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SALEM LOAN AND JEWELRY DRB Sign Permit 1992 Salem Loan & Jewelry _ _ 33 New Derby Street _ SalemRE ; Redevelopment 900 Authority ONE SALEM GREEN, SALEM, MASSACHUSETTS 01970 TELEPHONE 7;;45801 s i I 4 September 21, 1992 Mr . Jerry Gold Salem Loan and Jewelry 33 New Derby Street Salem, MA 01970 Dear Mr . Gold: I am writing in regard to the neon pawn shop logo and reader board recently seen displayed in your storefront window. As you are well aware, your storefront is located within the Salem Redevelopment Authority (SRA) Urban Renewal District . Due to this fact, you are required to have all exterior facade changes, including the installation of signs, reviewed and approved by the SRA prior to putting them up. Although your primary wall sign has been approved by the SRA, the neon pawn shop logo and reader board have not received approvals. These two signs must be removed from your storefront window until they have received the necessary approvals . I I� If you have any questions regarding this matter, please feel free to contact myself or Kim Driscoll at 745-9595 ext. 311 . Thank you for your cooperation in this matter . i cer y, i Luster roject Administrator jm\kd\gold. ltr A.� S: l Z � © i 3 - N 1 PAWN -Red ,4" o o ! SHOP o I Green Gold 36' THIS BEAUTIFUL NEON SIGN, CREATED FOR "THE DEALER'', IS AVAILABLE NOW. M10M AMERICA "Your Future is Bright, With Neon" 110 E. Van Buren, Danville, IL 61832 Fax (217) 446-5077 (217) 446-NEON F [ u 1 Mr1I i i � 0 -- - ------ _ -------- STEVEN R.CLARK SUSAN E.CLARK Specializing In Custom Neon RAINBOW �T 1@d E ® NO. P SIGNS OF ALL KINDS 57 GROVE STREET 741-1934 SALEM,MA 01970 1V 30v.1 Meow-4 Gp• 5/ri-" PM . "Pil t°'Yr r V 3 0 f3A<k6Rovnhp /}S PFJZ SPr=cir-5 Goi--o2 gthGl<� t (-F rrF--x,W1 Goy-rJ, co r��sr� Or.E GUr V y E. L o G o`S ASO + �lOvov7T�p Fx�T rV 43V474-o.TiV( VSrAJ G — } .n r � -• . k# yM i� i � v r O F $ ' c 00 OP v 0 0 " i z .Q ( i g °wraZ $ I i � " Qr 3 DESIGN REVIEW BOARD MINUTES Wednesday, August 5, 1992 A meeting of the Design Review Board was held on Wednesday,, August 5, 1992 and 8: 30 a.m. in the second floor conference room at One Salem Green. Those in attendance were : Chris Greene, John Willand, Kathleen Winn and Staff Assistant Kim Lord. Salem Loan & Jewelry - 33 New. Derby Street - Sign Application Mr . Jerry Gold appeared before the DRB with an application to erect a sign. The sign will be centered in the white sign band above his storefront located at 33 New Derby street . The sign is 18" x 15 ' . It is made of wood with a vinyl cover . The lettering style used will be Concordian Bold print and the letters will be gold. The sign will have a black background. The pawn shop logo will be in red and white. Mr . Willand asked if the letters have any dimension. Mr . Gold responded that the letters are flush with the sign. Mr . Greene asked if the sign would have a border . Mr . Gold responded that the sign would have a black border . Mr . Willand asked if the sign dimensions are similar to Bay Bank . Mr . Gold responded that his sign is very close to the same height and same size as Bay Bank ' s sign. Mr . Willand was concerned with the scale of the elements of the pawn shop logo shown on the drawing . Mr . Gold submitted his business card with the pawn shop logo on it. Mr . Willand asked that the logo on the sign be in scale with the logo on the business card. He also requested that the logo be in gold. Mr . Willand also requested that concealed fastenings be used to hang the sign. Mr . Gold agreed to Mr . Willand ' s three conditions. Chris Greene made a motion to approve the Salem Loan & Jewelry sign with the conditions that the logo be in scale with the submitted business card, the logo be painted gold and concealed fastenings be used to erect the sign. John Willand seconded the motion, all were in favor , motion so carried. Apex Eyewear - 28 Norman Street - Sign Application Mr . Marty Bregman, business owner , and Paul Fennell from Salem Sign Co. , appeared before the DRB with a revised application to erect a sign at 28 Norman Street . V f - I LOTTERY - TICKETS y T 0 SOLD HERE (I � y ti 7-mm'"Pow— i �I L Ms . Lord informed the members that green awnings have been put back on the awning frames. Mr . Greene commented that the original approval for that building included the use of the awning and was regarded as an important design element to the building. Paul Fennell proposed that a sign be placed between the 18" space from the cornice line to the top of the awning . The sign would be approximately 16 ' x 20 ' with a white background and blue lettering. He explained that the Board' s previous suggestion to pop a sign out of the awning would not be feasible and since the former Uniglobe sign could not be seen well from the street , he offered the above alternative. The sign would be centered over the grouping of 3 double windows near the doorway. Chris Greene stated that the Uniglobe sign should be removed from the building and the clapboards be restored. Mr . Bregman asked if he could use the sign box to list some of his services such as eye exams . He stated that he would not illuminate it . Chris Greene made a motion to approve the sign as submitted with the condition that a sign design be submitted for the sign box within 60 days or the sign box must be removed. Kathy Winn seconded the motion, all were in favor , motion so carried. Cambridge Tire - 311 Derby Street - Sign Application Mr . Paul Fennell from Salem Sign Co. presented an application to replace the existing Goodyear signage at 311 Derby Street with Cambridge Tire signs. The sign will be comprised of 24" , individual , non-illuminated, white letters . The total length of the sign is 24 feet . The second sign is 1 ' 6" x 21 ' 6" and reads Car Care Centers . The existing face in the free standing sign will also be changed to read Cambridge Tire . The sign has a white background with PMS185 red Cambridge Tire letters and black Car Care Centers letters . The dimension of the free standing sign is 25 ' x 4 ' . Chris Greene made a motion to approve the signage as presented. John Willand seconded the motion, all were in favor , motion so carried. Subway - 128 Washington Street - Sign Application Peter Reiner appeared before the DRB with an application for signage for his new business to be located on the first floor of the Peabody Block . Mr . Reiner explained that his signs would be made of wood and placed on the wooden panel which separates the two glass panels. The signs are 12" x 4 ' . one sign will be placed over each of three of the bay windows . There will be indirect , fluorescent soft white lighting in an aluminum casing, which will 2 be painted blue to match the building color . The hours of operation for the business will be from 11 : 00 a .m. to 2 : 00 a.m. Mr . Reiner also discussed the possibility of a . sign on one of the bay windows. He did state that a sign over the door was not necessary as long as the three proposed signs were accepted. The Board felt that the logo on the glass should be deferred at the present time. The Board also requested that the signs be centered in each bay. Ms . Lord asked if the sign had a border . Mr . Reiner responded that there is a yellow border on the edge of the sign and on the face of the sign. The signs are wood carve insized, but he did not know how thick the actual signs would be. He would submit this information to the Board as soon as possible. Mr . Reiner asked the Board if they would approve a right angle sign. The Board informed Mr . Reiner that he may submit a right angle sign and it would be considered. Chris Greene made a motion to approve the application as submitted and discussed. John Willand seconded the motion, all were in favor , motion so carried. Zippy Photo - 230 Essex Street - Sign Application Attorney James Fleming appeared before the SRA representing Kathy Whalen from Zippy Photo. The property, located at 230 Essex Street has an existing light box above the storefront . Ms. Whalen proposes to put a 8 ' x 2 ' internally illuminated sign with a yellow background and black letters, as submitted with the Zippy Camera logo and Kodak Royal Paper logo. Mr . Fleming also informed the Board that Ms. Whalen would like to erect a 4 ' x 5 ' right angle sign at a latter point in time, but a drawing was submitted at this meeting . The Board informed Mr . Fleming that this storefront has 16 feet of frontage and is therefore allowed 16 square feet of signage. ^The right angle sign submitted exceeds the signage requirement . The wall sign is the only sign allowed, unless this is removed, then a smaller right angle sign would be reviewed by the DRB. Chris Greene stated that the Kodak logo be removed from the sign, and the sign be redesigned so that the letters be spread out and more background and border space be present . Mr . Greene ' s alternative suggestion, if the owner wanted to keep the Kodak logo on the sign, was that all elements of the sign be scaled down to allow for at least a 2" border around the entire sign. 3 Mr . Willand stated his objection to the bright yellow color submitted for the sign background. He asked that a less vibrant yellow be chosen and also asked if the sign could be lit indirectly. Mr . Greene agreed that the color is inconsistent with the general design quality of the Essex St. Mall . Mr . Fleming stated that the color could be modified, and asked if the Board would approve the wall sign today with the condition that a new color being submitted. Mr . Willand asked if the large paper window sign would be removed once the permanent is erected. Mr . Fleming answered in the affirmative. Ms . Winn recommended that the sign ' s lighting be put on a timer to shut off at 9 :00 p.m. Mr . Fleming agreed to this recommendation. Mr . Willand reiterated that the sign would be a better sign without either logo. Mr . Fleming responded that the owner would not remove the logos, but would agree to the other conditions regarding lighting, color and spacing. Chris Greene made a motion to approve the wall sign submitted with the conditions that a less vibrant yellow background color be submitted, that a timer be placed on the lighting to shut off at 9 : 00 p.m. and that the sign be scaled down and redrawn to have a 4" border all around the outer edge with the letter height of ' Zippy' being 10" , a 2" space and a letter height for 'Photo & Frame of Salem' being 4" . John Willand seconded the motion, all were in favor , motion so carried. There being no further business, the meeting was adjourned. The next regular meeting is scheduled for September 16, 1992. Respectfully submitted, Ellen S . Dubinsky Secretary esd\drb\8592 .min 4 1w All"I I Ciao S U efj lay d C , Z� �j SaG wed �: 30Q - -> t��� �u 17 SR19 ILI SALEM REDEVELOPMENT AOTHORITY DESIGN REVIEW BOARD SIGN APPLICATION Date of Application: h �� Applicant Name: a"?�� w.� dna•, t_TC,r(��� °j�}° �1 —°D . Phone Location of Building: 33 �tuJ �Qr� S i Number Street Owner of Building: ,yt�iRil Sign Designer: T�Zf:�)n VW OeQ Nam—ofindividual/company Sign Type (Check more than one if necessary) Wall/Facade :/ Temporary Protecting Banner Window Mechanical Other Z--- Sign Sign Illumination Internal ✓ Bare Bulb Indirect None ✓ Other Submission Requirements: All items must be received two (2) days prior to meeting. (Please check) 1. Detailed scale plan of sign ✓ 2. Color samples 3 . Letter type/style ✓ 4. Method of attachment / 5. Method of lighting 6. Location of sign on building: Drawing Polaroid 7. Fee Approval Denied: Approval Recommended: Date Approved: EX/DRBSIGNS