272 Highland Avneue Sign Committee Review and Vote Beth Forrestal
From: Beth Forrestal
Sent: Wednesday, April 2, 2025 3:44 PM
To: Tom Daniel;Amanda Chiancola; Stavroula Orfanos
Subject: Sign Committee Vote 272 Highland Avenue
Attachments: DL-10603-Salem-MA-r3.pdf
Good Afternoon,
I am reaching out to request your vote on the attached Sign Permit SP-25-11 for 272 Highland
Avenue (formerly CVS, soon to be Dollar Tree) per section 8.2.6 of the Salem zoning ordinance. The
application includes LED internally illuminated channel letters mounted to a raceway track. Please
note that the applicant has significantly reduced their sign square footage but would like to retain the
internal illumination.
Internally illuminated signs are not recommended in the entrance corridor design guidelines. I would
recommend external illumination such as gooseneck lights, or backlit channel letters rather than
internally illuminated.
Please "reply all" with your vote so I can record the vote in the file.
Best,
Beth
Beth Forrestal
Planning Assistant
City of Salem I Department of Planning&Community Development
98 Washington Street, 2"d Floorl Salem, MA 01970
978-619-5685 1 bforrestal sale_m.com
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Beth Forrestal
From: Beth Forrestal
Sent: Monday,April 7, 2025 8:15 AM
To: Tom Daniel;Amanda Chiancola; Stavroula Orfanos
Subject: Re: Sign Committee Vote 272 Highland Avenue
Good morning,
I am following up on the email below regarding signage at 272 Highland Avenue
Thank you,
Beth
Beth Forrestal
Planning Assistant
City of Salem I Department of Planning&Community Development
98 Washington Street, 2"d Floors Salem, MA 01970
978-619-5685 1 bforrestal@salem.com
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From: Beth Forrestal<bforrestal@Salem.com>
Sent:Wednesday,April 2,2025 3:44 PM
To:Tom Daniel<tdaniel@Salem.com>; Amanda Chiancola <achiancola@Salem.com>;Stavroula Orfanos
<sorfanos@Salem.com>
Subject:Sign Committee Vote 272 Highland Avenue
Good Afternoon,
I am reaching out to request your vote on the attached Sign Permit SP-25-11 for 272 Highland
Avenue (formerly CVS, soon to be Dollar Tree) per section 8.2.6 of the Salem zoning ordinance. The
application includes LED internally illuminated channel letters mounted to a raceway track. Please
note that the applicant has significantly reduced their sign square footage but would like to retain the
internal illumination.
Internally illuminated signs are not recommended in the entrance corridor design guidelines. I would
recommend external illumination such as gooseneck lights, or backlit channel letters rather than
internally illuminated.
Please "reply all" with your vote so I can record the vote in the file.
Best,
i
Beth
Beth Forrestal
Planning Assistant
City of Salem I Department of Planning&Community Development
98 Washington Street,2"1 Floors Salem, MA 01970
978-619-5685 1 ororrestaiLvsaiemxon,
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Beth Forrestal
From: Tom Daniel
Sent: Monday, April 7, 2025 8:17 AM
To: Beth Forrestal;Amanda Chiancola; Stavroula Orfanos
Subject: RE: Sign Committee Vote 272 Highland Avenue
I vote no.Thank you for the reminder, Beth.
From: Beth Forrestal <bforrestal@Salem.com>
Sent: Wednesday,April 2, 2025 3:44 PM
To:Tom Daniel<tdaniel@Salem.com>;Amanda Chiancola <achiancola@Salem.com>;Stavroula Orfanos
<sorfanos@Salem.com>
Subject:Sign Committee Vote 272 Highland Avenue
Good Afternoon,
I am reaching out to request your vote on the attached Sign Permit SP-25-11 for 272 Highland
Avenue (formerly CVS, soon to be Dollar Tree) per section 8.2.6 of the Salem zoning ordinance. The
application includes LED internally illuminated channel letters mounted to a raceway track. Please
note that the applicant has significantly reduced their sign square footage but would like to retain the
internal illumination.
Internally illuminated signs are not recommended in the entrance corridor design guidelines. I would
recommend external illumination such as gooseneck lights, or backlit channel letters rather than
internally illuminated.
Please "reply all" with your vote so I can record the vote in the file.
Best,
Beth
Beth Forrestal
Planning Assistant
City of Salem I Department of Planning&Community Development
98 Washington Street, 2nd Floorl Salem, MA 01970
978-619-5685 1 bforrestal@sa''1E:(,i.cu...
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Beth Forrestal
From: Amanda Chiancola
Sent: Monday, April 7, 2025 8:18 AM
To: Beth Forrestal;Tom Daniel; Stavroula Orfanos
Subject: RE: Sign Committee Vote 272 Highland Avenue
Hi Beth,
I vote no to the internal illumination.
Thankyou,
Amanda
Amanda Chiancola,AICP(she/her/hers))Deputy Director
Department of Planning&Community Development
NEW LOCATION:98 Washington St.,2nd Floor I Salem,MA 01970
978-619-5685 1 achiancolaPselem com
My Regular Schedute
Monday:Remote 8-4
Tuesday:Remote 8-4
Wednesday: In the Office 8:15-4
Thursday: In the Office 8:15-7
Friday:In the Office 8:15-12
My working hours may not be your working hours. Please do not feel obligated to reply outside of your normal work schedule.
SplwrYy Ynory
Please note the Massachusetts secretary of State's office has determined that most emails to and from municipal officials are public records.FMI please refer to:
htti)://www.sec.state.ma.us/t)re/preidx.htm.
Please consider the environment before printing this email.
From: Beth Forrestal<bforrestal@Salem.com>
Sent: Monday, April 7, 2025 8:15 AM
To:Tom Daniel<tdaniel@Salem.com>;Amanda Chiancola<achiancola@Salem.com>;Stavroula Orfanos
<sorfanos@Salem.com>
Subject: Re:Sign Committee Vote 272 Highland Avenue
Good morning,
I am following up on the email below regarding signage at 272 Highland Avenue
Thankyou,
1
Beth
Beth Forrestal
Planning Assistant
City of Salem I Department of Planning&Community Development
98 Washington Street, 2"d Floorl Salem, MA 01970
978-619-5685 1 bforrestal@salem.com
Still mt7kinq hismry
From: Beth Forrestal<bforrestal@Salem.com>
Sent:Wednesday,April 2, 2025 3:44 PM
To:Tom Daniel<tdaniel@Salem.com>;Amanda Chiancola <achiancola@Salem.com>;Stavroula Orfanos
<sorfa nos@Sa lem.com>
Subject:Sign Committee Vote 272 Highland Avenue
Good Afternoon,
I am reaching out to request your vote on the attached Sign Permit SP-25-11 for 272 Highland
Avenue (formerly CVS, soon to be Dollar Tree) per section 8.2.6 of the Salem zoning ordinance. The
application includes LED internally illuminated channel letters mounted to a raceway track. Please
note that the applicant has significantly reduced their sign square footage but would like to retain the
internal illumination.
Internally illuminated signs are not recommended in the entrance corridor design guidelines. I would
recommend external illumination such as gooseneck lights, or backlit channel letters rather than
internally illuminated.
Please "reply all" with your vote so I can record the vote in the file.
Best,
Beth
Beth Forrestal
Planning Assistant
City of Salem I Department of Planning&Community Development
2
98 Washington Street, 2"1 Floors Salem, MA 01970
978-619-5685 1 Morresta salem.corri
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Beth Forrestal
From: Stavroula Orfanos
Sent: Monday,April 7, 2025 8:59 AM
To: Beth Forrestal;Tom Daniel;Amanda Chiancola
Subject: RE: Sign Committee Vote 272 Highland Avenue
Good morning,
Sorry for the late response, I vote no on the internal illumination on the sign.
Sincerely,
Voula Orfanos
Building Commissioner
City of Salem
98 Washington Street
Salem, Massachusetts 01970
Office: (978) 619-5640
sorfanos@salem.com
Request a City service by dialing 311 from anywhere in Salem.
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The land we recognize today as Salem is Naumkeag, or fishing place, where generations of indigenous people have
lived and passed through for centuries. Read the City of Salem's Indigenous Land Acknowledgment here.
From: Beth Forrestal<bforrestal@Salem.com>
Sent: Monday, April 7, 2025 8:15 AM
To:Tom Daniel<tdaniel@Salem.com>; Amanda Chiancola <achiancola@Salem.com>;Stavroula Orfanos
<sorfanos@Salem.com>
Subject: Re:Sign Committee Vote 272 Highland Avenue
Good morning,
I am following up on the email below regarding signage at 272 Highland Avenue
Thank you,
Beth
Beth Forrestal
Planning Assistant
City of Salem I Department of Planning&Community Development
1
98 Washington Street, 2"d Floor Salem, MA 01970
978-619-5685 1 bforrestal@salem.a m
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From: Beth Forrestal<bforrestal@Salem.com>
Sent:Wednesday,April 2, 2025 3:44 PM
To:Tom Daniel<tdaniel@Salem.corr,>;Amanda Chiancola<achiancola@Salem.com>; Stavroula Orfanos
<sorfanos@Salem.com>
Subject:Sign Committee Vote 272 Highland Avenue
Good Afternoon,
I am reaching out to request your vote on the attached Sign Permit SP-25-11 for 272 Highland
Avenue (formerly CVS, soon to be Dollar Tree) per section 8.2.6 of the Salem zoning ordinance. The
application includes LED internally illuminated channel letters mounted to a raceway track. Please
note that the applicant has significantly reduced their sign square footage but would like to retain the
internal illumination.
Internally illuminated signs are not recommended in the entrance corridor design guidelines. I would
recommend external illumination such as gooseneck lights, or backlit channel letters rather than
internally illuminated.
Please "reply all" with your vote so I can record the vote in the file.
Best,
Beth
Beth Forrestal
Planning Assistant
City of Salem 1 Department of Planning&Community Development
98 Washington Street, 2nd Floorl Salem, MA 01970
978-619-5685 1 bforresta'_ _!alem.com
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