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SALEM EVENING NEWS SIGNAGE d z � z oz � H v� y H C7 L�1 Fi �~ L { 1 'H k I f I Phi r +' � � ,_ •• 1 � p P ` � � �i j 1 � _- f ! � i },,y�� ' +;' C+ { I 1 ��.L ,!� I.r. !. �. !-- N ,--a s- � � W � � 0 m �� o -_ � � � „_ J J � Z � m � � L i ip�l1L I rF- [FF--71,- terra 1 Ir- .1 1 I I n I l&o4� I �. ec-"Ilw KIM Gc�CN/.vg pt �� — — , �--- I I q•2 � -, �e� �� (,� I � •; /ems 011W ; RC Ji SOb 745-3331 Consultant- Af g4n1//.V6 3 'SGCFyT n�l � iL j �•-P/N/'Sy6� - -� �). /fEIEr�/T FnSS✓/3LE, i ! i � � GE/G/i(/bS br 70 .OE I l9�/�" H/N/McWJ 1 , I i GGWM.4'S W?fr ?07.^r- 13 7.^r-/ 3 Project Numt Drawn by 7V G_o"PWV GOvem Checked by 1D � o" Date -/4r >a �V& Juc - . a✓f. 7v of "%6f 7 No. Revision c A I SALEM REDEVELOPMENT AUTHORITY DESIGN REVIEW BOARD SIGN APPLICATION Date of Application: Applicant Name: -rh +e S510W CtJ6Ah /VewS y I' , Phone # / Location of Building: jf PFLn 92 Street (� Owner of Building: Sign Designer : --1 0A it{r ,v Name of individual comp ny Sign Type (Check more than one if necessary) Wali/Facade Temporary �1 Protecting Banner Window Mechanical CL Other Sign Illumination Internal Bare-Bulb Indirect None �C Other y Submission Reouirements: All items must be received two ( 2) days ��nn prior to meeting. SIJ ( Please check ) 1 . Detailed scale plan of sign 2. Color samples 3 . Letter type/style CSS}tffm i� �Alul&,6vs NA5-7-W-4 p 4 . Method of attachment Jn 13wo-16ers 'k- LAG 5e,A6W5 5 . Method of lighting 6. Location of sign on building: Drawing kl-' Polaroid 7 . Fee Approval Denied: Approval Recommended: Date Approved: EX/DRBSIGNS Saiem = !Redevelopment Authority 744.6900 1` r C-NE SALEM GRIEEN. SALEM. P,-ASS ACHUSE??S 01970 744.45E0 SIGN REVIEW PROCEDURE WITHIN THE URBAN RENEWAL AREA 1 . Applicant completes Design Review Board sign application. 2 . Design Review Board ( DRB) reviews submission and makes a recommendation to the Salem Redevelopment Authority ( SRA) . Applicant or sign maker should attend DRB meeting. 3 . SRA reviews submission for final approval . 4 . Following SRA approval , applicant obtains sign bond and will receive an approved Sign Permit from the City Planner . 5 . Applicant takes approved Sign Permit to the Building Department for final approval . Salem = Redevelopment AuthoAuthority HONE 744.6900 rity Y ONE :ALE!A CREE"! _.1LE1.1 MASSACHUSETTS 0'9?^ .44.4590 SRA FEE SCHEDULE CAPITALIZATION LOAN Loan Application Fee: 75 . 00 Loan Origination Fee: 1 point (payable at closing) FACADE EASEMENTS Donation of Facade Easement 150 . 00 DESIGN REVIEW Signs and Canopies 25. 00 Design Review of Project with a total construction budget less than $10, 000 25 . 00 Design Review of Project with a total construction budget greater than $10 , 000 but less than $50 , 000 50 . 00 Design Review of Project with a construction budget greater than $50 , 000 but less than $100 , 000 150. 00 Design Review of Project with a total construction budget greater than $100 , 000 but less than $500 , 000 250 .00 Design Review of Project with a construction budget greater than $500 , 000 500. 00 jm\srafee SALEM REDEVELOP?NT !,T`HORITY E DESIGN REVIEW BOARD I t SIGN APPLICATION Applicant Name - r.. ; *m., 744-o6on Name Tel. Date of Application June 14, 1988 Location of Building yu Wqqh i nqt in Number Street Owner of Building Salem Evening News Sign Designer Jose h Portelance, Portelance Sign Co. , Inc. Name Designer Sign Type (Check more .than one if necessary) Wall_ Temporary_ Protecting_ Banner_ Window Mechanical moving_ Historic Bldg. sign Other 2 suns Sign Illumination Internal_ Bare Bulb_ Indirect Other None Submission Requirements: All items must be received two (2) days prior to meeting. (Please check) 1. Detailed scale plan of sign 2. Color samples 3. Letter type 4. Method of attachment ✓ NIA 5. Method of lighting 6. Location of sign on building: Drawing Polaroid 7. Fee Technically conforms S.R.A. staff Approval recommended D.R.B. member Date approved A ' . 1 i ire, _ � �- ', •�, A(- �- SUGGESTED --- 1 'fie- CITY OF SALEM, MASSACHUSETTS PLANNING DEPARTMENT "ONOR,�'�0 GERARD KAVANAUGH �� ONE SALEM GREEN -CITY PLANNER 01970 s � (677)745-9595,, EXT.311 JAEOIMM6��t September 28, 1988 James Fleming, Chairman Board of Appeal One Salem Green Salem,, MA 01970 Dear Tdr. Fleming: I an, writing to you with regard to the petition for a variance from the Salem Evening News for the installation of new rooftop signage. The Planning Department has been working very closely with the petitioner, and believes that the proposed signs are appropriate. It should be noted that the Salem News Building did have rooftop signage several decades ago. Both the Design Review Board and Salem Redevelopment Authority have approved the signage, and feel strongly that it will provide an improvement to the downtown streetscape. I would strongly recommend its approval. Thank you for your cooperation. Sincerely, r Gerard Kavanaugh City;Planner' cc: Kenneth Newbegin Salem Evening News M421NP CITY OF SALEM, MASSACHUSETTS PLANNING DEPARTMENT GERARD KAVANAUGH 5 ONE SALEM GREEN CITY PLANNER 4 01970 a S (617)745-9595, EXT.311 Y JAr41MM6 mit September 28, 1988 James Fleming, Chairman Board of Appeal One Salem Green Salem, MA 01970 Dear Mr. Fleming: I am writing to you with regard to the petition for a variance from the Salem Evening News for the installation of new rooftop signage. The Planning Department has been working very closely with the petitioner, and believes that the proposed signs are appropriate. It should be noted that the Salem News Building did have rooftop signage several decades ago. Both the Design Review Board and Salem Redevelopment Authority have approved the signage, and feel strongly that it will provide an improvement to the downtown streetscape. I would strongly recommend its approval. Thank you for your cooperation. S e-jely, Gerard,Kavanaugh City/Planner' cc: Kenneth Newbegin Salem Evening News M42 W P r' ;.` L 1 VC of '*xiem, Ansear4use##&T 6 3 02 PM '68 Pmb L SP1 J¢2t( ►uta IIT? MRA,SAL EM.`MA#{. DECISION ON 151E IIPFPJITZQN!,'OF OF?S'ALEM EVENING NEWS FOR VARIANCE AT 155 VASHIDiiRiN STREET (B-5) A hearing on this petition was held on September 28, 1988 with the following Board Members present, James M. Fleming, Chairman; Richard A. Bencal, Vice Chairman; John Nutting, Secretary; Peter Strout, and Edward Luzinski. Notice of the hearing was sent to abutters and others and notices of the hearing were properly published in the Salem Evening News in accordance with Massachusetts General Laws Chapter 40A. Petitioner, owner of the property seeks a variance frau the Salem Sign Ordinance to allow the erection of 1. 20'x3' roof sign in this B-5 zone. The variance which has been requested may be granted by the Board upon a finding that: a. special conditions and circumstances exist which especially affect the the land, building or structure involved and which are not generally affecting other lands, buildings and structures in the same district; b. literal enforcement of the provisions of the Zoning Ordinance would involve substantial hardship, financial or otherwise, to the petitioner; c. desirable relief may be granted without substantial detriment to the public good and without nullifying or substantially derogating from the intent of the district or the purpose of the Ordinance. The Board of Appeal, after careful consideration of the evidence presented at the hearing and after viewing the plans of the property in question, makes the following findings of fact; 1. The property and business in question is unique to the area as well as the City in general. 2. The new signage would enhance the business visibility as no signs are there presently. 3. The roof locations for the signs allow the petitioner to retain the characteristics of the existing facade. 4. The Design Review Board recommended to the Salem Redevelopment Authority, (SRA) and the SRA concurred with the Design Review Board. On the basis of the above findings of fact and on the evidence presented at the public hearing, the Board of Appeal concludes as follows: 1. The property in question is unique. 2. Literal enforcement of the Ordinance would involve substantial hardship to the petitioner; ,3. The relief requested can be granted without detriment to the public good and without derogating substantially from the intent of the district or the purpose of the Ordinance. DECISION ON THE PETITION OF SALEM EVENING NEWS FOR A VARIANCE AT 155 WASHINGS STREET, SALEM (B-5) 4. Special conditions exist which especially affect the subject property but not the district generally. Therefore the Zoning Board of Appeal voted unanimously 5-0 to grant the Variance requested, subject to the following conditions: 1. Petitioner ma erect one (1) sign, 20 feet b Y gn, y 3 feet in the location described as over the editorial office. 2. All dimensions are to be as per the plans submitted. 3. Petitioner meet all requirements of the Design Review Board and the Salem Redevelopment Authority, if any. VARIANCE GRAND chard A. Bencal, Vice Chairman A COPY OF THIS DECISION HAS BEEN FILED WITH THE PLANNING BOARD AND THE CITY CLERK IF P.NY, $HALL BL t!ADE PURSUAt1T TO SCOiIO`.J 17 OF THE �'•"' CE FILED -,HI 20 DAYS AFTER 1HE EAE OF FILING F P.L FRJ TN S DiCl.l^i7. I, (I'r.R. LP -` THE C IT G-- IH, �R�( - m ". . I' .rc,':,!T ( �. ; t. $cl'l i '! 1 Tint:1. 'Q . I' ._- - - ,.L 01- THE I ca C 't' p C 0° FEwR GIt IS niLJRD�J FP J L cJ ON TH J „Ek' �Efii rlClG G TifLE. BOARD OF APPEAL x: s APPEAL CASE NO. . . . . . . . . . . . . . . . . . . . . . . . A (gTtU of _iairm, C4lassar4usetts TO THE BOARD OF APPEALS: -he Unaersignea represent -iat he s are .'-.e owners o - certain cartel of land located 0. . . 1? .. .Nash ngton St:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Street: Zoning uistrict. . . . . . ana Baia parte! is affectea by Sectiones ) . . . . . . . . . . . . . . . of the Massachusetts State Euilding Code. Plans describing the work proposed, have been submitted to the Inspector of Buildings in .accordance with Section IX A. 1 of the Zoning Ordinance. The Salem Evening News proposes to place two 20' x 3 ' signs on the roof of their building located at 155 Washington Street. The Application for Permit was denied by the Inspector of Buildings for the following reasons: Section 3-45 subsection D and Section 3-45 subsection M of the Ordinance relating to Signs and Billboards does not allow a sign or its supports to extend above the cornice line of a building. The Undersigned hereby petitions the Board of Appeals to vary the terms of the Salem Zoning Ordinance and/or the Building Code and order the Inspector of Buildings to approve the application fee permit to build as filed, as the enforcement of said Zoning By-Laws and Building Code would involve practical difficulty or unnecessary hardship to the Undersigned and relief may be granted without substantially dero- gating from the intent and purpose of the Zoning Ordinance and Building Code for the following reasons: On behalf of the Salem Evening News, I respectfully request the Board of Appeals to grant the appropriate variances for the following reasons: 1 . The Salem News building currently has no signage and would therefore request these variances for the two proposed signs for the purpose of enhancing the business ' visibility. 2 . In order to retain the characteristics of the existing Facadeofthe building, the roof proves to be the only v!able alternative for a sign location. 3 . On June 22, 1988, the Design Review Board recommended approval to the Salem Redevelopment Authority and concluded that both the signs and their Locations were aesthicalLy appropriate. Salem News Publishing Co . 4. The Salem Redevelopment Authority Owner. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . , concurred with the Design Review 1.55 Washington St. , Salem Board' s recommendation. Address. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (508) 744-0600 Telephone. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Petitioner.Fennetn_ RNAwbegin. . . . . . . . . . . . . Address. . . . 15.� .ti9ashington .St,.,,, , Salem, . . Date. . August 19 , 1965 • • • • • . . . . . . • • Telephone. . . . . . 1 508 744 0600 . . . . . . . ... . . . . . . . . . . . . . . . . . . . i Three copies of the application must be filed with the Secretary of the Board of Appeals with a check, for advertising in the amount of. . . . . . . . . . . . . . . . . . . . . . . . . . four weeks prior to the meeting of the Board of Appeals. Check payable to The Evening News. SALEM REDEVELOPMENT AUTHORITY DESIGN REVIEW BOARD SIGN APPLICATION Applicant Name -T Rvan•ng NecG 744-0600 Name Tel. G Date of Application June 14, 1988 Location of Building si"ton gtrPet Number Street Owner of Building Salem Evemin4 News Sign Designer Jose h Portelance, Portelance Sign Co. , Inc. Name Designer Sign Type (Check more than one if necessary) Wall_ Temporary Protecting_ Banner_ Window Mechanical moving_ Historic Bldg. sign Other 2 ignc Sign Illumination Internal_ Bare Bulb_ Indirect_ Other None Submission Requirements: A11 items must be received two (2) days prior to meeting. (Please check) 1. Detailed scale plan of sign 2. Color samples 3. Letter type 4, Method of attachment ✓ N)A 5. Method of lighting. 6. Location of sign on building: Drawing Polaroid 7. Fee Technically conforms S.R.A. staff Approval recommended D.R.B. member Date approved DESIGN PHILOSOPHY - October 1982 The existence of the DRB is mandated by the provisions or the Plan. Its function is to review, and prepare appropriate recommendations for reference to the Authority "for concurrence and approval_" The buides for its review derive from the stated goals of the Plan and are essentially related to preservation of structures of historic and architectural value and the restoration o.` neighborhood quality, economic viability, and functional capacity. The emphasis is on exterior environmental quality that is to streetscope and accordingly "local conditions and the historical importance of the town hall area and Derby Sgiare will be major considerations_" There are seven principal zones in the Heritage Plaza East U. R_ areas, each with its own speeiaT characteristics which ought to be respected and odressed in the course or each review_ 1 . The Derby Square/Front Street area: Federal style,. formal setting of town half; Front- Street meandering; pedestrian scale. 2. Museum area: Intermediate scale; style juxtaposition 3. Essex moll: Commercial; style juxtaposition; intermediate scale; pedestrian 4. North area residential: Contemporary-picturesque;'lcndmark focal; pedestrian, presently insular 5. Washington Street: Mixed scale; vehicular 6. New Derby Street: Factory lofts 7. Charter Street: Dominated by burial ground, scattered historic buildings, small scale Other areas are transitional and reflect overlapping characteristics_ OF. the seven zones, the Derby Square/Front Street area is the most historically and architecturally, significant since it represents the greatest concentration of buildings and spaces intact from Salem's mosi architecturally significant period and the only such grouping located in the downtown, and commercial in character and use. It is, however, relatively isolated_ Its linkages therefore assume an inordinate importance. The second most important zone is the continuum of Essex mall and the museum zone (old Essex Street). This area is the heart of Salem and is, in fact, the linkage between the east and west historic residential areas. Its commercial importance and central position throughout Salem's history is expressed by its vigorous, if sometimes jarring, juxtapositions of style and scale_ There are numerous significant individual buildings within the HPE area upon which adverse impact would in turn adversel.y'impoct the zones in which they are located_ Each plays an important role. 1 . Old town hall - Center piece of Derby Square 2. Peabody Museum - East India Marine Hall - CeiFer piece of museum area and East India Square 3. Salem Hardware - Relationship to town hall and Derby Square 4. 3-9 Derby Square - Relation to Derby Square - linkage iron Essex mall 5. Lally's Shoe Store - Relationship to Peabody Museum 6. Baker building - Relationship to Peabody Museun 7. Next to Baker building - Relationship to Peabody Museum 8. Old Customs House - Linkage to water from (Derby Street) 9. Father Mathews - Impact on Essex hAuseum and museum area 10. Colonial men's shop - Oldest commercial building 1 l . Noumkeog Bon!c cnrcx (cost iron front) - unique Salem_ More cct:7 be added_ Beccuse of the chicl<en and egg relationship between preservation of orchitectural and historic values and the restoration of neighborhood quality on the one hand and economic viability and functional capacity on the other, it is the responsibility of the D?B to deal directly with this relationship to address the tradeoffs in our reviews and recommendations. a i L V E So- L C � J O 8 O 1�0 It a �r e r a � @t II 11 11 N U 2 y 9 T� 24-Nov-87 10:16 Autokon 1000 Laser Graphics System, ECRM, Tewksbury, Massachusetts, USA Screen=i Dmin = 10 Dmax = 137 MidTon= -5 HiCont= -2 ShCont= -2 Hidl 4 ShdotY.= 88 Y. = 100.0 r%y = 100.0 Sharp = 3 Expose= 20 e oc dg 3 J u = $ k x � w � 4 t � ■E � 3 E � ,� � "».® �"�:'�, � •- � s � �� r �'�" 4 '� tea- �'��-��®�� a n m � o.«. �; .�,®. �� «. _. a�w ,_�a®_.,..a w� ar , ��'�*� ®..,mr.�.�m_..�'� s� ��..,r •.est is.._...+�� .z�..,g.��s ® ..� _�,m ! j Q mss' it it it o lotsm '. 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