33 NEW DERBY STREET- (10 PERFECT NAILS) 33 New Derby Street
(10 Perfect Nails)
r Salem
® Redevelopment
Authority
Design Review Board Recommendation
February 22, 2012
33 New Derby Street (10 Perfect Nails): Discussion and vote on proposed signage
and awning
DRB Recommendation
At its meeting on February 22, 2012, the DRB recommended approval of the proposed
signage for 10 Perfect Nails with the following conditions:
- The wall sign letters shall be all caps and the font style as shown in the plan, not
in the Photoshop rendering;
- The number "10" should be heavier (as in the Photoshop rendering);
- The 4" trim below the letters shall be reduced in width so that it is no more than
double the thickness of the vertical staff of the letters; and
- The kerning between the "N" and the "A" shall be tightened up.
Proposal for March 14 SRA Meeting
The revised submission, dated February 13, 2012, includes photos, plans, and cut
sheets of the proposed signage and awning.
The proposal is to add 4" white trim to the wall panel, four gooseneck lights, raised 10"
black letters, and a 2" black trim below the letters. The proposal also includes a black,
open-ended awning and window decal on the door.
Staff Comment for March 14 SRA Meeting
The applicant has revised the proposal to conform to the DRB conditions.
Proposal for February 22 DRB Meeting
The submission, dated February 13, 2012, includes photos, plans, and cut sheets of the
proposed signage and awning.
The proposal is to add 4" white trim to the wall panel, four gooseneck lights, raised 10"
black letters, and a 4" black trim below the letters. The proposal also includes a black,
open-ended awning and window decal on the door.
Staff Comment for February 22 DRB Meeting
The proposal complies with City and SRA guidelines. In October 2007, the SRA
approved a signage and awning plan for the building. The DRB recommendation stated:
• The sides of the awnings shall be open
• At the corner storefronts, the awnings shall be installed on the New Derby Street
and Dodge Street fagade as well as the Washington Street fagade
% Salem
Redevelopment
Authority
The awning color scheme shall be as follows:
• New Derby Street awnings shall be blue
• The 4 awnings at the left side of the 'Washington St. fagade shall be blue
■ The 3 awnings at the center of the Washington St. fagade shall be red
• The 1 awning at the right of the Washington St. fagade shall be green
■ The awnings on the Dodge St. fagade shall be green
• There shall be no text or signage on the awnings
Lighting of the sign brackets will require fur-.her review
The decision indicates the New Derby awnings should be blue; however, the applicant
does not feel blue would work with her interior color scheme and is proposing black.
In reviewing the record of the 2007 decision, it appears the original proposal was for the
Washington Street fagade only. A condition was added to have the awnings on New
Derby and Dodge streets too.
While it makes sense that the awnings for the corner tenant be the same on both
fagades, I believe an argument could be made that a different color would be
acceptable for the applicant's space. The applicant's space is not the corner space and
has a different storefront from the rest of the building. There is a large gap between it
and what would be the first awning of the corner tenant. I recommend approval.
10 Perfect Nails
Facade Project
33 New Derby Street
Salem, MA
February 13, 2012 - Revised
DRAWING LIST
Existing Building Photo T-1 Title Sheet
Opt-6 Proposed Front Elevation
- - Opt-6 Proposed Section
Opt-6 Proposed Rendering
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ARCHITECT Tenant CITY OF SALEM
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Danvers.MA 01923 33 New Derby Street Urban Developments Community
Tel: 978-750-9082 Salem.MA 01970 Development Block Gram Program
a Fax: 978-750.9083 Tel:978-740 0233 adminislemd by the City of Salem ■
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front of window mullion
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AWNING COORDINATES
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60" Black
6008-0000
DISCLAIMER
Monitor/printer colors may vary.Please refer to an actual fabric swatch before making your final decision.
Sunbrella®is a registered trademark of Glen Raven,Inc.
TMS
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P. 3
10 Perfect Nails
Facade Project
33 New Derby Street
Salem, MA
February 13, 2012
DRAWING LIST
Existing Building Photo T-1 Title Sheet
'rF ' Opt-6 Proposed Front Elevation
Opt-6 Proposed Section
-� Opt-6 Proposed Rendering
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Fax: 978-750-9063 Tel:978-740 0233 administered by the City of Salem T.
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trim,
painted 4) Exterior gooseneck
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Model #H-136 with a GBR
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New raised letter b
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white background.
New PVC trim, painted
Recessed entrance
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New open ended Awning
color Black -0e
Provide PVC blocking in
front of window mullion
(between storefront and
Awning frame), painted.
10 Perfect Nails New Derby 5t
Existing storefront
Existing sidewalk
Proposed Section Salem, MA
1Perfect Nails FeEIVe1y1J,IU11 Gierl Design
0
FrojJ9520 Associates, LLC
Architects & Planners
10 Perfect �Ta11s -
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-
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Proposed Front Elevation Salem, MA
10 Perfect Nails Febrv.,l3.za1] Gienapp Design
Associates, LLC
Pmje<U]95,28 ' Architects & Planners
Salem
Redevelopment
Authority
Design Review Board Proposal
February 22, 2012
33 New Derby Street (10 Perfect Nails): Discussion of proposed signage and awning
Proposal for February 22 DRB Meeting
The submission, dated February 13, 2012, includes photos, plans, and cut sheets of the
proposed signage and awning.
The proposal is to add 4" white trim to the wall panel, four gooseneck lights, raised 10"
black letters, and a 4" black trim below the letters. The proposal also includes a black,
open-ended awning and window decal on the door.
Staff Comment for February 22 DRB Meeting
The proposal complies with City and SRA guidelines. In October 2007, the SRA
approved a signage and awning plan for the building. The DRB recommendation stated:
• The sides of the awnings shall be open
• At the corner storefronts, the awnings shall be installed on the New Derby Street
and Dodge Street fagade as well as the Washington Street fagade
• The awning color scheme shall be as follows:
■ New Derby Street awnings shall be blue
■ The 4 awnings at the left side of the Washington St. fagade shall be blue
• The 3 awnings at the center of the Washington St. fagade shall be red
■ The 1 awning at the right of the Washington St, fagade shall be green
• The awnings on the Dodge St. fagade shall be green
• There shall be no text or signage on the awnings
• Lighting of the sign brackets will require further review
The decision indicates the New Derby awnings should be blue; however, the applicant
does not feel blue would work with her interior color scheme and is proposing black.
In reviewing the record of the 2007 decision, it appears the original proposal was for the
Washington Street fagade only. A condition was added to have the awnings on New
Derby and Dodge streets too.
While it makes sense that the awnings for the corner tenant be the same on both
fagades, I believe an argument could be made that a different color would be
acceptable for the applicant's space. The applicant's space is not the corner space and
has a different storefront from the rest of the building. There is a large gap between it
and what would be the first awning of the corner tenant. I recommend approval.
anbrella
AWNING COORDINATES
0
60" Black
6008-0000
DISCLAIMER
Monitor/printer colors may vary.Please refer to an actual fabric swatch before making your final decision.
Sunbrella®is a registered trademark of Glen Raven,Inc.
TMS
\ LIGHTING
- I RLM DOME A-105
H-f00 CUSTOM ANODIZED WITH A GBR E t
COMP GOOSENECK I
H-136 WITH A V-180 WITH A
GBR AI GOOSENECK GBRC1 GOOSENECK
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GBR C I GOOSENECK
HA-140 WITH `
GBR A 1 GOOSENECK
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FA-295 COM PLETE ASSEMBLY
S-169HWITHA
GBR GI GOOSENECK
RLM DOME AF-109 WITH A
GBRAI GOOSENECK
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GBR D 1 GOOSENECK 8-115 SHALLOW BOWL OR A V-180 S-169 WITH 12"PIPE BRKT.
ASSEMBLY
J H136 WITH -
GBRC1 GOOSENECK
5165 WITH 12"PIPE BRKT.
ASSEMBLY
PRODUCTS ARE AVAILABLE IN STANDARD & CUSTOM PAINTED COLOURS, COPPER, BRASS, ALUMINUM & GALVANIZED
P. 3
10 Perfect Nails
Facade Project
33 New Derby Street
Salem, MA
February 13, 2012
DRAWING LIST
Existing Building Photo T-1 Title Sheet
_ --_ Opt-6 Proposed Front Elevation
_ - Opt-6 Proposed Section
! Opt-6 Proposed Rendering
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ARCHITECT Tenant CITY OF SALEM as
Gienapp Design Partial Funding O
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Associates, LLC Provided by a Grant
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from the U.S.Department of Housing and
LL. f
Danvers.MA 01923 33 New Derby Street Urban Developments Community
Tel: 97b750-9062 Salem,MA 01970 Development Block Grant Program
-- Fax: 978-7569063 Tel:978-740 0233 administered by the City of Salem �.
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painted 4) Exterior gooseneck
lights by TM5 Lighting,
Model #H-136 with a GBR
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New raised letter b
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white background.
New PVG trim, painted
Recessed entrance
beyond
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color Black 1 2'-0"
Provide PVC blocking i
front of window mullion
(between storefront and
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10 Perfect Nails New Derby St
Existing storefront
Existing sidewalk
Proposed Section Salem, MA
10 Perfect Nails Febe gU.2011 Gienapp Design
Pf°eci/395'28 Architects
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Proposed Section Salem, MA
10 Perfect Nails
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Facade Project
33 New Derby Street
Salem,MA
February 13, 2012 - Revised
DRAWING LIST
Existing Building Photo T-1 Title Sheet
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Opt-6 Proposed Front Elevation
Opt-6 Proposed Section
Opt-6 Proposed Rendering
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