FISHER AND ORFALY SIGN PACKAGE1
Kathryn Newhall-Smith
From:City of Salem, MA <noreply@viewpointcloud.com>
Sent:Tuesday, November 24, 2020 9:57 AM
To:Kathryn Newhall-Smith
Subject:George Orfaly commented on Assigned by location regarding Urban Renewal Zone for #SP-20-29
To help protect your privacy, Microsoft Office prevented automatic download of this picture from the Internet.
City of Salem, MA
George Orfaly commented on Assigned by location regarding Urban Renewal Zone for
#SP-20-29
"Yes, the two existing signs will be taken down the day the new sign will go up. I
would like to place the new sign above where the current sign on the left is.
Keeping it above 8 feet from grade and below the lowest point of the second floor
window. The reasons for putting it towards the left is if I want to put a spot light
above it at some point in the future, the electrician said it would be the best spot;
also, putting it closer to the door, the Juliette balcony would be in the way. Also,
the parking lot is to the left of the building and think this would help folks identify
the lot as we often get calls on where they can park "
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2
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Kathryn Newhall-Smith
From:George Orfaly <sgorfaly@comcast.net>
Sent:Tuesday, November 24, 2020 10:08 AM
To:Kathryn Newhall-Smith
Subject:Location of new sign
Hi Kate,
Please find the photo of the building with a black line indicating where I want to put the sign. I was unable to figure out how to attach this photo to the message
I sent you through the portal
2
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BEFORE
AFTER
11/24/2020 Screenshot_2020-11-20_at_5.19.19_PM_Sat_Nov_21_2020_09-16-55.jpeg (828×1285)
https://vpc3uploadedfiles.blob.core.windows.net/vpc3-files/salemma/Screenshot_2020-11-20_at_5.19.19_PM_Sat_Nov_21_2020_09-16-55.jpeg?st=2…1/1
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Design Review Board Sign Recommendation
18 Hawthorne Boulevard – Fisher and Orfaly Dental Sign
Meeting Date: December 16, 2020
Members Present: Paul Durand, Chair, Helen Sides, Vice-Chair, David Jaquith, Glenn Kennedy,
Catherine Miller, Marc Perras, J. Michael Sullivan
Members Absent: None
Decision: At a regular meeting of the Design Review Board (DRB), upon a motion duly made and seconded,
it was unanimously voted to recommend approval of the sign proposal as designed and conditioned herein.
Referenced Plans and Documents
1. Sign Proposal, prepared by Vinyl Graphic Works, 30 Doaks Lane, Marblehead, MA 01945, submitted
on 11/21/20.
2. Adjusted sign design, submitted by Glenn Kennedy, 12/17/20.
3. Staff Comments dated 12/9/20.
Condition of Approval
1. Consistency with Design/Plans: Should the applicant determine that the approved sign design may
not be completed as detailed in the plans referenced herein and the following conditions,
he/she/they shall return to the DRB to review proposed modifications prior to making any changes
in the field.
2. Sign Installation: When possible, use existing holes to install the bracket to hang the sign. If there
are no existing holes, rather than drilling into brick, the anchors should go into the mortar, which is
an easier repair should the sign need to be removed.
3. Exterior Illumination of Sign: If the applicant determine he would like to install a spotlight on the
sign, he shall come back to the Board for additional design review. At a minimum, the Board will
require a plan showing the location of the light, a specification sheet for the proposed fixture, and
information regarding how the conduit will be installed.
Findings
1. The DRB reviewed the sign proposal and found that the blade sign is consistent with the standards
and guidelines in the SRA Sign Manual and the City of Salem Sign Ordinance.
2. This historic structure does not present a natural sign band for the commercial tenants. The
applicant has thought about the overall building signage and has presented a comprehensive sign
design that advertises the name of the business and includes space for additional tenant signage.
While this application is only for the dental practice, the Board appreciates the aforethought put
into the application and look forward to reviewing future sign applications for the building’s other
tenants.
Signature of the DRB
By the signature below, I certify that this recommendation accurately reflects the actions of the Design
Review Board.
_______________________________________ ________
Paul Durand Date
Chair
12/17/20