in these buildings. The other major issue of concern is the removal of the
Armory facade.
At this time the Board began discussions when to release the SRA's Executive Summary to the
Downtown Action Plan. The Board decided that the study should be released before the
Museum's plans are made public. They felt the study would receive less of a negative response
and would create less of a controversy if the SRA study was released first.
The Board discussed the issue of the Museum's intention to demolish the Armory facade. Mr.
Luster stated that any developer appearing before this Board has to prove the benefit of their
proposal before the Board will allow the demolition of a building.
Mr. L'Heureux felt that the Board needs to be consistent- citing the SRA did not allow Holyoke
to tear down the Crombie Street building. Mr. Guenther pointed out that Holyoke did not
provide a development plan for redevelopment of their site. Mr. L'Heureux continued that this
Board made a decision, and it needs to stand behind its decision. The Museum's plans should
conform to that decision. He stated that the SRA should release the summary prior to the
Museum announcement - recognizing that we are aware of the expansion plans and we do not
agree with all of its components.
JOHN R. KEILTY, COUNSELOR AT LAW
40 LOWELL STREET TELEPHONE (508) 531-7900
PEABODY, MA 01960 FACSIMILE (508) 531-2479
RECEIVE®
May 8, 1996 MAY 1,.A 9996'
Salem Planning Dept.
Planning Department
City of Salem
One Salem Green
Salem, MA 01970
Attn: Beth Debski, Acting Director
Dear Beth:
Enclosed herewith is the Wendy's Sign Pedestal and Readerboard that they
would like approved for use on the corner.
Please note that the Readerboard will provide "directional information as well
as specials of the week".
Lastly, Keith Hague said that if there is any interest in the City's part in the
groundbreaking to be utilized as a photo op, they have an interest and he will
contact you directly about that.
Very truly yours,
YJ R. Keit , Esqu e
JRK/emb
Enclosures
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DECISION
Site Plan Review Special Permit
Wendy's International
c/o Attorney John Keilty
40 Lowell Street
Peabody, MA 01960
RE: Wendy's Restaurant, Peabody and Lafayette Street
On Thursday, September 21, 1995, the Planning Board of the City of Salem opened a public
hearing regarding the application of Wendy's International Inc., under Section 7-18, Site Plan
Review, of the Salem Zoning Ordinance, with respect to the construction of a+/-2,904 s.f.
Wendy's Restaurant at Peabody and Lafayette Street.
The public hearing was closed on October 19, 1995. At a regularly scheduled meeting of the
Planning Board held on November 2, 1995, the Board voted by a vote of six (6) in favor, one (1)
opposed to approve the application as complying with the requirements of a Site Plan Review
Special Permit, subject to the following conditions:
1. Conformance with Plan
Work shall conform to plan containing 11 sheets entitled, "Site Plan Set of Wendy's at 1
Peabody Street and Lafayette Street in Salem, MA", prepared by Ryan Engineering
Corp., P.O. Box 161, Nahant, MA 01908, dated August 16, 1995, revised 11995.
2. Amendments
Any amendments to the Site Plan or Waiver of Conditions contained within shall require
the approval of the Planning Board.
3. Noise Mitigation
—� The increase in dB(A) shall not exceed 4dB(A) above the ambient noise. Such ambient
noise level shall be determined following noise level testing which is acceptable to
Wendy's and the City. If Wendy's determines the sound level cannot be reasonably met,
using alteMation me ods, the Planning Board shall reconsider this level.
4. Employee Parking
Wendy's shall establish an in-store policy requiring employees to park in the rear parking
lot shown on the approved plan as Parking Lot A. A copy of the policy shall be
submitted to the Planning Department prior to the issuance of a Certificate of Occupancy.
5. Conservation Commission
Wendy's shall comply with all requirements of the Salem Conservation Commission.
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6. Board of Health
Wendy's shall comply with all requirements of the Board of Health approval.
7. Exterior Building Materials
The exterior of the building shall be predominantly red brick through the roof line. There
shall be no mansard.
8. Salem Redevelopment Authority_
Wendy's shall receive final design approval and comply with all requirements of the
Salem Redevelopment Authority.
9. Landscaping
a. Landscaping shall conform with Landscape Plan Sheet 1 C.
b. All curbing within the Wendy's site shall be cement concrete.
C. Wendy's shall remove and reset vertical granite curbing on Lafayette Street as
deemed necessary by City Engineer and on Peabody Street, around the entire
Wendy's site.
d. Wendy's shall install new cement concrete sidewalks and planting strips on
Lafayette Street and new cement concrete sidewalks on Peabody Street, around
the project site, as shown on the approved plan.
e. All trees shall be a minimum of 3'/z" caliper.
f. After all project landscaping is completed, and prior to the issuance of a
Certificate of Occupancy, Wendy's shall be required to add further landscaping if
such is required by the City Planner.
g. Maintenance of all landscaping shall be the responsibility of the applicant, his
successors or assigns.
10. Site Lighting
a. Site lights shall be no higher than twenty-five (25) feet high above their two (2)
foot support pedestals.
b. Site lighting shall be designed to provide adequate site security at the same time,
providing a shield to guard against glare on surrounding residences.
11. Outside Dining Area
Wendy's shall agree to design and construct an outdoor dining area adjacent to the South
River. The dining area shall be approved in writing by the City Planner prior to
construction. The design and construction of this area shall be subject to the construction
of the walkway around the South River by the City of Salem.
12. Si na e
The signage for the proposed project shall be approved in writing by the City Planner.
13. Maintenance
a. The Applicant shall employ an acceptable method or means for the holding and
disposal of trash during site development with a copy of this method sent to the
Planning Department and Health Department.
b. Refuse removal, ground maintenance and snow removal shall be the responsibility
of Wendy's, its successors or assigns.
C. Winter snow in excess of the snow storage areas shall be removed off site.
d. Winter snow and ice maintenance process shall be approved by the Salem
Conservation Commission.
14. Utilities
Utility installation shall be approved by the City Engineer.
15. Clerk of Works
The City's Clerk of the Works shall be on-site as deemed necessary by the City Planner.
The cost of the Clerk of the Works shall be borne by Wendy's.
16. Construction Practices
All construction shall be carried out in accordance with the following conditions:
a. No work shall commence before 8:00 a.m. on weekdays and Saturdays. No work
shall continue beyond 5:00 p.m. There shall be no work conducted on Sundays or
holidays. Inside work of a quiet nature may be permitted at other times.
b. All construction shall be performed in accordance with the Rules and Regulations
of the Planning Board, and in accordance with any and all rules, regulations and
ordinances of the City of Salem.
17. As-Built Plans
As-built plans, stamped by a Registered Professional Engineer or Land Surveyor, shall be
submitted to the Planning Department and Engineering Department prior to issuance of a
Certificate of Occupancy.
18. Violations
Violations of any conditions contained herein shall result in notice being served on the
Applicant to appear before the Planning Board at its regularly scheduled meeting.
If it is determined by the Planning Board that a violation of any of the conditions has
f
occurred, and if corrective action is not immediately forthcoming, this may result in
revocation of this permit by the Planning Board.
jnVbd/pbwendv
1
SRA Minutes
_ September 26, 1995
he would include it in the draft of the letter.
Wendy's
Mr. Luster informed the Board that Wendy's met with the City several months ago and agreed to
`break the mold' of a traditional Wendy's and work with the City to design a restaurant that
would be in keeping with Salem's urban character and would also be in concert with the City's
future development plans at the South River area. Wendy's has met all of the City's requests,
including: moving the building up to the street line; having its entrance on Peabody Street and an
exit only on Lafayette Street; and constructing an outside dining area when the South River
walkway and related improvements are developed.
At this time, Attorney John Keilty presented an overview of the site and outlined the plans to
construct a Wendy's at this site. He pointed out that the DRB recommendation that the building
hold the corner had been adhered to by moving the building up to the sidewalk lines at the
corners of Lafayette and Washington Streets. He showed the Board the enhanced landscaping
proposed for the site, as per the DRB's recommendation. Attorney Keilty pointed out that the
front traffic island landscaping has been changed, because of existing site conditions. It was
discovered that electrical wiring runs below this area and therefore lower shrubbery has been
substituted for the large tree that is shown. Another recommendation that could not be
accommodated was the construction of an island in the rear portion of parking area. Because of
water flow patterns on the site and because the creation of this island would cause great difficulty
in snow removal, Wendy's is requesting that the crosswalk delineation, as originally proposed, be
constructed. Wendy's is also requesting that the grass landscape portion of the island by the
drive-thru area remain, stating that Wendy's is very aggressive in keeping up the quality of their
site landscaping, and grassing this area would be more aesthetically pleasing and would be
maintained. Attorney Keilty stated that a stockade fence, painted autumn brown, as per the
DRB's recommendation, would be constructed in front of the proposed dining area until such
time as the South River improvements are completed by the City. Mr. Keilty informed the Board
that one of the major 'break the mold' changes Wendy's has agreed to is the replacement of their
mansard style roof with an all brick facade.
Mr. Luster suggested that designees from the SRA, DRB and Planning Board meet to review this
proposal, so that all the Boards are assured that they are approving the same plan, and each
Board's issues can be resolved. Attorney Keilty stated that the Planning Board has requested
traffic study and decibel level information, which will be furnished to them at their next meeting.
Ms. Boudreau asked the timetable for the project. Attorney Keilty responded that once all City
approvals have been granted and the site has been cleared, it will take approximately 60 days to
do the build-out. Wendy's is hoping to start construction in April.
Ms. Cleary asked why the other lot was not acquired by Wendy's. Attorney Keilty stated that a
21E study showed there is hazardous material on the parcel, and cost analysis showed it would
not be feasible for Wendy's to acquire this parcel.
2
SRA Minutes
September 26, 1995
Ms. Cleary asked if there has been any residential feedback regarding this project. Attorney
Keilty responded that only area business owners have expressed concern regarding this proposal
at a recent Planning Board public hearing.
Ms. Cleary stated the importance of meeting with the DRB and Planing Board to be sure it is
clear what is being approved, especially since this is the first demolition of a building in the
Urban Renewal Area in a long time.
Mr. Curran asked how the future outdoor dining area would be serviced. Attorney Keilty
responded that the area will serve as a place for take-out customers to sit.
Chairman Guenther asked who will own the store after construction and what market it will
serve. Mr. Hague responded that this store will be a company owned store, and the market
serviced will consist mainly of foot traffic. He continued that is why Wendy's was able to adhere
to many of the City's requests, such as increased landscaping,the loss of parking spaces, and the
entrance only on Peabody St., and exit only on Lafayette St.
Chairman Guenther thanked the applicants for their presentation. At this time, Chairman
Guenther appointed Barbara Cleary and Joan Boudreau to be the SRA's designees for this
project.
Loan Consultant Progress Update
Ms. Patricia Dee of Diarchy Development appeared before the Board to present her findings and
progress regarding the SRA's loan program. Ms. Dee stated that she reviewed four of the SRA's
recent loans: David& Brenda Butler (1805 Customs House); Olde Salem Brewery; Salem Flick;
and the Advanced Educational Center for Nursing loans. She found that all the appropriate
financial information was received and all projects had considerable community benefit. She
continued that as part of her charge to improve the loan processes, she has developed with Ms.
Cammarata a loan application and approval process description to be given to all applicants so
that they will be aware of the entire loan process. She pointed out that the application form will
also request that the borrower provide the SRA with a personal credit report. She stated that the
SRA's previous financial statement form has been replaced with a standard RMA form. Ms. Dee
stated that a Loan Request Summary has been developed. As a result of the submittal of a
personal financial statement, a program will be added to the spreadsheets to determine ratios
relating to this financial information. A program balance sheet and form has been created for
Ms. Cammarata to analyze cash flow and debt service information and personal and company
cash flows. An application rejection letter has also been drafted.
Ms. Dee stated that a meeting was held with the members of the Bank Advisory Board to review
the forms, and they were generally pleased, but requested some further definitions of the ratio
calculations to make sure that everyone would be working with the same ratio information.
3
S, I
TO: SRA MEMBERS
FROM: WILLIAM E. LUSTER, EXECUTIVE DIRECTOR
RE: WENDY'S PROJECT REVIEW
DATE: NOVEMBER 8, 1995
On Tuesday,November 7, 1995, Chris Greene of the DRB and SRA board members
Barbara Cleary and Joan Boudreau met with me to review the design of the proposed Wendy's to
be located on the corner of Lafayette and Peabody Streets. The following is a draft to approve
the plan, dated August 16, 1995 and revised September 14, 1995 as submitted with the following
conditions:
1. The mansard roof element be removed and the brick be continued to the roof line
and all building details be carried around the entire building and a cross section of
the sign attachment to the new brick area be submitted for final review.
2. Deletion of the Colorado Spruce trees and replacement with more urban type tree
at all locations shown on plan, especially the Lafayette Street corner island.
(NOTE: The applicant is requesting that the tree be removed from the Lafayette
Street front island, and lower shrubbery be planted because of electrical lines that
travel underground through this area. This request was amenable to the sub-
committee)
3. The removal of the hedges on Lafayette Street in front of the building to be
replaced by the continuation of the concrete sidewalk up to the building line.
4. The removal of the grass around the planter site by the drive-thru area and
replacement with concrete and that a wider planter be installed. (NOTE: The
applicant is requesting that this area remain as drawn, and assured the Board that
it would be properly maintained.)
5. The instruction to relocate the Lafayette Street tree to a different location be
changed to relocate or replace tree, and that all trees being planted be of a
substantial size and all street trees match existing species of trees on Lafayette St..
�P
6. Glen Gery 52DD -Mid Atlantic brick with light gray mortar color be approved
and a sample be mocked-up for final review before installation.
7. The construction of a stockade fence be constructed along the future dining area
portion of this project until the South River improvements are completed and the
dining area is constructed. The fence should be a wooden, solid, stockade fence
with a straight top and be 6' high and painted a dark neutral color, such as autumn
brown. The Board requested a drawing be submitted for final review.
8. The rear striped areas be replaced with full landscape islands as shown on the
original plan. (NOTE: The applicant is requesting that only the farthest rear island
be fully raised and landscaped and that the other area remain striped because of
snow removal and grading concerns. This request was amenable to the sub-
committee)
The sub-committee also recommended that the total signage package be excluded from the above
approval and be submitted by Wendy's and reviewed separately. The second recommendation
made was that the use of the red neon striping shown on the plan be excluded from the above
approval and the applicant submit photographs of existing sites during the evening hours when
the neon is lit, and further discussion take place with the applicant regarding the use of this
design/lighting element.
esd\sra\wendydec
f
DRB RECOMMENDATIONS
SEPTEMBER 15, 1995
Wendy's - 1 Peabody Street -Project Review
Attorney John Keilty, Keith Hague, project manager, and Jim Ryan,project engineer,presented
plans to construct a Wendy's restaurant at the corner of Lafayette and Peabody Streets. Attorney
Keilty presented plans that sited the building at the corner and up to the sidewalk line at Peabody
and Lafayette Streets, as required at a previous DRB meeting, with a monument sign at the
corner. Two plans were submitted,the original plan calls for an expanded parking area, if rear
parcels could be acquired by Wendy's, an alternate plan was presented, which is basically the
same plan with the exception of the configuration of the back parking lot area. (Please note: The
Alternate parking plan will be used, since acquisition of this parcel has not been successful.) Mr.
Keilty explained that Wendy's has committed to construct an outdoor dining area contingent
upon the City's construction of a walkway and improvements to the South River. As per a prior
suggestion of the DRB, vehicular traffic will enter on Peabody Street and exit only onto
Lafayette Street.
DRB RECOMMENDATION: The DRB approved the plans as submitted with the
following conditions:
The mansard roof element be removed and the brick be
continued to the roof line and all building details be carried
around the entire building. The Board requested a cross
section of the sign attachment to the new brick area for
final review.
Deletion of the Colorado Spruce trees and replacement with
more urban type tree at all locations shown on plan,
especially the Lafayette Street corner island.
The removal of the hedges on Lafayette Street in front of
the building and continue the concrete sidewalk to the
building line.
The removal of the grass around the planter site by the
drive-thru area and replace with concrete.
The instruction to relocate the Lafayette Street tree to a
different location be changed to relocate or replace tree, and
that all trees being planted be of a substantial size and all
street trees match existing species of trees on Lafayette St..
The Board approved a Glen Gery 52DD - Mid Atlantic
brick with light gray mortar color, and requested a sample
be mocked up for final review.
The construction of a stockade fence to be placed in the
future dining area portion. The fence should be a wooden,
solid, stockade fence with a straight top and be 6' high and
painted a dark neutral color, such as autumn brown. The
Board requested a drawing be submitted for final review.
The Board conditioned the approval of the Alternate plan
with the replacement of the rear striping areas be replaced
with full landscape islands as shown on the original plan.
Richard Winer- 2 North Street- Sign Application
Mr. Richard Winer appeared before the DRB with a sign application to erect a 2' x 16' sign on
mdo plywood with vinyl applied letters. The sign has a white background and blue letters. The
top line has 6" letters and the second line has 3" letters.
DRB RECOMMENDATION: The DRB approved this application with the conditions the
top letters be reduced to 4" letters, the letter color be
changed to black,the background color be changed to a
cream, ivory or eggshell color, that a Times Roman seraph
font be used on both lines, and a black wooden molding be
used as a border for the sign. Other suggestions were made
for the applicant to explore, such as considering using
raised applied letters or using shadow pinstripe lines, gray
in color around each letter. Approval is not conditional on
the applicant following these two suggestions.
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28
9'-5"
FOUNDATION REQUIREMENTS:
Customer must put sign on a 6"x 6"
square tube mounted in concrete and
then install brick.
SALESPERSON AG DESIGNER LM APPRV.BY/DATE PROJECT WM 40 -CUSTOM- NNAT 10NAL
DATE 2/9/96 LAST REVISION (COPY INSTEAD OF READERBOARD) 8101111 SYSTENS
DRAWING NO. SCALE CLIENT 855 Grandview Ave.,Columbus,OH 43215
H:\ENQ_POC\D&E\DE510.GED NONE WENDY'S/KEITH HAGUE 614 466-3336 FAX 614 466-0038
THS IS AN OiXMdAL,UNPIRIJSIM DRAWING"MrrTED FOR YOUR PERSONAL USE N CONNECTION WITM A PROJECT BEM PLANNED FOR YOU BY NAnNAL Ws—y1rEms,NC. 1800 544-6726
R IS NOT TO BE REPRODUCED EXHBITED OR FABRICATED N ANY FASHONL 1Nm401Tr PERMISSION FROM AN AUnGORM OFFICER OF TIE COMPANY.
36" WIL36NC
WENDrS-IVO CAMEO n
6"
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" WIL36C
WENDrS-WITH CAMEO
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Y
30"
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RIMRGERS -1—
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WENDrS-WITH CAMEO
PRODUCT FEATURES &OLD FASHIONED HAMBURGERS
► Fabricated sheet metal channel letters.
► Embossed red or white virgin acrylic faces.
► Illuminated cameo with full color graphics.
► Decorative black scroll.
► Raceway or wall mount installation available.
1/111Nsaa�oa
PLEASE NOTE:
855 Grandview Ave.,Columbus,OH 43215 ■DRAWNCi NOT TO SCALE
614 486-3338/1800 544-6726 ■COLORS ARE REPRESENTATIVE ONL
FAX 614 486 0038 Kum¢ MX\Wermrs\COwReD\c_WasscFD
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PRODUCT FEATURES
► Double faced extruded aluminum cabinet.
► Polycarbonate faces with full color graphics.
► Support pole with formed ABS decorative trim.
► High-output illumination -800 milliamp.
Electrical Repnirememw .6 Amps•M Volt/60Hz
Ill/INn��oN��
31 Q M SYSTEMS PLEASE NOTE'
855 Grandview Ave.,Columbus,OH 49215 ■DRAWING NOT TO SCALE
■COLORS ARE REPRESENTATIVE ONLI
614 486-3358/1800 544-6726 H:\eHG_JX)C\weHorscOLORED\c_wnU3e.Geo
FAX 614 486-0038 with a\+eL\WZNDrs.va.
NEON
EXPRESS WINDOW
SIGN p
39" 451/2..
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V
471/2"
PRODUCT FEATURES
► Single faced fabricated aluminum cabinet painted light blue.
► 3/16" clear plexiglass faces with polished edges.
► "EXPRESS' - double band 13 mm clear red neon w/red vinyl behind.
► "WINDOW"- single band 13mm clear bright yellow neon w/yellow vinyl behind.
NOTE: Vinyl behind neon not Illustrated.
11111NMI lr S— r E M s PLEASE NOTE:
855 Grandview Ave.,Columbus,OH 43215
■DRAWI�(3 NOT TO SCALE
614 486-3338/1800 544-6726 ■COLORS ARE REPRESENTATIVE OND
FAX 614 486-0038 c.��aEMT&PALO�neo\c-exrww.cEn
WenView J,
OUTDOOR MENU �O .
a3/4"
L 106 3/4"
�Tr�nsparasc9 7caprpsrancr Traiapinwicq Treesp+reeep ���.
m
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57"
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12"
PRODUCT FEATURES 0 •
P- Extruded aluminum cabinet and frames. . wVM
► Non-glare cover door faces.
► Menu faces lift outforservicing inside the store. FOUNDATION REQUIREMENTS:
► 2 side hinged cover doors over menu faces. Concrete Base-18"z 18"s.T-0"Deep.
► 23 lines of copy per panel - 92 lines total. (Foundation specifications subject to local
► 4 standard 11� x 17" trap areneies. soil conditions and code requirements.)
P Mounted with r bolts:see installation
► Speaker system mounts remotely in a instructions for details.
National Sign Systems speaker pedestal. ELECTRICAL REQUIREMENTS:
► 24 character, 12 line LED driver feedback system Sign Lamps. 3.0 Amps 0120 Volts/60H&
mounts in center panel. L.E.D.Unit: 4.4 Amps 0120 volts/6OHz
111NMIMM PLEASE NOTE:
355 Grandview Ave..Columbus,OH 43215 ■DRAWNG NOT TO SCALE
614 486-3338/1800 544-6726 a COLORS ARE REPRESENTATIVE ONLY
FAX 614 486-0038 K\ENG—DW\wtttnws\Coi.oeeotc_WVKCW
with C.VAL\wtTml"seAL
SPEAKER PEDESTALS
Access
S ,
Door
sonic
r
4 Detector
i
I
I 1
Loch I S Ripe stabbed
Bolt 18.. ap 18"from base
of concrete.Pipe
out be level
concrete FOUNDA71ON BEQWBEMENTS:
B°0° concrete Base-1r X W X 36"Deep.
(Foundation specifications subject to
local soil conditions and code require-
ments.)5"steel pipe should be stubbed
PRODUCT FEATURES
out�-for proper mounthig
► 8" X 8" Steel tube contruction - 3/16" wall.
► Rear access door for installation and servicing.
► Speaker mounts in a sound absorbing foam insert.
► Sonic detector mounts inside the pedestal.
► Pedestal can be rotated to any angle around a 5" pipe
stub mounted in concrete.
/////N!MTMIM S PLEASE NOTE:
855 Grandview Ave.,Columbus,OH 49215 ■DRAWM NOT TO SCALE
614 486-3338/1800 544-6726 ■COLORS ARE REPRESENTATIVE ONLY
FAX 614 486-0038 �L\WEMV AL coeeo\c_wsr.cen
OCT 14 '94 11%i6W'1 HALT F N 410 691 1622 �•o.�
i' mom
Wamny'S OLD FASHIONED COMMO•S
, illuminated pre•saie sign
»!"TURKS:
• Durable corrosion resistant construction includes a molded
�bocly, scratch resistant p 4ocarbonate door face
and aluminum door frame and )lenges.
• Changeable bock-lit graphics increase combo mad sales in the
drive thru lora.
• Sign arrives fully assembled and instals quickly with three cancrete
anchor bG6. Installation tinplate for hole location included.
• UL apprK�iwid fluorescent fbdurs is easily accessible within sign
ha
and m di,%*to the main menu sign.
COLORS
• Sign body is molded in burgundy.
• Aluminum door 6m, hinges and hardware are black
anodized.
ORAPHIC8e
• permanent NOW Fashioned Combos" header graphic.
• permanent Wendy's and Coca-Cola Leges at the base of the unit.
• Changeable graphic area feakm two 18.5", x 22.5" graphics.
o1MENS10N8: PACKINOe
• 64" H x 23"W X 11" D • Cine sign per carton w9lh necessary installation
hardware and inswuctions.
ILLUMINATIONS • Carton size: 67" x 26" x 140.
• UL approved double side mount fluorescent
W"with two 36" autdoor grade lluoreseent • Callan weight: 606 (plus skid"
lubes and a quick start auldoer grade ballast.
• Each carton will be skidded, up to fekrr carton:
SHIPPINOs Pf'skid.
• Shipping cost $40.00 / Unit. Each additional unit $28.00 (per same shipment).
• Drop shipping Dost- additional $6.50 per shipment.
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AT PROF RIAIESICIRICLI ACCEAb SCREWDRNkR INSTALLATION INSTRUCTIONS wITH URE A HT
ED
(FOR ELECTRICAL 4CCFaa PANEII FIXTURE RATED AT
ELfcT SRNL
CONDUIT P 120 VOLTS•
roll uvL nE c w nE Naps Rouno wIREs 60 HERTZ AND 1.60 AMPS
NECESSARY IOOI S FOR ELECTRICAL INSTALLATION
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RECOMMENDED PLACEMENT Stop 2: Using a lircorlcrels drill be.drill a hole Step 7: Align stoned holes in the sign base(8)with Was lCl Slap 3: Position unit at best angle for drive thru viewing,
through the template into the concrete and Stand the Stan in position.(FIG 1) Expand the anchors by tightening the nuts 3 6
Depending on the layout of your store's drive through lane. 11/T DEEP-IMPORfA21T. (FIG 2-AI turns.or until the unit Is tight and secure to
the recommended placement for the presale sign is Step 8: Reach through the front access pan and attach the fire mounting surface.IFIG 2 C)
approximately 21f2 to 3 car lengths in from of the Step 3: Set antlers by driving anchor over plug washers and nun 101 to Dolts. (Nand ugmenl. (FIG It
main menu board. Position the presale sign at the same with hammer down into The holes.(FIG 2 8)
angle as the main menu board. If your drive thru la it does
not have the space needed for the recommended place"FRL Step e: Open the front door by using a regular screwdriver ELECTRICAL INSTALLATION TRANSLITE INSTALLATION
position the pmsalesign as close as possible to the or coin To unlock the door fasteners with a 1/4 Nm
recommended layout. (FIG 1) Step 1: REFER TO ALL NATIONAL AND LOCAL CODES FOR Step/: Use a regular screwdriver Or coin to unlock door fasteners
Step S: Open lira inner door to access Lee mounting SPECIFIC REQUIREMENTS FOR THE PROPER with IN vent.
bees and light fixture by removing the single
SIGN INSTALLATION INSTALLATION AT YOUR SIZE.
closingKms' Step 2: Facing sign,slide upper trenslna panel IGT behind eloped
Step 1: layout the supplied template to desired location and Stop 2: Pass conduit through the base of the sign Using any hole fish)side of door;tuck into clip IHI on upper edge and slide
position. (Template is printed on tha top of Step& Remove bottom panel JAI to access electrical and located on the base ribs or the plugged hole at the lover lower edge of translne into center divider 111. (Repeat
inter packing cardboard in the shipping box). mounting boa locations.(Located Inside the bottom beck of the unit. Slide the access panel aver conduit make process for the lower Uanslite). Close and secant door.
Manufactured by front of the unit). (FIG 31 electrical connections inside the light can.(Conceal conduit (FIG 5)
ChiccgoShcw outside of the unit whenever possible). Secant alms panel.
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OLD F/18DlONED
RAMBDRf�BRB.
May 14, 1996
Ms. Ellen S. Dubinsky
Planning Department
City of Salem
One Salem Green
Salem,MA 01970
Dear Ellen:
As you requested,I have attached a color copy of the proposed monument sign design. This design
reflects your request to lower the overall height to below five feet and to eliminate the yellow background
color. I hope this design meets your requirements.
If you have any questions or require any additional information,please call.
Sincerely,
0- � ' -C
Keith A.Hague
Division Engineering Manager
KAH/kah
attachment: Proposed monument sign design
cc: Glen Baker-Wendy's
WENDY'S INTERNATIONAL,INC./234 IlTTLETON ROAD,SUITE 1F,WESTFORD,MA 01886/508-392-1200 FAX:508.392.1212
AAR-20-1996 0956; I PROCESS OFFICE SOUTH_ 19135947523 P.01
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Sent by: KEILTY LAW OFFICES 5085312479 03/13/96 11 :49AM Job 942 Page 2/3
JOHN R. KEILTY, COUNSELOR AT LAW
40 LOWELL STREET TELEPHONE (508) 531-7900
PEABODY, MA 01960 FACSIMILE (508) 531-2479
March 13, 1996
Planning Department
City of Salem
1 Salem Green
Salem, MA 01970
Attn: Bill Luster
RE: WENDY'S INTERNATIONAL @ LAFAYETTE & PEABODY STREETS
Dear Mr. Luster:
At the meeting of the Salem Redevelopment Authority held last night, March
12, 1996, in Salem, Massachusetts, the Authority voted to approve the sign package
as presented by Wendy's. These signs include facade signs as well as directional
and safety oriented signs within the proposed development.
The second issue for their consideration was the approval of a neon band in
certain portions of the building.
The Authority expressed some concern about whether or not the Design
Review Board had noticed the neon band during its deliberations and having
incorporated that knowledge into their recommendation.
The Authority elected to refer the matter of the neon back to the Design
Review Board for its meeting at 8:30 on Friday, March 15, 1996.
This letter is intended to express the absolute critical nature of obtaining an
approval of the limited neon band which is being proposed for the facility to be
developed in Salem.
Wendy's International has made a very significant number of concessions along
the way in designing this building, all with an eye towards making the Salem building
something to be proud of for both the Corporation and the Citizens of Salem.
Wendy's considers the elimination of the mansard portion of the roof to be, in
part, an elimination of their readily identifiable corporate logo and corporate
identity.
The elimination now of a neon would bring the corporation to a break point
with respect to its level of interest in purchasing the property and constructing the
proposed facility.
Sent by: KEILTY LAW OFFICES 5085312479 03/13/96 11 :50AM Job 942 Page 3/3
Salem Planning Department
Page -2-
March 13, 1996
On behalf of Wendy's, I implore you to press upon the Design Review Board
the urgency of this issue and the critical nature of obtaining an approval of the neon
enhancement band being proposed for certain portion of the rooftop.
Please note that the rooftop will not be completely banded with the neon and
only the several piers and a portion of the Derby Street side will be so banded.
I will contact you later this afternoon to discuss this matter further.
Additionally, be advised that I will not be able to be in attendance on Friday
morning, however, Keith Hague will attend that meeting.
Very truly yours,
lin . Keilty, Es i
JRK/emb
To: Bob Curran
Fax#: (941) 594-7523 FACSIMILE
Re: Design Approvals for Wendy's Restaurant
Date: March 20, 1996
Pages: 5, including this cover sheet.
Bob --
I'm sorry to intrude on your personal time...However, we need your input on a design issue.
As you know, Wendy's Intemational plans to develop a restaurant at Lafayette and Peabody
Streets. The SRA has approved the sign package and facade, but one design issue remains
unresolved: the use of neon striping on the building.
At the SRA meeting on March 6, the SRA Board asked that the Design Review Board (DRB)
take another look at the neon. The SRA Board wanted to be sure that the issue was
examined carefully. The DRB did that at its meeting on March 15 and unanimously approved
of the neon striping, noting that it was subtle and appropriate for the building and the area. I
have attached a memo which summarizes that discussion.
Also attached is a memo from Bill Luster to the DRB, which describes the many concessions
that Wendy's has made in order to move this project forward in downtown Salem. In this
memo, Bill recommends approval of the neon striping.
At the March 6 meeting, the SRA Board asked that, after the DRB reviewed the issue, the staff
take a phone poll of the SRA Board's votes. I thought it best to sed you a fax to update you
on all the issues. Please review the attached memos and call me or Ellen Dubinsky with your
vote. The number is (508)745-9595, x31 1 . After 4 p.m., you can reach us at
(508) 744-4583.
Thank you.
From the desk of...
Michelle Cammarata
Assistant Director for Economic Development
City of Salem Planning Department
One Salem Green
Salem, MA 01970
(508)745-9595,extension 311
Fax: (508)740-0404
1♦
Salem BOARD OF DIRECTORS
William Guenther, Chairman
Redevelopment loan Boudreau
Authority Barbara Cleary
Robert Curran
Paul CHeureux
William E. Luster
Executive Director
TO: SRA Board of Directors
FROM: Michelle Cammaratal/
RE: DRB REVIEW OF NEON LIGHTING AT WENDY'S RESTAURANT
DATE: March 18, 1996
At last Tuesday's SRA meeting, Wendy's International sought final approval of its sign
package and any unresolved issues to the design of the restaurant at Peabody and Lafayette
Streets. The SRA approved the sign package and requested that the Design Review Board
(DRB) review the neon striping and accents once more. Board members and staff were unsure
if the DRB had specifically reviewed the neon at previous meetings.
SUMMARY OF DRB DISCUSSION OF WENDY'S
The regular March meeting of the DRB was held on Friday, March 15. In addition to all five
DRB members,SRA directors Joan Boudreau and Donna Vinson also were present, along
with Wendy's representative Keith Hague.
DRB members did recall taking note of the neon during their previous meetings. At those
meetings, the design of the roof, samples of brick and landscaping plans were discussed in
detail. Neon was not the subject of debate, as the DRB considered it appropriate to the site,
the building and its use. They were willing to discuss the issue again however, for the benefit
of the SRA Board.
DRB members agreed unanimously that the use of neon on the building was both subtle and
appropriate. Chris Greene captured the Board's feelings, stating that the neon "announced"
the restaurant, without "screaming it". The Board also discussed the challenge of designing an
urban building while preserving Wendy's corporate identity. They felt they had achieved
this goal by extracting several concessions from Wendy's and were quite willing to allow them
to retain their typical neon lighting.
At this time, the attached memo of support from SRA Executive Director Bill Luster was
distributed. Joan Boudreau also spoke in favor of allowing the neon, noting that while such
lighting may not be suitable for a building on the Essex Street pedestrian mall, it is
One Salem Green • Salem, Massachusetts 01970 9 (508) 745-9595, Ext. 311 • Fax (508) 744-5918
appropriate for a restaurant and for the Lafayette Street area of the downtown. Ms.
Boudreau also stated that, from a business person's perspective, Wendy's International had
made several concessions in order to promote good urban design and the denial of neon would
be "going overboard".
I
Chris Green acknowledged the tension between promoting economic growth sand promoting
appropriate urban design. He and the other DRB members felt both goals had been achieved
in the design of Wendy' s restaurant.
At this time, Donna Vinson asked whether neon is more appropriate in a suburban or
highway setting than in downtown Salem. The DRB members believed that the thin strips of
neon were subtle enough to avoid resembling a suburban or highway restaurant. They also
noted that neon is often used downtown in restaurants and taverns. Chris Green assured Ms.
Vinson that representatives of Wendy's had eliminated the board's "fear" of a suburban
building by making several important concessions in the design of the building and in their
landscaping plan.
NEXT STEP
I
Since the DRB had indeed reviewed the neon when it first approved Wendy's building design,
there is no need for a formal vote from the SRA. However, the SRA has never felt fully
informed of the discussions about neon, as our confusion at last week's meeting demonstrated.
It seems to me that we need another vote just to be sure that everyone is comfortable with the
process. Please contact me as soon as possible with your vote.
Salem BOARD OF DIRECTORS
William Guenther, Chairman
Redevelopment loan Boudreau
Authority Barbara Cleary
Robert Curran
Paul CHeureux
William E. Luster
Executive Director
TO: Design Review Board Members
cc: SRA Board of Directors
FROM: William E. Luster, Executive Director
RE: WENDY'S RESTAURANT AT LAFAYETTE & PEABODY STREETS
DATE: March 15, 1996
Wendy's International will appear before the Design Review Board (DRB) today to request
approval of neon striping and accents on the building facade. The restaurant's site plan has
been approved by the Planning Board, and its sign package received final approval from the
Salem Redevelopment Authority (SRA) at its March 12 meeting. The request for neon
striping is the last design detail requiring DRB and SRA review.
As you know, the Planning Board, SRA and DRB have worked with representatives of
Wendy's to ensure that the restaurant's design complements its downtown location. As a
result of such ongoing deliberation, this Wendy's restaurant is unique to Salem.
Representatives of Wendy's have been understanding of the City's need to encourage an
appropriate urban site plan and building design. Meanwhile, the City has tried to be mindful
of the corporation's need to preserve its distinct corporate identity. Summarized below are
some of the concessions which the company has made to develop a restaurant in downtown
Salem:
Design/Planning Issue Amendments to Original Request
Placement of Building The original site plan showed the building in the center of the
lot. The Planning Board required that the building be moved
to the corner of Lafayette and Peabody Streets to maintain the
street line. As a result, traffic now enters only on Peabody
Street and exits on Lafayette Street.
1
One Salem Green • Salem, Massachusetts 01970 0 (508) 745-9595, Ext. 311 0 Fax (508) 744-5918
Design/Planning Issue Amendments to Original Request
Roof Design The DRB required that Wendy's signature mansard roof be
eliminated and that the exterior of the building be
predominantly red brick through the roof line.
Outside Dining As a condition of developing this waterfront site, the Planning
Board, under my recommendation, required Wendy's to agree
to design and construct an outdoor dining area adjacent to the
South Harbor. The design and construction of the dining area
will be subject to the construction of the South Harbor Marina
Walk.
Landscaping The DRB made several changes to Wendy's typical landscape
design to complement the building's urban setting.
Brick Color The DRB chose the brick to be used in the building, requiring
a lighter, more varied-toned brick than typically used. This
brick resembles those of other downtown buildings.
As this summary indicates, Wendy's has sacrificed several design elements that form its
corporate identity. The requirements of the Planning Board, DRB and SRA were consistent
with City ordinances, SRA regulations and the principles of good urban design.
However, it is my opinion that the elimination of the neon band and accents would impose
hardship on the business and jeopardize the project. Further, neon is allowed in restaurant
and entertainment uses, after careful design review. Wendy's officials argue that the drastic
changes to the roof and building materials require that some typical elements of the facade --
such as the neon striping-- be retained. I support this argument and recommend that the
members of the DRB and SRA grant their approval, with the requirement that the neon
lighting be turned off after normal business hours, and allow Wendy's to begin construction
in Salem.
In reviewing signage and building designs, members of the SRA and DRB balance the need to
encourage investment in downtown Salem with their mission of preserving and enhancing
Salem's distinctive environment. Your approval today will fulfill that delicate balance.
masra\wendy's.wpd
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