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135 LAFAYETTE STREET - ZBA universal® www myuniversalopcom phone 1-088.758-4878 UNV15113 MADE N USA 7 i.? c. 4 i v I Zoning Board Proiect Status Sheet Address & Applicant: L.2-� e Dubmitted to BOA: 7ierk Stamp: Variances Only - Constructive Approval Date: (100 days from fling) d Abutters List Requested: a" butters Notice Sent: aV Notice to Abutting Cities & Towns, Councillors: negal Notice posted at City Hall: (f a days before meting) Legal Notice Emailed & Confirmed: E/ egal Notice Posted on Web: Y I�genda to Applicant: i S Applicant's email address or fax number to sen agenda: Opened at Meeting: - $ ;. Continued Meetings: Extension Form(s) Signed & Clerk Stamped? Closed at Meeting: `7 S I Decision: n �.e Q Decision Filed: 7 Z Appeal Period Over: (71" day afterdecisionfiled) Decision Sent to Applicant: d Notice of Decisiion� Sent to abutters, cities and towns, councillors: onrnt tons: L1 Petitioner shall comply with all city and state statutes,ordinances, codes and regulations. LJ All construction shall be done as per the plans and dimensions submitted to and approved by the Building Commissioner. 09 All requirements of the Salem Fire Department relative to smoke and fire safety shall be strictly adhered to. MPetitioner shall obtain a building permit prior to beginning any construction. ❑Exterior finishes of the new construction shall be in harmony with the existing structure. ❑A Certificate of Occupancy is to be obtained. A Certificate of Inspection is to be obtained. ❑ Petitioner shall obtain street numbering from the City of Salem Assessor's Office and shall display said number so as to be visible from the street. Petitioner is to obtain approval from any City Board or Commission having jurisdiction including, but not limited to,the Planning Board. ❑Unless this Decision expressly provides otherwise,any zoning relief granted does not empower or authorize the Petitioner to demolish or reconstruct the structure(s)located on the subject property to an extent of more than fifty percent (50%) of its floor area or more than fifty percent (50%) of its replacement cost at the time of destruction. If the structure is demolished by any means to an extent of more than fifty percent(50%) of its replacement cost or more than fifty percent(50%) of its floor area at the time of destruction, it shall not be reconstructed except in conformity with the provisions of the Ordinance. ❑ i - �'boNDIT� CITY OF SALEM, MASSACHUSETTS n . z+ ' a BOARD OF APPEAL \�/9�99qqmm l[IYG,IAI 120 WASHINGTON STREET♦ SALEM,MASSACHusETTS 01970 KIMBERLEY DRISCOLL TELE:978-745-9595 FAX:978-740-9846 2 MAYOR �{ c7 �' r � July 292 2015 x— N Decision �m City of Salem Board of Appeals � N Petition of JIMMY JOHN'S, seeking a Variance from the provisions of Sec. 8.2A2Entr r ce Corridor Overlay District Signage of the Salem Zoning Ordinance to allow an internally illuminated blade sign faced with Jimmy John's logo at the property of 135 LAFAYETTE STREET (Map 34 Lot 307)(113 Zoning District). A public hearing on the above Petition was opened on July 15, 2015 pursuant to M.G.L Ch. 40A, 4 11 and closed on this date with the following Salem Board of Appeals members present: Peter A. Copelas (Vice- Chair),Jimmy Tsitsinos, Mike Duffy,Tom Watkins, and James Hacker (alternate)). The Petitioner seeks a Variance requesting relief from Sec. 8.2.6 Entrance Corridor Overlay District Signage of the Salem Zoning Ordinance to allow an internally illuminated blade sign faced with Jimmy John's logo. Statements of fact: 1. Ms. Cronin of Viewpoint Sign &Awning Northborough, MA presented the petition on behalf of the applicant Bendsen Signs &Graphics to secure permits on behalf of Jimmy John's restaurant. 2. In the petition date-stamped June 23, 2015, the petitioner requested a Variance from the provisions of Sec. 8.2.6 Entrance Corridor Overlay District Signage to allow an internally illuminated blade sign faced with the Jimmy John's logo. 3. The proposed internally illuminated blade sign is approximately 52"projection, 42"diameter and 6" deep, faced with the Jimmy John's logo to be mounted to the exterior brick wall at 135 Lafayette Street. 4. The Department of Planning and Community Development submitted a letter to the Zoning Board of Appeals requesting the Board to deny the permit for the following reasons: a. The City's Commercial Design Guidelines, state, "Internally lighted signs are not recommended in the Urban Renewal Areas and Entrance Corridors." b. The City is emphatic about not approving internally illuminated signage in Salem's downtown or along entrance corridors and feels that the approval of the proposal will encourage additional similar proposals. c. The location of the proposed sign is at a newly developed building in the Point neighborhood where the City and other partners are improving the area's aesthetics. d. An externally illuminated blade sign is a more appropriate option for this location. e. Other Jimmy John's locations utilize externally illuminated signage. 5. The requested relief,if granted,would allow the Petitioner to allow an internally illuminated blade sign faced with the Jimmy John's logo. City of Salem Board of Appeals July 29,2015 Project: 135 Lafayette Street-Jimmy John's Page 2 of 2 6. At the public hearing no.members of the public spoke in favor and one (1) person spoke opposition to, the petition. The Salem Board of Appeals, after careful consideration of the evidence presented at the public hearing, and after thorough review of the petition, including the application narrative and plans, and the Petitioner's presentation and public testimony, makes the following findings that the proposed project does not meet the provisions of the City of Salem Zoning Ordinance: Findings for Variance: 1. The Board found that there are no special conditions and circumstances that especially affect the land, building, or structure involved as it is located in an entrance corridor with other businesses in the district. Further, allowing an internally illuminated sign would set precedent for other surrounding businesses in this district to install internally illuminated signs not in accordance with Commercial Le— Gomes and Sec. 8.2.6 Entrance Corridor Overlay District Signage. 2. Literal enforcement of the provisions of the Ordinance would not create a substantial and unique hardship and allowing an internally illuminated sign as there are many examples of alternative options mmercial Design Guidelines and Sec. 8.2.6 Entrance Corridor Overlay that are in keeping with the Co District Signage. 3. The desired relief may not be granted without nullifying or substantially derogating from the intent of the district or purpose of the City of Salem Zoning Ordinance. On the basis of the above statements of facts and findings, the Salem Board of Appeals voted none (0) in favor and five (5) opposed (Peter A. Copelas (Vice-Chair),Jimmy Tsitsinos,Mike Duffy, Tom Watkins, and James Hacker (alternate), to grant a Variance requesting relief from Sec. 8.2.6 Entrance Corridor Overlay District Signage of the Salem Zoning Ordinance to allow an internally illuminated blade sign faced with logo, subject to the following terms, conditions and safeguards: Jimmy John's Standard Conditions: 1. The Petitioner shall comply with all city and state statutes, ordinances, codes and regulations. 2. All construction shall be done as per the plans and dimensions submitted to and approved by the Building Commissioner 3. All requirements of the Salem Fire Department relative to smoke and fire safety shall be strictly adhered to. 4. Petitioner shall obtain a building permit prior to beginning any construction. 5. A Certificate of Inspection shall be obtained. 6. Petitioner is to obtain approval from any City Board or Commission having jurisdiction including, but not limited to, the Planning Board. The Board denied the request. ] o Rebecca Curran, Chair Board of Appeals A4 A COPY OF THIS DECISION HAS BEEN FILED WITH THE PLANNING BOARD AND THE CITY CLERK Apfieat from tbir dediion, if any,shalt be made pursuant to Section 17 of the Mxsachurettr Generallmur Chapter 40A, and.shatl be filed nithin 20 days of fik'ng of this deaiion in the after of the City Clerk. Pursuant 10 the Massachusetts Genera!Laws Chapter 40A, Section 11, the Variance or Special Permitgranted herein shall not take effect until a copy of the decision bearing the rertificate of the City Clerk has been filed with the Essex South Registry of Deeds. i City of Salem Zon{pg Board M Appeals { Will hold a public hearing for all f persons interested in the petition of JIMMY JOHN'S,seeking a Variance from the provisions of Sec. 82.6 Entrance Corridor Overlay District Signabe of the Salem Zoning Ordi- nance to allow an internally illumi-� nated blade sign faced with of 135 John's logo at the property LAFAYETTE STREET (Map 34 Lot 307)(R3 Zoning District). The public hearing will be held on WED.,July 15,2015 at 6:30 PM, in Room 313,3rd at 120 WASHING- TON STREET. Rebecca Curran,Chair � Board of Appeals SN-7/1,7/8/15 > �snT CITY OF SALEM MASSACHUSETTS � . BOARD OF APPEAL 3 � nic ow n4 P 12* 20 120 WASHINGTON STREET• SALEM,MASSACHUSETTS 01970 9po / # SIF:978-679-5685 FAX:978-740-04 FILE K] BERLErDRISCOLL ° 1TY CLE-01i, SALEM. MASS. MAYOR City of Salem Zoning Board of Appeals Will hold a public hearing for all persons interested in the petition of JIMMY JOHN'S, seeking a Variance from the provisions of Sec. 8.2.6 Entrance Corridor Overlay District Signage of the Salem Zoning Ordinance to allow an internally illuminated blade sign faced with Jimmy John's logo at the property of 135 LAFAYETTE STREET (Map 34 Lot 307)(113 Zoning District). The public hearing will be held on WED., July 15, 2015 at 6:30 PM, in Room 313, 3`, at 120 WASHINGTON STREET. Rebecca Curran, Chau Board of Appeals Salem News: 7/1/2015 & 7/8/2015 This notice posted on "Official B.ulletirl„Board" City Hall, Salem, Mass. on JUN 2-9 [81� at IZ.W 'PH in accordance with MGL Chap. 30A, Sections 18-25. r Lauren Cronin Project Manager 508-393-8200 EXT. 34 617-872-3064 Cell . y 508-393-4244 Fax 35 Lyman Street _ Northboro,MA 01532 ViewPoint icronin@viewpointsign.com SIGN ANG AWNING www.ViewPointSign.com June 22, 2015 City of Salem Board of Appeals 120 Washington St. P Floor Salem, Massachusetts 01970 RE:Jimmy John's, 135 Lafayette St. Dear Board Members, On behalf of Jimmy John's and Bendsen Signs &.Graphics, we are requesting a variance be granted for an internally illuminated blade sign be manufactured and installed at the address listed above. Enclosed please find an application and associated documents for this request. The proposed sign will be located above the restaurant's entrance and helps to identify the entrance to pedestrians.The bracket and logo are standard to Jimmy John's locations and are consistent with corporate identification and branding, this includes the internal illumination.The sign will also draw attention to the main entrance. This board may grant desirable relief without substantial detriment to the public good and without nullifying or substantially derogating from the intent or purpose of the bylaws and guidelines. Approval of this application will be a benefit to this business and the city. It will not impact the integrity or character of the neighborhood,and will not be detrimental to the general purpose of the bylaws and guidelines. Thank you for your consideration. Best Regards, Lauren Cronin Project Manager Viewpoint Sign &Awning 35 Lyman St. Northborough, MA 01532 508-393-8200 { CHY OF SALEM, MASSACHUSETTS BOARD OF APPEALS PE=ON FORM CITY OF SALENf,NLASSACHUSETTS BOARD OF APPEALS 120 WASHINGTON STREET,Y13 FLOOR 2015 JUN 23 P 2: IQ SALEM,NIASSA(-HUSETTS01970 FILE # 9F�_/MfNEDa Thomas St. Pierre,Director of InspcctionalScrdciaUY CLE h, SALEM. MASS. Phone: 978-619-5641 / Fax: 978-740-9846 y KiMBERLEY DRrSCOLL Erin Schaeffer,Staff Planner * " MAYOR Phone:978-619-5685 / Fax: 978-740-0404 TO THE BOARD OF APPEALS: DEPT,QF PLANNNG& The Undersigned represent that he/she is/are the owners of a certain parcel of land located at: (=4k,L"Ty pLVELOPMENT Address: 155 [(}�AyC'ilF S `• Zoning District: An application is being submitted to the Board of Appeal for the following reason(s): This statement must describe what you propose to build,the dimensions,the zone property is in,and the zoning requirements.(Example: 1 am proposing to construct a 10'x 10'one story addition to my home located at 3 Salem Lane, in the R-2 Zoning District. The Zoning Ordinance requires the minimum depth of the rear yard to be 30 feet. The current depth of my rear yard is 32 feet; the proposed addition would reduce the depth of the rear yard to 22 feet.) E3c> 1 Fr.1 Sl(- 4, YP i t7r>m�ragi iqR) wanu4 tach .r a4d haA ul06ZR-5)htr JL1 In�y Lt an trj-,,rp a 11q til/mi natect WAtil !�a�(5 2" )21-t n v ; �m LVLA I CU-Uh+�t 0�r(, " vt ) d n e PACM W! For this reason I am requesting: �•L' , Ck n �Y-4nuf CC7721U t l t (1)Variance(s)from provisions of Section ?.2.E• of the Zoning Ordinance,specifically from .>ckip day a t5t[ G n .,4 dg O f n f� �Zy f l �YLLII(F C'UY(_II/ Or (i.e. i imum depth of rear yard). What is allowed is ��( ,��I//I M 40(A krl 6)a(,I�' (ft?sq ft?stories? %?), and what I am proposing is t(�-?A 11/J V1'1 1!v I jla Cf, fft?sq ft?stories? %?). ( )A Special Permit under Sectionr of the Zoning Ordinance in order to O Appeal of the Decision of the Building Inspector(described below): ( )Comprehensive Permit for construction of low or moderate income housing(describe below): I Current Property Use: (GYYIMLATand Are Lot Dimensions Included?(x)Yes O No Why? (Example.'Two Family Home) The Undersigned hereby petitions the Board of Appeals to vary the terms of the Salem Zoning Ordinance and allow the project to be constructed as per the plans submitted,as the enforcement of said Zoning By-Laws would involve practical difficulty or unnecessary hardship to the Undersigned and relief may be granted without substantially derogating from the intent and purpose of the Zoning Ordinance. CITY OF SALEM, MASSACHUSETTS BOARD OF APPEALS PETITION FORM The following written statement has been submitted with this application: ( ) For all Variance requests a written Statement of Hardship demonstrating the following must be attached: a) Special conditions and circumstances that especially affect the land,building, or structure involved, generally not affecting other lands, buildings,and structures in the same district, b) Literal enforcement of the provisions of the Ordinance would involved substantial hardship to the applicant;and c) Desirable relief maybe granted without substantial detriment to the public good,and without nullifying or substantially derogating from the intent of the district or the purpose of the ordinance. O For all Special Permit requests a Statement of Grounds must be attached. An application for a special permit for a nonconforming use or structure shall include a statement demonstrating how the proposed change shall not be substantially more detrimental than the existing nonconforming use to the neighborhood in accordance with Section 9.4 Special Permits. Such a statement should include reference to the following criteria: a) Social, economic, or community needs served by the proposal; b) Traffic flow and safety, including parking and loading, c) Adequacy of utilities and other public services; d) Impacts on the natural environment, including drainage; e) Neighborhood character; and f) Potential fiscal impact, including impact on City tar base and employment. ( ) For all Comprehensive Permits for construction of low or moderate income applicants should refer to M G.L. Ch. 40B § 20-23. Previous applications to the Board of Appeals involving this property have been submitted with this petition form. The Building Commissioner can provide documentation of previous applications to the petitioner or his representative. //�� If different from petitioner: Petitioner:�1 (.. ellmii� Property Owner: Vi WPo;t r-, 5tr,N - ArvNIQ(4 Address: SS WMOKI Si kfolZT1tR0'r-UVE7NAddress: Telephone:)�-.39 3- rF,21')0MA o 1532 Telephone: Al Email: (�2D1 hr r� i/tEhlFL�i otr.S! '1� Email: Signature: Signature: (r�vache consenl letter is also acceptable) Date: 6127/fc�- Date: T If different from petitioner: Representative: A TRUE Address: ATTEST Telephone: Signature: Date: CITY CLERK DATE DPCD DATE This original application must be filed with the City Clerk. 135 Lafayette LLC 84 State Street, Suite 600 Boston, MA 02109 I June 23, 2015 Re: Signage at 135 Lafayette, 135 Lafayette Street, Salem To whom it may concern: This letter serves as an approval to the attached signage provided by Bendsen Signs & Graphics and authorizes View Point Sign and Awning to secure permits to perform sign installations, removals or any sign maintenance necessary at our property located at: Jimmy John's 135 Lafayette Street Salem, MA 01970 Property Owner Name: 135 Lafayette LLC Address: c/o Planning Office for urban Affairs, Inc., 84 State St., Suite 600, Boston MA 02109 Phone: 617 350-8885 Fax: 617 350-8889 Parcel/Tax Folio Number: 34-0307-801 Sincerely, 135 Lafayette LLC j By: 135 Lafayette Managing Member LLC By: Planning Office for Urban Affairs, Inc. By: William H. Grogan Chief Operating Officer I TE SALEM NEWS REQUEST FOR LEGAL NOTICE I understand that by signing this form, I am agreeing to the cost of the legal notice to be published in the newspaper. Payment is required at the time of the legal notice being received by the city and before it is published in the newspaper. Please make checks payable to THE SALEM NEWS: The Salem News Attn: Legal Notice 32 Dunham Road Beverly, MA 01915 Prepaid cost required to run: $260 'Important: Average legal notice costs are estimated; customer will either be refunded or billed after the legal notice is published. Check# ^ 2q I (attach check) If payment is not received,the legal notice will be cancelled. Y:o—AAA Ola �Ia/l A /V\ (Signature) Lauren Cronin From: ab@bsgl946.com Sent: Friday, June 19, 2015 1:34 PM To: Icronin@viewpointsign.com Subject: FW: Jimmy John's Signage in Salem Attachments: Salem—MA_1.pdf Here's the inspectors last email on the initial review. AB From:Andrew Shapiro (mail to:AShapiro@SaIem.com] Sent: Monday,June 15, 2015 12:52 PM To:ab@bsg1946.com; 'Matthew Dodd' Subject: RE:Jimmy John's Signage in Salem Hi Alicia — Thanks for your patience. I think we would rather see a fully exterior list blade sign rather than what you've proposed as an alternative. Our commercial design guidelines are pretty clear in not recommending the use of internally lit features along our entrance corridors (the Jimmy John's will be located along an entrance corridor). Below is an idea of the type of sign we would prefer to see—something with a fixture either as part of the bracket or affixed to the building, which would be set above and shining down on the sign. Again, we're fully comfortable with the backlit letters shown in your scheme. 'I F I Best, Andrew Andrew Shapiro Economic Development Planner City of Salem Department of Planning and Community Development 120 Washington Street Salem, MA 01970 978-619-5685(v) 978-740-0404 (0 1 r ( _ s r J)�'M'MY jOHIN'S I � For:Ji m John's Gourmet Sandwiches-Salem MA This is or orininri—pooti:rod o—n3 c°nlieenWaliy wwniraa rm y°°,"issnig uce in o.00soo..sn° BendsenPMs 017-877-698 pG'°a°pnic°s°,"msoplanned n'"nnnv°'fo° °dy©eord ssin sid5°ndse d uantit :One i Set of face lit channel letters.Vin l Colors: 3630-22 Black and 3630-83 Re al Red m FA 017-677-8907 °Iilel rqr i51t[°De m'ea rep°tlucea.mpeJ dreo signs s Grapntca, Inc. Quantity:One(I Face lit ro'ectino sign(onlywhite areas).Vinyl Colors:3630-22 Black and 3630-83 Regal Red 3635 hibiled in lasnion. oerione,: I:I. 6endsen pd,°, 06-22-1i 0901 N.WPPGTPrd Els. Oeaeeur.IL 6890E1 ry�ewer..�. Skean NOSAl.M I(H) BRICK WALL 52" PROJECTION 4.N'H 3/W Lag Bolts I 8„ With anchors (x2)TOP / (x2)BOTTOM 36'POWER iv ry WHIP TO COME OUT e V OF BOTTOM BAR ILLUMINATED 1/4'SfEEL MOUNTING PLATE 17.25'H PAINTED BLACK 2.11-H FRONT VIEW 8" I SIDEVIEW (4)mounting 27" points PLATE DETAILS ! Tmmw. . IW°° °° "I9For:Ji John's Gourmet Sandwiches- a b -I.r . ....nwa!"'a'y endsen a»I- » e -Q3an uanti : One ] 1'O Face lit eCtln SIOn (onlypr.=t.,g limned lot yaa ay 6..s Suns.W white areas . crap o,m w,nown n,ax ao aio F",2"e" e9' Signs & Graphfes, Inc. Vinyl Colors: 3630-22 Black and 3630-83 Regal Red 3635 ome n!Is.!:o or.0 prep onec e. oneao,e.- mepea me"y tasm��. eac;nx,� KI- E�senl un!e: IHi-Ih-li 0801 N.Wea0ford Bi, Dececur,IL B2526 e,.e c o_.v..,r. Skplxn NoSAI-M IlN)b ' S li''.�' ! II q q q 1 ♦ i 0 9 9 q N For the past 300 years, the City of Salem has in the process of undertaking improvements to com- been a dynamic commercial center of activity. Walk- mercial and retail buildings. Overall, the guidelines ing through downtown Salem, one can sense the his- are intended to provide ideas, stimulate thinking, and tory of the city from the wealth of historic buildings promote good design in the commercial districts to the cobblestone streets. Over the years, Salem has throughout the City of Salem. The purpose is not to held a strong tradition of planning to protect the his- limit the choices of business owners but rather to toric architectural and urban design qualities that provide more options that exist for your building. make Salem distinctive and attractive. In addition Particularly, the Guidelines will be helpful to business decisions by individual property and business owners and property owners with buildings located in the have helped to shape the look, feel, and experience Entrance Corridors, Historic Districts, and Urban of Salem as a place—the character of the city that Renewal Areas, where the City of Salem has more attracts residents, businesses, shoppers and tourists. specific regulations and oversight over design deci- The City of Salem developed these Commercial sions. Design Guidelines to encourage the highest quality design in commercial areas that will preserve the Who Should Consult the Design Guidelines? City's rich history and improve the physical and visu- Property and business owners should refer to the al environment. It is intended to prepare business Design Guidelines whenever they are considering and property owners to undertake quality improve- improvements to their buildings or changes to sig- community that will contribute to the overall image of the community and continue to make Salem a unique nage. and attractive place. In addition, the Guidelines are intended to assist and guide design review in the following areas: What Are Design Guidelines? Urban Renewal Meas. The Salem Rede- 'a.xudetj , t��tis' flhaTgu 8�1'ih sThpe velopment Authority (SRA) requires that all improvements to the exterior of a structure kar–MMIUe'gilangnsnor req 1221012,e10. and any changes to signage to properties locat- The physical design of a commercial area con- ed within the Urban Renewal Areas must tributes greatly to the overall image of the communi- undergo design review.The SRA utilizes their ty. Thoughtful design improvements reinforce the Urban Renewal Plans in that design review. positive identity of a community's retail core and cre- These updated Guidelines are intended to sup- ate a sense of place that is distinct to the neighbor- plement the design frameworks established by hood. Furthermore, good design helps create a place the Urban Renewal Plans. where people want to be—to socialize, relax, and shop. Entrance Corridors. The Entrance Corridor These Design Guidelines address many of the issues Overlay District regulations are focused on sig- that business and property owners are likely to face nage, parking lots, fences and new non-resi- � 9' p pry---------- tip, ul , y;'y w •amn tr' W� I If�l �(+ flii p i6, I I tlN R hI'tlN h3 lk � uCilll+ h9 tl I I N m, - i I �hi Im I k t t I� � � IIFI" � iu4'. ✓ .� �i N, q I p (� N i9 ■ f l� V *' li ISI w I } �• I 1 ■ j� I r' I a An example of one of the many smaller retail mixed-use areas These Washington Street storefronts have been largely rebuilt in found along Salem's many Entrance Corridors. buildings that vary in construction dates and styles. dential construction over 2,000 square feet. / All signage changes in the City's Entrance Cor- ridors must be reviewed and approved by the v1 Department of Planning and Community el Development (DPCD) and Building Depart- ment. In addition, new non-residential con- Ndei Xi struction over 2,000 square feet requires approval by the Salem Planning Board. These I Guidelines will be used by these departments and the Planning Board in their review. • Historic Districts. The Salem Historical A typical street in Salem with buildings dating from various peri- Commission has a Guidelines Notebook that pri- ods from the seventeenth through the nineteenth century marily focuses on residential properties located in the four Local Historic Districts, but does not include much information on commercial properties. These Commercial Design Guidelines Section III: Area Descriptions. Provides will serve to assist the Salem Historical Com- overviews of each of the Entrance Corridors mission in its review of commercial renovation and the Urban Renewal Areas to provide an and signage projects. understanding of their development over time as it relates to the types of buildings, uses and Whenever business or property owners are making design characteristics present today. changes to their signage or their storefront, they should contact the DPCD first to determine the nec- Appendix. Includes information on historic essary permits and approval processes. storefront systems, The Secretary of Interior's Standards for the Treatment of Historic Properties, What Role Will the Design Guidelines Play? and other resources that might be of interest t0 the reader. oder 'TheaD.est4n.Gutdeknes wiLlbes„gd^,by�tlre:Planniriga dlgaSRA�SRAsDesigfisReiBOaEd�ftstica Design Regulations Cg1mis 'on a mci.R;} ssignir mEach boa•revtewmofa. The level of design review required for a project tprdpAs�prigyecd 5tgnage„�Each board or city staff will refer to the recommendations discussed in depends on the location of the property. The three the document when suggesting design improvements areas where design review is necessary are the to projects or signage. Entrance Corridors, Urban Renewal Areas and His- All property or business owners should refer to toric Districts. A brief overview of each of the areas is this document when designing a project or signage provided below. However, business and property for their business. These Guidelines will help them to owners should consult with the Department of Plan- create a look for their business that may increase ning and Community Development (DPCD) early in their number of customers and will contribute to the their project development to determine whether they overall historic and architectural character that fall into one of these areas. makes Salem a distinct and attractive community in Entrance Corridors. Tha®bu RrainSr Cwa,ido� v�ec which to live and work. datygmid:istttcarcra'Rtua0.Sxlerffiwet*ma) r Rrameem("ioxridrsS ftafaintg, Loring, Canal, Highland, Boston,l ort How To Use the Design Guidelines? and Bridge Streets—to protect and enhance the . This document is organized into three sections major entranceways into the City. Projects located in and an appendix. A description of the sections and this district are regulated by the Entrance Corridor appendix are as follows: Overlay District Regulations found in the Salem Zon- ing Ordinance. The regulations focus on signage, park- • Section I: Overview of the ing lots, fences and new non-residential construction Development of Salem. Provides the read- over 2,000 square feet.rSiigcuv g1j alla&,-Lth$ er with a brief introduction to the historical ✓sEV1 VM-V_1orsad.R.rs-a_,Lq=r Sw d�fv am�dgsigna y. the, development of Salem that has led to the dis- +XDRODS.abMB,ui1[Itug paut'mgn, New non-residential tinctive pattern of current design visible construction over 2,000 square feet requires approval throughout the City. by the Salem Planning Board. • Section II: Design Guidelines. Provides Urban Renewal Areas (Heritage Plazas East and guidelines for business and property owners West). Salem has two designated Urban Renewal I covering topics from building placement for Areas: Heritage Plaza East and Heritage Plaza West. new construction to sign design. Together, these areas include most of Salem's down- 2 City of Salem Commercial Design Guidelines signs. The Zoning Ordinance is referenced in these " j' Design Guidelines when relevant dimensional controls Hirt are discussed and in some cases these guidelines will l :. i�,: GJ iop suggest best practices that vary from minimum zon- ing in requirements. Iq Urban Renewal Plans. As stated before, the f Urban Renewal Plans regulate the Urban Renewal Areas. The following sections, within the Urban Ore ni, s Renewal Plans, outline the regulations for these areas: Examples of the distinctive and detailed storefronts and building Exhibit B: Property Rehabilitation Standards entrances found throughout Salem. Exhibit C: Urban Design Criteria Exhibit D: Manual for Private Signs town core. All properties located within the urban Salem Historical Commission Guidelines Renewal Areas are subject to regulations and design Notebook . The Salem Historical Commission Guide- standards administered by the Salem Redevelopment lines Notebook is a compilation of the design review Authority. Projects ranging from new construction to guidelines used in the administration of Salem's Local exterior property rehabilitation to sign installation Historic Districts. It also provides property owners are all subject to review before the Salem Redevelop- throughout Salem with information on the preserva- tion, repair and restoration of historic properties. The Again, property owners located within these Salem Historical Commission updates the document areas should contact the DPCD for guidance on the regularly. review process and the Urban Renewal Area Regula- The Salem Handbook. The Salem Handbook, first tions. published by Historic Salem, Inc. in 1977, is a manual I Local Historic Districts. There are four separate, for homeowners of pre-1950 houses. The guide offers city-designated Local Historic Districts in Salem: homeowners information and recommendations for McIntire, Lafayette Street, Washington Square and best practices on maintaining, repairing and renovat- Derby Street. For all properties located in Local His- ing older houses, as well as a survey of historic house toric Districts, any change to exterior architectural styles featuring typical period details.The Handbook is features that are visible from a public way requires a intended to help homeowners maintain the historic Certificate of Appropriateness from the Salem Histor- character of their houses while keeping them in good ical Commission before a Building Permit is issued. repair. The Handbook will be re-published with cur- For work not subject to a Certificate of Appropriate- rent information, resources and references, in 2005. ness (i.e., ordinary maintenance that results in no Owners of residential or mixed-use buildings change in color, material, design or outward appear- should consult the Handbook, in addition to these ance or work not visible from a public way), a Cer- Commercial Design Guidelines to understand the specific tificate of Non-Applicability must be obtained prior to issues and best practices for residential buildings asso- starting a project. ciated with commercial uses. The Historic District Commission meets twice a month to review project applications. Property own- The Secretary of Interior's Standards for Treat- ers initiate the review process by contacting the ment of Historic Properties. The Secretary of btteri- Department of Planning and Community Develop- or's Standards for Treatment of Historic Properties with ment (DPCD). Guidelines for Preserving, Rehabilitating, and Reconstruct- ing Historic Buildings(36 CFR 67 and 68) can be found Other Resources in the Appendixes of these Commercial Design Guide- Property owners should also refer to the follow- lines (see Appendix B, pps. 54-57). ing documents for more information regarding the regulations for these areas. Salem Zoning Ordinance. The City of Salem Zon- ing Ordinance controls private development through- out Salem by regulating land use, building density, size, height and signs among other things. For instance, zoning controls the dimensions of signs but does not suggest appropriate aesthetic treatments of Introduction: Purpose and Applicability of the Guidefines 3 Signs Sign Types A diversity of well designed signs is desirable Wall Signs within any retail area. Signs are prominent features Wall signs are affixed parallel to the street wall and should all compliment the architecture rather and should be installed in the sign band area above than fight one another for attention. Limits on the the store entrance. Wall signs should not obscure size and type of signs are important to ensure that architectural details or sit in front of windows on each shop can identify itself without being over- upper floors. Painted, raised letters, or a box sign are whelmed by larger or brighter signs. all possible methods for wall signs. Simplicity and Signs can say a lot about your business. Interest- compatibility with the building architecture are ing and unique shapes, forms and logos are effective important considerations. ways to communicate the nature of merchandise or projecting Signs services being offered.A restrained combination of A projecting, or blade sign is attached perpendic- select words and images is more effective than clut- alar to the face of the building and is the best type of tering the street with extraneous information. sign for pedestrians as it directs itself to the view Effective signs can be created with the use of from the sidewalk below. Projecting blade signs light colored lettering against a dark or neutral back- should be sized for pedestrian legibility. Flags and ground. White, gold or other bright colors call atten- banners, even temporary ones, are considered pro- tion to the words while the background blends with jetting signs and should be approved in the same the surrounding architecture. manner as a projecting sign. The size and location of any sign is tightly regu- lated in the Salem Sign Ordinance and the Salem Free Standing Signs Redevelopment Authority (SRA) Sign Manual. All Monument or free standing signs are placed signs must be approved by the Building Inspector, independent of the building and are limited in height Businesses located within the Urban Renewal Areas and size by the Salem Sign Ordinance and are only must also have new signs reviewed by the SRA and allowed where buildings are set back from the street. its Design Review Board (DRB). Business owners Free standing signs are prohibited with the Urban should check with the Department of Planning and Renewal Areas. Community Development before installing a sign to ensure they follow the proper procedures. Trade Marks and Corporate Signs and Standards Unlike unique or original signs,corporate trademarks PI •^^ rl +. .w Mr��!gIW i��]lliiit[Villi��k9�� homogenize and reduce the distinction of places such as Salem.In the not so recent past corporations offered q .iiiry 1 ii shop keepers free signs in order to display corporate �� mou h logos and colors.Such signs are associated with business- es that routinely ignored other sign ordinances and did not contribute to the image of a neighborhood. National retailers present a special challenge in historic or architecturally distinctive districts.Corporate building and sign standards are formulated to achieve maximum �41� �i il,.gihrf visibility for the brand in suburban strip retail environ- menu with competing businesses.In Salem's Entrance Ip rF;l Corridors and the downtown,the unique architectural � , character of the district must come before corporate branding. x Many chain stores are willing to modify[heir corporate rl� rm standards for buildings and signs when presented with '.'� ■■■ clear guidelines and the understanding that all businesses will conform equally to those standards.The use of corporate colors in architectural accents is not recom- mended. lilt II h (Freeport,ME) 18 City of Salem Commercial Design Guidelines Multi-Tenant Signs Multi-tenant signs reduce the need for excessive . individual signs that would otherwise clutter a fa4ade T1 or entrance or the landscape. Multi-tenant signs should clearly indicate the building address and listdlx rr ' the tenants in an orderly, legible, manner. The sign "'�µ,,' ��'p',•, a itself should be compatible with the buildings archi- tecture and not obscure architectural details or win- dows. Ali„ I Sign Lighting uc �'n<" IN• 'I The most cost effective signs are simply lit by fix- tures aimed at them from the building. This allows a limitless choice of color and materials to choose from Not Recommended: •These unshielded and unfinished light and simple installation and maintenance. Light fixtures detract from the storefront. (Cambridge) sources should be shielded to prevent glare from shining into neighboring windows or into the eyes of pedestrians and drivers. Only finished and shielded f fixtures should be used on building facades. The fin- t ish should complement to sign and other fagade ele- ments. Internally lighted signs are not recommended in the Urban Renewal Areas and Entrance Corridors. Business owners should check the Department of w Planning and Community Development. '' • " eRec'tamtnendeds LFjcterraally^_ligfitgd^bade^signs onentedreo ped„estet8ns7 Caived„w�::de,_,n^slgnns wlth.neurralro—dark.back-F—dirdr d® ,brighulettering. sArcffic"""te[uallighung.�sources.tMlrghtsignsA '.-�,�,� Nz 1� "'rte -r..-.-��. .No.vRe'com'mended= Recommended: This channel letter wall sign reads well Intemally'71ighffd:17ox,.ssigns.. ar.`ficulari i}h;,ligtii fGlq eda during the day and is backlit with neon that creates an interest- backgr."our&I ing halo effect on the brick wall at night. (Cambridge) Trademarks for products sold within the store. Flashing signs as per Salem Sign Ordinance. .1 C. 1 '�"Yi tltl -A OEM= {VIII , f r i lls � k.. �W okr r � � ► Recommended: This free-standing multi-tenant sign empha- diecotriinended�yhts pro(e„cdrg-,�8lTdeeni�n�71753 sii ple dut sizes the building address and compliments the landscape. aprov,ccat„tvve LgttTiK§,-and colgrs:T a rrcgi'i eecFaral lrghting of fh'b (Manchener,NH) @signWc9mpl„i13n„enu^tke,",supp t braeket',f'Inii"d3 er""')J1 Section ll: Design Guidelines 19 6/22/115 Salem,MAZcning Ordinance f> C�:ENTRANCE CORRIDOR OVERLAY�"DISTRI'CTiT(ECOD` 8.2.1 Purpose. The purpose of the Entrance Corridor Overlay District(ECOD) is to augment underlying zoning regulations in designated areas to: 1. Protect and enhance the major entrance ways into the City; and 2. Ensure that such areas are improved in a manner which is in the best interest of the City. 8.2.2 Applicability. The ECOD shall be established along the corridors designated on the zoning map. The boundaries of the overlay shall be interpreted as following the rear lot lines of properties fronting on the corridor or along a line one hundred fifty(150)feet from the centerline of the corridor, whichever is less. 1. Properties within such district shall be controlled by the regulations of the underlying zoning districts, except as hereunder specified. In instances of conflicting requirements, the restrictions listed below shall prevail. 2. The requirements of this section shall not apply to Planned Unit Development(PUD) proposals, or those development proposals which are required to obtain a site plan review special permit. 8.2.3 Requirements. The following requirements shall apply to all properties in the ECOD: 1. Curb cuts. Only one (1) curb cut of no greater than twenty-four (24)feet shall be permitted for all residential uses. A maximum of two (2) curb cuts no greater than twenty-four (24) feet each shall be permitted for all commercial uses. 2. Mechanical equipment and refuse storage areas. No refuse storage areas or mechanical equipment areas shall be located in a front yard, nor within twenty-five (25) feet of the front lot line of the side yard. Such areas shall be screened from all public ways, parking areas, residential land uses and open spice areas. 8.2.4 Fences. In order to maintain and maximize aesthetic views and sight lines, all fences along the front and side lot lines shall comply with the following standards: 1. No fence along front or side lot line shall be more than four(4)feet in height, as measured from the curb level of the street, or average grade elevation of the land where the fence is to be located,whichever is deemed appropriate. 2. Chain link and wire fences are prohibited along front and side lot lines. 3. Any fence constructed within an ECOD shall require a fence permit issued by the City building department. 8.2.5 Parking Areas. All parking areas of more than twelve (12) spaces shall be arranged and landscaped to properly screen vehicles from adjacent properties and streets. The requirements for such landscaping are as follows: 1. Landscaping shall include one (1)tree of three and one-half-inch to four-inch caliper for each three (3) parking spaces. Trees shall be planted in plant beds bounded by six-inch granite curbing. 2. No plant bed shall be less than fifteen (15) square feet, and no dimension of such plant bed shall be less than three (3) feet. 3. abouttlank 112 6/22/215 Salem,MA Zoning Ordinance A planting strip of no less than three (3)feet wide shall separate vehicles parked face to face in a parking area. Such planting strip shall include one (1) three and one-half-inch to four-inch caliper tree every twenty-seven (27) feet, in line with striping and other appropriate landscaping. 8.2 fi tage.Y'A sign review committee, comprised of the following members, shall be established for the ,rppurpose of reviewing all signage proposed for the ECOD; Building Commissioner or designee; and City Planner or designee; and representative of the Salem Redevelopment Authority. i _ �, .,s. pIliym4 g �IM W ii a shallr'review,the si e,lobation "typ f Material anc��deslgn.of all sigma 1. The sl n review committee located within an lECOD I � 2. The sign review committee shall follow the Salem Sign Ordinance, except that the sign review committee shall be allowed to limit the size of all signs within an ECOD to one-half(Y2) the size which is allowed in the underlying zone. Apphe Cil, simple,maj�f this comm tCee'�isegu red prloruto^a slgn,permlt being,granted 3 A royal b 8.2.7 Site Plan Review. All new construction over two thousand (2,000) square feet in nonresidential uses shall be required to be reviewed and approved under the provisions of site plan review by the Planning Board. abot t:blank 2/2 r tat the architectural team no NTNimcwal tam.Inc. 50 canmancladh Wry at Ad.M NW 4 Chabaa MA 02150 p° - • +I N' 7 617.669.0402 F 627AUA329 � a ancaalWawsraNeamsan Ca Samcotes tC a Can�sWtams Inc. LM LTY.an• SuwAn 60 v �bC N.V frWpn.W OIM samiotes tsa.m.Na Revision: 1 8 77.2011 _ El1-1 — — a an- SEE 4t1 iOfl 004IilYARD IAHNIr AND {r D � �' Lpvpxm2 x"�.Lwioi[ �n�s� �� nut sc,uu.veous u"Mxxc x®uas raA .wrzrt.sw ¢ emmm.rz crxmus n o rz,W1TR —eon amcx caxrova FWV0.� �E MM I A �'• ® l (3 en •n. T^ta OIPB dFW MW J.- NSFWIY IIEVITaI o Tva�N.uar x- soma aawe Ful'"nw Drawn: amt "I ——— x +a.o nn nv u., 4 ^ a my srza Ltnanw • ox mAV N uAv nox CheckeE: srg W sv cr u:rrnna,saw Aale: AS N0TE0 KeY Plan: � I N T s I o:wLLl a � s6 e= a� '46 I I S PARKING _ _ 121 SPACES QI pNC.3 ACCESSIBLE AND 3 VAN n. I I ACCESSIBLE) Pmjm Name: St. Joseph's EGFun. Redevelopment � maaraaK.,aTaa ma..4—----- 135 Lafayette Street awro eoec,uewu a a c l ^Pr.a ` meTaaovwrrxwWreLuo o Isecwnaue.w.n W a Salem,MA W— I..) Sheet Name: aEd1AEevML"w"" LAYOUT AND MATERIALS PLAN .xooa,amxxLL i 'L 3 re �m'.,.ao.W..�.....e. eo�,e�u.r c momma050 CNumber: C0507 v ' ® Issue Date: -- - - June 30,2011 GRAPIEC SCALE Sheet Number: g8 • C- 1 . 1 �u 1..1 OO see-eo n Lauren Cronin Project Manager 508-393-8200 EXT.34 617-872-3064 Cell - 508-393.4244 Fox 35 Lyman Street Northboro,MA 01532 ' VieWPoint Icronin@viewpointsign.com SIGN ANo AWNING www.ViewPointSign.com June 22, 2015 City of Salem Board of Appeals 120 Washington St. 3`d Floor Salem, Massachusetts 01970 RE:Jimmy John's, 135 Lafayette St. Dear Board Members, On behalf of Jimmy John's and Bendsen Signs &Graphics, we are requesting a variance be granted for an internally illuminated blade sign be manufactured and installed at the address listed above. Enclosed please find an application and associated documents for this request. The proposed sign will be located above the restaurant's entrance and helps to identify the entrance to pedestrians.The bracket and logo are standard to JimmyJohn's locations and are consistent with corporate identification and branding, this includes the internal illumination.The sign will also draw attention to the main entrance. This board may grant desirable relief without substantial detriment to the public good and without nullifying or substantially derogating from the intent or purpose of the bylaws and guidelines. Approval of this application will be a benefit to this business and the city. It will not impact the integrity or character of the neighborhood,and will not be detrimental to the general purpose of the bylaws and guidelines. Thank you for your consideration. Best Regards, 4 Lauren Cronin Project Manager Viewpoint Sign &Awning 35 Lyman St. Northborough, MA 01532 508-393-8200 CTTY OF SALEM, MASSACHUSETTS BOARD OF APPEALS PETITION FORM CITY OF SALEbi,1N4ASACIIUSETTS BOARD OF APPEALS 2015 JUN 23 P 2: 13 120 WASHINGTON STREET,312D FLOOR �i tea' SALEM,blt\StiA<HUSETTS 01970 s' f FILE k ��tMINEU� ` Thomas St Pierre,Director ofInspectional ServiccCITYLLEFK, SALEM, MASS. Phone: 978-619-5641 / Fax: 978-740-9846 KINInERLEY DRISCOLL Frin Schaeffer,Staff Planner MAYOR Phone 978-619-5685 / Fax: 978-740-0404 Fill� TO THE BOARD OF APPEALS: JUN 2 3 2013 The Undersigned represent that he/she is/are the owners of a certain parcel of land located at DEPT.OF PLANNING& Address: 1;�5 t(41:'g yC'iTi= Zoning District: �IFfI "N DEVELOPMENT An application is being submitted to the Board of Appeal for the following reason(s): This statement must describe what you propose to build,the dimensions,the zone property is in,and the zoning requirements.(Example, I am proposing to constrict a 10'x 10'ane story addition to my home located at 3 Salem Gane, in the R-2 Zoning District. The Zoning Ordinance requires the minimum depth of the rear yard to be 30 feet The current depth of my rear yard is 32 feet; the proposed addition would reduce the depth of the rear yard to 22 feet.) VIO&-A5)K7 Slhr.l •.- h7QhJaJ1 my QQ an ' j/It.�m1n��,4vd 4nt,Le ��4SZ:. �2rrner, im, `FZ"dlnxny,Fr_n On. �= G, " °-1 ) den)ME )IfflM%1An110,S lent).r k GIII Abu, 21MAt`14 GC1MAkf. 1h9 Ckd�Lhwa J lD For this reason I amrequest' n� C�h �' _ & , ';J n dC)� not C��n� g 6a,�gn �C (1)Variance(s)from provisions of Section S°.2.C_ of the Zoning Ordinance,specifically from (i cwrla,y d4sttt dLvO n cn 1 ACI.Ph_A J� �X 9){PG1/)l Q Cf/Yrl el'GY (i.e. r inrctm depth of rear yard). What is allowed i� s (/ al'-d1u t JJUy') 0011'rY L)O(b (ft?sq ft?stories? %?), and what I amproposingis [r)-VIQ6(Vfft?sgft?stories? %?). ( )A Special Permit under Sections of the Zoning Ordinance in order to ( )Appeal of the Decision of the Building Inspector(described below): ( )Comprehensive Permit for construction of low or moderate income housing(describe below): Current Property Use: Pln'VI(hL p2 J Are Lot Dimensions Included?00 Yes O No Why? (Example:Two Family Home) The Undersigned hereby petitions the Board of Appeals to vary the terms of the Salem Zoning Ordinance and allow the project to be constructed as per the plans submitted, as the enforcement of said Zoning By-Laws would involve practical difficulty or unnecessary hardship to the Undersigned and relief may be granted without substantially derogating from the intent and purpose of the Zoning Ordinance. MY OF SALEM, MASSACHUSETTS BOARD OF APPEALS PETITION FORM The following written statement has been submitted with this application: O For all Variance requests a written Statement of Hardship demonstrating the following must be attached: a) Special conditions and circumstances that especially affect the land, building,or structure involved, generally not affecting other lands,buildings,and structures in the same district; b) Literal enforcement of the provisions of the Ordinance would involved substantial hardship to the applicant;and c) Desirable relief may be granted without substantial detriment to the public good, and without nullifying or substantially derogating from the intent of the district or the purpose of the ordinance. O For all Special Permit requests a Statement of Grounds must be attached. An application for a special permit for a nonconforming use or structure shall include a statement demonstrating how the proposed change shall not be substantially more detrimental than the existing nonconforming use to the neighborhood in accordance with Section 9.4 Special Permits. Such a statement should include reference to the following criteria: a) Social, economic,or community needs served by the proposal, b) Traffic flow and safety, including parking and loading; c) Adequacy of utilities and other public services; d) Impacts on the natural environment, including drainage; e) Neighborhood character, and t) Potential fiscal impact,including impact on City tax base and employment. ( ) For all Comprehensive Permits for construction of low or moderate income applicants should refer to M.G.L. Ch. 40B § 20-23. Previous applications to the Board of Appeals involving this property have been submitted with this petition form. The Building Commissioner can provide documentation ofprevious applications to the petitioner or his representative. If different from petitioner: Petitioner: 1"'ai lf'Uh➢iA' Property Owner: V1aVF07NT $IEiN AWt.(I Qcj Address: 86 WMft) kIffe7D3U7ZU21(jhAddress: "IA 0632- Telephone: �)�S-.3pi 3- 2t1(� Telephone: Email: ( ri (aVt paAfrSJ&4� Email: Signature: 0,te4liwN c _ Signature: tache toner letter is also acceptable) Date: 6127,7Date: If different from petitioner: Representative: A TRUE Address: ATTEST Telephone: Signature: Date: CITY CLERK DATE DPCD DATE This original application mast be filed irith the City Clerk. 135 Lafayette LLC 84 State Street, Suite 600 Boston, MA 02109 June 23, 2015 I Re: Signage at 135 Lafayette, 135 Lafayette Street, Salem i To whom it may concern: This letter serves as an approval to the attached signage provided by Bendsen Signs & Graphics and authorizes View Point Sign and Awning to secure permits to perform sign installations, removals or any sign maintenance necessary at our property located at: I Jimmy John's 135 Lafayette Street Salem, MA 01970 Property Owner Name: 135 Lafayette LLC Address: c/o Planning Office for urban Affairs, Inc., 84 State St., Suite 600, Boston MA 02109 Phone: 617 350-8885 Fax: 617 350-8889 Parcel/Tax Folio Number: 34-0307-801 Sincerely, 135 Lafayette LLC By: 135 Lafayette Managing Member LLC By: Planning Office for Urban Affairs, Inc. 1 By: William H. Grogan Chief Operating Officer j I i I 'SIE SALEm 5 REQUEST FOR LEGAL NOTICE I understand that by signing this form, I am agreeing to the cost of the legal notice to be published in the newspaper. Payment is required at the time of the legal notice being received by the city and before it is published in the newspaper. Please make checks payable to THE SALEM NEWS: The Salem News Attn: Legal Notice 32 Dunham Road Beverly, MA 01915 Prepaid cost required to run: $260 ***Important: Average legal notice costs are estimated; customer will either be refunded or billed after the legal notice is published. Check# 34 2q I (attach check) If payment is not received,the legal notice will be cancelled. .1 o q'`_ A ✓R�6 w M (Signature) Lauren Cronin From: ab@bsglg46.com Sent: Friday, June 19, 2015 1:34 PM To: Icronin@viewpointsign.com Subject: FW: Jimmy John's Signage in Salem Attachments: Salem_MA_l.pdf Here's the inspectors last email on the initial review. AB From:Andrew Shapiro [mailto:AShapiro@Salem.com] Sent: Monday,June 15, 2015 12:52 PM To:ab@bsg1946.com; 'Matthew Dodd' Subject: RE:Jimmy John's Signage in Salem Hi Alicia— Thanks for your patience. I think we would rather see a fully exterior list blade sign rather than what you've proposed as an alternative. Our commercial design guidelines are pretty clear in not recommending the use of internally lit features along our entrance corridors (the Jimmy John's will be located along an entrance corridor). Below is an idea of the type of sign we would prefer to see—something with a fixture either as part of the bracket or affixed to the building, which would be set above and shining down on the sign. Again, we're fully comfortable with the backlit letters shown in your scheme. l Best, Andrew Andrew Shapiro Economic Development Planner City of Salem Department of Planning and Community Development 120 Washington Street J Salem, MA 01970 978-619-5685(v) 978-740-0404 (t) 1 iN _ s , ` nr j'I'M'MY JOH'N'S i For:Jimm John's Gourmet Sandwiches-Salem MA Bendsen P.:Qa77-Q3� Quantity:One(I Set of face lit channel letters.Vinyl Colors:3630-22 Black and 3630-83 Regal Red wOe °e1gpiaani°'°''"°y r °"sn"5¢� Gmp°cs,,rc.a s w,to be soon"".°esca°¢tl,c FAX:917-077-0347 °t°¢t nW a a,e be u5e0 reptotloee°.cnWa°°t¢a. Signs fi Graohics, Inc. Quantity:One I Face lit Proiecting sign(only white areas).VinI Colors:3630.22 Black and 3630-83 Re aI Red 3635 Gest,,,. Kt. B9O'1 N,Wootlbra se. Cleoaturs IL 6B6EB llid5! oa,e: rv�SA1.M HALM sxem„ IINt ! f i BRICK WALL 52" PROJECTION d.08'H 8 3f8"Lag Bala w¢h anchors Ixz>ror � 1,21 BorrOM 36'POWER WN IP TO COME OUT Q R Or BOTTOM BAR I LLU M I N ATE D IWSTEEL MOUNTING PLATE i].25'H PAINTED BLACK 211-H FRONT VIEW $" ( SIDEVIEW I (4)mounting 27" points PLATE DETAILS For:Jimmy John's Gourmet WIC S- Salem,MA T. or,-jai unpuorsiwo olowinq cmniocm ry uomineo for your Polsanai uav m mnnecuon win a endsen PM.219»-Gaan uanti : One I Face lit vr6ectiniz sign (only white areas). wojecr eour,Pian""°for w+c°ye uow,,sins auo Fnx.a�>-n»-eaa> cePn�cs,m..n 1,""o°e.wwn or ac urdWd m Vinyl Colors: 3630-22 Black and 3630-83 Renal Red 3635 °' ' "'1roWu"°feP.orNrO,.1r,d.1u" Signe 6 Graphics. Inc. mares i°nw iuu wn. KI. Sen nage: IM-Ifi-li 0901 N-Woeafera se. 00CFKYr.11821328 sxomn N.SAI M IINIh i For the past 300 years, the City of Salem has in the process of undertaking improvements to com- been a dynamic commercial center of activity. Walk- mercial and retail buildings. Overall, the guidelines ing through downtown Salem, one can sense the his- are intended to provide ideas, stimulate thinking, and tory of the city from the wealth of historic buildings promote good design in the commercial districts to the cobblestone streets. Over the years, Salem has throughout the City of Salem. The purpose is not to held a strong tradition of planning to protect the his- limit the choices of business owners but rather to toric architectural and urban design qualities that provide more options that exist for your building. make Salem distinctive and attractive. In addition Particularly, the Guidelines will be helpful to business decisions by individual property and business owners and property owners with buildings located in the have helped to shape the look, feel, and experience Entrance Corridors, Historic Districts, and Urban of Salem as a place—the character of the city that Renewal Areas, where the City of Salem has more attracts residents, businesses, shoppers and tourists. specific regulations and oversight over design deci- The City of Salem developed these Commercial sions. Design Guidelines to encourage the highest quality design in commercial areas that will preserve the Who Should Consult the Design Guidelines? City's rich history and improve the physical and visu- al environment. It is intended to prepare business - Design Guidelines whenever they are considering and property owners to undertake quality improve- improvements to their buildings or changes to sig- ments that will contribute to the overall image of the community and continue to make Salem a unique nage. and attractive place. In addition, the Guidelines are intended to assist and guide design review in the following areas: What Are Design Guidelines? Urban Renewal Areas. The Salem Rede- velopment Authority (SRA) requires that all es'gn^.GtudehMes 5ce lusf�tha[, gui2f�'1'it�'e^-s?&Thc}ra improvements to the exterior of a structure earc.n^o_ ,gtr auons or requaemg,nts and any changes to signage to properties locat- The physical design of a commercial area con- ed within the Urban Renewal Areas must tributes greatly to the overall image of the communi- undergo design review. The SRA utilizes their ty. Thoughtful design improvements reinforce the Urban Renewal Plans in that design review. positive identity of a community's retail core and cre- These updated Guidelines are intended to sup- ate a sense of place that is distinct to the neighbor- plement the design frameworks established by hood. Furthermore, good design helps create a place the Urban Renewal Plans. where people want to be—to socialize, relax, and shop. Entrance Corridors. The Entrance Corridor These Design Guidelines address many of the issues Overlay District regulations are focused on sig- that business and property owners are likely to face nage, parking lots, fences and new non-resi- a y llsld^ f �U4 I�" � q ,i•II Pt �i�l' i'll w" .x.' u � w X ��oti�i � � us,n G gi� (� �" � t'— n`• ' j � n t 91o�M o JP uEl'4 wa VIII Ir q I '� V* � i r n P � 4t I i 'q � III ��6.tt'il.��Y • � l� r �° ivJ r An example of one of the many smaller retail mixed-use areas These Washington Street storefronts have been largely rebuilt in found along Salem's many Entrance Corridors. buildings that vary in construction dates and styles. r dential construction over 2,000 square feet. All signage changes in the City's Entrance Cor- riders must be reviewed and approved by the r Department of Planning and Community Development (DPCD) and Building Depart- ment. In addition, new non-residential con- struction over 2,000 square feet requires approval by the Salem Planning Board. These illl i Guidelines will be used by these departments and the Planning Board in their review. • Historic Districts. The Salem Historical A typical street in Salem with buildings dating from various peri- Commission has a Guidelines Notebook that pri- ods from the seventeenth through the nineteenth century. marily focuses on residential properties located in the four Local Historic Districts, but does not include much information on commercial properties. These Commercial Design Guidelines Section III: Area Descriptions. Provides will serve to assist the Salem Historical Com- overviews of each of the Entrance Corridors mission in its review of commercial renovation and the Urban Renewal Areas to provide an and signage projects. understanding of their development over time as it relates to the types of buildings, uses and Whenever business or property owners are making design characteristics present today. changes to their signage or their storefront, they should contact the DPCD first to determine the nec- Appendix. Includes information on historic essary permits and approval processes. storefront systems, The Secretary of Interior's Standards for the Treatment of Historic Properties, What Role Will the Design Guidelines Play? and other resources that might be of interest to the reader. eT�e:t2e�tgnnGuidehnes will,.tle,�used�by:t'h'e.P�l�ann!ing+ BOacd�SRA4RD;estgn Review 1SardTist�ric Design Regulations Commission and city staff inthet¢d�sn•.revieyy q€� LpLgRoseaprR+ects-attdystgnageaEach board or city The levet of design review required for a project staff will refer to the recommendations discussed in depends on the location of the property. The three the document when suggesting design improvements areas where design review is necessary are the to projects or signage. Entrance Corridors, Urban Renewal Areas and His- All property or business owners should refer to toric Districts. A brief overview of each of the areas is this document when designing a project or signage provided below. However, business and property for their business. These Guidelines will help them to owners should consult with the Department of Plan- create a look for their business that may increase ning and Community Development (DPCD) early in their number of customers and will contribute to the their project development to determine whether they overall historic and architectural character that fall into one of these areas. makes Salem a distinct and attractive community in Entrance Corridors. Thal aTI� ®,• gdr dorvQw [ which to live and work. alatep„jstcirertT7stri`r5ffiigafertt?, rga�j tR„ ptr ..npe^^4crrrida G9.t whaiWetitg, Loring, Canal, Highland, Boston, 1\�c nIi How To Use the Design Guidelines? and Bridge Streets—to protect and enhance the This document is organized into three sections major entranceways into the City. Projects located in and an appendix. A description of the sections and this district are regulated by the Entrance Corridor appendix are as follows: Overlay District Regulations found in the Salem Zon- ing Ordinance.The regulations focus on signage, park- • Section I: Overview of the ing lots, fences and new non-residential construction Development of Salem. Provides the read- over 2,000 square feet.619M in ad i er with a brief introduction to the historical +�Err3i 'Ai'Lu'L"rGY�rszd'os^ar�e ,g,Wi,W„e,�,,,,w5,,�, e r+desinatytyt development of Salem that has led to the dis- @DRC'D =MBU'I_d n_g;:,, .pe axRtne New non-residential tinctive pattern of current design visible construction over 2,000 square feet requires approval throughout the City. by the Salem Planning Board. • Section II: Design Guidelines. Provides Urban Renewal Areas (Heritage Plazas East and guidelines for business and property owners West). Salem has two designated Urban Renewal covering topics from building placement for Areas: Heritage Plaza East and Heritage Plaza West. new construction to sign design. Together, these areas include most of Salem's down- 2 City of Salem Commercial Design Guidelines signs. The Zoning Ordinance is referenced in these n' _ Design Guidelines when relevant dimensional controls are discussed and in some cases theseguidelines will suggest best practices that vary from minimum zon- a ing requirements. r y 1 i Urban Renewal Plans. As stated before, the I Urban Renewal Plans regulate the Urban Renewal Areas. The following sections, within the Urban Renewal Plans, outline the regulations for these areas: Examples of the distinctive and detailed storefronts and building Exhibit B: Property Rehabilitation Standards entrances found throughout Salem. Exhibit C: Urban Design Criteria Exhibit D: Manual for Private Signs town core. All properties located within the Urban Salem Historical Commission Guidelines Renewal Areas are subject to regulations and design Notebook . The Salem Historical Commission Guide- standards administered by the Salem Redevelopment lines Notebook is a compilation of the design review Authority. Projects ranging from new construction to guidelines used in the administration of Salem's Local exterior property rehabilitation to sign installation Historic Districts. It also provides property owners throughout Salem with information on the preserva- are all subject toreview before the Salem Redevelop- ment Authority and their Design Review Board. tion, repair and restoration of historic properties. The Again, property owners located within these Salem Historical Commission updates the document areas should contact the DPCD for guidance on the regularly. review process and the Urban Renewal Area Regula- The Salem Handbook. The Salem Handbook, first [ions. published by Historic Salem, Inc. in 1977, is a manual Local Historic Districts. There are four separate, for homeowners of pre-1950 houses. The guide offers city-designated Local Historic Districts in Salem: homeowners information and recommendations for McIntire, Lafayette Street, Washington Square and best practices on maintaining, repairing and renovat- Derby Street. For all properties located in Local His- ing older houses, as well as a survey of historic house toric Districts, any change to exterior architectural styles featuring typical period details.The Handbook is features that are visible from a public way requires a intended to help homeowners maintain the historic Certificate of Appropriateness from the Salem Histor- character of their houses while keeping them in good ical Commission before a Building Permit is issued. repair. The Handbook will be re-published with cur- For work not subject to a Certificate of Appropriate- rent information, resources and references, in 2005. ness (i.e., ordinary maintenance that results in no Owners of residential or mixed-use buildings change in color, material, design or outward appear- should consult the Handbook, in addition to these ante or work not visible from a public way), a Cer- Commercial Design Guidelines to understand the specific tificate of Non-Applicability must be obtained prior to issues and best practices for residential buildings asso- starting a project. ciated with commercial uses. The Historic District Commission meets twice a month to review project applications. Property own- The Secretary of Interior's Standards for Treat- ers initiate the review process by contacting the ment of Historic Properties. The Secretary of Interi- Department of Planning and Community Develop- or's Standards fir Treatment of Historic Properties with ment (DPCD). Guidelines for Preserving,Rehabilitating, and Reconstruct- ing Historic Buildings(36 CFR 67 and 68) can be found Other Resources in the Appendixes of these Commercial Design Guide- Property owners should also refer to the follow- lines (see Appendix B, Fps. 54-57). ing documents for more information regarding the - regulations for these areas. Salem Zoning Ordinance. The City of Salem Zon- ing Ordinance controls private development through- out Salem by regulating land use, building density, size, height and signs among other things. For instance, zoning controls the dimensions of signs but does not suggest appropriate aesthetic treatments of Introduction: Purpose and Applicability of the Guidelines 3 Signs Sign Types A diversity of well designed signs is desirable Wall Signs within any retail area. Signs are prominent features Wall signs are affixed parallel to the street wall and should all compliment the architecture rather and should be installed in the sign band area above than fight one another for attention. Limits on the the store entrance. Wall signs should not obscure size and type of signs are important to ensure that architectural details or sit in front of windows on each shop can identify itself without being over- upper floors. Painted, raised letters, or a box sign are whelmed by larger or brighter signs. all possible methods for wall signs. Simplicity and Signs can say a lot about your business. Interest- compatibility with the building architecture are ing and unique shapes, forms and logos are effective important considerations. ways to communicate the nature of merchandise or projecting Signs services being offered. A restrained combination of A projecting, or blade sign is attached perpendic- select words and images is more effective than clut- ular to the face of the building and is the best type of tering the street with extraneous information. sign for pedestrians as it directs itself to the view Effective signs can be created with the use of from the sidewalk below. Projecting blade signs light colored lettering against a dark or neutral back- should be sized for pedestrian legibility. Flags and ground. White, gold or other bright colors call atten- banners, even temporary ones, are considered pro- tion to the words while the background blends with jecting signs and should be approved in the same the surrounding architecture, manner as a projecting sign. The size and location of any sign is tightly regu- lated in the Salem Sign Ordinance and the Salem Free Standing Signs Redevelopment Authority (SRA) Sign Manual. All Monument or free standing signs are placed signs must be approved by the Building Inspector. independent of the building and are limited in height Businesses located within the Urban Renewal Areas and size by the Salem Sign Ordinance and are only must also have new signs reviewed by the SRA and allowed where buildings are set back from the street. its Design Review Board. (DRB). Business owners Free standing signs are prohibited with the Urban should check with the Department of Planning and Renewal Areas. Community Development before installing a sign to ensure they follow the proper procedures. Trade Marks and Corporate Signs and Standards , =doffI Unlike unique or original signs,corporate trademarks . o�IF R_—+ 1A homogenize and reduce the distinction of places such as , Salem.In the not so recent past corporations offered rc- ri shop keepers free signs in order to display corporate ' • '' logos and colors.Such signs are associated with business- es that routinely ignored other sign ordinances and did _ not contribute to the image of a neighborhood. National retailers present a special challenge in historic or architecturally distinctive districts.Corporate building and sign standards are formulated to achieve maximum visibility for the brand in suburban strip retail environ- hI' menu with competing businesses.In Salem's Entrance Corridors and the downtown,the unique architectural a. r character of the district must come before corporate a branding. Many chain stores are willing to modify their corporate standards for buildings and signs when presented with clear guidelines and the understanding that all businesses ■■! '- will conform equally to those smndards.The use of + f` corporate colors in architectural accents is not recom- mended. (Freeport,ME) 18 City of Salem Commercial Design Guidelines Multi-Tenant Signs 7111—;14 T""zel'7117�s N Multi-tenant signs reduce the need for excessive �r"; �1��Ir . 3(lll ai6riMi�y" i, dg.. individual signs that would otherwise clutter a facade or entrance or the landscape. Multi-tenant signs �Ifanl�I�hl should clearly indicate the building address and list IIWa �� wI legible,the tenants in an orderly, e sign self should be compatible with the buildingsarchi- tecture rhi-tectare and not obscure architectural details or win- dows. Sign Lighting The most cost effective signs are simply lit by fix- '6i'pl IGS u tures aimed at them from the building. This allows a limitless choice of color and materials to choose from and simple installation and maintenance. Light Not Recommended: These unshielded and unfinished light fixtures detract from the storefront (Cambridge) sources should be shielded to prevent glare from shining into neighboring windows or into the eyes of „ pedestrians and drivers. Only finished and shielded fixtures should be used on building fa4ades. The fin- ish should complement to sign and other facade ele- ments. Internally lighted signs are not recommended in �1 the Urban Renewal Areas and Entrance Corridors. Business owners should check the Department of �; I" Planning and Community Development. .R'ecommendedv I7„ Li�xtetn"ally Iigbtedfblade_signs-onentedmto^,pagestria—n Carved'wpoden„signs>�witb neutialLo"r'�'darlt:,back"grounds�andt ,bright¢leteering. a rArr:eel7itect'�ur—l" ighnng4our eesWto-lghc.s g"hs!a allotRe'etimmended Recommended: This channel letter wall sign reads well Interoall�aighted:boxaign's"I�par.Cicala"Fly" iiiil:"ligliLwcgl¢`fe,,,+d, during the day and is backlit with neon that creates an interest- backgoborr f ing halo effect on the brick wall at night. (Cambridge) Trademarks for products sold within the store. Flashing signs as per Salem Sign Ordinance. —1 i dJ iFlPEI w„ ilNli I� iH iallp�� 1b�l�l �x M i Ili ii Ilryl ' Y t � h �{ 1 Recommended: This free-standing multi-tenant sign empha- fR'eco6nMendlP4.=Lhis:pr jectfog blade+dign�uses simple?6u[',^�r sizes the building address and compliments the landscape. a rovocative 1_etterin .and coolFs:TFie"carhet en' nITIi"hnti :otch'"b P-............. � g' g (Manchester.NH) 1CsigoTcglrigli�ttents^he'^support rackett."( Section ll: Design Guidelines 19 6/2 212 01 5 Salem,MA Zoning Ordi nance y ENTRANC CE ORRIDOROVER0AY°DISTRI�VEt�OD9 8.2.1 Purpose. The purpose of the Entrance Corridor Overlay District(ECOD) is to augment underlying zoning regulations in designated areas to: 1. Protect and enhance the major entrance ways into the City; and 2. Ensure that such areas are improved in a manner which is in the best interest of the City. 8.2.2 Applicability. The ECOD shall be established along the corridors designated on the zoning map.The boundaries of the overlay shall be interpreted as following the rear lot lines of properties fronting on the corridor or along a line one hundred fifty(150)feet from the centerline of the corridor, whichever is less. 1. Properties within such district shall be controlled by the regulations of the underlying zoning districts, except as hereunder specified. In instances of conflicting requirements, the restrictions listed below shall prevail. 2. The requirements of this section shall not apply to Planned Unit Development(PUD) proposals, or those development proposals which are required to obtain a site plan review special permit. 8.2.3 Requirements. The following requirements shall apply to all properties in the ECOD: 1. Curb cuts. Only one (1) curb cut of no greater than twenty-four (24) feet shall be permitted for all residential uses. A maximum of two (2) curb cuts no greater than twenty-four(24)feet each shall be permitted for all commercial uses. 2. Mechanical equipment and refuse storage areas. No refuse storage areas or mechanical equipment areas shall be located in a front yard, nor within twenty-five (25) feet of the front lot line of the side yard. Such areas shall be screened from all public ways, parking areas, residential land uses and open spice areas. 8.2.4 Fences. In order to maintain and maximize aesthetic views and sight lines, all fences along the front and side lot lines shall comply with the following standards: 1. No fence along front or side lot line shall be more than four (4)feet in height, as measured from the curb level of the street, or average grade elevation of the land where the fence is to be located, whichever is deemed appropriate. 2. Chain link and wire fences are prohibited along front and side lot lines. 3. Any fence constructed within an ECOD shall require a fence permit issued by the City building department. 8.2.5 Parking Areas. All parking areas of more than twelve (12) spaces shall be arranged and landscaped to properly screen vehicles from adjacent properties and streets. The requirements for such landscaping are as follows: 1. Landscaping shall include one (1)tree of three and one-half-inch to four-inch caliper for each three (3) parking spaces. Trees shall be planted in plant beds bounded by six-inch granite curbing. 2. No plant bed shall be less than fifteen (15) square feet, and no dimension of such plant bed shall be less than three (3) feet. 3. aboutblank 112 YF+A f 6/22/2015 Salem,MA Zoning Ordinance A planting strip of no less than three (3) feet wide shall separate vehicles parked face to face in a parking area. Such planting strip shall include one (1) three and one-half-inch to four-inch caliper tree every twenty-seven (27) feet, in line with striping and other appropriate landscaping. 8:2 6 SignagM sign review committee, comprised of the following members, shall be established for the purpose of reviewing all signage proposed for the ECOD; Building Commissioner or designee; and City Planner or designee; and representative of the Salem Redevelopment Authority. 1 ocatSig edw hih an ECODtee shall review the size,location, C e of'ma eriat and design of al,lwsi"".g" ' 2. The sign review committee shall follow the Salem Sign Ordinance, except that the sign review committee shall be allowed to limit the size of all signs within an ECOD to one-half(1/2) the size which is allowed in the underlying zone. 3. C lhb a sim le ma'orif o this comm t""'"" "—"""'"" "tee Is re dfi i or;'Y, PJ Y .�.... �J.uw .q, p" 'tty. 8.2.7 Site Plan Review. All new construction over two thousand (2,000) square feet in nonresidential uses shall be required to be reviewed and approved under the provisions of site plan review by the Planning Board. aboutblank 2!2 1— O tat the architectural team O ` N O xa Th AmNMcUW T. ,IK 0 500ommendaeA'a Wq n bmlara N. 8 Chetsa!MA 02160 T 617.869.4402 O +s F 617984.4729 0 d awwaNJMrLln6wmmm 4 +a � — � _ emam.xamerrn ec ConsulUn[: u Samietes Cansula lnc. � e.v w r�aw.,•ia✓s...y, r wmm ,,,,,,_„„ samiotes 1%1 .lal a .. mim°nmawi 3� I /i• yr �i 1—1 — — 0 N — — Iww.s1 El � %!-%�f 6FE 4U ra+C+OI6ilYllm UTpl1 AND e a � yl � RI�xPNo+E�✓uvraix .... � - � f` li�RR R 1 w�.vur news unmraF azrz.�ia 1 . o � 1 � vMia saw¢ 0—xm•rz caxraw 9 ^- o wrzn vertu —av9 lmrx mxrxm ®cvrcurewrw I . cs urz s mace r� ruvnrmv Daum: amt saeoru,r�.aa. n ' eai� eP eve srzrsrzr rov Pe . e°x - sex xorz H Checked: sm R. meILMME 1FfNp _ USI State: AS NOTED Key Plan: Na tawu i O I I PARKING ILII __ _ - - 121 SPACES (INC.3 ACCESSIBLE AND 3 VAN W I I ACCESSIBLE) --Rio _ St. Joseph's LEGEND: Redevelopment ® e�.a�m.� 135 Lafayette Street Salem,MA o _ .. r.erna✓tu„rwvss�xxmFmxxi Sheet Name: LAYOUT AND MATERIALS 'E �'- 3 .a-1•..� I,a �^ I tea" PLAN F _ I Y ,wrvmeeeavmrc,m °ewauss I Ej ,wevwvmws.xwmesxeu>:mxxnaw ' pronmm j p° PmJect NumEer: ." C0507 ao J I I 1 Issue Date: o� — - --1 � - - - - - - - - - - - June 30, 2011 GRAPFLIC SCALE meet Numher: - a CITY OF SALEM MASSACHUSETTS T DEPARTMENT OF PLANNING AND I� M. o J COMMi.JNITY DEVELOPMENT 120 WASI-ENGTON STREET♦ SALEM,MASSACHUSETTS 01970 KIMEERLEYDRiscou, TEL:978-619-5685 FAX:978-740-0404 MAYOR LYNN GOONIN DUNCAN,AICP DIRECTOR July 2, 2015 Ms. Rebecca Curran Chair City of Salem Board of Appeals RE: Application for Variance for Internally Illuminated Signage at 135 Lafayette Street(Jimmy John's) Ms. Curran: It is our understanding that Jimmy John's is seeking a variance from the Board of Appeals in order to install an internally illuminated blade sign at its location at 135 Lafayette Street. As you are likely aware, 135 Lafayette Street is located within the Entrance Corridor Overlay District(ECOD). The Department of Planning and Community Development (DPCD) recommends against the granting of a variance for this project for the following reasons: 1. The City's Commercial Design Guidelines, state, "Internally lighted signs are not recommended in the Urban Renewal Areas and Entrance Corridors." (Please see first attachment). 2. We are particularly emphatic about not approving internally illuminated signage in Salem's downtown or along entrance corridors and feel that approval of this proposal will encourage additional similar proposals. 3. The location is at a newly developed building in the Point neighborhood,where a considerable amount of time and effort by the City and others is being put into improving the area's aesthetics. 4. We believe that an externally illuminated blade sign is a more appropriate option for this location. ' i 5. Lastly,we have found that other Jimmy John's locations utilize externally illuminated signage (please see second attachment). We believe that given the company's willingness to work with other communities on meeting a certain aesthetic for signage, that it should also be willing to adhere to the Salem's Commercial Design Guidelines and follow the standards set forth for signage within the ECOD. Thank you in advance for your consideration. Sincerely, LyjW Goonin Duncan,AICP Director CC: All Zoning Board of Appeals Members Erin Schaeffer, Staff Planner Thomas St. Pierre,Inspectional Services Director and Zoning Enforcement Office Multi-Tenant Signs Multi-tenant signs reduce the need for excessive individual signs that would otherwise clutter a facade or entrance or the landscape. Multi-tenant signs t ' '' •y rw- "*� should dearly indicate the building address and list . ;+ r '►+� ~ t7 i the tenants in an orderly, legible,manner.The sign 14 itself should be compatible with the buildings archi- tecture and not obscure architectural details or win- dows. Sign Lighting The most cost effective signs are simply fit by fix- tures aimed at them from the building.This allows a - limitless choice of color and materials to choose from Not Recommended: These unshielded and unfinished light and simple installation and maintenance.Light fixtures detract from the storefront. (Cambridge) sources should be shielded to prevent glare from shining into neighboring windows or into the eyes of pedestrians and drivers. Only finished and shielded + . 4 `ti�.a _ay1 fixtures should be used on building facades.The fin- ish should complement to sign and other fagade ele- =t\ i' ' 'a'` 7 ments. Internal) lighted signs are not recommended the-UrbanRenewal Areas and Entrance Corridors. �.` '� ;`, Business owners should check the Department of Planning and Community Development. Recommended Externally lighted blade signs oriented to pedestrians. Carved wooden signs with neutral or dark backgrounds and bright lettering. Architectural lighting sources to light signs. - Not Recommended Recommended: This channel letter wall sign reads well Internally lighted box signs,particularly with light colored during the day and is backlit with neon that creates an interest- backgrounds. ing halo effect on the brick wall at night. (Cambridge) Trademarks for products sold within the store. Hashing signs as per Salem Sign Ordinance. .• i t{ r n.. Recommended: This free-standing multi-tenant sign empha- Recommended: This projecting blade sign uses simple,but sizes the building address and compliments the landscape. provocative,lettering and colors.The architectural lighting of the (Manchmer,NH) sign compliments the support bracket (Andover) Section Il: Design Guidelines 19 . nr k F = - a nounwsnalii � ._-- 'Jti4Sr31tl� f i .•4"C�"le.r r .?•.' t Y�} r r',ryI Y a ` A WN I ■E N HO � r IAt I j QQ=` CITY OF SALEM MASSACHUSETTS DEPARTMENT OF PLANNING AND a. o% CommuNnY DEVELOPMENT I 120 WASHINGTON STREET♦ SALEM,MASSACHUSETTS 01970 KMeERLEYIDRIscOLL TEL:978-619-5685 FAX:978-740-0404 MAYOR LYNN GOONIN DVNcAN,AICP DmEcroR July 2,2015 Ms. Rebecca Curran Chair City of Salem Board of Appeals RE: Application for Variance for Internally Illuminated Signage at 135 Lafayette Street(Jimmy John's) Ms. Curran: It is our understanding that Jimmy John's is seeking a variance from the Board of Appeals in order to install an internally illuminated blade sign at its location at 135 Lafayette Street. As you are likely aware, 135 Lafayette Street is located within the Entrance Corridor Overlay District(ECOD). The Department of Planning and Community Development (DPCD)recommends against the granting of a variance for this project for the following reasons: 1. The City's Commercial Design Guidelines, state, "Internally lighted signs are not recommended in the Urban Renewal Areas and Entrance Corridors."(Please see fust attachment). 2. We are particularly emphatic about not approving internally illuminated signage in Salem's downtown or along entrance corridors and feel that approval of this proposal will encourage additional similar proposals. 3. The location is at a newly developed building in the Point neighborhood, where a considerable amount of time and effort by the City and others is being put into improving the area's aesthetics. 4. We believe that an externally illuminated blade sign is a more appropriate option for this location. 5. Lastly, we have found that other Jimmy John's locations utilize externally illuminated signage (please see second attachment). We believe that given the company's willingness to work with other communities on meeting a certain aesthetic for signage, that it should also be willing to adhere to the Salem's Commercial Design Guidelines and follow the standards set forth for signage within the ECOD. Thank you in advance for your consideration. Sincerely, I;Z:Z4� LyiU Goonin Duncan,AICP Director CC: All Zoning Board of Appeals Members Erin Schaeffer, Staff Planner Thomas St. Pierre, Inspectional Services Director and Zoning Enforcement Office a r id,ukisTenant Signs 3 Multi-tenant signs reduce the need for excessive '. v � individual signs that would otherwise clutter a facade or entrance or the landscape.Multi-tenant signs - =X should clearly indicate the building address and list --�•`-r f' " the tenants in an orderly, legible, manner.The sign itself should be compatible with the buildings archi- tecture and not obscure architectural details or win- dows. E.y; Sign LightingThe most cost effective signs are simply lit by fix- r tures aimed at them from the building.This allows a t limitless choice of color and materials to choose from Not Recommended: These unshielded and unfinished light and simple installation and maintenance. light fixtures detract from the storefront (Cambridge) sources should be shielded to prevent glare from shining into neighboring windows or into the eyes of pedestrians and drivers. Only finished and shielded fixtures should be used on building faSades.The fin- - 4 ish should complement to sign and other facade ele- ments. Internally lighted signs are not recommended in the Urban Renewal Areas and Entrance Corhdors. Business owners should check the Department of a • - �'-� , \ . Planning and Community Development. Recommended Externally lighted blade signs oriented to pedestrians. t Carved wooden signs with neutral or dark backgrounds and bright lettering. Architectural lighting sources to light signs. - yn +*" - - . Not Recommended Recommended: This channel letter wall sign reads well Internally lighted box signs,particularly with light colored during the day and is backlit with neon that creates an interest- backgrounds. ing halo effect on the brick wall at night. (Cambridge) Trademarks for products sold within the store. Hashing signs as per Salem Sign Ordinance. X,,ff ; j WINE •� i Recommended: This free-standing multi-tenant sign empha- Recommended: This projecting blade sign uses simple,but sizes the building address and compliments the landscape. provocative,lettering and colors.The architectural lighting of the (Manchmeer,NH) sign compliments the support bracket. (Andover) Section 11: Design Guidelines 19 a � ■� _ � a� "i5 ur MMY jpHN z�, 'z r 4 � [ k � 1 t low P°� 1