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SOULAR BOOKS & GIFTS 285 Derby St Soutar Books& Gifts CITY OF SALEM DEPARTMENT OF PLANNING AND COMMUNITY DEVELOPMENT MEMORANDUM TO: Denise McClure, Deputy Director FROM: Tania Hartford, Economic Development Planner SUBJECT: Sign Application— Soular Books (285 Derby St) DATE: November 21, 2003 Location: Urban Renewal Area Address: 285 Derby Street Date Received: 4/10/03 (modified and returned 10/30/03) Building Frontage: 14 linear feet Maximum allowed: 14 square feet Proposed Signage: White wall sign with 16" x 8'lettering with logo and two white boxes on either side of the sign;purple lettering and logo Total area of Sign(s): 10.4 square feet Comments: The original application was denied by the SRA. The applicant modified the application in accordance with the DRB recommendations. Recommendation: This application has been approved with the DRB recommendations by the SRA. I would recommend approval as approved by the SRA. Please let me know if you would like more information regarding this topic. e, Salem ® Redevelopment Authority November 13,2003 Mr.David Rosado Soular Books&Gifts 285 Derby Street Salem,MA 01970 RE: Soular Books, 285 Derby Street - Proposed Signage Dear Mr.Rosado: Thank you for your submission to the Salem Redevelopment Authority(SRA) for the review of proposed signage at Soular Books, 285 Derby Street that includes: One 24" x 96" aluminate wall sign with purple scotchprint graphic lettering and a white background with white snaptrim edging and two conforming white boxes on either side of the sign in the existing sign board. At their meeting on November 12, 2003, the SRA granted Final Approval to the proposed project as submitted. You are free to begin work on the project according to the plans submitted and approved. Should you make changes to these plans,you are required to come back to the SRA for approval. Feel free to contact me at 978/745-9595 x311 or thartforda-salem.com if you have questions regarding this matter or the review requirements of the SRA. Sincerely, IVnia Hartford Economic Development Planner cc: Joseph P.Walsh, Executive Director, SRA 120 Washington Street • Salem; Massachusetts 01970 ^ (978) 745-9595; Ext 311 Fax (978) 740-0404 ,e Salem ® Redevelopment Authority DESIGN REVIEW BOARD RECOMMENDATION Soular Books & Gifts (285 Derby Street) - Signage PROPOSAL: The proposed signage includes one (1) 24" x 96" wall sign. The sign will be 1/a alumalite with purple scotchprint graphic lettering and a white background with white snaptrim edging. BACKGROUND: The applicant originally applied, in April 2003, for a purple canvas awning and a wall sign with gold lettering and a purple background. The SRA referred the application back to the DRB for further study on the awning color and font style in May 2003. On May 28, 2003, the DRB recommended that the applicant change the awning color to Black Berry, change the sign color background to match the new awning color, and reduce the size of the text and graphic logo by 10%. The proposal above is in response to those comments. The applicant decided to take out the proposed awning and change the background color to white and the lettering to purple. RECOMMENDATION: On October 22, 2003, the Design Review Board recommended that the application be approved with the condition that the lettering on "Books & Gifts" be pulled tighter together (reducing the white space between letters) and that two white boxes be added on either side of the sign to fill up the existing storefront signboard. The applicant made both the changes as seen in the attached proposal for approval. 120 Washington Street • Salem, Massachusetts 01970 • (978) 745-9595, Ext 311 • Fax (978) 740-0404 LSalem Redevelopment Authority DESIGN REVIEW BOARD RECOMMENDATION Soular Books & Gifts (285 Derby Street) - Signage PROPOSAL: The proposed signage includes one (1) 24" x 96" wall sign. The sign will be '/a alumalite with purple scotchprint graphic lettering and a white background with white snaptrim edging. BACKGROUND: The applicant originally applied, in April 2003, for a purple canvas awning and a wall sign with gold lettering and a.purple background. The SRA referred the application back to the DRB for further study on the awning color and font style in May 2003. On May 28, 2003, the DRB recommended that the applicant change the awning color to Black Berry, change the sign color background to match the new awning color, and reduce the size of the text and graphic logo by 10%. The proposal above is in response to those comments. The applicant decided to take out the proposed awning and change the background color to white and the lettering to purple. RECOMMENDATION: On October 22, 2003, the Design Review Board recommended that the application be approved with the condition that the lettering on "Books & Gifts" be pulled tighter together (reducing the white space between letters) and that two white boxes be added on either side of the sign to fill up the existing storefront signboard. The applicant made both the changes as seen in the attached proposal for approval. 120 Washington Street • Salem, Massachusetts 01970 • (978) 745-9595, Ext 311 ° Fax (978) 740-0404 0 i a I i i a L` fa tt i t qa r gi 7 i Company: Saular Books S Gids Street: 285 Derby City: Salem StataZip: MA01970 Description: 114 alumalite - white wl purple scolchprint graphic- sign will have white snaptrim edgin 24'x98' overall. Price: 850 s� �5 r Cu oar ., m _ ti w - _ ooks.. tm � a s — v R 1 a - . z .t .,r y i4f--Lw E 6 Jf"ie^� YTy 3 r S t IN Yr- a ° hkw 3y °� i I mx NNWA ' s " � A ��Sr - . n P��x s � � F ��+7 .�i '��rme:. ��... :d�'•ea vv' �L �-.�, N�� x�a °�e, � > u AS x , x'a'e e3 P qy !° 3 r 3 0 d . a m ^ss3e �e zA�� r 4, 5p � �� 1 .' .cz ` psi ! "�' . 8G� ��. IK a�. § SKIM •''g h� "'' Sz ��14`3='v,ti: �"rm�� .'x�F i ',� t � gill a- u' sib's- t Ra- Ott rr,'� r n W s k� � 04 l � L kail. �e R • 4 u 4 v. .. y 0285 DERBY STREET 5518-2004 COMMONWEALTH OF MASSACHUSETTS CITY OF SALEM , GIS#: 973 Map 34 Block:' ,i .r - 0440 SIGN PERMIT Permit: Sign - Category: SIGN Permit# 5518-2004 PERMISSION IS HEREBY GRANTED TO: Project#. "" JS-2004-0670 Est. Cost: $2,000.00 Contractor: License: Fee: Signs Plus #of Fixtures. _ - ,. Owner: DONALD CLARKE Applicant: SIGN-A-RAMA AT: 0285 DERBY STREET ISSUED ON. o3-Dec-2003 AMENDED ON. EXPIRES ON.- 03-Jan-2004 TO PERFORM THE FOLLOWING WORK: 5518-2004 SIGN: 1/3' X 8' WOOD WALL SIGN, WHITE W/PURPLE LETTERS. ($20 in fees taken by Plan. Dept. earlier this year). Sign for SOULAR BOOKS&GIFTS. TJS THIS PERMIT MAY BE REVOKED BY THE CITY OF SALEM UPON VIOLATION OF ANY OF ITS RULES AND REGULATIONS. Signature: GeoTNS@ 2003 Des Lauricrs;ilunici pal Solutions,Inc. ,� g Wood Permit Number S St S.- PERMIT _PERMIT MUST BE OBTAINED BEFORE BEGINNING WORK APPLICATION MUST BE SUBMITTED IN DUPLICATE,ONE SET TO BE FILED WITH THE PLANNING DEPARTMENT,AND ONE SET(BEARING THE APPROVAL OF THE PLANNING DEPARTMENT)TO BE FILED WITH THE BUILDING INSPECTOR.' Location,Ownership and.f 1mU Must be Correct,Complete and Legible. Separate Application Required for Every Sign. - Application for Permit to Erecta Sign �r Salem,Massachusetts f U/ 19_ TOTHE'BUILDING INSPECTOR: // The undersigned hereby applies for a permit to -/Erect,Erect, Alter, _Repair a sign on the following described building: (� Location and No. �(5R �j� Qa� ZoningfDistriu 0 Nameof.PropenyOwner Name of-Sign Owner_kVZ�� Address �.\ E�]�7�Z yo t>T - SP Y Vim. Y-A rA, o Lot Z b If Owner Is'a corporate body,name of responsible ofru er' `` II,,••'' Name of Licensed Sign Erector Ji/{VIS-W(J Address Salem License No. Use of Building: 1st Floor \/ 3rd Floor 2nd Floor 4th Floor Type of Sign: zsusface, _Right Angles to Building Free Standing Oth (specify) Height: Sign Materials h SI .. tin Dimensions ZH" X 9�iu SiArea 107 SF-- 'Existing Signs: Surface: Sign Area SF Right Angles: Sign Area_ - SF Free Standing: • - Sign Area SF Other: c,M,I Sip Area_ SF Signs to be Removed: Type Y` Sign Area SF Frontage: Building I `I� FT Prope FT Signature of Owner Signature of Owner's Authorized Representative T -�7�O �/ t' VAYId II�SAGIO Address_ AL A n b)Lsh'Y fi U r O l q Estimated CostTelephone qjg" SIJ' 1'.Qyr{$ . of New Work$ z In'�o /' •Tru Signature of Property Owner V LS WDepartme Salem I nfnSuperintendent of Streets Historical Commission — 0 - REVERSE SIDE PLEASE SHOW SIGN SIZE,COLOR,LOCATION;LOCATION OF OTHER SIGNS AND BUILDING rRANr'F City of Salem Department of Planning & Community Development Check/Cash Receipt and Tracking Form Please complete form and make two copies. Date Received I _Q Amount Received fZd .00 Form of Payment Check FICash CHECK PAYMENTS: )03� write check number CASH PAYMENTS: write client initials Sign Permit Application Fee Conservation Commission Fee Payment received for Ej planning Board Fee what service? Old Town Hall Rental Fee Other Name of staff person IJ / receiving payment °� Vi�f� TK44 dtasi}p Additional Notes 1034 SOULAR BOOKS AND GIFTS 203 WASHINGTON ST., #222 SALEM, MA 01970 / 53-179/113 ODATE / _ 3 y 'k TO THE T t ORDER OF DU _DOLLARS 316 lEastern Bank SALEM.MA OI970 i 11{ ' $iEPWeazernbenk com ��` FOR— o0010341i• G01b301798160 OL4086711' I ------------ Copy 1: Client Cop, 7- /,. [)I:C6tion FIIF CITY OF SALEM DEPARTMENT OF PLANNING AND COMMUNITY DEVELOPMENT STANLEY J.USOVICL,JIL MAYOR 120 WASHINGTON STREET♦SALEM,MAssACHusETrs 01970 JOSEPH P.WALSH,JR. Tei:978-745.9595 ♦FAx 978-740-0404 DIRE=R Fax To: David Jaquith From: Tania Hartford Fax: 978-927-0068 Date: 10/31/03 Phone: Pages: 3 inc cover Re: CC: ❑ Urgent ❑ For Review ❑Please Comment ❑ Please Reply ❑ Please Recycle -Comments: Please review the attached photo and sketch. If I don't hear from you by Monday at 4 pm, I'll assume you are okay with these.Thanks! CITY OF SALEM DEPARTMENT OF PLANNING AND COMMUNITY DEVELOPMENT STANLEYJ.USOVICZ,JR MAYOR 120 WA%ENGToN STREET♦SALEM,MASSACHUSETTS 01970 JOSEPH P.WALSH,JR TEL 978-745-9595 ♦FAM 978-740-0404 DIRECTOR Fax To: Paul Durand From: Tania Hartford Fax (978)741-024o Date: 10/31/03 Phone: Pages: 3 inc cover Re: CC: ❑ Urgent ❑ For Review ❑ Please Comment ❑ Please Reply ❑ Please Recycle -Comments: Please review the attached photo and sketch. If I don't hear from you by Monday at 4 pm, I'll assume you are okay with these.Thanks! 1 3 I m` e� IwR 1 f � ro��if4 kyr i .tq VCI- 1, ' j Company: Soular Books & Guts Street: 285 Derby City: Salem StataZip= MA 01970 Description: 114 alumalite - white w1 purple scolchprint graphic- sign will have white snaptrim edgin 24'x96' overall- Price: 850 L1 WJ M �� o��. �. '� --- -- DESIGN REVIEW BOARD PROPOSAL Soular Books & Gifts (285 Derby Street) - Signage PROPOSAL: The proposed signage includes one (1) 24" x 96" wall sign. The sign will be 1/a alumalite with purple scotchprint graphic lettering and a white background with white snaptrim edging. BACKGROUND: The applicant originally applied, in April 2003, for a purple canvas awning and a wall sign with gold lettering and a purple background. The SRA referred the application back to the DRB for further study on the awning color and font style in May 2003. On May 28, 2003, the DRB recommended that the applicant change the awning color to Black Berry, change the sign color background to match the new awning color, and reduce the size of the text and graphic logo by 10%. The proposal above is in response to those comments. The applicant decided to take out the proposed awning and change the background color to white and the lettering to purple. Company:soular books&gifts ,Job Number: PA.Number: Street: 285 derby street Contact Name: davld City: salem Order Taken By: signs plus State2ip: me 01970 Order Date: 1-14-03 Country: Terms: cod Price:850.00 Phone: Delivery Date: We fax Shipping: na Description: 114 alumalite -white wl purple scotchpdnt graphic-sign will have white snaptdm edging❑D24"x95"overall Comments: �i4C �' LA It rn lox , , 4 M ,. �, L.. `. ♦ � 1 � ' V � t .-. Y a ._ �i • � � � � ' � t I 4 � �t i -rte �. �rY•�n� �. ..p... � - �. ,j� . :.. �� Ei„ r � •� i a L - _ - �.: .� � � , :�„�. � � �: �} 4 1' t 1 1...,'. i ) 1� tYv%3�N��j Lt 1y��x,^� I' 'i rye, �.. .� . * ' .,.3 ..'+... )r4 '., { y .—�.,:' .� "—�;.�=...rte.. ;..�..`-� ,. . . .•...� �_ �_.�+�,. _ ''"� .,'_. �-?EF '... i. � � '� � � � � t � � � i � � � � t � ` . . �. . _ t i - # _. '�# � `� � r � r t �- Company:soular books&gifts Job Number: P.O.Number: Street: 285 derby street Contact Name: david City: salem Order Taken By: signs plus State0p: me 01970 Order Date: 1-14-03 Country: Terms: cod Phow.850.00 Phone: Delivery Date: tba Fax Shipping: na w Description:1/4 alumalite -white wl purple scotchprint graphic-sign will have white snaptrim edgingo 024k98"overall Comments: � P N r d• w e { M fe f tr M K' ` i CITY OF SALEM DEPARTMENT OF PLANNING AND COMMUNITY DEVELOPMENT FACSIMILE TRANSMITTAL SHEET IIS TO: FROM: Jodi Tania Hanford COMPANY: DATE: Soular Books&Gifts 10/29/03 FAX NUMBER: TOTAL NO.OF PAGES INCLUDING COVER: 978/531-6400 2- PHONE PHONE NUMBER: SENDER'S REFERENCE NUMBER: 978/531-7757 978/745-9595 x311 RE: SENDER'S FAX NUMBER: Soular Books 978/740-0404 ❑URGENT ❑FOR REVIEW ❑PLEASE COMMENT ❑PLEASE REPLY ❑PLEASE RECYCLE NOTES/COMMENTS: Attached is the sketch of what the Design Review Board (DRB) is recommending for Soular Books & Gifts. Please submit a revised rendering of the storefront by Friday at 11:00 so that I can fax it to the DRB members prior to putting out the Salem Redevelopment Authority (SRA) packet. Thankyou. 120 WASHINGTON STREET SALEM, MA 01970 THARTFORDOSALEM.COM CITY OF SALEM DEPARTMENT OF PLANNING AND COMMUNITY DEVELOPMENT FACSIMILE TRANSMITTAL SHEET TO: FROM: Jody Guinasso Tania Hartford COMPANY: DATE: Signs Plus 10/10/03 FAX NUMBER: TOTAL NO.OF PAGES INCLUDING COVER: ZPHON978/531-7757 17- PHONE E NUMBER: SENDER'S REFERENCE NUMBER: 978/531-6400 978/745-9595 x311 RE: SENDER'S FAX NUMBER: Soular Books Sign Application 978/740-0404 ❑URGENT ❑FOR REVIEW ❑ PLEASE COMMENT Cl PLEASE REPLY ❑PLEASE RECYCLE NOTES/COMMENTS: Following are the minutes from the SRA meeting where Soular Books on 285 Derby Street was discussed (see last two pages) and correspondence between Don Giard, previous Project Manager,and the owner. As I told you on the phone, if you submit 5 color copies of the revised proposal by Wednesday,October 15 we can put the item on the agenda of the Design Review Board (DRB) meeting for Wednesday, October 22. Final approval would still be needed by the Salem Redevelopment Authority (SRA), which meets next on November 12. After this meeting, the applicant can submit a sign permit application (no new fee is necessary), which will take approximately 1-2 weeks to process. Please call me if have any questions regarding this information. Thank you. 120 WASHINGTON STREET SALEM, MA 01970 THARTFORD@SALEM.COM Department of Planning and Community Development 120 Washington Street, 3rd Floor Salem, MA 01970 2 978-745-9595 x 311 978-740-0404 fax Fbx To: Brian Binkers From: Don Giard Fax: 978-536-5051 Pages: 1 Phone: Date: 5/30/03 Re: Soular Gifts sign and awning application CC: ❑ Urgent Q For Review ❑ Please Comment ❑ Please Reply ❑ Please Recycle As you may be aware, the sign and awning application for Soular Gifts was not approved by the SRA and was sent back to the Design Review Board for additional review. Last Wednesday the DRB discussed the application and made some recommendations to revise the application. I have enclosed the letter to the owner from the DRB. We will need seven (7) copies of the revised application by next Wednesday, June 4`h Let me know if you have any questions. I can be reached at (978) 745-9595 ext 311 or at dgiardna salem.com. Thanks. i re Salem ® Redevelopment Authority May 30, 2003 David Rosado Soular Books and Gifts 285 Derby Street Salem,MA 01970 RE: Design Review Board Recommendation for Soular Gifts—285 Derby Street Dear Mr. Rosado: On May 28, 2003,the Design Review Board reviewed the application for your business at 285 Derby Street and recommended the following changes: - Change awning color to Black Berry(7554)by Dickson Elberton Mills, Inc. - Change sign color background to match the new awning color - Reduce the size of the text and graphic logo by 10% Please update your sign submission to reflect these changes and submit seven(7) copies to our office by Wednesday, June 4, 2003. This recommendation will be presented to the SRA for final approval on June 11, 2003. If you have any questions,please feel free to contact me at(978) 745-9595 ext. 311. Sincerely, Don Giard Project Coordinator Salem Redevelopment Authority One Salem Green • Salem, Massachusetts 01970 • (978) 745-9595, Ext 311 • Fax (978) 740-0404 May 12, 2003 David Rosado Soular Books 285 Derby Street Salem, MA 01970 RE: Proposed sign at 285 Derby Street Dear Mr. Rosado: On May 7, 2003, the Salem Redevelopment Authority reviewed your application for a proposed wall sign and awning for your business located at 285 Derby Street. Despite the positive recommendation of the Design Review Board, members of the SRA had some concerns with the proposed color scheme and sign graphics. They have requested that the proposal be sent back the Design Review Board for additional review. If you would like to be on the agenda for the May 28, 2003 Design Review Board meeting, please revise your application and submit seven(7) copies to our office by Wednesday, May 21, 2003. I would recommend that you include some different color choices and text styles for review by the Design Review Board. If you have any questions, please feel free to contact me at (978) 745-9595 ext. 311. Sincerely, Don Giard Project Coordinator Salem Redevelopment Authority Cc: ACME Signs MINUTES OF THE BOARD MEETING OF THE SALEM REDEVELOPMENT AUTHORITY HELD ON MAY 7,2003 A regular meeting of the Salem Redevelopment Authority (SRA) Board was held in the third floor conference room at the City Hall Annex, 120 Washington Street, on Wednesday, May 7, 2003 at 6:OOpm. Chairman Robert Curran called the meeting to order and on roll call, the following members were present: Michael Brennan, Conrad Baldini, Robert Curran, Russell Vickers and Michael Connelly. Joseph Walsh, Executive Director of the SRA,Don Giard, Senior Planner, and Tania Hartford, Economic Development Planner,were also present. Minutes Chairman Curran called for approval of the minutes from the April 9, 2003 meeting. There being no discussion, Mr. Connelly made a motion to approve the minutes; Mr. Vickers seconded the motion. Motion passed (5-0). Discussion/ New Business 1. Executive Director's Report Mr.Walsh provided the Board with his report. • A check has been submitted to the SRA for the outstanding balance on the Joan Boudreau loan. The original loan was paid by the city and the payoff on the loan was made payable to the SRA. The check will be deposited to the SRA account and transferred to the city to pay off the outstanding balance. Mr.Walsh provided an update on the SRA Bank Account by noting that the current balance was $12,618. • The Derby Lofts (former Laundry Building) project is currently before the Planning Board and the developer has continued to work with the DRB on the schematic design for the project. Mr. Walsh distributed copies of the latest design drawings for the conceptual design phase reviewed by the DRB. Mr. Walsh stated that the applicant has proceeded beyond the schematic design phase however at this point the developer would like comment from the SRA stating that the schematic design is okay and the project is on the right track. This type of assurance will give the developer an indication of the SRA's support of the project and will help with the financing. Mr. Walsh noted that the architect working on the project, Mark Meche, is available to answer questions. Mr. Brennan made a motion to approve the schematic design submission for the project. Mr.Connelly seconded. Motion passed (5-0). • Minor changes have been proposed for the Essex Pedestrian Mall. The city is interested in the possibility of removing a 6'long section of an existing brick wall to provide better access to the Asahi Restaurant adjacent to the East India Fountain. Mr. Walsh stated that this would be a minor cosmetic change and that he wanted to check with the SRA on the proposed change. He noted that if the SRA has a problem with the change, the city can Page 1 of 7 reconstruct it to the original condition. Mr. Vickers made a motion to approve the change. Mr.Connelly seconded. Motion passed (5-0). • The city has received several complaints about the new signage at the Salem Beer Works on Derby Street. Mr. Walsh stated that the city has been talking to the owner and that Mr. Giard is working on enforcement. Mr. Giard stated that a letter would be sent out by the next week. Mr. Brennan requested that a message be sent from the Board stating that the current signage is offensive and will not be approved if it comes before the Board. • A mural has been proposed for the Museum Place parking garage and that it will be sent to the DRB for review before coming to the SRA for final approval. • The city has the opportunity to take advantage of the services of sign designer John Roll (designer of the Freedom Trail in Boston) to assist with the red line route. Mr. Walsh stated that Mr. Roll has offered to spend a day free of charge to make recommendations to the SRA. Mr. Curran stated that merchants have complained about being left out. Mr. Walsh stated that this year the city will find a way to make everyone happy. 2. Old Police Station Update Mr. Walsh stated that a copy of the Land Disposition Agreement (LDA) was included in the SRA meeting package but the financing information was not included. The developers had originally looked at Heritage Bank for their financing but have now moved to Beverly Cooperative Bank. Mr. Walsh stated that Beverly Cooperative is excited to have the opportunity to be involved with this project. Mr. Walsh stated that the SRA still needs to vote on three components: financing, construction timetable and the LDA. He noted that at this meeting, he would like comments on the draft LDA and members can ask the developer [who was present] questions regarding the project. Mr.Walsh also commented that he would like to execute an agreement by the next SRA meeting and asked the Board to grant authority to the Executive Director and the Chairman to execute the agreement in the next five weeks and make any necessary administrative changes. Mr. Vickers stated that the issues the SRA raised with the developers were changed. He stated that the LDA will survive through the completion of the project but will not be recorded; therefore, a list of restrictions that will be recorded with the deed must be included. He questioned what would survive in the LDA. Steve Lovely, representing the developer, stated that the covenants with the deed will survive the LDA. Mr. Walsh stated that the rights of way should also be recorded. Mr. Vickers stated that the LDA will not be recorded with the deed and some of the side agreements on the LDA will survive that document. John Keenan, City Solicitor, stated that the easements would be recorded separately. Mr. Walsh stated that the rights-of-way should be recorded and asked the Board if he and the Chairman could Mr.Walsh suggested that a closing date with the phrase "no later than" be established. Page 2of7 Mr. Brennan asked Mr. Keenan the amount of the loan. Mr. Keenan stated that the construction loan would be for$3 million. Mr. Brennan asked what would happen if the loan does not close by that date and suggested the establishment of an additional deposit if the developer does not make the closing date. Mr. Keenan stated that an additional deposit would be fine. He noted that the environmental remediation has been holding up the project due to poor record keeping by the city and suggested that if the delays are caused by the City,the developer should not be penalized. Mr. Walsh stated that most members have not had the LDA for more than a day and if they have any questions over the next few weeks they can contact him. Mr. Keenan stated that the only significant change is that the bank has requested reversion rights to recoup their losses in case of default. Mr. Brennan asked Mr. Keenan if the SRA needs to be indemnified or added as an additional insured. Mr. Keenan stated that he did not think that it was necessary. Mr. Brennan made a motion to accept the LDA with the modifications. The motion was seconded by Mr. Vickers. Motion passed (5-0). 3. Proposed boundaries change to Heritage Plaza West Urban Renewal District Mr.Walsh stated that there been a long legal battle between the city and Holyoke Insurance over the preservation of 18 Crombie Street. Mr. Keenan has been working with Holyoke Insurance to find a resolution. Mr. Keenan stated that Holyoke Insurance had originally purchased the building for office space but found the renovation to be too costly. It then proposed the demolition of the building to create additional parking. The city prevented the demolition and Holyoke Insurance sued the city and lost. Recently, Holyoke Insurance has downsized but does need some additional designated parking. The city and Holyoke Insurance have been trying to develop an amicable solution. The SRA could take possession of the building for preservation. However,to provide designated parking spaces adjacent to Holyoke Insurance, the SRA would have to expand its boundary. Mr.Walsh outlined the steps that would need to be taken. First,the SRA would need to expand the Heritage West boundary,which allows the SRA to handle the project. Second, an easement agreement would be established between the SRA and Holyoke to grant designated parking spaces during business hours. The SRA can establish this type of agreement but the city cannot. Finally, once the SRA has control of 18 Crombie, it can then dispose of the building at below market cost for redevelopment. Mr. Keenan stated that he has been in regular contact with Councillor Joan Lovely and she supports this proposal, as well as the neighbors. The Mayor also is interested in saving the building. Mr. Keenan stated that the SRA could take the building by eminent domain but that an agreement is a better solution. Page 3 of 7 Mr. Vickers asked Mr. Keenan who has jurisdiction of the street once the boundary is extended. Mr. Keenan stated that there will be no alteration of the street and the only change will be the installation of parking signs. Residents will be able to park there during the evening. Mr. Baldini made a motion to approve the proposed boundary to the Heritage Plaza West Urban Renewal Area. Mr. Brennan seconded the motion. Motion passed (5-0). 4. Marine Arts Gallery-Discussion of Side Wall Mr. Walsh stated that Russell Kiernan, owner of Marine Arts Gallery, has requested to speak to the SRA regarding the condition of the side wall of his building facing the Peabody Essex Museum's Esplanade. Councillor O Leary has also wanted to be present for this discussion. Mr. Walsh stated that the wall is covered in the museum plan and it is an item of unfinished business that needs to be addressed. The landscape screening is not an acceptable solution and the SRA has sent a letter to the museum requesting the use of brick, similar to the wall at Saccon Jewelers. Mr. Nick Decoulas, attorney for Mr. Kiernan, stated that the PEM made a number of promises with regards to the wall and at this point there needs to be enforcement. Mr. Walsh stated that the SRA decision, and what can be enforced, is for the PEM to repair the Marine Arts Gallery wall. Councillor O Leary stated that the SRA voted for brick on that wall and the screening of trees with plastic was not acceptable. He stated that there needs to be some enforcement to get the wall up. Mr. Connelley asked if the SRA could give final approval if all the conditions were not met. Mr. Walsh stated that PEM would not get a certificate of completion from the SRA until all the conditions were met but they can get a certificate of occupancy from the Building Inspector. DESIGN REVIEW BOARD RECOMMENDATIONS 5. City Signage Program (Salem, MA) - Consideration of DRB recommendation for city- wide directional sign program Mr. Walsh presented the City signage program to the Board. He stated that the proposal includes three series of signs: highway (Route 128), parking and pedestrian. Mr. Walsh stated that the City is seeking SRA approval of the sign concept tonight. Once they have final approval, the design will be forwarded to the Mayor's office for implementation. Mr. Walsh stated that John Roll completed the entire design package and that Mr. Giard is available for any DRB questions. The proposal includes vehicular and pedestrian directional signage along the City's entrance corridors and the downtown area. Specific sign types include: Trail Blazer, City Gateway, Vehicular Directional, Parking Directional, Historic District, Pedestrian Directional and Pedestrian Maps. Page 4 of 7 Mr. Baldini made a motion to approve the DRB recommendation for the City Signage Program. Mr.Vickers seconded the motion. Motion passed (5-0). REDEVELOPMENT PROJECTS REVIEW (out of order from meeting agenda) 14. Lawrence Place (133-137 Washington Street) — Project introduction and proposed change of use David Pabich, Salem Renewal, presented plans for the redevelopment of the former Bleachers building located at 133-137 Washington Street. Mr. Pabich stated that Salem Renewal has not taken ownership of the building but expect to close on June 15, 2003. He stated that there is considerable interior work to be done and that he is presenting proposed exterior changes tonight. The proposed improvements include the removal of the first floor windows with plate glass windows and new entries to bring the building back to its original condition. The area adjacent to Derby Square will include a change in use on the first floor into residential for the addition of three town homes. All of the second and third levels will be residential and will include replacement windows that are more modern, but similar to the existing windows. The existing slate roof is in a deteriorated state and will be replaced with asphalt shingles. In addition, the existing compressors will be removed and replaced with new compressors that will be less visible. Mr. Brennan made a motion to send the project to the DRB for further review. Mr. Connelly seconded the motion. Motion passed (5-0). DESIGN REVIEW BOARD RECOMMENDATIONS (Continued) 6. Salem Probate Court (32 Federal Street) — Consideration of DRB recommendation for proposed handicap ramp The DRB approved the plans as submitted. The final plans include a flat iron railing and the DRB has requested a specification. Mr.Connelly made a motion to approve the project. Mr. Vickers seconded the motion. Motion passed (5-0). Mr.Curran excused himself from the meeting. 7. Edgewater Cafe (155 Washington Street) — Consideration of DRB recommendation for proposed outdoor cafe permit,lighting and changes to rear building elevation. Mr. Giard presented the project. The outdoor cafe consists of seven black metal tables and 28 black metal chairs located along Front Street. Proposed lighting includes a total of six (6)Nostalgia #8812VL1 light fixtures by Environmental Lighting for Architecture, Inc. In addition,the applicant presented an amended architectural plan for the rear of the building. The revised plan includes new trim and aluminum siding to conceal the existing metal ductwork. Page 5 of 7 The project received a positive recommendation from the DRB pending approval of a final specification for the proposed tables and chairs. The applicant also requires Licensing Board and Board of Health approval. Mr. Vickers motioned to approve the project with the condition that the applicant submit a specification for the site furniture to the city for final approval. Mr. Brennan seconded the motion. Motion passed (4-0). S. Blaisdell Professional Building (47 Federal Street) — Consideration of DRB recommendation for proposed hanging sign The proposal consists of a 30" x 38" projecting wood sign with red and gold lettering on a black background. The DRB recommended approval as submitted. Mr. Connelly motioned to approve the Design Review Board recommendation. Mr. Vickers seconded the motion. Motion passed (4-0). 9. Fuel (47 Federal Street) — Consideration of DRB recommendation for proposed outdoor cafe. The proposal consists of a total of six (6) 2' square metal tables and 18 chairs. Three of the tables will be located along the Essex Mall and three will be located within a covered walkway adjacent to Essex House Condominiums as illustrated in the plan entitled "Coffee House Outside Seating Plan". The DRB approved the application as submitted. Mr. Connelly motioned to approve the DRB recommendation. Mr. Vickers seconded the motion. Motion passed (4-0). 10. Coldwell Banker (71/z Church Street) The proposal consists of a 14" x 12'-0" carved wood wall sign with blue lettering on a white background. The proposed sign will replace an existing 16" x 8' sign. The existing banner will be removed. Mr. Brennan motioned to approve the Design Review Board recommendation. Mr. Connelly seconded the motion. Motion passed (4-0). 11. Soular Books (245 Derby Street) — Consideration of DRB recommendation for proposed sign, awning and paint colors. The proposal consists of a 2'x 8'wood sign with gold lettering on a purple background. In addition,the proposal includes a 13'-10" long x 32" high fabric awning. The Design Review Board gave a positive recommendation with the condition that the dimensions of the awning match the adjacent awning for Salem Access Television. Mr. Brennan stated that he was not in favor of the sign or the color of the awning. He questioned why the DRB voted favorably on the proposal. Mr. Vickers stated that they should send it back to the DRB for further study. Page 6 of 7 Mr. Brennan made a motion to send the application back to the DRB for further study on the color and font style. Mr. Connelly seconded the motion. Motion passed (4-0). 12. Salem YMCA (120 Washington Street) - Consideration of DRB recommendation for proposed hanging sign. The original proposal included two wall signs along the Washington Street elevation of the building. At the request of the DRB, the applicant agreed to amend the application to eliminate the two wall signs and replace them with one hanging sign. The revised proposal consists of a 2' x 3' projecting wood sign with blue, black and red text on a white background. The proposed sign will be located on the second level of the building along Washington Street. Mr. Brennan stated that the sign was the wrong look for Washington Street. He stated that the sign was too busy and more of an advertisement than a sign. Mr. Brennan made a motion to send the application back to the DRB for further study. Mr. Vickers seconded the motion. Motion passed (4-0). 13. Salem YMCA (1 Sewall Street) - Consideration of DRB recommendation for proposed wall sign on North Street elevation. The proposal consists of a 3' x 12' internally-illuminated box sign along the North Street elevation of the building. The sign will include 6" changeable letters. The DRB approved the application with the condition that the sign would be shifted down to avoid concealing architectural design elements. Mr. Brennan stated that the SRA does not allow internally lit signs in the Urban Renewal Areas. Mr. Giard stated that the DRB did have some concerns about the sign but decided that it was appropriate for the location. Mr. Brennan made a motion to reject the application. Mr. Vickers seconded the motion. Motion passed (4-0). OTHER BUSINESS There being no further business,Mr.Connelly made a motion to adjourn. Mr.Vickers seconded the motion. Motion passed (4-0). Meeting stands adjourned. Page 7 of 7 ✓Q1C 111 - bUAKD OF DIRECTORS a William Guenther. Chairman t + Reaeve+opment loan Boudreau r Barbara Cleary Authority Robert Curran Paul L'Heureux William E. Luster rtewtive Director SIGN REVIEW PROCEDURE WITHIN THE URBAN RENEWAL AREA 1. Applicant completes Design Review Board (DRB) sign application. 2. DRB reviews submission and makes a recommendation to the Salem Redevelopment Authority (SRA). Applicant or sign maker should attend DRB meeting. 3. -SRA reviews..submission_for- inal.appm_val... 4. Following SRA approval, applicant must complete a City of Salem sign application which will be sent to the Building Inspector so that a Sign Permit can be issued for the erection of the sign. e dWrbtaignpr%.m .. One Salem Green • Salem. Massachusetts 01970 • 15081 745-9595 Ext. 311 • Fax 15081 744-5918 r SALEM REDEVELOPMENT AUTHORITY DESIGN REVIEW BOARD SIGN APPLICATION Date of Application: �L(p /200 Applicant Name: �A�i�� 2d �� `173- 957~b(AL-1 Phone i Location of Building: �� e,�by 5T, Number Street Owner of Building: c 1z�'Q-A� Sign Designer: Name ot in ivi ual companyLDEPT ECEIVED Sign Type (Check more than one if necessary) Wall/Facade _1L Temporary PR 1 10�� Protecting Banner NI�yp UNG8, Window -Mecham i cal -.. . VELOPMENT Other Sign Illumination Internal Bare Bulb Z Indirect None Other Submission Requirements: All items must be received two (2) days prior to meeting. (Please check) 1. Detailed scale plan of sign ✓ 2. Color samples 3. Letter type/style 4. Method of attachment 5. Method of lighting 6. Location of sign on building: Drawing Polaroid V- 7. Fee �itA5iV1�S5 IavlelU �rOVI� Approval Denieds Approval Recommended: Date Approved: EX/DRBSIGNS DRB Recommendation to the SRA Soular Books Address: 285 Derby Street Applicant: David Rosado, Soular Books Sign Designer: ACME Sign On April 23,2003, the Design Review Board gave a positive recommendation for a proposed sign and awning proposal submitted by ACME Sign for the building located at 285 Derby Street. The proposal consists of a 2' x 8'wood sign with gold lettering on a purple background. In addition, the proposal includes a 13'-10"long x 32" high fabric awning. 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