PEABODY MUSEUM - ZBA UM
y
x
�l// ® =,aaEcvcicocos
UPC 10330
No. 153L 9 bsT
HASTINGS. MN
`�
--�
4
�� �� -�
1
�\
,.
�-- _. .
Legal Notice
CITY OF SALEM
BOARD OF APPEAL
978-745-9595,Est.381
will hold a public hearing for all
persons interested in the petition sub-
mitted
ubmitted by PEABODY ESSEX MUSE-
UM requesting Variances to allow
the free-standing signs within the
Urban Renewal District; to allow
more than one sign on a lot;and to
the"signage area" square footage
of signage allowed for the property
located at CHARTER STREET,
WASHINGTON SQUARE AND
BROWN STREET,B-5.Said hearing !
to be held WEDNESDAY, DECEM-
BER 18, 2002, at 6:30 P.M., 120
WASHINGTON STREET, 3rd
FLOOR,ROOM 313. {{I
Nina Cohen,Chairman
(12/9,11)
1
j
M
�onmlr� CITY OF SALEM, MASSACHUSETTS
CI i Y Or SALEM. MA
BOARD OF APPEAL
5 T
120 WASHINGTON STREET, 3RD FLOOR CLERK'S OFFICE_
`tea A\ �fta. SALEM, MA 01970
s .= TEL. (978) 745-9595
FAX (978) 740-9846
STANLEY J. USOVICZ, JR. 11003 MAR -U P 1: 59
MAYOR
DECISION OF THE PETITION OF PEABODY ESSEX MUSEUM REQUESTING A
VARIANCE FOR THE PROPERTY LOCATED AT CHARTER ST., WASHINGTON
SQ. AND BROWN STREET B-5
A hearing on this petition was held February 19, 2003 with the following Board Members
present: Nina Cohen, Chairman, Richard Dionne, Stephen Hams, Nicholas Helides
Notice of the hearing was sent to abutters and others and notices of the hearing were
properly published in the Salem Evening New in accordance with.Massachusetts General
Laws Chapter 40A.
The petitioner is requesting a Variance from to allow the free-standing signs within the
Urban Renewal District to allow more than one sign on a lot and to the "signage are"
square footage for signage allowed for the property located at Charter St, Washington Sq.
and Brown Street located in an B-5 zone.
The Variances, which have been requested, upon a finding Board that:
a. Special conditions and circumstances exist which especially affect the land, building
Or structure involved and which are not generally affecting other lands, buildings,
and structure involve.
b. Literal enforcement of the provisions of the Zoning Ordinance would involve
substantial hardship, financial or otherwise,to the petitioners..
c. Desirable relief may be granted without substantial detriment to the public good and
Without nullifying or substantially derogating from the intent of this district of the
purpose of the Ordinance
The Board of Appeal, after careful consideration of the evidence presented at the hearing,
and after viewing the plans, makes the following findings of fact:
1. Petitioner is the Peabody Essex Museum, a nonprofit cultural arts museum whose
extensive campus in downtown Salem features significant historic buildings and
noteworthy modem additions, including a new wing to be opened in June. Joseph
Correnti, Esq. represented the museum in a public hearing of the Zoning Board of
Appeals in January and February of 2003.
2. The Museum's proposed signage has three separate elements. They seek to construct
three freestanding 25 ft. metal poles and banners at the Charter Street entrance to the
Museum, and two 3.9 ft. freestanding directional signs in the pedestrian walkway
between Charter and Liberty Streets.
s1
DECISION OF THE PETITION OF PEABODY ESSEX MUSEUM REQUESTING
VARIANCES FOR THE PROPERTY LOCATED AT CHARTER ST,
WASHINGTON SQ. AND BROWN STREET B-5.
page two
3. The Museum's signage plan reflects a considered effort to create excitement about the
galleries and exhibits, to draw and direct visitors to the Museum entrance and to
highlight the magnificent new architectural design. Although the proposed banner
signs are larger than most signage on the pedestrian walkway, they have been placed
where they will not obstruct views of historic features of the Museum architecture
and scaled to for the Museum's Essex Street fagade.
4. Public comment at the January meeting centered on objections to signage that has
Been dropped from the Museum plan. At the February meeting support for the
banner poles was voiced by Deborah Greel, director of the Salem Main Streets
initiative and by Bonnie Smith, an historic consultant for the Museum.
On the basis of the above finding of fact, the evidence presented at the hearing, the
Zoning Board of Appeal concludes as follows:
1. Special conditions exist which especially affect the subject property but not the
district in general.
2. Literal enforcement of the provisions of the Zoning Ordinance would involve
substantial hardship to the petition.
3. Desirable relief can be granted without substantial detriment to the public good and
Without nullifying or substantially derogating from the intent of the district or the
purpose of the Ordinance.
Therefore, the Zoning Board of Appeal voted 5-0, to grant the Variances requested,
subject to the following conditions;
1. Petitioner shall comply with all city and state statures, ordinances, codes and
regulations.
2. All construction shall be done as per the plans and dimensions submitted and
approved by the Building Commissioner.
3. Petitioner shall obtain approval from all City Boards or Commission having
jurisdictions including, but not limited to, the Planning Board.
Variance Granted
February 19, 2003 Oo /e�,
Nina Cohen ` Ne/I 1
Board of Appeal
A COPY OF THIS DECISION HAS BEEN FILED WITH THE PLANNING BOARD AND
THE CIITY CLERK
Appeal from this decision, if any, shall be made pursuant to Section 17 of the
Massachusetts General Laws Chapter 40A, and shall be filed within 20 day
date of filing of this decision in the office of the City Clerk. Pursuant to
Massachusetts General Laws Chapter 40A, Section 11. The Variance or Special
Permit granted herein shall not take effect until a copy of the decision bearing the
certificate of the City Clerk that 20 days have elapsed and no appeal has been filed,
or that, if such appeal has been filed, that is has been dismissed or denied is
recorded in the South Essex Registry of Deeds and indexed under the name of the
owner of record or is recorded and noted on the owner's Certificate of Title.
Board of Appeal
, ., 02/19/03 WED 12:24 FAX _ 14 001
February 19",2003
Nina Cohen,Chair
Salem Board of Appeals
City of Salem
120 Washington Street
Salem,Massachusetts 01970
Dear Chairwoman Cohen,
This letter is in regards to the Peabody Essex Museum's request for signage around their
campus. It is my understanding from Mr.Gregory Liakos and the Salem Planning
Department that the signage originally planned for Brown Street has not gone forward. I
asked in December via a letter to this Board that the Museum casually meet with the
immediate neighbors regarding the signage. That meeting has never taken place.
As long as there is no planned signage at Brown Street or at either comer(new Liberty
Street and Hawthorne Boulevard)I have no comment for the signage planned for charter
Street and the Essex Street Mall—both of which are in Ward One.
Sinc elyk
1
Regi R.
Ward Two ity cillor
i
CITY OF SALEM, MASSACHUSETTS
STANLEY J. USOVICZ, JR.
MAYOR
December 17, 2002
Zoning Board of Appeals
Salem, Massachusetts
Re: Peabody Essex Museum Sign Program
Dear Board Members:
Thank you for your dedication to the city and the wonderful job that you are
doing. As you may know, we have made many efforts and much progress in making
downtown Salem a destination. Our rejuvenated downtown is now a much more vibrant
and attractive area. With our increasing popularity, we have a responsibility to inform
and educate the visitor on what the city has to offer.
My administration is currently working with the Peabody Essex Museum staff to
develop a directional signage program to and around attractions and parking in the
downtown; as well as well as a program of bamiers and signs around the museum
campus. The programs were developed in tandem to make the visitor experience
downtown more coherent and enjoyable. The signs are an important part of the program
for the new museum.
I am pleased to partner with the Peabody Essex Museum and coordinate the city's
signage program to have a uniform effort to direct residents and visitors around the city.
It is my hope that we can move together quickly so that when the Peabody Essex
Museum Expansion opens in June we will have our signage program in place. Thank you,
for your thoughtful consideration in this matter.
Sincerely,
Stanley J. Usovicz, Jr.
Mayor
a
SALEM CITY HALL•93 WASHINGTON STREET•SALEM, MASSACHUSETTS 01970-3592•978/745.9595•FAX 978/744-9327
December 18, 2002
Nina Cohen, Chair
Salem Board of Appeals
120 Washington Street
Salem, Massachusetts 01970
Dear Chairman Cohen,
This letter is in reference to the petition of the Peabody Essex Museum requesting
variances to allow the free-standing signs within the Urban Renewal District. I would
like to ask that the Museum meet with the abutting neighborhoods to display their
proposed new signage. This new signage is quite comprehensive and I believe it would
be in the best interest of the Museum to make the neighbors aware of their intentions. �Q
I thank you and the Museum for your consideration in this matter. ""C
of=d
Sincerely,
gi R. Flynn
PEABODY ESSEX MUSEUM
Exterior Signage
Banners and Pedestrian Directional Signs
Prepared by
Jon Roll&Associates
48 Dunster Street
Cambridge,MA 02138
February 19,2003
PEABODY ESSEX MUSEUM Special Exhibitions BAnners 3/8" = V - 0"
a
Bannn err
66
f S JY
3'- 8"
Banner
a •
3. '
S !
18'-0"
Banner
;r
e
�,. . 14'-6"
30'-0" "" Banner
Pole
agi
25-0"
a Pole
88
alk
y-3'
11'-6" 10' 0..
a: e
. S
n Elevation
PEABODY ESSEX,YNSFU,M North Entrance
25' Banner Pole
s
I,
'r
3
e
i� . Y
I �.
k
O
O
s s Ea
�-I .ffiE sear • ;
¢a
S
1�^ LSE
N
<e
Nxss n �e$u $
.wx:�b.$swwelv, y C
ti •� � y
M
r
$i
'• � " y �3 d i. EpB�L
2
r21 .L,2a Ep"s$$>p>E
� me§ ins
B s E £ E
F
�s$ s"• s a �
aA � � •�� ?b Y 'fE ,,.
F
q a
'.
!y e
w 3 i�P) I @ 9If� ik �Jyy� �� V➢fid �� �1 E .
I � E � l���l�i� ,Ld��Jto���n9i��9�?I���q�+`& ��oa,,le9��' s � r•:. '.
� .$::.. snf £$d zw s zy, E$a§y aaffi�.�4' &�&a•,� ' '�$�• 4 s
e
f � 2
kE
y a e
a
Y�e �
y �
$:: e
XJ
r r
r b
yy 2E rs
..g �• T � � E e
t S k 5 Era aL S
L '
"� a L nee $ E $s$$a 2 rs. E�%�� P8•: LEE' $x 3 Y X a s
w t e i£d �£'£✓3 A£S� � �� E a� fr LxEL.
ue ..... „� •.. 8 erYLB,•: E:. L l �3 �.
eG3 3
E i
O �Yb
F; ��
w
r I �
PEABODY ESSEX MUSEUM North Entrance 30' Banner Pole
IN
i VA
u >,
9a3� i
I
dII�
a l?.
r a..
9
�t X
9 Z p
s b
,ye
,sayer P {.
a c '• f F $e$ £
k
a � 3
.
H
.
a
.a
�G "b°°.a�mFa`a iYa.a, w :d a)..s.. t a ate, as d r � ..aMiia' a., aroea+ ,.„.,�,� sa a c �+•,'a�
au�d
�.ade w..e^' u x H yay e i_Y ro• a a ex,R�� aR°daA etc e
aea» a� 4R" �a A�Paa, �sri�
a
as ar' d.&3a3e a a a
■_�
■��
NINE
1� ENE
Ag
� � r
■ ■ �� ■M
■= ■
1 •
moi:°
IIIIIIIIYIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII)IIIIYIIIIIIIIIWIYIIIIIIIIY® �_.
._.
■__. -
------------
MEN I
9E
■ ■ ■__. 6 W � i_
■ ■ ■M _®
' . _ IIIIIIIIIIIYI�
. z
Description
Double sided, aluminum post and panel sign.
Painted, acrylic polyurethane semi-gloss
finish background and silkscreened text.
Typefaces: Calligraph 810 BT Italic (Heavy).
tz
rn
0 �
O pq
X s
V-6 1/2" W G
v �
r�7
W � �
ul .
d
1 I ,
N
/ W d
1 F
O
T-9`
W
0
Elevation o
n n N
1 = 1 -0" o
N �
O
a Z
N
N
O m
�Q
G m
- O oZy
z N
6 �,^
I
1'-5 3/4"
b0
Museum
Armory Fark Main Entrance
(!]
X s
W �
Phillips Library
0
v
A0
2'-0" ] m
SalemCharter Street c a;
X v
w F,
Visitor
Salem W v
a
Memorial
H
w
Derby . .
n Layout 1 n Layout 2 0
o
n o ti N
3
o L o
m
¢ o o
z
m N
0 d a
> d
a 20
0 oz
I
PEABODY .
ESSEX I
- 11
11
I MUSEUM
I I I A
L2
Exterior Signage
s-�R��� - - - - -
DANIEL BRAY
O,JN .�!'� , HOUSE.
BR �•� -
.� N
.
, i
•�% \ I W
••
1
,• CC
1. Q ,
CS
'•�� \`\
•• d
/ / • 1 `` ` 1 ,'1-,".X10 WASHINGTON SOUARE -
t , 1 I.ANDREW SAFFORD HOUsE^ LOQ
/ / 1 r
/ 1. ''rtrt
/ o,� �` 1 z
/ t JOHN WARD ' \ �T
/ / ��\ HOUSE \ 1 y
%A / / 1
0
\ ESSEX , F_ :
/ • -
1N I
® GARDENSO 1 ° °
/ / 1 ; \\ \,
L�
r 1 I 11 " • 1 O � \
111 1 ` ^ ' I.I
__. /
1
W MEETING \ 11 -� i - ..
' 1 . 1 ��� �
NALKNJAL T3IRK11
i' ",HOUSE' - �\ •\ 1 ..
:,
O i VISRpRS CENTER SHED - 'PINCIREE V -I
LOT .111" ��
"1. \ D - STABLE,
_ _
_ - _ _ - _ �� 1 \ p \ I .
_ �- _ _ - CROWNMf31.H1ELD
_ = _ _ 1 I , `, \, BENTLEY HOUSE I _
_ - .°
, J
- I 1 ` 1 -
1
1 W °
1 z 1 , i °
1 1 \
1
1 I I .
• \ I
1 1 ♦ \, ` ""GARDNER PMAEE HOUSE, 1
,_,
1 ` "� PLUMMER IDALAND HALLS 1\
1I- I
�` - 101 '� I I B
1 / ' 1.
1.
\ I �- L2
' O ` PN4LIP5 LIBRARY' % I o
1
PARKING GARAGE ; \, ° 1 .11
`\ ` o o ° _ _ - - .-
1 } 1. / I
° o ' � _ I
1 1 ° 1 �, `
1 } } \ AR 4�RY S ARE ° ♦ r IM
\ ° ��l��
' } X S C`� 1
1 � D ° _� • Esse -, I �
1 \
I
, \\ } } + i� \ \ '
I
11
o � + / D , \
\ ` 1
` t ' \ \ 1
° % \ o / / ` \ °
/ p1. 1 `
/ 1
PEABODY ESSEX MUSEUM Pe/ \ \ \. / - I I
ADMINISTRATIO .1 IN / I \ / 1
® 1. \ \� - '
\ ® } ® 131 ESSEX STREEY: 1 \ -\/ 1
- / \ 1
1 I- 1I I
- - - \
[ I + ° _ U
/ / 1
%
o I ' • ; r�'• 1 `
\ J '
•� U0 I� ` ' • ' / I W I
a �. A11-7,11111
/
.
1 '.� Imo• a 1 \ / - i J i
O :135 ESSEX STREET 3 . ; • ` TNT ` .. �/ 1
�' - r '"'"' SACCON `
t .
o �_ ,�/ I - .1 -11111I ,' •w..'"rS a JEW1.ELERS l' 0��•,
o LGTe, % nw`;
° ` \ «• IN / 1 W
• .�
%
O 1
_ _ � v
_ - ". .., " % ' EXISTING PARKIN°LOT - - '
1 \ 1
,� IT
x S-vFk _ - ,TA 00 #Oft46
( PUBLIC DEN
`
` ° . t � a
` ° hwr tEsx.t
- 1. 3 E
_ _ - 1 PEA80DY.ESSEX MUSEUM9. , 1
_ 1. •
e.
r1.
p 1 EXISTING MUSEUM tiUtLD1NG ` } �'J
L T B * r,,,,, , •
I
1I'll 0
1
". 1 1 : x ,IT ••�S WOMEN'S FRIEND SOCIETY __
w
• 1
s I 1 a s O : :.• - 1
r
1 IT— 1. % 1. 1. �.�.
ZITs 1 .
i 1 1 - j ° tA.Iwr +
1. LO1. T A • •=o
1-11" 1
1 - OT }
111
. o r`� � JOHN F.AND JOYS. i
11. PEABODI'ESSEX MUSEUM : * ° } FISHER HOUSE
1 ADDiT10N ° '
I .1 { } PARKING LOT ,
1 1
I 1: ,111. ' Prepared by
_ _ -r\ % • °° `• } } ' GK�ER \ 4 I Jon Roll & Associates
�. ;\ 11 " 1 - ® .,. N. .h HAD 1
1. KMSM 1 r
1 Cambridge ,Street
r\ 1 • • ° } r + xous� Ate 1 tio+,sE \ _ - 48 Dunster
1 1 r - - ° - \
O C dge , MA 02138
M1 _ -
_ -�
ia �.: - � _ 11� _ _ -
r I °
N
° - + I S' Locations
r d
L _ - Sign
2 - - a - - I 1. I 'll.11
1. i s } I TER STREET _ Plan
\. v o ' •• CHAR ° _ _
{��� _ _ I °
•' � � -
� Nf L01 } ® Date Scale
i /
\ LOADING DOCK ° 0 • /•• o } a 11/15/02 1"-30•
e \ .•' °
° t�
Drawn by Checked by
,. ° 1 . { � BI AB
° BOILER PLANT ° . /
{ ° i
•
s \ • •' ° ° ° '1 ° '� , Project No. File Name
a \ ° .i
•/ ` 0 �� ° ' JRA # 319.10 Sign Locations Plan
�R��-1
- - � - -�
f L 1E
LZ
F
1)
I
I
I
r
I
I
I
I
I
O
Location
PEABOD�Y
� • c -
n!!'� Sign Type Museum ID Sign GO ESSEX
(wall mounted).
).
Location Mounted to curved brick wall.
nO See DWGS 11.1 and 11.2 I
Sign Type 10A-Banners
See DWG. 10.1
!
Z MUSEUM
ff1
�1 Q�
o o Exterior Signage
37.0. Location SI •
Existing __ Sign Type 10A- Banners {
granite a
See DWG. 10.1
pillar r Existing curved 1 Property line N
brick wall
9' Q// \ ,� I 2'-0"
/1
support bar,and
12 catch basin -
9'
P.0
Curved wall
\ ;
and sign
2 0• \
h�
Location r \ O
Sign Type 10A- Banners ' G
See DWG. 10.1
Location Q_� \ \
O Sign Type 10A-Banners
See DWG. 10.1
4 Property
line00 Q-
'
- \
Concrete base /l 2 _0• Q \
Location Q
/-' • XCj Sign Type 12- Museum ID Sign
SCJ (Fence mounted), mounted to curved
IW.I.fence sign to match curvature of fence
B Sign Location Detail
A Site Location Detail 1/8.= 1'-0"
1/8"= 1'-0"
-V •• Property Line
/ ARMORY PARK ,
PEABODY ESSEX MUSE 7. / O G
ADMINISTRATIO DING / G
05 �.
0 ��
•�" Arc way
O
O
&8apa Location /
Qav�a9 -/'"
P.
Sign Type 10B- Banner. /' p
MP Po Banner arms to run
f1 Ban perpendicular to Museum
Building Wall
CJS a9
EO �•
Property Line �••� +
�o ocation
ign Type 13-Pedestr n \
1 i /
irectional Sign
Property Line -
/'' '• MUSEUM NORTH ENTRANCE
PEABO71
DY ESSEX MUSEUM /
• ,_. k
D Site Location Detail
1/8'= 1'-0"
C Site Location Detail
I
= o
0
- O ® A
PEAB0- ESSEX MUSEUM 0 1 0"
\ _
- Prepared by
- Jon Roll& Associates i
48 Dunster Street
Cambridge, MA 02138
o„ -
3 '
_• - �—Property Line
'_♦ / Location ®®
♦ , _ -
Sign Type 10B-Banner I Sign Location)
/'• 9 Y
♦ Banners arms to be •
perpendicular to I Q
' building wall I Detail
Location
Sign Type 13-
EQ Pedestrian Directional Sign
i
Date Scale
'11/15/02 1/8"= 1' - 0"
Drawn by Checked by
BI AB ,
O
Project No. File Name
Hp,FtTER STREET _ JRA #319.10 D$� cations
C _
ilsO
E Sign Location Detail