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284 LAFAYETTE STREET - SIGN PERMIT - COACH HOUSE INNCity of Salem Sign Permit Application Worksheet Zoning (res/non-res)R3 residential Entrance Corridor (Y/N)Y Lot frontage 150 feet Building or tenant frontage 60 feet # of businesses on site 1 Bldng dist from street center <100 feet feet Multiplier 1 Building and Blade Signs maximum area permitted 60.00 sq ft total proposed sign area 0.00 sq ft Sign 1 0.00 sq ft width 0.00 inches height 0.00 inches Sign 2 0.00 sq ft width 0.00 inches height 0.00 inches Sign 3 0.00 sq ft width 0.00 inches height 0.00 inches 0.00 Freestanding Signs NONE maximum area permitted 32.50 sq ft (per side) maximum # of signs permitted 1 signs maximum height permitted 12.50 ft tall sign 1 proposed sign area 14.67 sq ft length 44.00 inches height 48.00 inches Application meets guidelines set forth in the Salem Sign Ordinance yes Recommend approval yes 26-Jan-23 The Coach House Inn 284 Lafayette Street Notes: This property is within the Lafayette Street Historic District and is subject to approval from the City of Salem Historic Commission. style guideBrand The Coach House ©2022 style guide v1 The Coach House ©2022 style guide v1 1logo The Coach House The word mark is the primary identifier for the brand and should be used consistenly on all marketing collateral. The typesetting, layout and color combinations are key to brand recognition and should not be tampered with. Word Mark ©2022 style guide v1 The Coach House Where possible, the gold highlights in the logo should try to be retained. In instances where this causes issues with legibility the logo should be used in all black or all white. Color Application ©2022 style guide v1 The Coach House The horse and carriage illustration should be used as a supporting element to the word mark. The logo mark should be used where the word mark isn’t necessary, such as printed on glasses or embroidered on cushions. As well as merchandise, the logo mark can also be used in marketing collateral alongside the word mark. Logo Mark ©2022 style guide v1 The Coach House ©2022 style guide v1 2typography The Coach House ©2022 style guide v1 Aa This is the main headline font and should be used in all caps. Blacker Pro Display The Coach House ©2022 style guide v1 Aa This script font is key to look and feel of the brand and should be combined with the headline font to add personality. Haute Couture The Coach House ©2022 style guide v1 Aa This is a sister font to the headline font and should be used for body copy in sentence case. Blacker Text The Coach House ©2022 style guide v1 Aa This font is to be used for small supporting headlines, text links and buttons. It should be used in all caps. Nimbus Sans Extd The Coach House ©2022 style guide v1 Here is an example of how the fonts should be used in cominbation. Type Specimen unique stays and experiences Donec ullamcorper nulla non metus auctor fringilla. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. view gallery Discover The Coach House ©2022 style guide v1 3color The Coach House ©2022 These colors help distinguish the brand and make it more recognisable. The primary palette can be used with a combination of supporting colors to create a unique look and feel. Primary Palette #3f0011 #1f1f1f #f8f3eb The Coach House supporting colors: ©2022 Supporting colors should be used to create accents and create a visual heirarchy. These colors can be used to break up content or add a pop of color to create a new dimension. Maroon #3f0011 80% 60% 40% 20% The Coach House ©2022 #3f0011 80% 60% 40% 20% supporting colors: Supporting colors should be used to create accents and create a visual heirarchy. These colors can be used to break up content or add a pop of color to create a new dimension. Slate The Coach House ©2022 #3f0011 80% 60% 40% 20% supporting colors: Supporting colors should be used to create accents and create a visual heirarchy. These colors can be used to break up content or add a pop of color to create a new dimension. Regal Green The Coach House ©2022 style guide v1 4iconography The Coach House ©2022 style guide v1 It’s importnant that icons are consistent in shape and style. When using a group of icons together, make sure they are the same, like the examples shown which are all simpified line icons. A good resource for free icons is thenounproject.com Iconography Estimate Date 12/28/2022 Estimate # 251 Name / Address Coach House Project Total Subtotal Sales Tax (6.25%) conceptsign@yahoo.com • 978-745-5800 This is an estimate for the work requested, additional charges may occur for changes to the work not reflected in this estimate. Concept Signs will only honor this estimate for 90 days from the date written. Final invoices may be adjusted as much as 10% without notification. Description Qty Rate Total High Density Urethane sign 2" thick, double sided 44 x 48 carved with 23 kt genuine gold leaf, raised panel with coachman logo 2,260.00 2,260.00T custom steel scroll bracket and single post with azek sleeve and cap 600.00 600.00T Sign Installation 300.00 300.00 removal and disposal of existing sign and post 300.00 300.00 $3,638.75 $3,460.00 $178.75 Salem’s city seal controversy Letters to the editor To the editor: I am deeply disturbed by the possibility that Salem’s city seal may be changed after 189 years of peaceful, successful, and proud existence. The proponents for changing the city seal claim it is racist and demeaning toward Asians, but for the life of me, I can’t fathom why anyone would be offended by such a peaceful figure dressed in colorful exotic native attire, a ship in the background, a dove holding an olive branch, and the words “to the farthest port of the rich East”. If anything, it invites the viewer to contemplate what all of that means and delve deeper into Salem’s rich and longstanding connection with the Far East. Not only that, but my understanding is that the vast majority of the people living in present day Sumatra (where the native figure depicted on Salem’s 1839 city seal lived) feel proud of the image and the tradition. Surely they are the best judges of whether our city seal is racist and demeaning toward Asians. What particularly infuriates me is that the proponents for changing the city seal seem to be a minority of zealots who claim to represent constituencies they have no authority to represent. Wouldn’t it be better if Salem could undertake a reliable poll, because in conducting my own informal poll, every proponent for changing the city seal is exponentially outnumbered by those who oppose changing it. I have listened to many Zoom meetings conducted by the City Seal Task Force (CSTF) over many months, hearing the pros and cons, and have voiced my opposition to changing the seal. I am particularly upset that the CSTF has recently voted to change the original rules that would govern this process by deciding to shorten the process from 18 months to seven months, which also has two other unfortunate side effects. One was requiring that public comment had to be received by the CSTF by Oct. 20, which hardly seems like adequate time for public comment, and the other is that it seems increasingly clear that the current lame duck council will ultimately vote on this outcome, as opposed to the new City Council who will be elected on Tuesday, Nov. 4, and who will take office on or about Jan. 1. As an active Salem resident for over 50 years, and having taught for 28 years at Salem High School, I strongly urge the City Council to oppose changing Salem’s city seal. Why? - The fact that some people are offended by it, is not a reason to change it. - There will never be a new seal which everyone agrees with. - There will never be a new seal in which everyone is not offended by something it depicts. - This seal alludes to a very important time in Salem’s history. - No other city could ever have a seal as unique or as beautiful as this one. - Yes, history is complex and often messy, but that’s no reason to shy away from it. - This seal encourages the viewer to ask questions and learn. 11/6/25, 8:25 AM Obituaries about:blank 1/2 If the council votes to change this seal because some find it so offensive they can’t live with it, then shouldn’t the council also vote to change Salem’s other de facto symbol, namely the witch on the broom? Doesn’t changing a de facto symbol that trivializes and makes a mockery of the 19 innocent human beings who were wrongfully executed as witches have priority? Shouldn’t that pictorial abomination be removed forthwith from the police cars, fire trucks, ambulances, badges on the shirtsleeves and jackets of our police and firefighters, other Salem municipal vehicles, and our high school sports uniforms? Are the proponents for changing the city seal at least intellectually honest enough to admit that there is a double standard operating here? So where does it all stop? Do we change the city seal, change the city symbol, remove the Punta murals, eliminate street names (such as Washington Street and Jefferson Avenue) of those who had owned slaves? The list can go on and on. Do we really want to start an avalanche of political correctness in Salem? And if changed, who will foot the bill? Maybe those who are so offended? Maybe the city councilors who vote to approve the change? Maybe the mayor? Or as always, will it be the taxpayers, who, by the way, will be asked to pay more taxes for a new high school next year? Again, I urge all of you to use common sense and oppose changing Salem’s city seal. Salem has many genuine and pressing problems that need to be addressed, but changing our city seal after 189 years is not one of them. Carol Carr, Salem Copyright (c)2025 The Salem News, Edition 11/6/2025 Powered by TECNAVIA Copyright (c)2025 The Salem News, Edition 11/6/2025Thursday, 11/06/2025 Page .A07 11/6/25, 8:25 AM Obituaries about:blank 2/2