PEM BRICKBOX SIGN PACKAGECity of Salem, MA May 1 6, 2025
SP-25-26
Sign Permit
Status: Active
Submitted On: 5/15/2025
Primary Location
1 61 Essex Street
Salem, MA 01970
Owner
Peabody Essex Museum
Essex Street 135 Salem , MA
01970
Applicant
Julie Diewald
781-29 9-0505
csdesigners@pem.org
135 Essex Street
Salem, MA 01970
Property Owner
Is the applicant the owner?Is applicant representing City of Salem?
Property Information
The undersigned hereby applies for a permit to Erect/Alter/Repair a sign on the
following described buildings.
Select one: Erect/Alter/Repair Sign*
Erect
Special District(s)
Urban Renewal Area
Zoning*
35
Occupancy Type*
Commercial
Sign Owner
Is the Sign owner the same as the applicant?
Building Uses
1st Floor*
Retail
2nd Floor
–
3rd Floor
–
4th Floor
–
Are there multiple businesses on the property?*
No
Frontage and Distance From the Street in Linear Feet
Building Frontage (ft)*
41
Property/Lot Frontage (ft)*
5
Distance From Street (ft)*
Less than 100 feet
Proposed Signs
How many signs are proposed?*
2
Are any of the proposed signs window signs with
vinyl or painted lettering?
Sign 1 Type*
Wall Sign
Sign 1 Materials*
Aluminum, Steel
Sign 1 Dimensions: Height (ft)*
8
Sign 1 Dimensions: Width (ft)*
3.6
Sign 1 Area (sq ft)Will Sign #1 Require Electricity?*
No
Sign 2 Type*
Wall Sign
Sign 2 Materials*
Aluminum, Steel
Sign 2 Dimensions: Height (ft)*
8
Sign 2 Dimensions: Width (ft)*
3.6
Sign 2 Area (sq ft)Sign 2 Height from ground to top of the sign (ft)
11
Will Sign #2 Require Electricity?*
No
Cost
Estimated Cost in Dollars of Net Work (fabrication
and installation)*
8700
Existing Signs
How many Existing Signs are on the Property?*
1
Type of Existing Sign- Sign 1*
Window Sign
28.8
28.8
Existing Sign 1 Area (sq ft)
2
Is Existing Sign #1 to be removed?
Sign Erector
Sign is a Municipal Owned Sign being installed by
Dept Public Services
Name*
Ft. Hill Sign Co.
DBA Telephone*
5083810357
Address*
3 Landing Lane, Hopedale, MA 01747
Email*
Lzimmerman@kirkwoodus.com
License Type License Expiration
–
Licensee Number License Status
Signature
Owner's Signature*
Peabody Essex Museum
May 15, 2025
135 ESSEX STREET PROPERTY
Building Facade Dimensions
• Length: 41 ft (490”)
• Width: 69 ft (828”)
• Height: 21.25 ft (255”)
EXTERIOR WALL FACING ESSEX STREET
BRICK BOX POP-UP SHOP SIGNAGE
RETAIL SIGN MEASUREMENTS
Retail Sign 1
• Located on exterior wall facing Essex St.
• Measurements: 8’x3.6’ | 28.8’ sq ft
• Wall Width: 41 ft
Retail Sign 2
• Located on exterior wall facing Washington St.
• Measurements: 8’x3.6’ | 28.8’ sq ft
• Wall Width: 69 ft
Lifespan: Temporary
August 2025–January, 2026
EXTERIOR WALL FACING ESSEX STREET EXTERIOR WALL FACING WASHINGTON STREET
BRICK BOX POP-UP SHOP SIGNAGE
SIGN MOCKUP: FACADE FACING ESSEX STREET SIGN MOCKUP: FACADE FACING ESSEX STREET
SIGN DESIGN REF
RETAIL SIGN DESIGN FEATURES
• Single shape sign
• Sign will be attached to the facade in
mortar locations to protect the brick.
• All mounting hardware will be
painted to match the brick color
• Painted Aluminum
(7/16 inches thickness)
• 3D circles for dimension. 2” deep
Painted to match sign red color.
• Red stands off from brick facade
• Painted to match Pantone 485
• Angle brackets attach sign to facade.
• Total profile from wall: 3 7/16 inches
• Painted white text
BRICK BOX POP-UP SHOP SIGNAGE
Gap between brick
wall and sign
1 7/16 in
BRACKET MATERIAL: Steel
Aluminum sign
(Highlighted in green)
Height of bracket
WALL BRACKET (Highlighted in blue)
2 Total: Located top and bottom of sign
SIGN BRACKET (Highlighted in pink)
2 Total: Located top and bottom of sign
Brackets attach to sign with adhesive and
screws into the sign for double protection.
WALL BRACKET will be
installed into the
mortar. Not the brick.
RETAIL SIGN DESIGN FEATURES
• Single shape sign
• Sign will be attached to the facade in
mortar locations to protect the brick.
• All mounting hardware will be
painted to match the brick color
• Painted Aluminum
(7/16 inches thickness)
• 3D circles for dimension. 2” deep
Painted to match sign red color.
• Red stands off from brick facade
• Painted to match Pantone 485
• Angle brackets attach sign to facade.
• Total profile from wall: 3 7/16 inches
• Painted white text
BRICK BOX POP-UP SHOP SIGNAGE
135 ESSEX STREET PROPERTY
Building Facade Dimensions
• Length: 41 ft (490”)
• Width: 69 ft (828”)
• Height: 21.25 ft (255”)
EXTERIOR WALL FACING ESSEX STREET
BRICK BOX POP-UP SHOP SIGNAGE
BRICK BOX POP-UP SHOP SIGNAGE
EXTERIOR WALL FACING ESSEX STREET
135 ESSEX STREET PROPERTY
Door Measurements
2.5 ft (w) x 6.33 ft (h)
Retail Door Sign Measurements
Size: 2 square ft
Quantity: 1 on each door
*Doors will not be tinted. They will be clear.
Lifespan: Temporary
August 2025–January, 2026
VINYL DOOR SIGNS
• White Vinyl precut letter text
• Size: 2 square ft
• Quantity: 2 ( 1 for each door)
• Door will be clear and not tinted.
• Lifespan: Temporary.
August 2025–January 1, 2026
DETAIL VIEW OF 135 ESSEX ST. ENTRANCE DOORS
VINYL TEXT WILL BE WHITE
BRICK BOX POP-UP SHOP SIGNAGE