SILLY BUNNY SIGN PACKAGECity of Salem, MA 3/29/2023
SP-23-18
Sign Permit
Status: Active
Submitted On: 3/27/2023
Primary Location
260 ESSEX STREET
SALEM, MA 01970
Applicant
Denise Kent
978-407-5337
wickedgoodbookstore@gmail.com
260 Essex Street
silly bunny Toys
Salem, MA 01970
Property Owner
Is the applicant the owner?Is applicant representing City of Salem?
Is the applicant authorized to represent the owner?Owner Telephone
781-767-0888
Owner Email
tom.mcdonald@infraredbps.com
Owner Name
Thomas McDonald
Property Information
The undersigned hereby applies for a permit to Erect/Alter/Repair a sign on the
following described buildings.
Select one: Erect/Alter/Repair Sign*
Erect
Proposed Address for Sign Location*
Special District(s)
None
Zoning*
35
District
District(s)
Urban Renewal Area Entrance Corridor
None Property Owner Name*
Historic District Property Owner Telephone*
New Field
Sign Owner
Is the Sign owner the same as the applicant?
Building Uses
1st floor*1st Floor*
Retail
2nd floor 2nd Floor
Office
3rd floor 4th floor
How many businesses are in the building?*3rd Floor
Office
New Field 4th Floor
–
New Field Are there multiple businesses on the property?*
Yes
How many businesses are on the property?*
Three or more (3+)
The building has multiple businesses
How many businesses are in the building?*
–
Mail Sign Permit To
Mail Sign Permit To*
–
Frontage and Distance From the Street in Linear Feet
Building Frontage (ft)*
49.5
Applicant's Space Frontage (ft)*
40
Property/Lot Frontage (ft)*
53
Distance Between the Building and Center of
Adjacent Streets
–
Distance From Street (ft)*
Less than 100 feet
Proposed Signs
How many signs are proposed?*
More than 3
Are any of the proposed signs window signs with
vinyl or painted lettering?
Sign 1 Type*
Window Sign
Sign 1 Materials*
VINYL and Paint
Sign 1 Dimensions: Height (ft)*
–
Sign 1 Dimensions: Width (ft)*
–
New Field Sign 2 Type
Sign 1 Area (sq ft)Will Sign #1 Require Electricity?*
No
Will Sign 1 require Electricity?Sign 2 Type*
Window Sign
Sign 2 Materials*
Paint
Sign 3 Type
Sign 2 Dimensions: Height (ft)*
1
Sign 2 Dimensions: Width (ft)*
3
Sign 2 Area (sq ft)Sign 2 Height from ground to top of the sign (ft)
–
New Field Will Sign #2 Require Electricity?*
No
Will Sign #2 require Electicity?*Sign 3 Type*
Window Sign
Sign 3 Materials*
Paint
New Field
Sign 3 Dimensions: Height (ft)*
–
Sign 3 Dimensions: Width (ft)*
–
Sign 3 Area (sq ft)Sign 3 Height from ground to top of the sign (ft)
–
Will Sign #3 require Electricity?*Will Sign #3 Require Electricity?*
No
0
3
0
If you have more than 3 signs, please submit a second sign application.
Cost
Estimated Cost in Dollars of Net Work (fabrication
and installation)*
300
New Field
–
Existing Signs
How many Existing Signs are on the Property?*
0
New Field
Surface Sign Area (sq ft)*
–
Surface sign to be removed?*
–
Surface Blade Sign Area (sq ft)*
–
Right Angle to Building Existing Sign 1
–
Blade sign to be removed?*Free Standing
Blade sign to be removed?*
–
Free Standing sign to be removed?*
–
Awning Awning Sign Area (sq ft)*
–
Free Standing Sign Area (sq ft)*
–
New Field
Other (specify)Awning to be removed?*
–
Workers' Compensation Insurance Affidavit
Are you an employer? Check the appropriate box.
Are you an employer? Check the appropriate box.
I am a employer with ___ employees (full and/or
part-time).
I am a sole proprietor or partnership and have no
employees working for me in any capacity. [No
workers' comp. insurance required.]
I am a homeowner doing all work myself. [No
workers' comp. insurance required.]
Signature
Applicant Signature*
Denise Ket
Mar 27, 2023
Owners Signature
No signature
City of Salem, MA 3/27/2023
SP-23-17
Sign Permit
Status: Active
Submitted On: 3/27/2023
Primary Location
260 ESSEX STREET
SALEM, MA 01970
Applicant
Denise Kent
978-407-5337
wickedgoodbookstore@gmail.com
260 Essex Street
silly bunny Toys
Salem, MA 01970
Property Owner
Is the applicant the owner?Is applicant representing City of Salem?
Is the applicant authorized to represent the owner?Owner Telephone
781-767-0888
Owner Email
tom.mcdonald@infraredbps.com
Owner Name
Thomas McDonald
Property Information
The undersigned hereby applies for a permit to Erect/Alter/Repair a sign on the
following described buildings.
Select one: Erect/Alter/Repair Sign*
Erect
Proposed Address for Sign Location*
Special District(s)
None
Zoning*
35
District
District(s)
Urban Renewal Area Entrance Corridor
None Property Owner Name*
Historic District Property Owner Telephone*
New Field
Sign Owner
Is the Sign owner the same as the applicant?
Building Uses
1st floor*1st Floor*
Retail
2nd floor 2nd Floor
Office
3rd floor 4th floor
How many businesses are in the building?*3rd Floor
Office
New Field 4th Floor
–
New Field Are there multiple businesses on the property?*
Yes
How many businesses are on the property?*
Three or more (3+)
The building has multiple businesses
How many businesses are in the building?*
–
Mail Sign Permit To
Mail Sign Permit To*
–
Frontage and Distance From the Street in Linear Feet
Building Frontage (ft)*
49.5
Applicant's Space Frontage (ft)*
40
Property/Lot Frontage (ft)*
53
Distance Between the Building and Center of
Adjacent Streets
–
Distance From Street (ft)*
Less than 100 feet
Proposed Signs
How many signs are proposed?*
1
Are any of the proposed signs window signs with
vinyl or painted lettering?
Sign 1 Type*
Right Angle to Building
Sign 1 Materials*
3/4" MDO SUBSTRATE
Sign 1 Dimensions: Height (ft)*
2.5
Sign 1 Dimensions: Width (ft)*
2.5
New Field Sign 2 Type
Sign 1 Area (sq ft)Will Sign #1 Require Electricity?*
No
Will Sign 1 require Electricity?Sign 3 Type
New Field Will Sign #2 require Electicity?*
New Field
Will Sign #3 require Electricity?*
Cost
Estimated Cost in Dollars of Net Work (fabrication
and installation)*
800
New Field
–
Existing Signs
How many Existing Signs are on the Property?*
0
New Field
Surface Sign Area (sq ft)*
–
Surface sign to be removed?*
–
Surface Blade Sign Area (sq ft)*
–
Right Angle to Building Existing Sign 1
–
6.25
Blade sign to be removed?*Free Standing
Blade sign to be removed?*
–
Free Standing sign to be removed?*
–
Awning Awning Sign Area (sq ft)*
–
Free Standing Sign Area (sq ft)*
–
New Field
Other (specify)Awning to be removed?*
–
Sign Erector
Sign is a Municipal Owned Sign being installed by
Dept Public Services
Name*
Lebel Sign Co.
DBA Telephone*
978-223-5463
Address*
147 Summit St, Building 3A - Suite 11
Peabody, MA 01960
Email*
chrissy@lebelsigns.com
License Type
NA
License Expiration
–
Licensee Number
NA
HIC Registration #
License Status
NA
HIC Registration Expiration*
HIC Expiration Date
–
Sign Erector is Salem Dept Public Services Staff
Workers' Compensation Insurance Affidavit
Are you an employer? Check the appropriate box.
Are you an employer? Check the appropriate box.
I am a employer with ___ employees (full and/or
part-time).
I am a sole proprietor or partnership and have no
employees working for me in any capacity. [No
workers' comp. insurance required.]
I am a homeowner doing all work myself. [No
workers' comp. insurance required.]
Signature
Applicant Signature*
Denise Kent
Mar 27, 2023
Owners Signature
No signature
1
Kathryn Newhall-Smith
From:Wicked Good Books Salem MA <wickedgoodbookstore@gmail.com>
Sent:Wednesday, March 29, 2023 12:44 PM
To:Kathryn Newhall-Smith
Subject:Re: [salemma] 260 Essex Street Window and Dooor Signage (Sent by Mike Gibson,
wickedgoodbookstore@gmail.com)
Hi Kate:
The window dimensions for the large front windows are 74 inches wide, 64 inches tall.
The bunny logo is for the door only. Text only on the windows.
Thanks for getting us scheduled so quickly. The meeting is on our calendars!
Thanks again,
Mike
On Wed, Mar 29, 2023 at 10:12 AM Kathryn Newhall-Smith <knewhallsmith@salem.com> wrote:
Thank you Mike!
I have the updated image.
When you have a moment, can you send me the size of the windowpanes on the storefront?
Also, the bunny logo, do you want to include that on the windows or the door?
From: Wicked Good Books Salem MA <wickedgoodbookstore@gmail.com>
Sent: Wednesday, March 29, 2023 8:39 AM
To: Kathryn Newhall-Smith <knewhallsmith@salem.com>
Subject: Re: [salemma] 260 Essex Street Window and Dooor Signage (Sent by Mike Gibson,
wickedgoodbookstore@gmail.com)
Caution: This email originated from outside our system. Please do not click links or open attachments unless you
recognize the sender and know the content is safe.
2
Good Morning Kate:
Thank you for the guidance on formatting for our image for the door and windows. SP-23-18 is updated with the new
image.
Best,
Mike
On Mon, Mar 27, 2023 at 4:25 PM Kathryn Newhall-Smith <knewhallsmith@salem.com> wrote:
Hi Mike,
Thanks for the clarification on the sign.
If it’s not a huge ask to get a revised image that removes the teal, please do. The board is familiar with seeing a light
gray block behind text and understands that the gray is a product of rendering the design on a photo. Can you
designer change the teal to gray?
Thank you again,
Kate
From: Contact form at salemma <cmsmailer@civicplus.com>
Sent: Monday, March 27, 2023 3:22 PM
To: Kathryn Newhall-Smith <knewhallsmith@salem.com>
Subject: [salemma] 260 Essex Street Window and Dooor Signage (Sent by Mike Gibson,
wickedgoodbookstore@gmail.com)
Hello knewhallsmith,
Caution: This email originated from outside our system. Please do not click links or open attachments unless you
recognize the sender and know the content is safe.
Caution: This email originated from outside our system. Please do not click links or open attachments unless you
recognize the sender and know the content is safe.
3
Mike Gibson (wickedgoodbookstore@gmail.com) has sent you a message via your contact form
(https://www.salemma.gov/user/11763/contact) at salemma.
If you don't want to receive such e-mails, you can change your settings at https://www.salemma.gov/user/11763/edit.
Message:
Good Afternoon Kate:
I'm Denise's husband Mike Gibson and I'm working on our sign permit for silly bunny.
The photo of the text for the windows and door are for placement only. There is no teal block, just the lettering. If
needed, I can get a new image from our designer.
Thanks for your quick help with our application. Good to know we are probably in good shape otherwise.
Best,
Mike
--
Wicked Good Books
215 Essex Street
Salem, MA 01970
(978) 594-1938
--
Wicked Good Books
215 Essex Street
Salem, MA 01970
(978) 594-1938