CURLY GIRL CANDY SHOP SIGN PACKAGE7/12/2021 OpenGov
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07/12/2021
City of Salem, MA
SP-21-58
Sign Permit
DPCD Decision:
Property Owner
Property Information
Sign Owner
Status: Active Date Created: Jul 7, 2021
Applicant
Marnie Greenhut
marnie_greenhut@hotmail.com
35 Flint St.
Apt 112
Salem, MA 01970
617-201-8846
Location
140 WASHINGTON STREET Unit U1F
Unit U1F
SALEM, MA 01970
Owner:
140 WASHINGTON STREET LLC
5 RANTOUL STREET STE 100B BEVERLY, MA
01915
Is the applicant authorized to represent the owner?
Owner Telephone
978-922-0800
Owner Email
bengoldberg@goldbergpropertiesre.com
Select one: Erect/Alter/Repair Sign
Erect
Special District(s)
Historic District
Zoning
35
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Building Uses
Frontage in Linear Feet
Proposed Signs
Name
Marnie Greenhut
Email
marnie_greenhut@hotmail.com
Address
35 Flint St. #112, Salem, MA 01970
Telephone
617-201-8846
If a corporate body, name of responsible officer
Curly Girl Candy Shop
1st Floor
Retail
Are there multiple businesses on the property?
Yes
How many businesses are on the property?
Three or more (3+)
Building Frontage (ft)
56
Applicant's Space Frontage (ft)
17
Property/Lot Frontage (ft)
56
How many signs are proposed?
2
Are any of the proposed signs window signs with vinyl or painted lettering?
Sign 1 Materials
PVC
Sign 1 Type
Wall Sign
Sign 1 Dimensions: Height (ft)
2.5
Sign 1 Dimensions: Width (ft)
9.6
Sign 1 Area (sq ft)
24
Sign 2 Type
Window Sign
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Cost
Existing Signs
Sign Erector
Signature
Sign 2 Materials
Vinyl
Sign 2 Dimensions: Height (ft)
5
Sign 2 Dimensions: Width (ft)
4.9
Sign 2 Area (sq ft)
24.5
Estimated Cost in Dollars of Net Work (fabrication and installation)
850
How many Existing Signs are on the Property?
2
Type of Existing Sign- Sign 1
Window Sign
Existing Sign 1 Area (sq ft)
10
Is Existing Sign #1 to be removed?
Type of Existing Sign- Sign 2
Wall Sign
Existing Sign 2 Area (sq ft)
24
Is Existing Sign #2 to be removed?
Name
Ken McTague
Telephone
978-745-5800
Address
57 Bridge St., Salem, MA 01970
Email
conceptsign@yahoo.com
Applicant Signature
Marnie S Greenhut
07/05/2021
7/12/2021 OpenGov
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07/12/2021
City of Salem, MA
SP-21-57
Sign Permit
DPCD Decision:
Property Owner
Property Information
Sign Owner
Status: Active Date Created: Jul 7, 2021
Applicant
Marnie Greenhut
marnie_greenhut@hotmail.com
35 Flint St.
Apt 112
Salem, MA 01970
617-201-8846
Location
140 WASHINGTON STREET Unit U1F
Unit U1F
SALEM, MA 01970
Owner:
140 WASHINGTON STREET LLC - BARTON
SQUARE
5 RANTOUL STREET STE 100B BEVERLY, MA
01915
Select one: Erect/Alter/Repair Sign
Erect
Special District(s)
Historic District
Zoning
35
Name
Marnie Greenhut
Email
marnie_greenhut@hotmail.com
Address Telephone
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Building Uses
Frontage in Linear Feet
Proposed Signs
35 Flint St. #112, Salem, MA 01970 617-201-8846
If a corporate body, name of responsible officer
Curly Girl Candy Shop
1st Floor
Retail
Are there multiple businesses on the property?
Yes
How many businesses are on the property?
Three or more (3+)
Building Frontage (ft)
80
Applicant's Space Frontage (ft)
52
Property/Lot Frontage (ft)
80
How many signs are proposed?
3
Sign 1 Materials
PVC
Sign 1 Type
Right Angle to Building
Sign 1 Dimensions: Height (ft)
2.6
Sign 1 Dimensions: Width (ft)
2.6
Sign 1 Area (sq ft)
6.76
Sign 2 Type
Right Angle to Building
Sign 2 Materials
PVC
Sign 2 Dimensions: Height (ft)
2.6
Sign 2 Dimensions: Width (ft)
2.6
Sign 2 Area (sq ft)
6.76
Sign 3 Type
Wall Sign
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Cost
Existing Signs
Sign Erector
Signature
Sign 3 Materials
Aluminum composite
Sign 3 Dimensions: Height (ft)
3.6
Sign 3 Dimensions: Width (ft)
7.9
Sign 3 Area (sq ft)
28.44
Estimated Cost in Dollars of Net Work (fabrication and installation)
1,465
How many Existing Signs are on the Property?
2
Type of Existing Sign- Sign 1
Wall Sign
Existing Sign 1 Area (sq ft)
28
Is Existing Sign #1 to be removed?
Type of Existing Sign- Sign 2
Wall Sign
Existing Sign 2 Area (sq ft)
28
Is Existing Sign #2 to be removed?
Name
Ken McTague
Telephone
978-745-5800
Address
57 Bridge St., Salem, MA 01970
Email
conceptsign@yahoo.com
Applicant Signature
Marnie S Greenhut
07/05/2021
Above window:
1” thick, pvc letters stud
mounted on façade.
Black faces w/ painted
edge in various colors.
On window:
Full color digital print
and cut vinyl graphics
on outside of glass
Paint colors same as the
rest of the building
Above door:
Full color print on 1/8”
aluminum composite
material
Hanging sign:
1” thick, pvc sign, 32”
double sided, full color
with hanging pvc arrow Door:
Painted a cheery, sunshine yellow
Hanging sign over
main entrance:
1” thick, pvc sign,
32” double sided, full
color with hanging
pvc arrow
Replacing existing lanterns
with new fixture
Only window
frames being
painted
CURLY GIRL
CANDY SHOP
BEHR colors -RGB #s
Green trim -Glade Green 209, 236, 192
Facade -Parc hment Paper 242, 237, 221
Columns/door vestibules -Frost 242, 247, 245
Yellow door –Upbeat with a twist 253, 235, 78
Curly Girl Candy Shop exterior Color Palette
Closeup of sign hanging over sidewalk on
Washington St.
1” thick, pvc sign, 32” double sided, full color
with hanging pvc arrow
Closeup of sign hanging over main entrance up on
Barton Sq
1” thick, pvc sign, 32” double sided, full color with
hanging pvc arrow
Page 1 of 2
Design Review Board Sign Recommendation
140 Washington Street
Flip the Bird Signs
Meeting Date: July 28, 2021
Members Present: Paul Durand, Chair, David Jaquith, Glenn Kennedy, Catherine Miller, Marc Perras, J.
Michael Sullivan
Members Absent: Helen Sides
Decision: At a regular meeting of the Design Review Board (DRB), upon a motion duly made and seconded,
it was unanimously voted to recommend approval of the sign proposal as designed and conditioned herein.
Referenced Plans and Documents
1. Sign Proposal, submitted by Marnie Greenhut, owner, Curly Girl Candy Shop, 140 Washington
Street, Salem, MA 01970, submitted on 7/7/21.
2. Staff Comments dated 7/22/21.
Condition of Approval
1. Consistency with Design/Plans: Should the applicant determine that the approved sign design may
not be completed as detailed in the plans referenced herein and the following conditions,
he/she/they shall return to the DRB to review proposed modifications prior to making any changes
in the field.
2. Text Spacing: The spacing of the text on all of the signs shall be adjusted so that all of the text
among the entire sign package has the same spacing.
3. Hanging Signs:
a. Surety Bond: The applicant shall adhere to the surety bond requirements for signs hanging
over public ways as found in the City of Salem’s Code of Ordinances, Section 4-47: Signs or
Structures over Public Ways.
b. Redesign of Arrows: The arrows on the two hanging signs assist in customers locating the
business entry, however the red color of the arrows detracts from the signs themselves.
The applicant shall work with the sign manufacturer on an alternate color scheme,
preferably a black arrow with white text stating ‘Enter’ or vice versa.
4. Revised Renderings: The applicant shall submit revised renderings to staff for administrative review
of the text spacing and the hanging signs prior to fabrication and installation of same.
Findings
1. The DRB reviewed the sign proposal and found that the proposed signage is consistent with relevant
sign standards and guidelines.
2. The use of font and color will attract customers’ attention in a positive and playful way and is
consistent with the type of business this is – a candy store.
3. The window sign will not prohibit views into and out from the business, which will contribute to the
downtown’s vitality.
Page 2 of 2
Signature of the DRB
By the signature below, I certify that this recommendation accurately reflects the actions of the Design
Review Board.
_______________________________________ ________
Paul Durand Date
Chair
7/29/21