28 NORMAN STREET - ZBA 28 NORMAN STREET
SALEM REDEVELOPMENT AUTHORITY
SALEM FIVE CENTS SAVINGS BANK
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Paurb of �kppml '81 AUG 24 P 3 :20
CLERK'S OFFICE
DECISION ON THE PETITION OF THE SALEM REDEVELOPMENT ACAJ A K'T Y-
REQUESTING A VARIANCE FOR 28 NORMAN STREET
A hearing on this Petition was held on August 19, 1981 with
the following Board Members present: Douglas Hopper, Chairman;
Messrs. Hacker, Piemonte and Feeherry, and Associate Member
Martineau. Notices of the hearing were sent to abutters and
others and notices of the hearing were properly published in the
Salem Evening News in accordance with Massachusetts General Laws
Chapter 40A.
The Petitioner has requested a variance for the property
at 28 Norman Street to construct not more than 25 residential
units at the site. A variance is required because the building
is in a B-3 district where the proposed use is prohibited without
a variance.
The Board of Appeals, after consideration of the evidence
presented at the public hearing and after viewing the property
makes the following findings of fact :
1. The property in question is in a B-3 district and
therefore may be used as a matter of right for a
variety of commercial purposes which are not in
harmony with the Salem Master Plan.
2. The manner in which this property is developed is
of special signifiance to the City because of its
location in the center of the City and its proximity
to the Chestnut Street area.
3. The proposed use of the property for residential units
is strongly supported by the City Planning Department
as well as many residents.
on the basis of the above findings of fact, and 'the evidence
presented at the public hearing, the Board of Appeals concludes
as follows:
1. The property in question is unique because of .its
peculiar configuration, its location and because of
the fact that it is a vacant parcel.
2. The conditions described above especially affect the
land in question but do not generally affect the
zoning district in which the land is located.
2
R I-C E!
3. The conditions described above which affect the land
'81 AUGA qP9q4on, but not the zoning district generally
craUse special hardship because if the requested
variance is not granted, the property will be developed
CITY CLFIW�af)ffiMer which is inconsistent with the City of
SAU'�Ihf�m'�s Master Plan thus causing financial hardship
to the City and the Petitioner.
4. . The desired' variance may be granted without substan-
tial detriment to the public good because the proposed
development would enhance the appearance of the area
and provide much needed housing.
Therefore, the Board of Zoning Appeals unanimously voted in
favor of granting the requested relief; the Board grant:� a vari-
ance to the Petitioner on the following terms and conditions :
1. The property may not be used for any commerical purposes.
No more than 25 residential units may be constructed
on the site.
3. No less than 1 1/4 parking spaces per residential unit
actually constructed shall be maintained on the site.
4 . This variance is further conditioned upon and subject
to -final approval of the proposed development plans
by the Salem Redevelopment Authority and the Design
Review Board. The terms and conditions, if any, of
that final approval by the Salem Redevelopment Authority,
are incorporated and made part of this variance.
'Anthony M F ehe y
'ZSecret.ary
7 11 N T�:.- W"�.
CF Te�;�,�
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A COPY OF THIS DECISION HAS BEEN FILED WITH THE CITY CLERK AND THE
PLANNING BOARD.
Salemmz
Redevelopment.
TELEPHONE 744-6900
Authority ONE SALEM GREEN, SALEM, MASSACHUSETTS 01970 744-4580
July 21, 1981
Xr. Jeffrey Stern
Salem Group
100 Centre Street
Cambridge, Xass. 02146
Dear Xr. Stern:
At the meeting Of the Board of the Salem Redevelopment Authority held
July 13, 1981, the following action was taken by the Board.
"A motion was made by Gary Xoore, seconded by Peter Fetchko, to designate
the Stern Group as developer of the 28 Norman Street, Salem, Mass. site
for the purpose of constructing 20-25 one and two bedroom condominium
units as described in the Stern Group Proposal submission, subject to the
following stipulations:
- Reaffirmation of an affirmative employment statement by the
developer indicating his intent to assure pro-active hiring to Salem
residents by the principal contractor and sub-contractor in the
construction of the proposed housing units.
- The Developer assumes responsibility for the construction of the public
access walkway as part of the site development plan as referenced in the
Request for Proposal.
Site development and final housing unit construction design shall be subject
to the Salem Redevelopment Authority and Design Review Board approval and
further subject to any and all aspects of development and construction
requiring Salem Board of Appeal approval.
Site acquisition price shall be the sum of $200,000 or $10,000 per
residential unit, whichever is greater, with conveyance of site property
no later than September 15, 1981.
The motion was brought to a vote and by roll call the motion passed unani-
mously."
' Very truly yours,
Joan X. Boudreau
Chairman
JMB/ec
CARLSON148 WASHINGTON ST. - P.O. BOX 4487- SALEM, MASS. 01970- (617) 741-0500
STUDY
REGARDING DOWNTO�,TN PARKING
IN SALEM
CARLSON REAL ESTATE REALTORS
OFFICE LOCATIONS:
BEVERLY-DANVERS GLOUCESTER-HAVERHILL-LYNN-MARBLEHEAD-NEWBURYPORT-PEABODY SALEM SWAMPSCOTT-TOPSFIELD
0] CONDOMINIUM DIVISION,SALEM-COMMERCIAL DIVISION,PEABODY-PROPERTY MANAGEMENT DIVISION,SALEM Nabonad]lflocatmn
RE AL TOR CoAnselingCmter
CARLSON148 WASHINGTON ST.I- P.O. BOX 4487 - SALEM, MASS. 01970- (617) 741-0500
August 17, 1981
Upon the request of Stern Management Company, R.W. Carlson Salem
Associates has conducted a study of parking requirements for condominium
complexes in downtown Salem from a marketing vantage point.
To date the major condominium complexes that have sold in downtown
Salem have been Pickering Wharf, New Salem Condominium I and II and
Central Plaza and accordingly those projects have been used for the
purposes of this study.
Pickering Wharf condominiums are located off of Derby Street in
downtown Salem. Shopping, restaurants, bus and train transportation
to Boston are all within walking distance of the site. The project
contains 54 residential condominium units plus commercial space below
such units. Each of the residential units, regardless of size, number
of bedrooms or price, offered one car outdoor parking. That project
sold out within approximately one year.
New Salem Condominium I is a project also located in the downtown
area close to .shopping, restaurants and bus and train transportation.
Phase I contains eight units which were sold within approximately eight
months. Each of these units, whether three or four bedrooms, were
offered with one car outside parking as part of the purchase price.
Several of the owners were able to lease a second space from the
Association because 1.5 spaces per unit were physically allocated to
the project. It should be stressed, however, that any second car
parking space was only available on a lease basis and does not run
with the resale of the unit.
Central Plaza, located on Central Street and Derby Square, is again
in close proximity to shopping, restaurants and public bus and train
transportation. Thirty-four units are contained within this complex.
These units are a mixture of one and two bedroom units. Although this
complex contains 34 units, only 29 parking spaces were allocated for
parking. This parking is an underground garage.
Because of the fact that the complex had five units that had no
parking, the parking for two bedroom units was guaranteed as a part of
the unit purchase price. The parking for one bedroom units was offered
on a first come first serve basis and was $1,500 in addition to the
purchase price.
CARLSON REAL ESTATE - REALTORS
OFFICE LOCATIONS:
BEVERLY DANVERS-GLOUCESTER-HAVERHILL-LYNN-MARBLEHEAD-NEWBURYPORT-PEABODY-SALEM-SWAMPSCOTT-TOPSFIELD
CONDOMINIUM DIVISION,SALEM-COMMERCIAL DIVISION,PEABODY-PROPERTY MANAGEMENT DIVISION,SALEM NabonaflRd�tion
IaC�sefingCmfer
CARLSON
-2-
Of the 34 units, 28 units are sold. All of the one bedroom units
were sold within six months indicating that even without any parking,
well priced, attractive units will sell in the downtown area.
New Salem Condominium II is the most recent condominium project
in downtown Salem. Located adjacent to New Salem Condominium I, this
project contains 12 two bedroom units. Each of these units offers
one car outside parking. Again as with New Salem Condominium I there
is a possibility that a second space can be leased from the Association.
Based on the sales data of the above projects, it is the conclusion
of R.W. Carlson Salem Associates that one car parking is sufficient in
the marketing of condominiums in the downtown area of Salem.
CITY OF SALEM, MASSACHUSffNQ OF APPEALS
PLANNING DEPARTMENT
Auc 19 3 53 PH '81
W.GREGORY SENKO RECEIVEO ONE SALEM GREEN
CITY PLANNER A CITY OF SALEM�MASS, 01970
(617)744-4580
August 19, 1981
Mr. Douglas Hopper, Chairman
Salem Board of Appeals
One Salem Green
Salem, Mass. 01970
Gentlemen:
It is my pleasure to endorse the petition of the Salem Redevelopment
Authority for the construction of 25 residential units at 28 Norman Street.
The proposed use is in conformance with the Heritage 'Plaza-West Urban
Renewal Plan and the City's Master Plan.
The proposed project will also add substantially to Salem's tax base,
while providing highly desirable housing opportunities to those who are
anxious to buy condominiums without displacing existing residents.
I hope that the Board will give this petition careful consideration.
Very truly yours,
W. G4rov-S4enkok
City Planner
WGS/ec
SalemRE
Redevelopment
TELEPHONE 7A4-6900
Authority ONE SALEM GREEN, SALEM, MASSACHUSETTS 01970 744-4580
August 19, 1981
Mr. Douglas Hopper, Chairman
Salem Board of Appeals
One Salem Green
Salem, Mass. 01970
Gentlemen:
After careful negotiations with the Salem Five Cents Savings Bank, and
a rigorous selection process, the Redevelopment Authority is pleased to present
to the Board a petition for a variance to allow 25 units of housing to be built
at 28 Norman Street. The Authority would also like to express its confidence
in the Stern Group, which has demonstrated its ability and commitment to revita-
lization of the downtown many times in the past few years. The imaginative
development we ask you to consider tonight will provide a valuable link between
the Chestnut Street neighborhood and both Crombie Street and the forty-one unit
complex now under construction on the adjacent parcel.
I wish to point out that in the original petition to the Board, it was
inadvertently proposed that I-, parking spaces be provided on the site. It was
our intention to propose l-, parking spaces, which more accurately fulfills the
requirements of the Heritage Plaza-West Urban Renewal Plan.
Finally, I would like to state for the record that we are committed to
working with the Chestnut Street Associates and the Crombie Street neighbors- to
insure a final design of the highest quality which will enhance its surroundings.
I also want to indicate that our agreement with the developer will result in
funds which the Authority intends to use to provide public improvements to
streets and sidewalks in the area.
Thank you for your consideration.
Very truly yours,
JaAn ZM*B'o u�dr e a'U,
Chairman
JMB/ec
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VIEW FROM CHESTNUT STREET
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A DEVELOPMENT PROPOSAL F 8 Rt
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SALEM, M SSACHUSETTS
THE STERN GROUP DEVELOPER
GELARDIN/ BRUNER/COTT. INC. ARCHITECT
STIFRN
GROUPOO CENTRE STREET-BROOKLINE C2146 MASSACHUSETTS 617-731-5905
June 30, 1981
Mr. Christopher G. Olney
Project Administrator
Salem Redevelopment Authority
one Salem Green
Salem , Massachusetts 01970
RE : Development Proposed for 28 Norman Street
bear Mr. Olney :
I am pleased to be able to present our development proposal
for the site at 28 Norman Street , currently owned by the Salem
5(1 Savings Bank.
our team includes professionals exceptionally suited to
respond clearly and sympathetically to the Urban Renewel
guidelines and objectives as defined by the City of Salem. In
addition we have a clear capability to realize the purpose and
intent of our proposal. our analysis of the site and the
Redevelopment Authority ' s goals and objectives confirms our
convictions that our team is structured to best respond to the
specific potentials of both this site and the Chestnut Street
site and neighborhood.
The Stern Group brings qualifications well suited to the
particular issues surrounding this piece of land and its
neighborhood. The Stern Group is known for the uncompromising
quality of its work in the development of market rate housing.
We have consistently created projects at a level of finish
greater that that which is usually found in comparable
developments. our attention to physical detail is beyond that
normally available to those who are comtemplating the purchase
of a new home or condominuim, in these days of high inflation
and poor quality materials. I am confident that this proposal
for the development of 28 Norman Street will create an
enviroment which will be perceived as being in a context
sympathetic to, and compatible with the surrounding residential
neighborhood. We are again eager to offer our talents and
sevices to the Salem Redevelopment Authority , and as you will
see from the material that follows , I have thoroughly detailed
our intentions for your review. So that there can be no
question of our financial capability to complete the project ,
we maintain current financial statements in our files, which
are always available for inspection.
THE STERN GROUP OF COMPANIES PROVIDES EXPERTISE IN ALL ASPECTS OF REAL ESTATE DEVELOPMENT AND MANAGEMENT
The architectural firm of Gelardin/Bruner/Cott located in
Cambridge , has been retained as Architect for the proposed
development. They have substantial experience in the
production of market rate and luxury units. A reading of their
resume will further substantiate their experience.
The General Contractor will be Rostanzo & LaVoie
Construction Company . They are currently completing Phase 2 of
the Condominiums on Federal Street , and will also be building
Phase 3, which will start this fall. our successful past
projects with Rostanzo & LaVoie Construction Company and their
broad experience with the new construction of luxury townhouse
condominiums confirms their central role with the development
team, in putting together an accurate analysis of estimated
costs for the new construction of the housing and the
associated ammenities.
We are confident that the team as outlined above is highly
qualified to develop an imaginative and professional project
and I am looking forward to you review of this proposal.
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P r e s ident
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Development Team Qualifications
The Stern Group is a successor to a family development
entity with it ' s roots in Boston from the turn of the century .
The family development business started with N. David Stern
working mostly in the City of Boston as a land developer whose
prime function was to assemble desirable land packages, prepare
construction plans, and process municipal approvals and then
joint venture or sell the packages to final developers with
construction potential. This business was carried forward
mainly in the West End area of the City of Boston.
In 1920, after service in the First World War and
graduation from college , Harvard College 1919, Samuel Stern
joined the family business and brought to the ventures
construction ability. In 1921 he carried forward , for the
family a group of 9 buildings in the Fenway area of Boston,
including construction and management . The buildings still
stand today and are currently owned and operated by Harvard
University. Additional work was carried on during the decade
of the twenties in the area of Charles, Revere and Pinkney
Streets and what is now Storrow Drive. These buildings also
are still standing and are examples of excellent workmanship
although some of the areas have suffered a decline and now a
resurgence with renovation.
In 1929, Samuel Stern moved the base of operation to the
Town of Brookline and purchased property at the corner of
Sewall Avenue and Marshal Street , where he commenced a program
which entailed new construction of luxury housing .
During the thirties, when luxury housing proved entirely
unfeasible , Samuel Stern turned his attention to renovation
work mostly in single family homes, although some new
construction did occur for a factory use , in Cambridge.
In 1956, then joined by his son Matthew W . Stern in 1948
after graduation from college and military service , Harvard
College, class of 1946 and his son Roger W . Stern in 1954 after
graduation from college and military service , Harvard College ,
class of 1952, proceeded with the completion of the work
started in Brookline at Sewall Avenue with the construction of
Sewall House , a 51 unit luxury apartment building , which has
recently been renovated by the family and completely sold out
as condominiums.
In 1969, the team, still intact , prepared to renew its
efforts in the construction of luxury apartment units. With
the founding of the MHFA (Massachusetts Housing Finance Agency)
the team made a major decision, namely to turn its efforts to
the construction and operation of subsidized apartment units
for Senior Citizens, emphasizing the approach sought by the
MHFA to have in residency a mixed income population. The first
effort by the team led to the construction of 100 Centre Plaza
in Brookline , an all elderly mixed income building under the
Federal 112361, program. The building which was the first such
building to process at MHFA is successful and is entering it ' s
12th year of occupancy under the team management . The program
was carried forth in a similar project known as the 1550 Beacon
Plaza, also in Brookline, utilizing the same basic programs.
The building containing 180 units of housing and 8 medical
offices is in it ' s 7th year of occupancy under team
management. A third project which was intended to operate
under the same programs, now known as 120 Centre Court in
Brookline was built under the Federal Section 221-(D )4 program
at HUD and achieved Section 8 subsidies through the MHFA. This
building , contains 105 units and is now ending its third year
of occupancy under team management.
A note of special interest at the 1550 Beacon Street
building is the receipt of an award for architectural design
from the Boston Society of Architects. Also noteworthy at this
building is the addition in 1977 of a solar hot water system.
This system has 88 solar collectors arranged on the roof and
has functioned with noteworthy success.
The team now with the retirement of Samuel Stern and joined
by Jeffrey A. Stern, after graduation from college , Syracuse
University , class of 1976, started a program of construction of
condominium townhouses with the first complex constructed in
Brookline at 111 Centre Street opposite the buildings
previously mentioned. The same format , namely condominium
townhouse construction is currently being carried forward in
Salem, on Federal Street. Phase 1 has been complete for one
year and Phase 2 is nearing completion, with Phase 3 plans now
being drawn.
With the increasing workload , the team has recently
expanded to include Edward Novakoff, an authority on Municipal
Government in the Town of Brookline who currently serves on the
Brookline Board of Selectman and who is in his third
consecutive term of service. Mr. Novakoff brings to the team
considerable business experience and a wealth of needed
understanding of governmental procedures.
The Developers hold a reputation in the business for
quality and we invite inspection of our work at any time. A
call to our office will arrange a complete tour of all our work.
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LelandCott,AIA A
Gelardin/Bruner/Cott,Inc.
75 Cambridge Parkway
Cambridge,Massachusetts 02142
617 492,8400
Architecture/Preservation/Urban Design/Development
Gel ardin/B runer/Cott,Inc. 75CambridgeParkway Cambridge.Massachusetts02142 617 492-8400
G/B/C has earned a national reputation as specialists in adaptive reuse
and historic rehabilitation of mill structures and 19th century industrial
and commercial structures. As architects, planners and developers, the
firm has pioneered in large scale adaptive reuse and rehabilitation. Al-
though best known for conversion of the 250,000 square foo-t Chickering
Piano Factory to Piano Craft Guild Housing for Artists and the Lowell
National Historical Park, G/B/C has been involved in a number of similar
projects closely related to the reuse potentials that exist in historic
buildings.
As architects and planners, G/B/C has been responsible for the renovation
of 19tb century factories and mills to community sponsored housing, reuse
of mill buildings as restaurants and commercial space, as well as building
reuse for office facilities. As architects and developers, G/B/C has
performed architectural design and financial packaging for preservation of
a candy factory for reuse as an artists colony, and the reuse of an histor-
ic train station as combined restaurant and transportation space. Feasibility
studies, construction cost projections and construction time estimates as
well as performance specifications were provided by G/B/C for all these
projects.
As developers, G/B/C has also been responsible for financial feasibility
analysis of potential developments, including the production of development
budgets and the identification of development capital and risk requirements
in light of probable construction financing. Potential areas of profit,
including tax shelters and syndication potential, have been identified by
the firm as part of these analyses.
With its special mix of talents, G/B/C has produced landmark solutions to
problems in residential, commercial and institutional design. The cost
effectiveness of G/B/C' s award-winning buildings has commanded increasing
recognition. G/B/C has served as architects, urban designers, city planners,
cost consultants, and turn-key developers; had experience with both renova-
tion and new construction; designed,:private residences, multi-family and
elderly housing, and office and commercial space; and planned for institu-
tions ranging from a museum to health clinics to an urban national park for
a federal commission. G/B/C's originality in adaptive reuse ("recycling")
of existing buildings has achieved national recognition. The firm's work
has been featured in national publications and won a number of awards for
creative design.
G/B/C's design process begins with concern for the client's interests and
an awareness of the centrality of financing and financial institutions to
successful construction. G/B/C's familiarity with the complexities of
capitalization, amortization, the bond market, construction costs, and
scheduling and project management assure that before design begins the
"numbers" are right. In each of G/B/C's projects, a major effort is made
at the outset to determine the cost parameters. G/B/C works with the client
on cost control strategies to insure sound financial planning and execution
of the project within previously established budget limits.
Ai(�hif(�citirp.lPi(,-s(!n,(ifionlUri,on Design/Developiumil
Gel ardin/Bruner/Cott, Inc.
G/B/C has been employed by private individuals, real estat I e development
firms, and government agencies. The following projects exemplify the
firm's recent and current work in adaptive reuse and preservation, as
well as new construction.
Piano Craft Guild - Boston, MA
As architects and developers, G/B/C's 1974 conversion of the Chickering
Piano Factory to Piano Craft Guild Housing for Artists is widely consi-
dered to be a landmark development in the movement to "recycle" old
buildings. To date, it is the largest undertaking of a residential
conversion in Massachusetts and continues to be used as a model for
similar new developments.
The program was generated by the architect/developer from the building's
history and from a comprehensive market study of the community. Built
before electric light, the factory has many windows and no interior bearing
walls. The market study detailed artists' need for live-in/work units with:
large open spaces, natural light, freight elevators, loading docks, large
doors, heavy duty circuitry, casual floors, slop sinks, and low rents.
The design approach -was to take advantage of post and beam construction to
provide large spaces with minimal walls. Moveable closets were supplied
for flexible use of the unit and mechanical cores at one end for- naximurr.
open space; brick walls, conduits and pipes were exposed. Existing wood
floors were repaired with serviceability in mind. Public areas were clust-
ered around the entry to reinforce social life of the building; the entry
is adjacent to a gallery, mailroom, laundry and commercial space.
Communal and specialized activities requiring work space were provided for
in a separate wing. Tenant involvement was catalyzed via collaboration in
programming,, design review and construction of the courtyard. Interaction
was generated among individuals and between them and their environment.
G/B/C was responsible for the marketing study and feasibility analysis as
well as construction estimates, design, and development. Construction was
budgeted at $10.50/sf. There were no construction cost overruns. The
Piano Craft Guild, its problems and the means to resolve them are directly
relevant to all large scale rehabilitation.
The Close Building - Cambridge, MA
Previously owned and operated by the Will Scientific Instrument Company,
this late 19th century factory is now renovated for neighborhood housing.
In 1973, the Cambridge Redevelopment Authority and the Wellington-Harrington
Development Corporation, a community action group, sponsored a competition
for the design and development contract, which was awarded to G/B/C. Within
a matter of days, Massachusetts Housing Finance Agency support was attained.
The Close Building is one of the first projects in the country in which
financing was committed with rental subsidies appled by the new Section 3
Program.
Gel ardinfflruner/Cott, Inc.
Within the walls of the old factory, 61 units of housing have taken shape.
An open plan, different from that used at Piano Craft Guild, was over-
whelmingly adopted by the community-architect-developer task force. The
plan fosters an open life style particularly well-suited to the empty
nesters who live there. The new 20th century construction fits gracefully
and simply within the older 19th century structure.
The Close Building was an empty, deserted, industrial building with no
apparent reuse potential. A market study proved there was a need for
specialized housing. C/B/C brought the two together with the appropriate
financing. The interest of the MHFA was solicited, won, and the building
was saved.
Lowell National Historical Park - Lowell, MA
Based on strong and convincing arguments from people in Lowell, the Congress
of the United States established the Lowell Historical Canal District Commis-
sion in January, 1974, charging this body to prepare a plan for "the preser-
vation, interpretation, development and use, by public and private entities,
of the historic, cultural, and architectural resources of the Lowell Historic
Canal District".
The members of the Commission were: Thomas P. O'Neill, ITT, Lt. Governor of
the Commonwealth of Massachusetts and Chairman of the Commission; Leo Farley,
Mayor of Lowell; Dr. Patrick Mogan, Project Director for the Commission and
Long Range Planner, City of Lowell; Carl Byers, Resources Advisor for Commu-
nity Planning and Development, U. S. Department of Housing and Urban Develop-
ment; Robert Crecco, Community Affairs Specialist for the Office of Consumer
Affairs, U. S. Department of Transportation; Frank Keefe, Director, Massa-
chusetts Office of State Planning; Clarence Posey, Expositions Officer for
the U. S. Travel Service, U. S. Department of Commerce; Antonia Uccello,
Director of Consumer Affairs, U. S. Department of Transportation; Jerry D.
Wagers, Director, National Park Service North Atlantic Region, U. S.
Department of the interior.
The Lowell Team, in which G/B/C was one of three joint venture partners,
was chosen in December, 1975, as the Commission' s planning and design con-
sultants. The Phase I inventory report presented information on Lowell's
physical environment, economic condition, and educational/cultural resources.
The aim of this research was to determine what resources exist and how they
might relate to the urban national historical park. The work included re-
view of related public and private plans and proposals; and inventory of
potential implementation agencies and programs. This base data report was
collected from many sources: existing maps, photos and written documents;
scores of personal interviews; and many site visits and photographic surveys,
carried out to gain first hand knowledge of Lowell's physical environment.
Gel ardin/Bruner/Cott, Inc.
The Phase II report, Development of Alternative Plans, pr�sented six
different master plan and architecture reuse proposals for the urban
park. These alternatives ranged from a .small, highly concentrated
park plan to a large highly dispersed park plan. The aim of this work
was to develop and analyze the various possibilities for the ultimate
plan of the park and to assess future impacts on the City of Lowell.
Integral to this plan of work was a thorough follow-up study of the
interrelationship of the city's 500 historic sites and buildings. Major
park related tourist attractions will be in the newly renovated historic
mill spaces.
The Phase III report, Development of the Selected Alternative, concen-
trated on the development of the highly concentrated large scale master
plan alternative.
It is anticipated that this particular plan willultimately bring between
600,000 and 700,000 tourists per year to Lowell, birth place of the
Industrial Revolution and America's first planned industrial city.
A major portion of the Phase III work was the development of a realistic,
workable implementation and management plan for the urban park. This plan
was developed by The Lowell Team in collaboration with selected members of
Congress and their staff, state and local officials.
Private Residence - Weston,
This residence is a strong composition in two distinct parts. The L-shaped
portion contains bedrooms and studio above: kitchen, dining, den and guest
room below. Enclosed on two sides by these wings is an entirely different
element: a 900 square foot living room, glazed on its outside walls and
covered with a translucent roof of fiberglass sandwich panels. The living
room space rises along its ridge to a height of 22 feet where it meets the
wood walls. The translucent roof, framed in aluminum, fills the space with
diffused daylight, which can be augmented or replaced at night with artifi-
cial light from adjustable track lighting overhead.
The floors are finished in gray slate. Ceilings in the upper floor are
plastered while below the principal ceiling material is mirror-finished
aluminum.
The house sits four-square on land that dips gradually to a pond at the
south. A private tennis court is located just east of the house and flower-
ing crabapple trees line the driveway. Selective pruning and clearing was
required to open up views to the pond, but no trees were removed to make
way for the house.
Gelardin/Bruner/Cott, Inc.
Blackstone Falls - Central Falls, RI
Formerly the Valley Falls Mills, C/B/C is ,converting this historic large
brick and granite mill (1847) into 132 apartments for the elderly, to be
subsidized under the Section 8 Program.
The construction of this mill is presently underway with the assistance
of the Rhode Island Housing and Mortgage Finance Corporation. The two
and a half acre site on the swift-flowing Blackstone River, will be ex-
tensively landscaped to provide private gardens for the elderly. The
Blackstone River will be used to power on-site generators to supply energy
needs, for heating and hot water.
It is believed that this will be the first large scale adaptive reuse
project in the United States to utilize water power for energy. The
nature of the project has required the cooperation of governmental
agencies at city, state and federal levels. Construction started in
March, 1978.
Valebrook - Lawrence, MA
150 units of new construction, housing for the elderly, are under con-
struction in Lawrence, MA. This site is also bordered by a river, the
Spicket, and is suitable for the use of hydropower for on-site energy
needs.
Framingham Train Station�- Framingham, MA
The restoration of the Framingham Station, an H. H. Richardson masterpiece,
ensures the preservation of work of architectural and historical value.
This train station is one of the few surviving edifices of its type and
was designated a National Landmark in 1975.
G/B/C was chosen, through a competition, as architect and developer by
the Town of Framingham to save this rapidly deteriorating structure. The
exterior architectural elements will all be restored to their original
condition, while inside the station, the main waiting room with adjoining
spaces will be fully opened and restored for use as a restaurant. Original
paneling and woodwork will be stripped and restored, and all brick work will
be cleaned.
A complete paving and planting program, part of the overall restoration
process, is to be coordinated with the Town's beautification program.
In order to bring about the restoration of this structure we have worked
with city and state government, as well as with the MBTA, Amtrak, Conrail
and Penn Central.
Gelardin/Bruner/Cott,Inc.
Reusing Old Buildings - A �lide/Tape Show
Reusing Old Buildings is a slide/tape presentation for the Massachusetts
Department of Community Affairs. G/B/C was hired in 1976 to prepare the
definitive Department of Community Affairs slide presentation for use
throughout the Commonwealth of Massachusetts.
This twenty minute audio-visual presentation analyzes and explains the
advantages of adaptive reuse of old structures. The content of the show
is aimed at all levels of audience sophistication and has been success-
fully used to educate community members about saving old buildings.
Rodman Candle Works - New Bedford, MA
This historic structure is an important link in New Bedford's overall
downtown preservation program. G/B/C was retained by a private non-
profit developer, well-known for its active record in preservation, as
the architect of this restoration and to assist in the effort to stabi-
lize and restore this fine example of .early 19th century New Bedford
whaling industry architecture.
This small, four-story building is timber post and beam construction with
a stucco covered exterior rubblestone wall. With construction presently
complete, the building now functions as a first class banking and office
space within the confines of the restored structure. A restaurant occupies
the lower level.
Gel ardin/Bruner/Cott, Inc. 75 Cambridge parkway Cambridge,X4assachusetts 02142 617 492-8400
January 1981
CURRENT PROJECTS NOT IN BROCHURE
PROJECT DESCRIPTION BRICKS & MORTAR
Essex Street 71 elderly du, Chapter 667, $ 2,400,000
Lawrence, MA new construction, Architect
Lincoln School 10 1BR elderly du, 3 5BR congregate du, $ 620,000
Wakefield, MA Chapter 667, rehab, Architect
Gerrity Residence Single family residence, rehab, $ 65,000
Brattle Street historic district, Architect
Cambridge, MA
Marble Street 110 elderly du, 40 congregate du, $ 5,300,000
Worcester, MA Section 8, new construction, Architect
Eastgate 148 family du, Section 8, rehab, $ 3,700,000
Springfield, MA Architect
Bindery Court 150 elderly du, 50 family town- $10,300,000
Monroe, MI houses, Section 8, rehab/new con-
struction, Architect/Developer/Property
Manager
Valebrook 134 elderly du, 16 family townhouses, $ 4,800,000
Lawrence, MA Section 8, new construction, Architect/
Developer/Property Manager
Seaman Residence Single family residence, new construc- S 150,000
Dover, MA tion, Architect
St. Alfio's Villa 200 elderly du, Section 8, new con- $ 7,200,000
Lawrence, MA struction, Architect
Carriage Park Rehab for commercial/office space, $ 4,000,000
Cambridge, MA 22 luxury townhouses (new construction) ,
Architect
The Woolen Mill 146 market-rate du, racquetball and $ 4,900,000
Winooski, VT volleyball courts, swimming pool,
22,000 sf commercial, 15,000 office,
restaurant, rehab, conventional finance,
Architect/Developer/Property Manager
continued ---
ArchileclurelPresen�citionlUrban DesignIDevelopmeflt
Gel ardin/Bruner/Cott, Inc.
January 1981
CURRENT PROJECTS NOT 114 BROCHURE -2-
PROJECT DESCRIPTION BRICKS & MORTAR
Briggs Cage Conversion of existing dirt- $1,600,000
Cambridge, MA floored practice facility
to multipurpose basketball,
baseball and lacross facility
for Harvard University Athletic .
Department, Architect
Attleboro 128 elderly/family du, Section 8, $4,800,000
Attleboro, MA rebab/new construction, Architect
Washington Elms Feasibility study of 324 du (family $7,800,000
Cambridge, MA rowhouses and elderly apartments)
for conversion under HUD Compre-
bensive Modernization Program
/nh
Gelardin/Bruner/Cott, Inc.
PRIVATE RESIDENCE
A14ARDS
1977 Honor Awards, American Institute of Architect,�
3 New England Regional
Council, Honorable Mention for Private Residence.
1977, Architectural Record, Presented in "Record Houses of 1977", Award of
Excellence for Design for Private Residence.
----------------------------------------------------------------------------
PUBLICATIONS - BIBLIOGRAPHY
Mid-May, 1977, Architectural Record , Record of Houses of 1977, McGraw-Hill
Publication, pages 56-59.
July, 1977, House & Garden, "Catch the Sun", Conde-Nast Publications, Inc. ,
pages 84-87.
August 8, 1977, Nikkei Architecture, pages 84-85.
November 11, 1977 , The Boston Globe, Living: "A House That Welcomes the
Sun", by Virginia Bohlin.
Spring, 1978, Building, A House and Home Guide, "Living With Natural Light",
Conde-Nast Publications, Inc. , pages 98-103.
June, 1978, The Toshi-Jutaku: Urban Housing, No. 128, Kajima Institute
Publishing Company, Ltd. , pages 11-14.
1978, Process Architecture, Modern Houses in America, No. 7 , Process Archi-
tecture Publishing Company, Ltd. , Tokyo, Japan, pages 168-171.
1978, Solar Houses: 48 Energy-Saving Designs, A House & Garden Book, by
Louis Cropp, Pantheon Books, New York, pages 48-51.
1978, Bed & Bath Book, by Terrance Conran, Crown Publishers.
December, 1978, Casa Vogue, Conde-Nast Publications, Inc..
Archileclure/Presen,ation/Urbon Design/Development
Gelardin/Bruner/Coft, Inc.
PIANO CRAFT GUILD
AWARDS
American Institute of Architects, First Honor Award for Outstanding Contribu-
tion to Homes for Better Living. Awarded in 1975.
Boston Society of Architects, Housing & Neighborhood Design Award Commendation
for Piano Craft Guild Housing for Artists.
-------------------------------------------------------------------------------
PUBLICATIONS - BIBLIOGRAPHY
June 25, 1974, The Wall Street Journal, "Living Together - Massachusetts Tries
Mixing Income Groups in Subsidized Housing", by Liz Roman Galiese.
August 16, 1974, The Christian Science Monitor, Architecture: "Huge Old Piano
Factory Provides Studio-Homes for Rich Mix of Artists", by William Marlin,
Boston.
Fall-Winter, 1974-75, Today's Alumnus: Brandeis University Alumni Association,
"The Piano Craft Guild 'Design is for the Living"', by Michael Matz, Vol. 1V,
No. 1.
Ja nuary 12, 1975, The New York Times Magazine, Design: Recycling II, "Piano
Factory in Boston", by Norma Skurka, pages 52-53.
February, 1975, House & Home, "Urban Rehab $10.50 a Square Foot", McGraw-Hill
Publication, pages 68-73.
1976, America's For�otten Architecture, National Trust for Historic Preser-va-
tion, by Tony P. Wren and Elizabeth D. Mulloy, Pantheon Books, New York, pages
270-271.
December, 1977, AA L'Architecture D'Aujourdi'hui, 194, "Reconversion", pages
46-47.
1977, Built to Last, Massachusetts Department of Community Affairs, The
Preservation Press, National Trust. for Historic Preservation, pages 51-53.
Archilectijre/Presen-ation/UrbanD&sign/Development
Gel ard in/Brun er/Cott, Inc.
T14E LOWELL NATIONAL CULTURAL PARK
AWARDS
Progressive Architecture, Citation, 25th Awards Program 1977.
Blue Pencil Award, National Association of Government Communicators, Award
for Outstanding Government Publications Produced in 1976. Awarded June 16,
1977.
American Institute of Planners, Meritorius Program Award, October,' 1977.
-----------------------------------------------------------------------------
PUBLICATIONS - BIBILIOGRAPHY
October 17, 1976, New Haven Register, "Move Underway to Recycle New England's
Mills", UPI.
January, 1977, LoweLl, Mass. , "Report of the Lowell Historic Canal District
Commission to the Ninety-Fifth Congress of the U.S.A."
1977, Process Architecture, No. 3, "Community Design: By the People", Process
Architecture Publishing Co. , Ltd. , Tokyo, pages 169-179.
1977, Built to Last, Massachusetts Department of Community Affairs, The Preser-
vation Press, National Trust for Historic Preservation, Gene Bunnell, Associate
Planner, pages 114-117.
January, 1978, Progressive Architecture, 25th Annual P/A Awards, Citat ion:
Urban Design and Planning, Reinhold Publishing Co. pages 100-101.
Amhilecture/Preservation/Urban Design/Development
I
Gelardin/BruDer/Cott, Inc.
GEORGE CLOSE BUILDING
AWARDS
American Institute of Architects, Award of Merit for Outstanding Contri-
bution to Homes for Better Living. Awarded in 1978.
----------------------------------------------------------------------------
PUBLICATIONS - BIBLIOGRAPHY
October 31, 1976, The Boston Globe, Real Estafe: "Cambridge Factory to
House Elderly".
1977, Built to Last, Massachusetts Department of Community Affairs, The
Preservation Press, National Trust for Historic Preservation, Gene Bunnell,
Associate Planner, page 60.
March, 1978, Professional Builder, "Urban Recycling - Don't Overlook Federal
Subsidy", page 112-113.
June, 1978, Housing, "Housing from an Industrial Building", pages 68-69.
December 8, 1978, The Boston Globe, Living, "A Factory Becomes New Home",
by Virg inia Bohlin.
Arch ifed a rc/Pre.se�at ionlUrban Desjgn/D(�velopmenf
Gelardin/Bruner/Cott, Inc.
BLACKSTONE FALLS
PUBLICATIONS - BIBLIOGRAPHY
October 11, 1976, Pawtucket Times, "For Elderly: Recycled Mill Quarters".
October 17, 1976, New Haven Register, "Move Underway to Recycle New England's
mills", UPI.
October 18, 1976, The Evening News, (Southbridge, Ma$sa.chusetts) ,, "Textiles
Were Economic Lifeline a Century Ago", by Ken Franckling, UPI.
October 29, 1976, Pawtucket Times, (Photo) "Elderly Housing Proposal", Robert
Gelardin, J. Gannon, Mayor Francis X. Garvey, Harry Tajra.
November 1, 1976, Providence Journal, "Hydroelectric Power Could Heat Housing
Complex for Elderly", by John Silva.
November 2, 1976, Pawtucket Times, "Nobody Called; Meeting Postponed".
January 14, 1977, The Evening Bulletin, "Waterpower: An Attractive Energy
Source".
July 17, 1977, Providence Journal, "Old Mill Complex May Provide Housing for
the Elderly", by Doug Cumming.
September 20, 1977, Providence Journal, "Mills Shift to Housing Gets Under
Way Today".
September 27 , 1977, Pawtucket Times, "Central Falls Council Sells Mill
Property".
October 1, 1977, Pawtucket Times, (Photo) . "Ceremony Marking Start of Work",
Photo by Earl Dumin.
December 23, 1977, Providence Journal, "Mills to be Reborn as Homes for
Elderly."
March 8, 1978, Providence Journal, "Developer Would Use Water Power to Heat
Apartment Building", by Robert C. ,Frederiksen.
I
March 12, 1978, Boston Sunday Globe, "Small Dams: Energy Wasted", by Alan
P. Henry.
March 22, 1978, The Evening Times, Pawtucket, RI, "Today an Old Mill,
Tomorrow by David Chmielewski.
March 28, 1978, The Christian Science Monitor, "New Life Down by the Old
Mill Stream", by Daniel B. Wood.
(Continued ---
Archilectum/Presen,olion/Urban Design/Development
Gelardin/Bruner/Cott, IDC.
BLACKSTONE FALLS (Continued)
April 4, 1978, Providence Journal, Northwest Journal (Section B) , "Survey
Details City's Growth, Says its Future Lies in the Past", by Doug Cu=ing.
May 20, 1978, Providence Journal Bulletin, Real Estate/Home, "1849 Textile
Mill in Central Falls to be Apartments".
Architect ure/Preser-vafion/Urban DesignlDerelopment
Gel ardi n/Bru ner/Cott, Inc.
OTHERS
PUBLICATION'S - BIBLIOGRAPHY
October, 1976, House & Home, "How to Illuminate the Interior of a Narrow
Row House", McGraw-Hill Publication.
October, 1976, House & Home, "How to Open Up a Floor Plan with a Greenhouse",
McGraw-Hill Publication.
October, 1976, House & Home, "How Finding Invisible Space Solves Impossible
Jobs", McGraw-Hill Publication.
October, 1976, House & Home, "How to Divide a 19th Century House into Two
Units Vertically", McGraw-Hill Publication.
Architect ure/Presen aljon/Urb(in Design/Development
ROBERT GELARDIN
Education
Robert Gelardin holds a Bachelor of Arts from Swarthmore College, Swarthmore,
PA, and a Master in City Planning from the Massachusetts Institute of Techno-
logy, Cambridge, MA. Robert Gelardin was a Study Fellow for International
Development, Ford Foundation.
Professional Experience
A principal of G/B/C, Robert Gelardin is a professionally trained city
planner. As principal in charge of the development of Piano Craft Guild and
all other Gelardin/Bruner/Cott , Inc. development work, Robert Gelardin is
responsible for those aspects of G/B/C work that involve real estate land
economics. He designs and implements multipurpose market studies and identi-
fies alternate programs and associated potential revenues. His prior
experience as a relocation expert is invaluable during the early stages of
rehabilitation of selected buildings.
He is responsible for analyzing the financial feasibility of developments,
both for the firm and private clients. This entails the production of
development budgets and identification of development capital and risk re-
quirements in light of probable construction financing. He is responsible
for identifying potential areas of profit, including tax shelters and syD—
dication potential. In addition to his responsibility for the business
administration of Gelardin/Bruner/Cott, Inc. , he is also currently a guest
lecturer at the School of Architecture and Planning at the Massachusetts
Institute of Technology.
His experience prior to Gelardin/Bruner/Cott, Inc. includes substantial
experience in the public sector. As a Senior Consultant with Marshall
Kaplan, Gans and Kahn, Mr. Gelardin provided nation-wide training and tech-
nical assistance to cities in relocation planning and administration for HUD.
He helped develop and implement a state-wide housing strategy for the
Connecticut Department of Community Affairs. He assisted the Central Nauga-
tuck Valley (CT) Regional Planning Agency in developing a housing work
program that included supply and demand factors, social factors, legislation
and coordination. With the City of Fall River, MA, he developed neighbor-
hood and city-wide survey and analytic approaches covering housing supply
and demand (keyed to physical condition survey) , municipal services, education
and health facilities, and employment and manpower training.
His work for the U. S. Department of Housing and Urban Development, Model
Cities Administration, Washington, DC, included case studies, evaluation
and recommendations for citizen participation in. relocation planning.
HUD/MC Technical Assistance Bulletin #4.
15-7
ROBERT GELkRDIN -2-
Robert Gelardin was a member of the East Boston Negotiating Team for Shore
Plaza East Housing. He clarified substantive issues posed for the commu-
nity by the development program, and designed mechanisms for effective
citizen participation in shaping the development to meet community needs.
He was Deputy Director of the Relocation Demonstration Project, Department
of Community Affairs, Commonwealth of Massachusetts.
Additionally, Robert Gelardin was a Secondary School Teacher in Sierra Leone,
West Africa, as well as an Tnstructor in the Peace Co rps Training Program,
University of California, Berkeley; Columbia University Teachers College,
New York.
15-8
SIMEON BRUNER
Education
Simeon Bruner holds an A. B. in Biology from Brandeis University in Waltham,
MA, and a Master of Architecture from Yale University, New Haven, CT.
Professional Experience
A principal of G/B/C, Simeon Bruner is a registered architect with experience
in general contracting. His specialty is renovation an'd preserva.'tion. He is
experienced in cost estimation, and his field experience gives him an under-
standing of the kind of cost conscious construction designs and techniques
that pertain to 19th century mill and factory buildings. As design partner
in charge of Piano Craft Guild, he was responsible for the design and con-
struction management of that project. He is currently responsible for the
conversion of a small warehouse to office space, and 150 units of new housing
for the elderly in Lawrence, MA. As a rehabilitation consultant, he was
involved in a study of the Fourth Ward in Charlotte, NC, and his services
have been requested by numerous other cities. In addition, he is the G/B/C
partner in charge of the Valley Falls Mill restoration project in Central
Falls, RI.
His experience prior to Gelardin/Bruner/Cott, Inc. includes independent
architectural practice and independent general contracting. During this period,
he designed and built residences, commercial and retail facilities, and offices.
Simeon Bruner was the architectural consultant for the East Boston Negotiating
Team for Shore Plaza East Housing, where he helped clarify substantive issues
posed for the community by the development program. He designed mechanisms for
effective citizen participation in shaping the development to meet community
needs. As an independent consultant, he worked on time motion studies related
to assembly line production. He has also done independent research related to
government and private market mechanisms and their influence on design and
production of housing.
He participated in the Design Colloquium in urban planning at Urbino, Italy,
where he studied the integration of social, economic, and physical factors in
the revitalization of an old town .
Simeon Bruner has been- a guest lecturer at Brown University, Poger Williams
College, Massachusetts Institute of Technology, Boston University, and Harvard
University Graduate School of Design.
LELAND COTT
Education
Leland Cott holds a Bachelor of Architecture degree from Pratt Institute,
New York City, and a Master of Architecture in Urban Design from Harvard
University, Cambridge, MA.
Professional Experience
A principal of Gelardin/Bruner/Cott, Inc. , Leland Cott is a registered
architect and urban designer whose primary experience is in the design and
planning of large scale developments. He has had extensive involvement
with public. financing agencies and with neighborhood community groups. As
partner in charge, his renovation work includes the conversion of a factory
to community sponsored housing, the reuse of an historic property as an
office and bank building, and feasibility studies for mixed land use alter-
natives in the downtown area. His new construction projects include custom
residences and townhouse developments. He was G/B/C partner in charge of
the Lowell National Historical Park project and continues to direct the
firm's activities in planning and urban design work in our older communities.
He is presently in charge of ongoing public sector contracts for Lowell, MA.
His experience prior to Gelardin/Bruner/Cott, Inc. includes association with
a variety of private firms in architectural and planning projects. In this
capacity, prior to 1972, he had full design and production responsibility for
over 1000 units of housing in New York City and Boston. He has also had
college dormitory planning experience and was the chief architect in charge
of a 300 room hotel project. His prior urban design experience includes
involvement with smaller New England communities. Additionally, he has done
various planning and urban design projects in independent architectural
practice.
Leland Cott served in the Peace Corps in Colombia, South America as the
Official Architect for the Ministry of Education and for the State of Narino.
In 1977, he was a member of a 30 person business delegation to Cuba. The
purpose of the trip was to lay the foundation for trade of goods and services
between our two countries. He met with architects and high ranking govern-
mental officials to discuss reuse and restoration of Cuba's Spanish colonial
architecture.
Leland Cott has taught architectural design at the Boston Architectural Center,
and has been a guest lecturer at Harvard University Graduate School of Design.
He also teaches a series of two-day professional education seminars on preser-
vation, adaptive reuse and real estate development for Penton Learning Systems,
Inc. These courses are taught nationwide and are aimed at increasing profes-
sional awareness of adaptive reuse. He has worked as rehabilitation/reuse
consultant for the Virginia Housing Development Authority and has advised
private and public sector clients on reuse potential of selected developments.
15-10
LELAND COTT
I
He has received numerous design awards recognizing excellence in Architecture
and Urban Design and a National Endowment for the Arts Traveling Fellowship.
His work has been published in many architectural journals and trade publica-
tions. He is a member of the American institute of Architects, The National
Council for Architectural Registration Boards, the Boston Society of Archi-
tects, the National Trust for Historic Preservation, the Society for the
Preservation of New England Antiquities, the Society of Industrial Archeaology,
and the Rhode Island Society for the Preservation of Industrial Architecture.
15-11
ERIC RlCHELSON
9ducation
Eric Richelson holds a Bachelor of Arts in Economics and a Master of
Urban Planning, both from the University of Michigan in Ann Arbor.
Professional Experience
An associate of Gelardin/Bruner/Cott, Eric Richelson is a professionally
trained urban planner. He assists Mr. Gelardin on eve'ry stage of develop-
ment from determining potential markets, to analyzing cash flow, to
gaining commitments from financial institutions.
His experience prior to Gelardin/Bruner/Cott includes two years as Special
Assistant to the Executive Director of the Michigan State Housing Development
Authority, where Mr. Richelson was in charge of all legislative affairs
and internal policy deVE-lopment. He was instrumental in initiating that
agency's involvement with adaptive reuse. He served on the site review team
that reviewed potential rehab developments, and he helped decide which design
amenities needed to be included. Moreover, he authored the Michigan State
Housing Development Authority's Housing Rehabilitation Manual which sets
forth all site, neighborhood, and design standards for the agency. Developers
and agency staff use the document to find solutions to specific problems
encountered in rehab.
Previously Mr. Richelson served on the Director's Policy Staff, Michigan
Department of Commerce. His primary achievement there was organizing and
co-authoring Cities in Transition, the State of Michigan's plan for helping
its distressed central cities. In addition to conceptualizing the work
plan for the entire staff, Mr. Richelson had full responsibility for all
housing and neighborhood revitalization issues. He organized and directed
four roundtable discussions involving national, state and local experts.
Also he worked on economic development, environmental protection, and
energy related issues.
15-12
DAN RAIH
Education
Dan Raih holds a Bachelor of Architecture degree from University of
Notre Dame, South Bend, Indiana.
Professional Experience
As an Associate at Gelardin/Bruner/Cott, Inc. , Dan Raih is a registered
architect whose experience has been primarily in the design and produc-
tion of housing, from small-scale residential to high-density residential
developments.
He was responsible for the design, production, and supervision of Valebrook
Housing, a 150-unit MHFA financed new construction housing development in
Lawrence, Massachusetts. As one of the firm's designers, he has an involve-
ment in housing projects at various stages of completion in the office, and
in addition to his design and production responsibilities, he is the firm's
illustrator and coordinates a major portion of the firm' s design and graphic
presentations.
Mr. Raih's experience prior to Gelardin/Bruner/Cott, Inc. includes design.,
and working drawings responsibility on a range of commercial, educational,
and residential projects, including renovations and new construction at
Stapleton International Airport, Denver, Colorado, as well as a number of
large-scale housing developments. He coordinated the design and submission
for a H.U.D. solar grant awarded to a prototype solar energy installation
at an MHFA financed housing complex in Saugus, Massachusetts. Mr. Raih has
had a role in several urban design and preservation plans, including the
East Cambridge Riverfront Plan, a 100-unit townhouse community recently com-
pleted in Woods Hole, Massachusetts, and preservation studies for Buchanan,
Michigan and Appalachicola, Florida.
Mr. Raih has consulted on design and graphics for many architectural and
planning entities including the City of Cambridge Community Development
Office, the Boston Redevelopment Authority, and The James Rouse Company at
the Faneuil Hall Marketplace.
He is a member of the American Institute of Architects, The Boston Society
of Architects, and The National Trust For Historic Preservation.
A49
Summer Homes A69
Commercial A70
Sunday,March 1. 1981 REAL ESTATE Apartments A72
Tb
IN
all
Valebrook Associates has closed a permanent mortgage for its 150
units of housing for families and elderly built in Lawrence through a
Mass. Housing Finance Agency loan of $6 million. The development
was designed by Gelardin/Bruner/Cott, Inc. of Cambridge and con-
sists of two mid-rise buildings and 16 three and four bedroom town-
*houses. The design includes glass enclosed elevator lobbies, green-
houses and community spaces. The structures are sheathed in brick
with granite trim. Barkan Construction Co. of Chestnut Hill was the
contractor. NICK WHEELER PHOTO
ON 6 1 f"
1�',IiZ OeTl
Ap�clt�814
11 t4�t
4 4"
TIT
z"S
14,
Vb
cl�
Design: RealreUng IM By Norma Skurka
Piano factoryin Boston
The second in our three-part series on recycled structures, building as a factory. Interior walls and columns were sandblasted. Sheetrock
the conversion of the Chickering & Sons piano factory into partitions were used to contrast with the exposed brick walls and columns.
apartments and working studios for artists, proves that old Costs were kept—under stringent control, averaging $13 per I square foot
buildingseven immense white elephants like this one, in for construction. Most rehabs cost $19 per square foot and new construction
Boston's South Endcan find new life. costs $30. "We found it was cheaper to take out than to add," says Simeon
The piano factory, built in 1953 (at that time, it was the Bruner. "We also realized certain economies in the plumbing. Most plumbing
second largest building in America; the United States Capitol stacks ran about $400 a floor, but we have two kitchens and two baths per
was the largest),was, in 1971,$280,000 in arrears in taxes and stack, which is very economical. It wastes floor space, but that was cheap.
ready to be taken over by the city. Architects Robert Gelardin, Simeon Bruner, Sometimes,we spent money capriciously because of this. We installed windows
ind Leland Cott, all in their mid-thirties, mised $100,000 for an option to buy at the ends of corridors because it made a terrific difference in lighting those dark
the building for artists' housing. The factory was a,good choice for recycling, tunnel-like spaces."
despite its gargantuan size of 220,000 square feet (the interior courtyard is the The interiors of the apartments have minimal partitioning. Closets on
size of a football field)and its location casters can be moved around to define
in a seedy run-down neighborhood. It 'ier different spaces. Freight elevators,
was 10 minutes from downtown shop- loading docks, extra large doors for
k� 6 S� canvases to get through heavy-duty
ping,three blocks from Symphony Hall
close to public transportation and i; 1'�. I!, electrical systems, cominercial-sized
sinks, extra electrical outlets (some
in odd places, such as ceilings), and
Alt ,k large windows for natural light were.
had no zoning I N
Before.the purchase was made, the 1,
architects conducted it lengthy study
to convince the Massachusetts Housing 4'. installed to fulfiil the artists' special
needs.
Financing Agency that them was a 1-
real need for artists' housing. Ulti- r TO'r;--A k! (which were
Rents for the units
n for in February,
1974) vary according to the apart-
r rt ready occupancy
mately, the M.H.F.A. granted them a. 1$ 4, 0-0,
loan of $3,382,916, and they put- F
j 5 ment's size and the tenant's income.
chased the factory in the fall of 1971
for $470,000. 11 fill "I In accordance with M.H.F.A. guide-
RE V-4 A
lines a quarter of the units are rented
I'llult came out to about $2.50 Per to 1�w income tenants, half to
square foot for bricks and mortar, Itlip"6; erate-income tenants, and the
says Bob Gelardin. Space itself was .;A", ing quarter to those tenants wbf
the building's cheapest commodity. afford market levels, The most ex-
The renovation plans called for 174 pensive unit, which is a two-bedroom
_FF
apartments, ranging from a 400- TV duplex.goes for$400.
square-foot studio to a 1600-square-
The Piano Craft Guild, as the reno-
foot apartment. Thirty thousand -4 a&- vated building is now called, appears
square feet was set aside for an exhibl- to be a success. It is 95 Per cent oc—
tion gallery, a restaurant and a few
copied. The architects say that the
riterprises.
small business e
surrounding neighborhood appears to
"The primary question was how to be on the upswing. The city has re-
fit the old and new together in a Z paired the sidewalks and installed new
meaningful and cost-conscious way," street lights, and some of the neigh-
says Mr. Gelardin. The architects The Chickering&Sam piano factory has begun a new life as the Piano Craft boring brownstones are being bought
wished to preserve the integrity of the Guild,a residence for almost 200,artists in downtown Boston. and renovated by private owners. III
BUILDING SECTIONS C AND D
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STUDIO WTH BAY
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SMALL STUDIO 150 sq it d. Rd-
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The five-stiny building yielded 174 living spaces102 one-
+ 71
bedroom units, 35 two-bedroorn and two three-bedroom units
E.T.W. M�L The roof required repairing so the-architects decided to raise
Los., Mo. d thereby gained
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T7 35 duplex apartments (see section plans, left and right).
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The lobby illustrates the design concept used throughout the renovation—sandblasted columns, "posed brick walls contrusting with white Sheetrock. The lobby
doubles as display space for the tenants'art work, which is selected by the Piano Craft Guild Artists Union, a tenant committee.
'ef 4*4,k jo
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The exposed pipe and window trim in this typical studio 'unit are painted Individuality reigns in the artists' use of their own spaces. But in most, as in
red-orange. The halls and elevators are painted taxicab yellow. this 20- by 40-foot,ground-level unit, the living and work spaces overlap.
The Nm York Times Magazineflanuary 12,1975 53
74"
Gelardin/Bruner/Cott,Inc. 543a Green Street, Cambridge,Massachusetts 02139 Tel: (617) 661-0235
THE CHRISTIAN SCIENCE MONITOR
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11 Tuesday,March 28, 1978
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Due for 'metamorphosis' — Blackstone Falls Mill, Central Falls, R.I. Courtesy of Gelardin,Bruner,Cott
New life down by old mill stream in R.I.
By Daniel B.Wood fire caused a major portion of the roof to cave Island Housing Mortgage Finance Company
Special to in. Mr. Manekofsky started looking for ways to and will provide 134 one- and two-bedroom
The Christian Science Monitor get rid of the building or have it demolished. apartments at four-fifths the cost of new hous-
Central Falls, R.I. Approached by Central Falls Mayor Richard ing.
Officials of two Rhode Island communities B. Bessette, who was aware of the city's sore The city is spared the time, cost, and nega-
are learning what the Massachusetts Depart- need of homes for the elderly, Mr. Manekofsky live publicity of demolition and is left with a
ment of Community Affairs has been telling agreed to consider having the mill and its 2% building of special historical significance.
Bay State cities and towns since 1970: There is acre site redeveloped. Mr. Bruner explained some of the other ad-
a wealth of opportunity in the reuse of old Central Falls is a community of three and vantages:
buildings thought too dilapidated or old-fash- four-decker houses placed close together in a "Construction time is shorter because the
ioned for current needs. one-square-mile area. The 125-year-old mill building structure is already there and you can
The current needs of Woonsocket and Cen- overlooking the river occupied the only fea- work in my weather. And people usually be-
tral Falls, R.I., include housing for the elderly. sible piece of land left for a project the sin come mom involved with, and generally have
Following the example of Massachusetts, City Council members had in mind. a greater feeling for, something that already
which in the past eight years has renovated Central Falls officials contacted the archi- has existed in the community."
successfully scores of old mills, warehouses, tectural firm of Gelardin, Bruner, and Cott in He said that rehabilitation creates more jobs
waterfront markets, schools, and railroad sta- Cambridge, Mass., which gained national rec- per dollar spent in comparison with building
tions, the two cities here have approved con- ognition for its conversion of Boston's Chick- anew, and the project requires a minimum of
version of two run-down textile mills into hous- ering Piano Factory into modern apartments energy use and building materials.
ing for elderly citizens. And plans are in the for artists. The firm also had a number of "People are beginning to realize they can't
works for a third. other award-winning building rehabilitations to afford to tear down old buildings simply be-
Blackstone Falls Mill in Central Falls will be its credit. cause they are old or old-fashioned," Mr. Bru-
renovated into 134 apartments, and Hanora "We were shown a building which was in ter- ner mid.
Mill in Woonsocket into 100. Federal funds will rible shape,"explains designer Simeon Bruner.
help pay for the projects. "The city had a waiting list of 700 elderly in In"Built to Last," a book of case studies on
The Woonsocket City Council has also been need of housing, had seen some of our work, adaptive reuse of old buildings in Massachu.
asked to approve plans for conversion of the and asked it there was any hope for this build- sets,author Gene Bunnell points out:
Bernon Mill —on the National Register of His- ing,"he said. "New heating, plumbing, lighting, wiring,
toric Places as one of America's first "slow Mr. Bruner mid he felt the building was too windows, finishes, and elevators can give a
bum"mills—into 101 apartments. small,but he realized that the value of its pic- renovated old building all the amenities usually
The Blackstone Falls Mill is believed to be tUresque site and location gave the project the associated with a new building. Yet space in an
the first major rehabilitation effort in Rhode main ingredients for economic success. old building often has a unique character and
Island. Run for many years by the family of A design and reconversion plan was drawn personality that makes it even more market-
former owner Imyn Manekofksy, the mill, up, and work began in Febmary. Slated for an able than new space."
which manufactured cotton batting, has been April, 1979, completion date, the project in- Successful renovations of the Woonsocket
shut down for 15 years and used mainly for cludes building additions, structural reinforce- and Central Falls mills into homes for the el.
storage of raw cotton. ment, and landfill excavation before modern derly could signal a new era for Rhode Island
.With broken, boarded-up windows and apartments are fitted into the mill's existing in creatively adapting old buildings to new uses
grounds overgrown by long grass and weeds, floor plan. — preserving community character while sav-
the building was vandalized on July 4, 1976. A The project will be financed by the Rhode ing money.
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Citation:Urban design and planning
The Lowell Team:
David A. Crane & Partners/DACP
Gelardin/Bruner/Cott
Michael Sand & Associates
A planning document calling for the
creation of our first urban national
park is cited for its strong preservation,
economic,and legislative components. 1�1 4
XX.
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Program:The overall goal of the effort is to AiO
revitalize the depressed economy of Low-
ell,Ma,by generating new uses for 1 5 mil- 47
lion sq If of 19th-Century mill space.To do
so,the program calls for a preparation of a 0
plan for preserving,interpreting develop-
ing,and using Lowell's historic culturall
and architectural resources to be submit-
ted to Congress as a basis for legislation..
Lowell's resources needed to be
evaluated with a detailed program and
urban design plan drawn,plus recom- local agencies in the planning,funding, hoods that relate to this infrastructure But
mendations for appropriate federal action. and management of the project.Legisla- the local neighborhood could have more of
The plan needed to identify an implemen- tion based on the plan has been submitted a dynamic interrelationship with the de-
tation and management strategy that to Congress and hearings are currently velopment in terms of its own ethnic re-
would incorporate existing public and pri- going on.The Lowell City Council has sources The planners published a news-
vate projects within a larger coherent adopted the plan as its theme for revitaliza- paper called The CanalPacket as part of
framework. tion and agreed to rewrite the local zoning the planning process to draw attention to
Site Lowell,Ma,pop. 100,000,the first ordinance to give required land use con- what they were doing,but neighborhood
planned industrial city in the US,30 miles trols to the proposed joint commission The contributions could have been more
north of Boston on the Merrimack River. Governor of Massachusetts has endorsed dynamic.Apart from that it is a beautiful
Solution Plan proposes that Congress es- the proposal and state agencies have re- plan.They ve done a splendid job
tablish the Lowell National Cultural Park,a sponded by funding supportive projects
highly urban area including the downtown, Project:Lowell National Cultural Park,Low-
a system of canals,rivers,major mill com- Jury comments ell,Ma.
plexes,workers'housing,and key historic Hamilton:This is one of the best analyses Consulting team:The Lowell Team,a joint
neighborhoods.The historic section is di- I've seen of a community and its historic venture of David A.Crane&Partners/
vided into two zones:The intensive-use buildings.It identifies the intergovernmen- DACP Inc. Gelardin/Bruner/Cott,Inc.;
zone to be developed by the National Park tal relationships and the responsibilities of Michael Sand&Associates,Inc Jonathan
Service and the state s Department of En- the local,state,and federal agencies S Lane(David A.Crane&Partners)proj-
vironmental Management.An area will be Lewis:Lowell is a unique,very structured ect coordinator,Dennis Frenchman,John
restored to illustrate Lowell's 19th-Century place with a rich heritage—tl a birthplace Shields(David A.Crane and Partners/
character,with a barge and trolley trans- of the Industrial Revolution in the US. It is a DACP,Inc.)urban design and planning;
port system,a series of exhibits,and the city based on man-made canals,an infra- Robert Gelardin Simeon Bruner,Leland
two key mill complexes turned into major structure along which there were old mills Cott,Phil Hresko(Gelardin/Bruner/Cott,
activity centers.The second zone will be a and related to the mills,residential areas Inc.)architecture and adaptive reuse:
preservation area designed as a buffer for for the workers The legislation for making Michael Sand,educational and cultural
the park.The preservation zone will be it the first urban national park,a national programming.
managed by a local,state and federal park in the same category as Yellowstone, Contributing consultants:Dr Patrick
commission that will establish develop- is tremendous.The idea of bringing Malone and Randolph Langenbach histo-
ment criteria,administer incentive pro- tourists to Lowell,festering the canals and rians,Thomas J.Martin,of Economic Re-
grams for preservation through private ac- re-using the mills is remarkable.The citi- search Associates,tourism and regional
tion and aid in the private adaptive re-use zen participation component is a weak- economics;Gal Rotegard and Carol
of Certain structures. ness,however.Lowell has a strong ethnic Monacelli,support specialists.
The plan attempts to minimize the need heritage—Greek,jrish,French Cana- Client:The Lowell Historic Canal District
forfederal action by involving state and dians—all of whom live in neighbor- Commission
100 Progressive Architecture 1:78
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1:78 Progressive Architecture 101
The Lowel I Team
Project: Lowell National Cultural Park,Lowell, Massachusetts
The Lowell Team.a joint venture of Michael Sand and Associates,Inc.
David A.Crane and Partners/ Michael Be nal
DACP,lar.; Educalrv-,al and,Wfual ,OgAmm,rg
Geleadi"/Bruner/Cott.Inc.:
Michael Sand and Associates,Inc. Dr Patrick Malone
Consulting lead Randolph Langedipach
Hialovl,ir,�
Jonathan S.Lane
David A Crane and Partners/DACP,Inc Thomas J,Martin,
Amparl comingto, Economic Research Associates
Tourism add argismal econdmica
David A,Crane and Partners/
DACP,lar. Gall Rotegard
Dennis Frenchman Cedl Mmme.11i
John Shields s'porsideciasts
Urban design andplamarg
Getardin/Brurea/Cott.Inc The Lowell Team
RobaatG.liudid INIV,.Nors sndgirantsc,
Simeon Bruner The Lowell Histonis Canal District
Leland Coll Commission
Phil Wasko
Architecture and adaptive suse Cliert
Citation
Prog,reSsi vinu Architecture
25th Awards Program
Gelardin/Bruner/Cott,Inc. 75 Cambridge Parkway Cambridge,Massachusetts 02142 617 492-8400
Arch i tect rt relPreserva lionlUrbon DesignIDevelopment
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Proposed Aquisition Price
The Stern Group proposes to pay $200,000 for this parcel of
land, based upon the current development scheme which calls for
25 units in total , 17 one bedroom units, and 8 two bedroom
units. ongoing marketing research may dictate a change in the
total unit mix , and therefore I wish to emphasize that the land
price should remain somewhat flexible . I would propose to
arrive at a final price with the Salem Redevelopment Authority
on a joint basis.
I am committed to turning back as much money as possible in
order to fund a high level of landscaping for the public
walkway which could not otherwise be built.
We have in the past expressed a deep committment to a level
of landscaping not normally provided by developers and also
wish to reaffirm our beliefs in pedestrian walkways. We are
pleased to commit to building a walkway which will connect with
the existing pedestrian system in the City .
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Gelardin/Bruner/Coftjm. 75 Cambridge Parkway Cambridge,Massachusetts 02142 617492-8400
ARCHITECT'S STATEMENT
CHESTNUT PLACE, SALEM,. MASSACHUSETTS
There are three major areas of consideration toward which our attention has
been directed during this preliminary design phase.
• Salem has great historic significance and, therefore, the
URBAN DESIGN considerations of this development are crucial.
• Specific SITE considerations deal with the manner in which
the building relates tb its immediate surroundings.
• Of equal importance are the BUILDING considerations with
respect to its value as a piece of architecture within the
greater context of the City as well as its value to its
inhabitants.
URBAN DESIGN:
This building must blend with and be part of ongoing development patterns within
Salem. Additionally its massing, scale, colors and texture should be compatible
with other developments in Salem as well as with the mass of surrounding buildings.
The issues raised by the larger Telephone Company building as well as the smaller
scale residential buildings abutting the site require specific architectural at-
tention.
Chestnut Street is known throughout the country. Its period architecture along
its wide avenue is the image brought to mind when one hears the name of Salem,
Massachusetts. This building site is by its very geographical location, the
visual terminus of Chestnut Street. Therefore, special emphasis in our future
work should be placbd on this very important urban design challenge: That the
building be visually compatible within the Chestnut' Street vista.
• The building we are proposing, and its accompanying site plan, is
one that will step back from the street to a high point at the rear
of the lot. The total height of the building will not exceed the
roof line of the adjacent Telephone Company building. Thus, its
special impact on the street and shadowing effect on adjacent pro-
perties will be minimized.
• The edges of the site adjacent to Norman and Crombie Streets will
be areas of access to a raised pedestrian plaza. The view down
Chestnut Street will be of this plaza and its substantial planting
and green space with the building rising gently in the background.
Amhifectumfflresen,ofion/Urban DesignIDevelopmeni
Gelardin/Bruner/Coft,Inc.
ARCHITECT'S STATEMENT -2-
CHESTNUT PLACE, SALEM, MASSACHUSETTS
Additionally, we intend to connect the site by an extensive land-
scaping and pavement program to the walkway which is presently
being planned into the downtown area. As can be seen by the
accompanying site plan, there is an intent demonstrated to pro-
vide an ample amount of landscaping for this purpose.
SITE CONSIDERATIONS:
The site considerations may be divided into two areas of significance: pe-
destrian and vehicular. It is important to minimize the mass of the building
from the sidewalk so that the pedestrian scale of Salem is maintained when
walking past our building in relation to the larger, more massive institu-
tional structures surrounding the site. The interface between the vehicular
and pedestrian flow through the site is also extremely important. The site
plan should be designed in a manner in which the vehicular and pedestrian flow
are not at odds with each other.
• By stepping the building back from the sidewalk, we have minimized
the impact of the building mass upon the pedestrian. The raised
semi-public plaza at the sidewalk level will become a significant
pedestrian improvement to the area.
• We have taken advantage of the slight topographical change to pro-
vide a parking area one-half level below grade above which is the
pedestrian plaza, one-half level above grade. By separating pe-
destrian flow (above the plaza level) from vehicular flow (below
the plaza level) we believe we can minimize conflicts between the
pedestrian and vehicular needs. This idea is consistent with
recent Salem planning.
BUILDING CONSIDERATIONS:
The architectural design of this building should relate to other structures
within the area as well as be part of a continuity of new development in Salem.
Materials, textures and massing should be in keeping with the gabled smaller
scale residential buildings as well as with the larger massive structures adjacent
to the site. In this sense, the building can be viewed as an architectural transi-
tion between the downtown area and the smaller scale residential neighborhoods
typified by Chestnut Street.
From within, the building should be comfortable and built according to all
applicable code requirements, local ordinances and within the guidelines of
the Urban Renewal Plan.
Gelardin/Bruner/cOft,Inc.
ARCHITECT'S STATEKENT -3-
CHESTYUT PLACE, SALEM, MASSACHUSETTS
Furthermore, the orientation of the building units ought to be located in such
a way as to take ma imum. advantage of the solar aspects of the site.
• Our design will blend very handsomely with the older as well as
newer portions of Salem. The necessary larger aspects of our
proposed building will be scaled down in a residential manner by
pitched roofs, greenhouses and balconies.
• The building will be a masonry construction in accordance with
the fire district regulations. The twenty five proposed dwelling
units will be designed completely according to all applicable
codes and with all modern conveniences associated with condominium
dwellings in Salem. The pedestrian plaza at the Norman and Crombie
Street border of the site will serve as a semi-public/private open
space for the building's inhabitants, as well as for the citizens
of Salem.
• Our design will take full advantage of the solar aspects of the
site. All units will achieve direct sun penetration during portions
of the day and maximum use will be made of passive gain and energy
recovery aspects of the design. The most up to date, efficient
heating and air conditioning systems will be used to guarantee economy
and energy conservation.
• We are confident that given the opportunity, this proposed building
will be a significant addition to the City's stock of fine new
architecture.
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Bay Bank Harvard Trust Company John A. Dwinell. Vice President
Post Office Box 300 Rea/Estate Department
Cambridge, Massachoseits 02139
(617)661-3300
Baj(Bank
Harvard Trust
June 30, 1981
Mr. Jeffrey A. Stern
The Stern Group
100 Centre Street
Brookline, MA 02146
Dear Jeff:
After a preliminary review of your plans and intentions for your
next Salem project, this is to inform you that the BayBank Harvard
Trust Company would be willing to entertain an application for the
proposed project. This construction financing would be subject
to review of final plans, specifications and proformas, and appro—
val by our Board of Directors.
I do not perceive that these would create a major problem given
your expertise and more importantly your tract record with this
institution.
If you should have any further questions please do not hesitate to
call me.
ery ru rs,
John A
Vice Pre
JAD/bs
CARLSON
MARKET EVALUATION
NORMAN STREET
SALEM, MASSACHUSETTS
R.W. CARLSON ASSOCIATES, INC. - REALTORS
AREA CODE (617) AREA CODE (617)
BEVERLY,25 Broadway,MA 01915, 927-3220 NEWBURYPORT,28 Green St.,MA 01950, 462-8155
DANVERS,3 Elm Sl,,MA 01923, 777,244:1 PEABODY,532 Lowell S1- M A 01961), F3 S,69"0 ........
GLOUCESTER, 137 Eastern Ave.,MA 01930, 281-3710 SALEM, 18 Washington Sq., MA 01970, 74443041 pppllq
LYNN,207 Lewis St., MA 01902, 598-4820 SWAMPSCOTT,440 Humphrey St.,MA 01907, 599-5170 OR
MARBLEHEAD, 10 Atlantic Ave.,MA 01945, 631-8800 TOPSFIELD,37 Main St.,MA 01983, 887-8555 REL
CARLSON CONDOMINIUM DIVISION CARLSON COMMERCIAL DIVISION
10 Atlantic Ave.,Marblehead,MA 01945, 631-8800 500 Northshore Rd., Peabody,MA 01960, 581-6600
CARLSON
r,c
TABLE OF CONTENTS
I Introduction
11 The Site and Its ' Environs
III North Shore Condominium Market Evaluation
IV Condominium Buyers - An Analysis
V Recommendations and Conclusions
CARLSON
1 . INTRODUCTION
The following market evaluation concerning the
development of a certain parcel of land located on
Norman Street, Salem, Massachusetts into condominium
units has been prepared by R.W. Carlson Associates
for Stern Management.
This study is based upon estimates, assumptions
and other information available to us as of June, 1981 ,
developed from our research of the market and our know-
]edge of the field and is subject to further revisions
during the development proces's as events dictate.
The purpose of this study is merely to determine
the feasibility to developing the subject property into
condominium units. To make that determination, R.W.
Carlson Associates has prepared an analysis of the site
and its' environs, an evaluation of the North Shore
condominium market, an analysis of the potential condo-
minium buyers and finally-recommendations and conclu-
sions based upon our overa' ll findings.
CARLSON
11 The Site and Its' Environs
The site being considered in this study is located
on Norman Street in Salem, Massachusetts. The structure
currently on the site is of no value and should be
raised. The parcel appears to have land suitable for
parking. The site is extremely well situated being easily
accessible to the downtown shopping mail , Pickering Wharf
and transportation into Boston.
The neighborhood in which the site is situated is
commercial in nature. Just minutes away, however, is
historic Chestnut Street. The vicinity is currently on
the upgrade with a large condominium complex scheduled to
be built. Because of its proximity to downtown and its
proximity to Chestnut Street, the area should attract
highly qualified buyers.
CARLSON
Ill . NORTH SHORE CONDOMINIUM MARKET EVALUATION
The North Shore area, like Metropolitan Boston and the
national trend, has exhibited a shift from single family to
multi-family housing. This shift in housing needs is due to
supply and cost of land, construction costs, mortgage costs
and population changes.
Historically, the North Shore of Boston has in general
been a desirable residential area for many different types
of buyers. This is true of the present market situation and
such a condition should continue.
Cities such as Lynp, Peabody and Salem are also emerging
as particularly desirable locations for condominium projects.
This is true for several reasons. Proximity to shopping,
transportation and recreational facilities have drawn empty-
nestors, single and young married home buyers with few or no
children, often double incomes and the de0re for few
maintenance responsibilities to these North Shore cities. These
are likely candidates for multi-family developments of the
condominium variety.
High absorption rates of new rental units, low vacancy
rates and hea4thy market rents are also all factors tradition-
ally experienced by the North Shore market and indicate that
multi-family housing of the condominium variety -should meet
with success.
The strongest indicator of the high success potential
of the North Shore area condominium market, however, is its'
past record. Success records are exhibited by projects such
as Crown Point and Hawthorne's Crossing in Swampscott, Lynn
Shore Towers in Lynn, New Salem Condominium 1 , Pickering Wharf,
Nathaniel ' s Landing and Central Plaza in Salem, the Ferncroft
in Danvers, the Arboretum and Ledgewood in Peabody, and many
smaller conversions. The majority of these projects when sold
out from the original developer, are also exhibiting strong
appreciation rates which has served to strengthen demand as well
as concept acceptance in the area under consideration.
CARLSON
IV. CONDOMINIUM BUYER - AN ANALYSIS
As seen in our analysis of the North Shore market, over
the last several years condominiums throughout the area have
been bolstered by a strong demand created by price appreciation,
concept acceptance and changing population trends.
Having determined that a condominium market exists for
the area of the subject property, the next determination to be
made becomes what type of condominium will best meet the needs
of this market. To accomplish this, an analysis of the condo-
minium buyer is imperative.
Today, there is a condominium for altmost every type of
buyer. These are high rise condominiums, townhouse condom-
iniums, two unit condominiums, commercial condominiums, and
recreational condominiums just to name a few. Despite the
rising popularity of the concept, however, statistically the
condominium buyer is acertain type with a certain I ife style
requirement. The single most striking characteristic of the
condominium dweller is that comparatively few have children
living at home. An overwhleming 85 per cent of all condo-
minium owners have no children under 18 years of age in
residence. Because of this fact, historically and currently,
condominium households are smaller than single family house-
holds. Close to three out of every ten condominium buyers fall
mostly into the below thirties bracket, i .e. , our previously
described young f i rst time buyers, or into the "empty-nestor"
65 or over bracket. The majority of condominium buyers also
desire low maintenance and up-keep requirements.
The needs of this broadest section of the condominium
market are relatively simple. The young buyers look for
affordable monthly payments based on 20% or less down, adeq-
uate space, accessability to shopping and tyansportation,
parking and low maintence responsibilities. The empty-nestor
looks for many of the same features although in many instances
montfily payments are not as important due to -large down
payment capability.
To meet the above needs, traditionally certain features
have been priority items in selling condominiums. These
features are units that sell at a price equal to or below the
CARLSON
price of a single family home in the area, convenient location,
at least one car parking, and units where maintenance is
handled by someone other than the buyer. in this regard, the
experience of R.W. Carlson Associates in its' marketing of
several major projects has proven the above requirements to
be valid.
CARLSON
VI RECOMMENDATIONS AND CONCLUSIONS
R.W. Carlson Associates conclude that the subject
property is ideal for condominium development. In such
development, we recommend the following:
1 . The units be built in a style that will attract a
sophisticated buyer. In this location, we believe
that high quality and its costs can be sold due to
the strength of the location.
a
2. Parking of at least one car per unit should be
offered.
3. The site should be well landscaped to overcome
commercial tone of the overall environment.
4. The unit mix should be one and two bedroom units
as the young professional buyer and the so-called
empty-nestors .will be the market that will buy
the site location.
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A DEVELOPMENT PROPOSAL FOR 28 R AN STRE
SALEM, M SSACHUSETTS
THE STERN GROUP DEVELOPER
GELARDIN BRUNER/COTT, INC. ARCHITECT
References
Developer' s References
We are pleased to provide the following references:
Mr. John A. Dwinell
BayBank Harvard Trust Company
P. O. Box 300 Tel. 661-3300
Cambridge , Massachusetts 02138
Massachusetts Housing Finance Agency
Old City Hall
45 School Street Tel. 723-6800
Boston, Massachusetts
Mr. Juan M . Cofield
Malmart Mortgage Company
111 Washington Street Tel. 738-4646
Brookline , Massachusetts 02146
The Department of Housing and Urban Development
Boston Area office
15 New Chardon Street
Boston, Massachusetts 02114
Mr. Josiah P. Huntoon, Vice President
The State Street Bank and Trust Company
225 Franklin Street Tel. 786-3684
Boston, Massachusetts
Mr. Donald Miller, Senior Vice President
The First National Bank of Boston
100 Federal Street Tel. 434-2200
Boston, Massachusetts
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Developer Statement
The City of Salem has, in the past , experienced problems
with a Developer holding multiple designations on parcels of
land within the City . I raise this point in order to clarify
any questions which may arise about our current positions in
Salem.
Currently our status is as follows: Phase 1 of the Federal
Street Housing is finished . Phase 2 is nearing completion and
Phase 3 is on the drawing boards, for a late fall start . Phase
4 is in the near future , when elderly housing is complete. It
is important to understand that the capital requirements for
these various phases have already been met , and that this
entire series of Phases is Financially Self"Suf�icient. That
is to say that each Phase will generate more than enough
capital to fund the equity requirements of the succeeding phase .
We are also the designated developer on the Old Health
Hospital site. Since our designation many , many months ago,
there has been some slight foward progress, but not much. We
do not see clear sailing for this project for quite a while.
This project , Chestnut Place , will be capitalized on an
individual basis, that is to say its source of equity funding
will not depend on any of the current pending projects. WE
STAND PREPARED TO PROCEED AT ONCE WITH THIS PROJECT, AND TO
BREAK GROUND AS SOON AS POSSIBLE. We are agreeable to
virtually any timetable, so long as it is realistic within the
scope of gathering the various approvals necessary to commence
construction.
We are excited about this project, and are very pleased to
have had the opportunity to submit this proposal. We are again
looking forward to working with the Salem Redevelopment
Authority , to create a project of which we will all be proud .