2023-02-08 Meeting MinutesSRA
February 8, 2023
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City of Salem Massachusetts
Public Meeting Minutes
Board or Committee: Redevelopment Authority, Regular Meeting
Date and Time: Wednesday, February 8, 2023, at 6:00 pm
Meeting Location: Virtual Zoom Meeting
SRA Members Present: Chair Grace Napolitano, David Guarino, Christine Madore,
Dean Rubin, Cynthia Nina-Soto,
SRA Members Absent: None
Others Present: Tom Daniel – Director of Planning and Community
Development
Traffic and Parking Commission: Tanya Shallop, David Kucharsky, Jeff Swartz, Eric Papetti
Traffic and Parking Commission
Members Absent: Jaime Garmendia, Lt. David Tucker (Salem Police Dept.)
Recorder: Colleen Brewster
City Initiatives
1. Downtown Parking Analysis – Introduction to the project team from Stantec and a brief
presentation of project goals, objectives, and analysis methods.
a. The Traffic and Parking Commission members were invited to participate in the agenda
item.
Michael Clark, Stantec and Christina Hodge, Project Manager, were present to discuss
the project.
Mr. Daniel stated that several years ago ULI looked into future development
opportunities in the northern downtown area, including the Church Street parking lot and
the downtown garage. They also led to conversation about parking needs around the
downtown. That is the origin for the study with Stantec but at a high conceptual level.
Mr. Clark stated that there are 3 key aspects of input, 1- how the parking system is being
used today by residents, employees, and tourists, 2- What is the infrastructure, and can it
continue to be utilized, and 3- What are the future development opportunities to define
the cities future approach to parking. They reviewed the current uses of sites, changes in
trends of multi-modal travel, technological changes, and changes to parking structures
with preliminary designs for the future. The study area included Museum Place Garage
and Church Street lot as the main focus due to capacity and location, and how they
impact the parcels in the community. They also reviewed parking areas outside the
central downtown for potential redevelopment for parking demand; Universal Steel,
Riley Plaza, Klopp Alley/Front Street, and South Harbor Garage. Parking at Hawthorne
Hotel was also reviewed despite it being privately owned. Mr. Daniel noted that Mr.
Harrington (Hawthorne Hotel) agreed to be part of the study.
Mr. Clark noted that the 2017 ULI Panel recommended Museum Place and Church Street
be studied in tandem and since that panel there has been momentum to redevelop the
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MBTA lot. They are using the guidelines of the SRA Downtown Renewal Plan for the
planning and direction of the study.
Mr. Clark noted that they reviewed annual parking revenues trends, along with the 2018
rate increase despite the Covid-19 impact. They are not looking to increase or decrease
revenue, but to sustain the momentum and not affect the city’s revenue sources.
Tasks
1. Analysis of Museum Place and South Harbor Garages (recent capital projects):
Evaluate their effects toward on- and off-street parking, impact on remaining
parking supply, existing conditions assessments, with a review of occupancy
counts, types of parking passes being used, who the passholders are, and revenue.
2. Analysis of existing and protected future market conditions: Are there better uses
for the site – redevelopment, potential future demands of the site, develop model
for anticipated parking occupancy, with a review of development patterns, and
research alternative development sites: 38 Norman Street, Jerry’s Development,
253-259 Essex Street, Tabernacle Redevelopment, The Exchange Salem, 65
Washington Street, North Shore CDC Church Conversion, El Centro, and the
Shetland Park Redevelopment.
3. Existing Condition of Alternative Parking Sites: Assess site capacity, due
diligence studies, evaluate zoning requirements, connections and access, public
realm features on adjacent sites, with a review of existing surveys, physical
aspects, zoning limitations, work permits, and past planning documents.
4. Buildout and Parking Capacity Development: Create a minimum of two
development option renderings for each site locating entrances, ramps, and stairs,
estimate flow rates, recommend access configurations, identify trade-offs for
each proposed project, and identify parking control technology.
5. Public outreach: Attend two public meetings with the SRA and Traffic & Parking
Commission (kick-off & final report), respond to and/or incorporate comments,
issue final report with the Commission to determine potential phased approach.
Mr. Clark stated that they are in the early stage of this process and the next steps will
include continuing to review data, determining parking capacity, maintenance
assessments, market conditions, capital plan needs of the city, development opportunities,
and technology. They will profile future sites and combine all of it to guide the city in
their use of this report.
Mr. Rubin stated that parking is discussed in many projects, including an urgent care
facility proposed on the corner of Derby and Lafayette Street, and whether there was
sufficient parking for residents and staff. The applicant completed an independent
parking analysis and concluded that there are sufficient parking spaces available, not
including during the Halloween season. He commented that people don’t want to walk to
where there is parking. He noted that data collection is critical to determine usage and
opportunity and they may learn where the opportunities are. There may be sufficient
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parking or parking may need to be relocated to where they want it. He noted that there
are other ways to move people through the city such as a free bus service downtown as
well as any other initiatives.
Mr. Papetti noted that the data is important but so is human behavior as well as the values
they want to enshrine via. policies and infrastructure. Two years ago, the Salem MBTA
parking garage with 700 spaces was empty, even in late October. With proper signage
and publicity that lot now fills up, and the downtown parking spaces could have been
eliminated and a protected bike lane put in place with the uncovered additional capacity.
Data is important, but how the city responds to the need for parking says a lot.
Mr. Swartz noted that when he speaks to downtown businesses, employees refer to the
goals of an old comprehensive parking plan and he asked if this will be a renewed plan or
will this study work along with that older document. Mr. Daniel replied that this study is
distinct from that earlier plan. The operational goals are valid for management, but this
study investigates the need for parking and development opportunities.
Mr. Kucharsky suggested the need to look at larger assets and development opportunities
moving forward.
Ms. Madore stated that using the presentation only, the study seemed centered on capital
investments and where a future parking garage may be sited and building a single use
garage downtown is the opposite of what should be done given the climate and
environmental impacts that come with it. They should think of ways to reduce parking
demand and encourage other modes of travel. The study areas highlighted didn’t include
some of the small municipal lots. Mr. Kucharsky suggested that may have occurred
because of the limited parking capacity or they are privately owned. They focused on
city owned areas with opportunities for development. Ms. Madore noted that she sits on
the board of the Salem YMCA, and they are looking to renovate and expand the
footprint, and the Sewall Street parking lot has always been difficult to navigate. She
raised concerns with future development that would affect parking demand and
encouraged the inclusion of Sewall and Crombie Street lots in the study to better assess
the impact. Mr. Kucharsky replied that the scope for Stantec has already been set.
Ms. Madore asked if parking counts will be done or if existing data will be used. Mr.
Kucharsky replied that the city will provide data from garage gates, kiosks, etc. Ms.
Madore suggested that the Crombie Street lot which has a kiosk should be included. She
asked if zoning changes are being considered based on utilization rate of the study. Mr.
Daniel replied no, but it could be a suggestion, and this will not be an exploratory
analysis of zoning. Ms. Madore stated that this parking analysis should be conducted
with future land uses in mind. She hoped to see concrete data to inform future zoning
changes.
Ms. Madore raised concerns about holding only two public meetings and asked if the
Chamber or groups downtown will be interviewed. Mr. Clark replied yes. Mr. Daniel
noted that that is not part of this scope, this is analysis only for the city to use going
forward and a public engagement would be part of a future study.
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Ms. Madore asked if there a way to determine where the demand is coming from and
who was utilizing the parking: downtown residents, vs. residents not downtown, vs.
employees, and whether only seasonal trends like summer or October would be used,
noting that some residents downtown must live with this year-round. Mr. Kucharsky
replied that they can obtain information on when residents are using the lots but don’t
require that information when people are parking. That would require additional study.
Ms. Madore noted that people arrive many ways and their arrival method should be
captured and included. She suggested tracking license plates. She asked if a parking
structure location was given as part of this study. Mr. Daniel replied that prior to the ULI
study, the Church Street lot is something the city and community said can be put to better
use. As an important resource, the SRA could request in an RFP that the site include
shared parking. ULI highlighted that the Museum Place Garage has utilized capital
project funds, but it will become obsolete, and the City will need to look at the two sites
as a whole. Mr. Kucharsky agreed. Ms. Shallop raised concerns with only meeting with
them once more before seeing the results of this study and requested another meeting in a
couple months to make more comments. Mr. Swartz and Mr. Papetti agreed.
Traffic and Parking Commission Adjournment
VOTE: Papetti made a motion to adjourn the Traffic and Parking Commission portion of
the meeting. Seconded by: Swartz.
Roll Call: Kucharsky, Swartz, Papetti, and Shallop. 4-0 in favor.
Ms. Madore thanked Mr. Daniel for the context. She felt that an additional parking
garage would be excessive but finding ideal locations to help with parking loss would be
best. Mr. Daniel noted that supply needs to be created somewhere and not necessarily
with the same approach, and a shared facility could meet new needs and provide adequate
supply.
Mr. Guarino suggested that data from the MBTA lot be included, if it isn’t already, as
well as the parking spaces along Bridge Street. Mr. Clark agreed to investigate the
MBTA lot data. Mr. Guarino agreed with Madore’s comments, asked about to reach out
to Museum Place Mall owners about selling the land, which is a known source of
frustration due to their non-responsiveness. Mr. Daniel replied that it would be necessary
for a redevelopment component, but it may not be useful at this time. Analysis will help
with timelines and what would make sense. The owner has been consistent about his
plans for the property. Mr. Guarino encouraged the city to expand the scope or engage
the public, residents, visitors, businesses, etc. and to also determine the community’s
thoughts.
Ms. Nina-Soto agreed with many of the comments made. She was in favor of reducing
the number of vehicles downtown and suggested that the city track who is parking in
these spaces since residents say they have no parking when new developments are in the
works. They should also track the time of day they arrive, length of stay, and include the
individual parking meters downtown, not just the parking garages. Parking apps include
license plates and could be tracked. Regarding shuttle services, the bulk of the study is
vehicles entering rather than mitigating that and encouraging people to not bring vehicles
into Salem. The City uses shuttles downtown throughout the year and not just the
Halloween season. She suggested that after the study’s completion, whether the parking
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allotment be tracked with new developments that state they will utilize parking on these
various lots, since approvals are happening without close tracking of utilization data.
Mr. Daniel replied that the information from new developments is captured in the
analysis even if the passes haven’t been sold. The shuttle could be suggested by Stantec
but a complex study is not included in this scope of the current study. There are many
items related to this topic that can be included now or in the future. Mr. Clark noted that
they are interested in the data in terms of demand and are not using peak demand such as
Halloween. They are also not looking at a meter-by-meter perspective at this time. Ms.
Nina-Soto asked if that data can be pulled from the Passport app. Mr. Daniel replied that
he is unfamiliar with how that info is captured but will ask Mr. Kucharsky.
Public Comment:
No one in the assembly wished to speak.
Executive Director’s Report
Mr. Daniel stated:
Refer to Old/New Business
Projects in the Urban Renewal Area
1. 311 Derby Street: Request to Appeal DRB Recommendation for American Flatbread sign.
Jim Harrison (owner) and Jim Withrow (All About Signs) were present to discuss the project.
Mr. Daniel stated that several years ago, to streamline the signage application process, signs
could be revised by the DRB and have approval delegated to him for a recommendation. If an
applicant disagreed, they could appeal. Ms. Newhall-Smith noted that Mr. Harrison went to DRB
in December, the sign was already installed and the DRB okayed the design but not the night-
time illumination, which the applicant would like to allow.
Mr. Harrison stated that they installed the sign without a permit and that their only intention was
to change the panel. They didn’t change the lumens within the sign, but the sign is existing and
decades old. They didn’t understand the signage review process and are unsure of what to do, but
the gas station light next door has an illuminated sign, but their sign is less offensive. He
requested the SRA reconsider the DRB position and allow the illuminated sign to remain.
Mr. Rubin asked if the original flat bread sign was illuminated. Mr. Withrow replied yes, they
didn’t change anything inside. Mr. Daniel noted that the DRB is concerned with how much of
the white sign allows light to shine through, when the previous sign only allowed the lettering to
shine through to make the illumination less intense. Mr. Rubin asked if there are objective
criteria to use as guidance. Mr. Daniel replied no. The goal is to avoid overly bright illumination
and to see if there is now a way to make it work so the sign is not overly bright. The DRB wants
a sign’s design to make sense. Ms. Newhall-Smith agreed and noted that the previous panel was
opaque so the dark sign limited the light and only showed the letters. The DRB can work with
applicants to eliminate a glowing white sign.
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Mr. Rubin asked about the difficulty of changing the two panels. Mr. Harrison replied that the
new panels cost $7,000 to install and noted that the previous sign was darker but still illuminated.
Mr. Guarino recognizes their location next to the gas station and noted that the Flatbread sign is
taller and white which projects more light and shines brighter. Mr. Harrison noted that the gas
station, Charlotte Forten Park, and the Walgreens signs are also large and bright. He suggested
installing a dimmer. Mr. Withrow noted that LED technology has changed. It used to be piercing
light, but current lights have diffusers to limit forward facing light and can highlight the graphics
only. He noted that a dimmer could be installed, if necessary, within the next 2 weeks. It will be
costly because a dial will be located on the pole. Mr. Harrison noted that they aren’t open late
and the sign wouldn’t stay on overnight, but he wants to find a solution since changing their
branding they can’t reinstall the old sign.
Mr. Guarino asked if the regulations weren’t known beforehand, so it doesn’t happen again. Mr.
Withrow replied that the same company made this new sign, they considered it existing and the
old sign was brittle and needed to be changed. They didn’t think a request for approval to replace
an existing sign would be necessary. A 50-foot crane was needed to install the new sign, which is
24-feet wide, and not an easy task. He hopes to find a resolution.
Mr. Daniel noted that they are happy to see activity in the restaurant again and asked if the LEDs
were replaced. Mr. Withrow replied no, only the face panels.
Mr. Rubin stated that he has sympathy as a former business owner and given there are no
guidelines for opacity in the standards how can they be held accountable. He was also bothered
by the owner needing to incur additional cost to install a dimmer which the DRB may not find
acceptable. Mr. Daniel noted that standard practice for a sign requires a building permit that the
applicant must apply for that goes through this process and that includes the change of any sign
face. Opacity is not a standard but if a permit was sought that would have been discussed. He
feels confident that the DRB would have discussed the proposed sign features. The SRA is being
asked to make a decision and that could mean returning to the DRB.
Mr. Harrison was troubled by the original approved sign and a dark non-illuminated sign seems to
be the desire. He suggested the sign be turned off at 10PM since it seems no one seems to like
the original sign. Ms. Newhall-Smith noted that the Board was okay with the sign design and that
the issue is not entirely the internal illumination, it’s that a white panel was installed which glows
a lot when illuminated.
Ms. Nina-Soto asked if the alternate solution of external rather than internal illumination has been
reconsidered such as installing LED’s around it. Mr. Withrow replied that a 24-foot wide light
bar mounted on top extended about 1-foot past the face of the sign would cost approximately
$4,000 for each side, and it would be large and unsightly. Ms. Nina-Soto suggested LED
perimeter lighting. Mr. Withrow replied that it wouldn’t be effective in illuminating the sign and
that only a ring of light would be visible.
Mr. Madore reiterated that the design standards do not like to see white as the background of a
sign. Other applicants have asked for forgiveness and the SRA doesn’t like to set that precedent.
She suggested the white parts be painted and noted that she would be comfortable to appeal the
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decision and not have a white background. Mr. Rubin noted that the white background can’t be
painted over.
Mr. Harrison asked if there was any interest in installing a dimmer or turning off the light at a
certain time. Mr. Rubin replied that while he is open to it, the DRB may still disagree. Mr.
Harrison asked if the SRA could overrule the DRB. Chair Napolitano replied yes, but the DRB
recommendations carry a lot of weight since they are an advisory board of architects and
designers. Mr. Daniel noted that if the DRB could determine the appropriate dimmed level the
SRA could suggest a combination of a dimmer and turning the sign off at a certain time. The
Board discussed the appeal and possible rejection that would restart the process with a new
application. Ms. Newhall-Smith suggested keeping the sign without illuminating to resolve the
issue. Ms. Nina-Soto noted that going against the DRB request also sets a precedent for a white
illuminated sign.
Public Comment:
No one in the assembly wished to speak.
VOTE: Motion made a motion to reject the applicant’s appeal of the DRB’s recommendation.
Seconded by: Madore.
Roll Call: Guarino, Madore, Nina-Soto, Rubin, and Napolitano. 5-0 in favor.
New / Old Business
Mr. Daniel stated:
1. Old Town Hall: Black Diaspora Cultural Program going on all month from Salem United. It’s a
different utilization of the space that provides access for different groups as part of the Culture
House Program. The City will issue an RFP for uses.
2. Salem So Sweet: This weekend, there is a Chamber event. They applied to Economic Recovery
for funding, the city lost some business, new ones opened. The EDA funding supported Main
Streets and augmenting events to support Destination Salem marketing and visitors. The
Enterprise Center also worked on technical assistance to businesses and the city conducting
analysis. The goal was to land in a better place to support different organizations and activities.
Destination Salem did a familiarization tour with travel writers from Yankee magazine, Boston
Magazine, and a third magazine that will visit and profile Salem in 2024.
3. Ms. Newhall-Smith stated that Couch Dog Brewing at 76 Lafayette Street (former T Mobile
location) applied for a business loan through the Planning Department and the Salem Loan Fund
was used to purchase brewing equipment and building out their tasting room. Their twist is to
feature Asian flavors and spices, which is new in Salem. They will have pick-up and take-home
beer and will allow people to bring in food in the tasting room. They hope to open in the spring
and are seeking signage. Mr. Daniel noted that Ms. Newhall-Smith has been managing the Salem
Loan Fund, which was established with Mill City Capital funded by private banks.
4. Ms. Newhall-Smith stated that they closed on a loan to Daily Table, at 135 Lafayette. They hope
to open in April and pulled permits for the interior build-out.
Redevelopment of the Historic Courthouses and the Crescent Lot: Update on Project Status
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Mr. Daniel stated:
The Conservation Commission approved the project. Regarding the courthouse, they are working with
the developer on their pre-development grant, they continue to work with DCAMM, and hope to close on
the MBTA sliver parcel by April.
SRA Financials: Received and filed.
Approval of Minutes
1. Review of January 11, 2023, Regular Meeting Minutes
VOTE: Nina-Soto made a motion to approve the January 11, 2023, with Rubin’s edits. Seconded
by: Rubin
Roll Call: Guarino, Madore, Nina-Soto, Rubin, and Napolitano. 5-0 in favor.
Other
Mr. Rubin stated that he will join the Charlotte Forten Advisory Committee which will meet tomorrow
night via Zoom.
Adjournment
VOTE: Rubin made a motion to adjourn the regular meeting. Seconded by: Guarino.
Roll Call: Guarino, Madore, Nina-Soto, Rubin, and Napolitano. 5-0 in favor.
The meeting adjourned at 7:55PM.
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